Chapter 1572 Planning Ahead

Anyone with eyes could see that the public opinion war between Moyu Takeout and Zhaiju Takeout had clearly escalated!

Moyu Takeout took the initiative, dissecting the basic routines of the entire takeout platform.

Just like analyzing Zhujia Group and Shengyun Group before, they analyzed that the takeout platform actually played the role of an intermediary, and they were doing the same thing.

The takeout platform is eroding market share by constantly squeezing the interests of delivery drivers, merchants, and customers, thereby expanding the company's market value and eventually evolving into a giant company.

Of course, in the process of continuous expansion, the platform company is also creating value. Its data algorithms and resource integration capabilities are its main value creation for society.

From this point alone, the platform company does have its meaning.

Only when the benefits it obtains far exceed the value it creates, and the platform becomes an intermediary that exploits both ends, will it have huge side effects on the development of the entire industry.

Zhaiju Takeout's counterattack was completely based on the actual situation.

The reality is that the takeout platform has not yet reached a monopoly position, so the value created by the takeout platform currently exceeds the actual income.

Since the existence of the takeout platform is still a relatively positive and active image overall, Moyu Takeout's previous attack, although it predicted the future negative effects of the takeout platform, did not have enough persuasiveness at the moment.

Through the personal experiences of the delivery drivers, Zhaiju Takeout has demonstrated to a certain extent that its business model is understood and supported by delivery drivers and merchants!

To a certain extent, it weakened Moyu Takeout's propaganda offensive.

And Teacher Wang's paper is to look at this issue from a higher perspective, and to distinguish between the two sides who are arguing endlessly!

When writing this paper, Teacher Wang had already collected a lot of data and materials, so he was already confident about some of the questions raised by the audience in the live broadcast room.

"First of all, I would like to answer the first question: the delivery drivers unanimously oppose reducing the number of orders and working hours, and they want to earn more money. Does this mean that Zhaiju Takeout's model is popular among delivery drivers?"

"Of course not!"

"In fact, in some factories that exploited labor in the past, factory owners had already mastered similar methods. They set a very low basic salary for workers and counted all the extra income as overtime. In this way, workers can only work overtime desperately in order to earn more money, because they can't earn money without overtime!"

"If you tell the workers at this time that overtime is prohibited from tomorrow, then the workers will definitely protest with great enthusiasm!"

"Are they protesting against not working overtime? No! What they are actually protesting against is low wages."

"This routine is actually easy to expose, because the platform company deliberately lowers the basic wage to a minimum or even zero! At the same time, the income of the delivery drivers is directly linked to the number of orders, which does stimulate the enthusiasm of the delivery drivers, but it also gradually transforms the delivery drivers into emotionless order-taking tools!"

"So the lives of the delivery drivers are difficult to guarantee. They desperately grab orders not because they are so willing to exchange their lives for money, but because the company deliberately sets it up so that they have to do it!"

"Some friends may think of the second question when they hear this. That is, is it wrong for the platform to formulate policies and regulations that meet the needs of both customers who require fast delivery and low delivery fees, and delivery drivers who want to earn more money?"

As soon as Teacher Wang's question was thrown out, the onlookers in the live broadcast room immediately started a heated discussion.

"Yeah, is the platform's approach wrong?"

"If you don't do this, how can you guarantee low delivery fees? This is an unsolvable problem. You can't just raise the problem without proposing a solution, right?"

"I don't think the solution given by the platform now is unacceptable."

"How can you say that? It is an unreasonable behavior for the takeout platform to forcibly lower the delivery fee in order to seize the market. The delivery fee should return to its original value!"

"Many customers feel that they are enjoying low delivery fees now, so they turn a blind eye to this phenomenon! Then please, once the takeout platform seizes the market through the means of burning money and subsidies, how will you choose when they significantly increase the delivery fee to recover profits?"

Seeing that everyone's discussion was getting more and more intense, Teacher Wang answered in a timely manner: "Solving the problem is not about speaking for yourself from your own position, but about starting from the overall situation and considering everything!"

"Don't blindly stand on the platform's side and cheer just because you are a consumer and have benefited from low delivery fees! But you must clearly understand how to safeguard your long-term interests!"

"For the platform, it should indeed earn profits, but this part of the profit should be generated through innovative services based on the integration of resources, and should not be generated by unlimitedly exploiting merchants, consumers, and delivery drivers using monopoly and information asymmetry advantages!"

"For delivery drivers, the platform cannot use various algorithms to squeeze their limits! Let them violate traffic rules and run red lights, and let them improve delivery efficiency like delivery machines, regardless of their life safety! We should provide them with security, reasonably plan their working hours, and allow them to obtain relatively generous salaries under normal work intensity!"

"From the perspective of consumers, we cannot first monopolize customer resources with low delivery fees, and then continuously increase the delivery fee to earn the money back. Instead, we must always keep the delivery fee within a reasonable value range."

"Only a platform that coordinates the interests of all parties can be considered a perfect platform. Unilaterally emphasizing the difficulties of a certain party without involving the issue of profit distribution is just confusing the public!"

"Zhaiju Takeout seems to be doing well at the moment, but many internal problems have already shown signs."

"May I ask the audience in the live broadcast room, are you used to ignoring problems when they don't appear? Or are you used to planning ahead and thinking about solutions before problems arise?"

Teacher Wang raised the question and continued without waiting for the answer from the audience in the live broadcast room: "In my paper, I mainly discuss the possible problems and corresponding solutions that may be encountered in the future development of the industry."

"Big data and program algorithms can indeed greatly improve work efficiency, but there is a limit to this improvement in efficiency. Before reaching this limit, efficiency should take precedence over security, and after exceeding this limit, security should take precedence over efficiency."

"The current big data and program algorithms can infinitely squeeze delivery drivers to improve efficiency, but they cannot provide security for delivery drivers!"

"And this is the biggest difference between Moyu Takeout and Zhaiju Takeout!"

Then, Teacher Wang used cases and specific data in the paper to demonstrate his point of view, and comprehensively refuted the two directions of Zhaiju Takeout's attack.

It was reasonable, well-founded, and restrained. In addition to the cold data interpretation, he also added a lot of Teacher Wang's own true feelings.

Hard work pays off. In order to write this paper, Teacher Wang became a delivery driver and experienced the feelings of the delivery drivers in the busy and hard work. What he wrote was naturally very convincing.

He could feel that under the big data algorithm of the program, he was gradually transformed from an ordinary worker into a tool for constantly delivering takeout.

This change is obviously misplaced and is the result of a lack of humanistic care.

If this humanistic care is lacking for a long time, customers will only care about the speed of delivery and the price of delivery fees, and delivery drivers, in order to earn more money, will always actively accept this alienation. Then this problem will only become more and more serious, and may even never be solved.

As for the platform, they are of course more willing to turn delivery drivers into tool people, into machines for delivering takeout.

But Moyu Takeout is taking a completely different path.

Through the most basic welfare guarantees and rules, a bottom line is set for the improvement of efficiency. Within this bottom line, the program algorithm is continuously optimized to improve delivery efficiency; and this bottom line is never allowed to be exceeded.

This bottom line is the delivery driver's working hours, basic salary, welfare guarantees, and other factors.

Although Moyu Takeout's operating model increases costs to a certain extent, as long as you compare it with Zhaiju Takeout's model, which operating model has a better future is clear at a glance!

If we calculate according to Zhaiju Takeout's operating model, then in the future, in order to pursue higher profits, the platform will inevitably continue to use big data algorithms to infinitely squeeze delivery drivers and merchants, and gradually cause extreme involution in the entire industry. Delivery drivers will suffer unspeakably, and the quality of takeout that ordinary customers eat will decline!

And no matter how Moyu Takeout changes in the future, as long as it continues to adhere to the original operating bottom line, it will be able to maintain the healthy development of the industry!

When Rui Yuchen put forward this argument in the video before, it did not cause widespread resonance due to the lack of theoretical support. Zhaiju Takeout was able to seize the opportunity to confuse the public through some means.

But after Teacher Wang's analysis, it obviously provided theoretical support for Rui Yuchen's deduction!

It not only pointed out the essential difference between Moyu Takeout and Zhaiju Takeout, but also pointed out the inevitable path for the healthy development of an industry.

A company that only focuses on efficiency and algorithms while completely ignoring humanistic care and evading social responsibility, looks like a so-called "Internet innovation" on the surface, but is actually using the latest technology to exploit in a more advanced way. In the future, such a company will inevitably be abandoned by society!

……

"I didn't expect it, I didn't expect it, Tenda actually has this kind of trick."

"Such a professional analysis, and supported by data from the paper..."

"Okay, President Pei, you win again."

Nie Yunsheng's face was gloomy. The more he watched the live broadcast, the more he felt that the situation was not good.

He realized that Zhaiju Takeout's attempt to regain some ground through the public opinion war had completely failed!

Tenda Group and President Pei were like they could predict the future, and they had put a huge stumbling block in the direction of the Anti-Tenda Alliance's breakthrough in advance, blocking their way.

However, he was not intimidated.

Although Teacher Wang's paper provided theoretical support for Rui Yuchen's previous argument, and won this public opinion war beautifully, and the situation that Zhaiju Takeout had finally reversed was instantly beaten back, this was not unacceptable to Nie Yunsheng.

This public opinion war was only a failure in the field where Zhaiju Takeout was located. Losing the battlefield of a takeout platform, Nie Yunsheng still had other battlefields.

The biggest problem now is that this paper has expanded this public opinion war and extended the battlefield of the public opinion war from the present to the future!

Before that, the public opinion war between Tenda Group and the Anti-Tenda Alliance was still focused on current issues.

For example, the Ni Feng Logistics in the express delivery industry was able to completely suppress Shengyun Group precisely because Shengyun Group had already established a market advantage in the express delivery industry and made some ugly operations, so it was caught and beaten hard by Ni Feng Logistics.

After the previous failure in the express delivery field, Nie Yunsheng confirmed one thing.

That is: if the Anti-Tenda Alliance wants to reverse the situation in the public opinion war, it can only choose Zhaiju Takeout, an industry that has a relatively advantage at the moment, to compete with Tenda.

Because Zhaiju Takeout has not made too many ugly operations yet, and its image is still acceptable in the minds of all consumers.

But President Pei once again understood their intentions and extended the public opinion battlefield from the present to the future!

If this debate continues, the underwear of these companies in the Anti-Tenda Alliance will be completely torn off, the winning rate will be greatly reduced, and may even approach zero!

Because the companies under the Anti-Tenda Alliance have one thing in common: the purpose of their development and growth is to form an industry monopoly in the future and build a huge business giant!

And Tenda has not shown this trend at all. At least, the trust of the vast majority of consumers in Tenda is far greater than that of other companies in the Anti-Tenda Alliance.

Once this expectation is made public, the last breakthrough of the Anti-Tenda Alliance in the public opinion war will also be blocked!