Chapter 1292 Tied to Popularity (Seeking Monthly Tickets~)

Seeing that President Pei seemed to be lost in thought, Zhao Xuming didn't dare to ask more and waited patiently.

Obviously, this matter was no small feat. It must involve some other industries of Tengda Group, as well as the overall layout.

Otherwise, for a simple exclusive broadcast rights matter, wouldn't it be enough to just raise the price and sell it?

With President Pei's intelligence, he certainly wouldn't be thinking about it for so long.

Zhao Xuming was once again glad that he had made the right choice in coming to ask for instructions.

Now, he could just throw this tricky problem to President Pei and let him make the decision. Wonderful.

However, after a moment of silence, President Pei asked, "President Zhao, let me ask you a question. Please speak freely."

Zhao Xuming was taken aback. "Huh?"

He thought President Pei would make the decision, and he only needed to cooperate?

Why was President Pei testing him?

After a moment of hesitation, he nodded. "Alright, President Pei, please ask."

Pei Qian stroked his chin and said thoughtfully, "President Zhao, do you think it's possible to have a way..."

"To give the broadcast rights to these streaming platforms very cheaply, very inexpensively, even half-selling and half-giving them away, while still making it seem reasonable and justified?"

Pei Qian's careful consideration led him to believe that none of these three methods were stable.

The first two, needless to say, would make too much money.

Competing for exclusive broadcast rights might result in a sky-high price, and selling broadcast rights wouldn't necessarily be sky-high, but the total amount paid by so many platforms would still be a considerable sum.

The third method seemed good, but Pei Qian's long-cultivated sense told him that this method was the riskiest, and the money earned might all be in the follow-up.

Rabbit Tail Live had finally shown initial results under his wise guidance and Old Ma's leadership. It had just grown into a money-burning sapling. If he let it go and put out the fire of the GOG Global Invitational Tournament, what if it failed to put out the fire and burned the little sapling instead?

He couldn't afford the consequences!

After all, no matter how high the price of the broadcast rights, it was only a one-time deal, but if the money-burning tree was gone, it would have endless troubles.

If the money-burning tree turned into a money tree, it would be a regret for all eternity.

So Pei Qian was unwilling to choose any of these three methods.

What he wanted most was to send the broadcast rights out as cheaply and inexpensively as possible, earning as little as possible.

But the problem was, how could he give away such valuable things to those streaming platforms for free? Not to mention whether everyone would be suspicious or have objections, the system wouldn't approve it either.

Pei Qian couldn't think of a good way, so he asked President Zhao nearby.

He wanted to see if there was a way to sell the broadcast rights as cheaply as possible, earning as little as possible, while still being reasonable and justified.

Ideally, all platforms would be broadcasting the GOG Global Invitational Tournament, and none of them would have spent much money. Then Tengda wouldn't earn too much money, and Rabbit Tail Live wouldn't gain too much popularity. That would be perfect.

Zhao Xuming was stunned for a moment, and then his brain started working rapidly.

What, from President Pei's tone, it seemed like he wasn't satisfied with the three plans I gave?

President Pei's tone sounded like he was making a bold assumption and asking for my opinion, seemingly implying that this method might not exist. If it didn't, then so be it; if it did, then even better.

But how could that be!

When a leader asks if something is possible, they only expect to hear one answer from you.

Zhao Xuming wasn't stupid, so he certainly didn't think President Pei was just asking casually.

President Pei's meaning was obviously that he already had a rough idea and was testing me!

This was a hint. If I couldn't even understand this, then I, as the person in charge, would probably be nearing the end of my tenure.

Zhao Xuming didn't dare to be negligent. Assuming that President Pei had already come up with a better plan, he began to carefully analyze President Pei's words.

Obviously, President Pei wasn't too satisfied with those three plans.

Zhao Xuming reflected on it. It might be because these three plans were too ordinary, completely the work of a mediocre company, which didn't conform to Tengda's unexpected approach.

Therefore, President Pei hinted at a more special approach.

What kind of approach?

President Pei said to give the broadcast rights to these streaming platforms very cheaply, very inexpensively, even half-selling and half-giving them away, while still making it seem reasonable and justified.

This requirement seemed quite unreasonable on the surface.

Who would take the initiative to sell their own broadcast rights at a low price?

President Pei's words were obviously hinting that money wasn't the primary goal to consider, but rather to take a longer-term view.

This transaction itself must not lose money, but the content of the transaction needs to be changed from money to something else.

What is more important than money?

That is obviously popularity, or longer-term money.

In other words, President Pei was hinting to give up the money from selling exclusive broadcast rights now and find a way to gain higher popularity or a wider influence, so as to earn more money in the future.

And the future money may come from the expansion of the GOG market, or from the popularity of Rabbit Tail Live, or from some other industries.

Zhao Xuming's brain worked rapidly, and many preliminary plans instantly came to mind.

He was quite capable in terms of coming up with plans.

He had proposed many plans before, but Eric was the one who made the final decision.

Now, with President Pei's inspiration, he immediately came up with some ideas with a little brainstorming.

"President Pei, what do you think of this?"

"To achieve the effect you mentioned, the best way is not to set a clear price, but to give a dynamic price range."

Pei Qian's eyes lit up.

Indeed!

If a clear price was set, the income would be very stable and predictable. These streaming platforms, regardless of size, could afford it or couldn't afford it. A uniform price would be set, and the system wouldn't agree if it was set too low.

But if the rules were complicated and vague, and a dynamic price range was set, wouldn't it be normal to fool around within the rules? The system wouldn't say much.

Once the rules were complicated, it would be easy to manipulate.

Pei Qian nodded. "Continue."

Gaining President Pei's affirmation, Zhao Xuming's confidence doubled, and he continued, "The final effect of this dynamic price range must be that large platforms pay more and small platforms pay less, otherwise it would not be in line with what you said, 'reasonable and justified.'"

"My idea is this, we charge according to the number of viewers on each platform. Platforms with more viewers pay more, and platforms with fewer viewers pay less. Of course, there must be a specific conversion formula to ensure that the coefficient is relatively reasonable."

Zhao Xuming meant that large platforms have more resources themselves and gain more popularity from the GOG Global Invitational Tournament, so it's no problem for them to pay more; small platforms have fewer resources and can only pay less.

But it can't be completely based on popularity. After all, large platforms naturally have higher popularity. If large platforms have to spend a sky-high price to get the broadcast rights, while small platforms get the broadcast rights for very little money, it would seem very unfair.

Therefore, although the charging is dynamic, a relatively fair formula must be given.

"In addition, we can also use these data to require these streaming platforms to cooperate with corresponding publicity resources, which can be used for price reduction."

"This will satisfy your previous requirement of 'giving the broadcast rights to these streaming platforms at a relatively low price.'"

Pei Qian couldn't help but nod slightly.

Not bad, President Zhao!

This idea seemed feasible.

In fact, the key to Zhao Xuming's plan was two points. The first was to include the number of viewers in the charging standard, and the second was to convert money into publicity resources.

These two points happened to meet Pei Qian's requirements!

First of all, Zhao Xuming's original intention was to link it to the real number of people on the streaming platform, but Pei Qian felt that it would be better to change it to popularity.

Because the number of viewers is fake on all platforms, Pei Qian didn't want to ask these platforms for the real number of people, but only based on the popularity numbers.

And popularity, obviously, can be adjusted.

If each streaming platform wants to spend less money, they can just lower the popularity index on the live broadcast page, which will not have any substantial impact on the platform.

If the streaming platforms secretly change it, wouldn't Tengda get less money?

Moreover, this method also includes those small platforms that were previously unable to bid for the broadcast rights. On the one hand, it can show that Tengda is very generous, and on the other hand, it can tell the system that this is "small profits but quick turnover."

Secondly, converting money into publicity resources is also a good way.

The meaning is that each platform doesn't have to pay all the money, but can use the publicity resources of its own platform to make up for it.

But in fact, even without this requirement, these platforms were already planning to invest a lot of publicity resources in the GOG Global Invitational Tournament.

Because they are investing resources in the GOG Global Invitational Tournament, which is equivalent to diverting traffic to themselves.

Then it's obvious that Tengda is repeating itself by asking for these resources.

This is like going to buy something, and the merchant already intends to buy one get one free. Then you give five yuan more and tell the merchant to buy one get one free, wouldn't that be a waste of five yuan?

But this statement itself is reasonable and convincing.

It seems to be a more satisfactory plan than the previous three!

Pei Qian was very satisfied with this: "Well done, President Zhao, this plan is good!"

"However, there is a detail that needs to be changed. The charge should not be based on the actual number of viewers, but on the popularity data of each platform."

Currently, almost all live broadcast platforms in China have stopped showing the actual number of people in the live broadcast rooms, and have uniformly changed to popularity data.

Except for Rabbit Tail Live.

But Rabbit Tail Live has a special situation. It is originally its own industry. Unless it sells the exclusive broadcast rights and writes in black and white in the contract that Rabbit Tail Live cannot broadcast, then the broadcast rights will definitely be indispensable.

Zhao Xuming was stunned for a moment.

According to the popularity data of each platform?

Those are all fake data! Change it at will!

If a company lowers the data, wouldn't it be able to pay less?

President Pei can't even think of this?

That's not possible, he must have thought of it.

But why did he specifically point it out and insist on changing it like this?

Zhao Xuming was a little confused, but he didn't ask much.

Because asking would make him seem to have poor comprehension skills.

He should agree first, go back and study it carefully, and if he really doesn't understand, ask Eric, ask Min Jingchao.

Even if he still doesn't understand until the end, it doesn't matter. After all, this decision was made by President Pei, and he doesn't need to take the blame.

Thinking of this, Zhao Xuming nodded: "Okay, President Pei, then I will go back and draft a plan and do it according to what you said!"

The operations officer said that there is some activity for the top 20 monthly tickets. I looked at it and it was exactly 20, so I will add another chapter tonight to protect the ranking~ Actually, this month's update is a bit fragmented. There are subjective and objective reasons. According to the background data, 156,000 words have been updated in 28 days, with an average of about 5,500 a day, which is a bit weak. I can only say that I will continue to work hard next month and try not to make this number smaller. I will still try to maintain a daily update of 6,000 words and occasionally add one or two chapters... Tomorrow's update may not be on time, and it may not be available at 10 o'clock, but it is still 6,000 words. I will try to adjust the time the day after tomorrow.