Chapter 1293 A Profile of Various Live Streaming Platforms

After returning from President Pei's office, Zhao Xuming immediately went back to his own office and started drafting the plan.

This plan had been dragging on for a while, mainly because Zhao Xuming was constantly struggling and unable to completely finalize the overall direction, let alone the specific details.

Now that President Pei had made a decision, it was much easier to refine those details.

The entire plan was proposed by Zhao Xuming, and President Pei only made a few minor changes, so it was quick to write.

Zhao Xuming quickly smoothed out the plan while deeply exploring the meaning behind President Pei's changes.

"President Pei didn't make any major changes to the content of the plan, which means my understanding is correct, and President Pei quite agrees with it."

"It's just that my plan has some minor flaws that President Pei pointed out."

"I have to analyze it carefully."

Zhao Xuming began with the original purpose of his plan, combined with the adjustments President Pei had given, and analyzed them comprehensively.

First of all, the purpose of this plan is definitely to give up some short-term benefits in exchange for more long-term benefits.

More precisely, it is to use part of the money from selling the broadcasting rights in the short term to exchange for the popularity of the GOG competition.

It would be even better if Rabbit Tail Live could also get some of that popularity.

Zhao Xuming did it with this in mind.

In the long run, how can the popularity be even higher?

Obviously, the more live streaming platforms there are, the more people will be able to watch the competition.

A small number of viewers are used to watching on a certain platform, and once they switch platforms, they may not be used to it; moreover, some viewers may simply forget the official start date of the competition, or they didn't pay much attention to it before, but when they see it on their frequently used platform, they will naturally click on it.

Therefore, in order to maximize the popularity of the GOG Global Invitational Tournament, it is best if all live streaming platforms have live broadcasts and are placed on the homepage.

If the exclusive broadcasting rights are really sold, and only one platform can broadcast, then in the short term, it will definitely make more money, but the popularity will be slightly affected.

Of course, there is no right or wrong in this, after all, watching this World Championship is a necessity for many viewers. It's just switching platforms, no big deal. Even if the exclusive broadcast is sold, the popularity will not necessarily drop by much.

How to weigh this popularity and money is a complicated question. Each company has different answers, and these answers may not even be wrong, it's just a matter of choice.

But for President Pei, who always looks at problems from a long-term perspective, future popularity is obviously a higher priority than short-term profits.

That's why Zhao Xuming proposed this plan.

The central idea of this plan is to lower the threshold as much as possible so that small platforms can obtain the broadcasting rights for the event at a relatively affordable price. While ensuring a minimum value, small platforms spend less, and large platforms spend more, with the price within everyone's acceptable range.

Moreover, allowing platforms to use promotional resources to discount the price is also using short-term gains to exchange for long-term popularity.

Many people think that since live streaming platforms have spent a lot of money to buy the broadcasting rights for the competition, they will definitely invest all the best promotional resources, right?

That's not necessarily true.

Because the consideration of recommendation slots on live streaming platforms is relatively complex and is affected by many factors.

Although the competition has high popularity, it brings popularity to the platform, but not necessarily real income. Giving recommendation slots may not be cost-effective.

If the same resources are given to a streamer that the platform wants to promote and can greatly motivate viewers to spend money, then nurturing such a streamer may bring more value to the platform.

Moreover, this recommendation thing has a marginal diminishing effect. For example, if there are three big recommendations on the homepage, giving the first big recommendation to the GOG competition may have a very good effect, but giving the second and third recommendations may cause the effect to decline sharply.

And if these resources are given to other events or some big streamers, the overall benefits may be better.

Therefore, after buying the broadcasting rights for the competition, live streaming platforms may not necessarily pull all the recommendation resources, but will make adjustments based on the actual situation of the platform.

Some platforms may even deliberately suppress recommendation resources.

Because they think that the viewers of the event are a necessity, just like the group of people who buy home appliances in the mall. Since they have come in, even if it is on the top floor, they will definitely go there.

The viewers are the same. Since they are already on this platform, just put an entrance in the corner of the homepage. As long as everyone can find where the GOG Global Invitational Tournament is, then everyone will click on it.

Therefore, giving the best recommendation slot to the GOG Global Invitational Tournament is a bit redundant. It is enough to give a rolling banner. The other recommendation slots can be used to give to other streamers, to boost the website's revenue and promote its own people.

It would be fine if GOG was the only dominant game, but now there is still IOI, and the World Championships for both games are being held at the same time.

There is bound to be some competition on the live streaming platforms, which will prevent GOG from maximizing the recommendation resources it can get.

The current plan can legitimately write the required recommendation slots into the contract, after all, Tenda has apparently made some concessions on the money issue.

If it is a one-shot deal with clear prices, it would be a bit unjustified to ask these platforms for recommendation slots again.

Zhao Xuming went through the entire plan and felt very satisfied.

I'm amazing for coming up with this plan in such a short period of time!

Of course, he did not forget that this was ultimately due to President Pei's guidance.

In the beginning, Zhao Xuming's thinking was not opened up at all, and the three plans he proposed were all relatively conservative and conventional.

But after President Pei gave a little inspiration, Zhao Xuming's thinking was suddenly opened up, and that's how he came up with such a special plan.

Now Zhao Xuming understands a little why the heads of Tenda are all so fierce.

Because every time they make a plan, they can get President Pei's guidance, which is all direct teaching!

Over time, this kind of improvement is not a joke.

Of course, there is still one part of the entire plan that Zhao Xuming does not quite understand for the time being, which is the change that President Pei pointed out: requiring the charging rules to be changed, from charging based on the actual number of viewers on the platform to charging based on the popularity of the platform's event live broadcast room.

This change will inevitably lead to a loophole: some platforms may deliberately lower their popularity in order to pay less money.

"Maybe President Pei has calculated that these live streaming platforms will all try to save face and insist on increasing their popularity even if it means paying more money?"

"Well, that's possible."

"After all, these big live streaming platforms value face the most. The higher the popularity, the better the financial report looks, which makes their platform seem to be thriving."

"If anyone takes the initiative to lower their popularity, the loss of face can basically be equated with the actual loss, because it conveys a relatively negative signal to the outside world, which will have many negative impacts."

"But is that all there is to it?"

"Those big platforms may value face a lot, but small platforms may not!"

Zhao Xuming felt that this may be one reason, but it shouldn't be the only reason.

Because this clause has a certain binding force on large platforms, but not necessarily on small platforms.

Small platforms already have low popularity, so what if they just give up? Anyway, they'll take the GOG Global Invitational Tournament broadcasting rights for free first.

"Didn't President Pei think of this? Or does he not care about small platforms taking advantage?"

"That shouldn't be the case."

"President Pei has always been ruthless towards competitors. He won't make an exception for small platforms and show mercy."

"I understand!"

"This requirement is not only binding on those well-known large platforms, but also on those small platforms that don't value reputation so much!"

"This matter should not be viewed specifically from the perspective of a certain small platform, but should be expanded to the overall situation!"

If you only look at it from the perspective of a certain small platform, it's nothing more than being shameless, lowering the popularity a little, taking the GOG broadcasting rights for free, and giving Tenda less money. This seems to be an unavoidable situation.

But if you raise the perspective and look at it from the overall situation, then the situation is different!

Because this time the broadcasting rights are given so widely, almost every platform has a share, so there will naturally be a certain competitive relationship between the platforms.

If a small platform lowers its popularity data, it will not only lose face, but more importantly, it will trigger a chain reaction.

First of all, everyone will definitely take this opportunity to conduct a horizontal comparison of the situation of each platform through the popularity of the GOG Global Invitational Tournament.

Before, everyone was faking popularity and wearing underwear (hiding their true numbers).

But now, taking the initiative to lower the popularity is equivalent to taking off their underwear!

If the popularity of your competition is low, it means that the popularity of your entire website is low and you are not ranked in the live streaming circle. This will directly affect the first impression of viewers and streamers on this platform.

Secondly, this popularity will in turn trigger viewers' doubts about the popularity of other live broadcast rooms.

If the platform lowers the popularity of the GOG Invitational Tournament and then raises the popularity of other live broadcast rooms, then this data fraud will be too obvious.

Everyone already doesn't believe in the popularity of other live broadcast rooms, and now they believe in it even less. They even suspect that the entire platform is already dead and the popularity is all fake.

In other words, this is not just a matter of face, it will also have a significant impact on other live broadcast rooms on this platform and on the ranking with other platforms!

A large platform suppressing its own popularity is equivalent to going from hot to cold; a small platform suppressing its own popularity is equivalent to going from cold to colder!

Zhao Xuming continued to explore along this line of thought and suddenly realized that what President Pei threw to these platforms was actually a dilemma.

And the information highlighted by the choice of this dilemma is also valuable!

"In addition to this, there should be another purpose, which is testing!"

"President Pei should be taking this opportunity to test the behavior styles of these live streaming platforms."

"When Rabbit Tail Live starts to exert its strength in the future, it can target the styles of these live streaming platforms and carry out targeted attacks."

If a live streaming platform chooses to try to save face and insists on creating more popularity even if it means paying more money, then it means that this platform values popularity very much.

And if a live streaming platform deliberately lowers its popularity in order to take the broadcasting rights for free, then it means that this platform has a relatively short-sighted vision or its economic situation is indeed very worrying.

This is all very valuable data!

Under normal circumstances, live streaming platforms will not make such a difficult decision. Even before this kind of thing actually happens, the platform itself is not clear about how it will specifically make the decision.

Tenda naturally cannot obtain this information either.

But when faced with this kind of choice about money, the choice made by the live streaming platform is definitely the most authentic.

When it really becomes an enemy with a certain platform, this can be used as a reference for tactics.

This is equivalent to conducting an image profile of all live streaming platforms.

Just like when President Pei competed with IOI before, why did he seize on IOI's weaknesses and keep carrying out various promotional activities and price wars?

It was because he saw that the Dayak Group behind IOI was greedy for money and had internal disagreements, and its perseverance and determination to burn money were far inferior to Tenda's.

And this plan can be said to be a background check on all live streaming platforms.

Based on their behavior in this event, the temperament of these live streaming platforms can be determined, and the degree of threat they pose to Rabbit Tail Live can be divided into different levels to prepare for the future.

Zhao Xuming didn't know what specific countermeasures President Pei had left to deal with these live streaming platforms, but thinking of this, he felt a little frightened.

A picture inexplicably appeared in his mind.

In the jungle, a lion and a tiger are licking their wounds while staring at each other, ready to attack each other at any time.

And around them are the corpses of cheetahs, jackals, and various other animals.

Further away, some small animals are trembling. They are either injured or born young and unable to participate in this cruel competition.

But among a group of trembling small animals, there is a seemingly harmless little rabbit, behind which is an old hunter hidden in the bushes, with the muzzle of his gun reflecting a cold light.

"President Pei's move is a bit ruthless."

"Maybe this is President Pei's strength?"

"To make such a decision, the first thing you have to do is to be determined to give up a lot of immediate benefits."

"Ordinary people can't do it, precisely because they are blinded by immediate benefits and controlled by inertia thinking."

"But President Pei can do it completely unaffected. His clarity of mind and decisiveness in decision-making are something I have never seen before."

The more Zhao Xuming thought about it, the more he felt that President Pei was too terrifying.

He seems to not care about anything, but in fact, he understands everything in his heart and has even thought of countermeasures early on.

So the question is, was this plan prepared by President Pei long ago, or was it improvised?

Either way, it's terrifying...

Zhao Xuming was a little grateful that he was now on Tenda's side.

If he had continued to stay in Longyu Group, after the IOI Global Finals, he would probably have another big scapegoat to carry!

Zhao Xuming could only silently sigh: "Old colleagues, please don't blame me for being too heavy-handed, I'm also involuntarily..."

Here are four thousand words first, there will be more today.