Chapter 1571 A Man Who Has No Foresight Will Find Trouble at Hand!

Monday, April 22nd.

Shanghai, Sheng Yun Group.

Nie Yunsheng looked at the comments under the Zhai Ju Waimai (Home Delivery) video, a satisfied smile on his face.

The video had already achieved initial success with such an enthusiastic response, even exceeding Nie Yunsheng's expectations.

This showed that the think tank's strategy was effective!

And the essence of this strategy was to try to put a label on Tengda: "Why don't they eat meat porridge?" (implying being out of touch with the common people).

Tengda Group had indeed achieved success in many fields and innovated many business models, which was undeniable.

However, many of Tengda's measures seemed somewhat idealistic to ordinary people.

The war between the Tengda Alliance and the Anti-Tengda Alliance, especially the war of public opinion, was focused on grassroots industries, such as express delivery, renting, and food delivery platforms.

The main characteristics of these industries were their complexity.

Many problems could not be solved with a one-size-fits-all approach, but required specific analysis of specific problems. In many cases, the solution had to be full of compromise.

Taking the food delivery platform as an example, customers wanted lower delivery fees and faster delivery speeds, while delivery riders wanted more orders and more money. The platform had to coordinate the demands of both parties, which was already very difficult.

In this case, unilaterally emphasizing guaranteeing sufficiently high welfare benefits for delivery riders would inevitably lead to higher delivery fees and longer delivery times.

In other words, it would affect efficiency and the interests of customers to some extent.

In the short term, this contradiction was irreconcilable. After all, there was no black technology such as drone delivery yet, and it still relied on delivery riders to run errands.

As long as there was economic activity between people, there would inevitably be all kinds of problems.

Although Moyu Waimai (Touching Fish Delivery) deconstructed the tricks of the food delivery platform, it only solved the problem through massive capital investment and forcibly improving the welfare of delivery riders.

However, not every platform had such favorable conditions as Moyu Waimai.

Did that mean that these platforms didn't deserve to survive? In those areas not covered by Moyu Waimai, did these consumers not have the right to enjoy food delivery services?

Therefore, Zhai Ju Waimai seized on these issues and tried to pin the label of "Why don't they eat meat porridge?" on Moyu Waimai and the entire Tengda Group.

As long as this was successful, the rationality of Zhai Ju Waimai's existence would be justified. In the war of public opinion, it would not be a complete victory, but at least it would completely defend its position and maintain its ability to divide the food delivery market with Moyu Waimai.

And from the current point of view, this video had completely achieved the desired effect!

In particular, the statements of several delivery riders had triggered many people in the food delivery industry to share their own experiences.

In the comments section, everyone basically agreed that the food delivery industry was one where hard work could lead to wealth, and that they had indeed obtained much more remuneration through the Zhai Ju Waimai platform than other physical labor.

As for the Moyu Waimai delivery riders, although they had better benefits, Moyu Waimai could not possibly absorb all the labor force in the entire industry. Most people still recognized and needed Zhai Ju Waimai to supplement the entire food delivery industry.

"If this trick works, then it can be extended to other industries, especially the express delivery industry."

"Ni Feng (Adverse Wind) Logistics does do better than Sheng Yun Group in many aspects, but as long as we can prove through this method that Sheng Yun Group is also an indispensable part of the entire market, then the pressure of public opinion will be greatly reduced!"

Nie Yunsheng seemed to see the dawn and hope for Sheng Yun Express to turn the tables from Zhai Ju Waimai!

Just as Nie Yunsheng was excited about this hope and dawn, there was another urgent knock on the office door.

The vice president walked in hurriedly: "President Nie, Moyu Waimai has launched a counterattack!"

Nie Yunsheng was stunned for a moment: "So fast?"

He was a little surprised because Zhai Ju Waimai's video had only been released for two days, how could Moyu Waimai respond so quickly?

But on second thought, the Tengda Alliance had always been known for its prediction and high efficiency. Perhaps President Pei had predicted that Zhai Ju Waimai would launch a counterattack in terms of public opinion, so he had made arrangements in advance.

Nie Yunsheng did not dare to neglect and quickly asked: "Is it the 'Responsible Person Says' column again? Is the person in charge personally involved, or are they liking and forwarding videos of other netizens?"

The vice president shook his head: "Neither!"

"This time, it's a young lecturer from the Department of Sociology at Handong University who has analyzed the Zhai Ju Waimai model through a paper!"

"Not only that, Moyu Waimai officials have also released a large amount of video data on Tuwei Live and Aili Island website, telling the story of this young lecturer and some Moyu Waimai employees entering Zhai Ju Waimai to work!"

"The paper also provides a lot of information, although I haven't looked at it carefully yet, it gives people a feeling of being profound."

Nie Yunsheng was shocked and asked in disbelief: "A young lecturer in the Department of Sociology?"

The vice president nodded: "Yes, I heard that this young lecturer seems to have been cooperating with the Useful App and the knowledge section of Tuwei Live. He himself studies this field, and this time he should have put a lot of effort into going to Zhai Ju Waimai to work as a grassroots delivery rider to experience life, so he was able to collect so much first-hand information!"

Nie Yunsheng was speechless.

It could even be like this?

It was really impossible to guard against!

From the very beginning of this war of public opinion, the Anti-Tengda Alliance had never gained the upper hand.

What was even more terrifying was that they didn't even know who they were fighting this war of public opinion with!

In the beginning, it was the heads of various departments of Tengda Group who came forward.

Later, the heads of various departments went to the grassroots level, and the acting heads of departments personally rolled up their sleeves and went into battle.

After the acting heads of departments stopped fighting, it aroused the enthusiasm of netizens to participate. Various industry bigwigs came forward one after another, and the "Responsible Person Says" column was forcibly continued.

As a result, now even the young lecturers in the university had come forward, and even wrote papers to analyze it!

The war of public opinion continued to escalate, making Nie Yunsheng and the bosses of the Anti-Tengda Alliance caught off guard.

Because enemies were emerging from different fields every time, how could they guard against it?

First, they had to know themselves and their enemy!

Nie Yunsheng immediately turned on his computer to check the young lecturer's live broadcast.

He couldn't believe it. Could it be that this young lecturer could really dismantle Zhai Ju Waimai's latest tricks and remove the label of "Why don't they eat meat porridge?" that was pinned on Tengda's head?

...

In Teacher Wang's live broadcast room, Nie Yunsheng found that this young lecturer had actually written a serious paper.

The PDF format of this paper could be downloaded at will, and it was hung in a prominent position in the live broadcast room!

Nie Yunsheng quickly downloaded the paper and opened it to view.

Teacher Wang's paper was written in a somewhat profound and complex way. To understand it, a certain amount of knowledge reserve was required, which was enough to prove that the paper was very professional and had undergone serious investigation and research.

Considering the different levels of understanding of the people watching the live broadcast, Teacher Wang was also explaining the meaning of the paper in the knowledge area of Tuwei Live for everyone.

The live broadcast room was full of heated discussions, and many people had already raised questions about Teacher Wang's research results in the live broadcast room.

The main voice of doubt came from the video previously released by Zhai Ju Waimai, which was the voice of the delivery riders.

First, food delivery was originally an industry where hard work pays off. The delivery riders worked hard to take more orders and deliver more orders in order to get better income. This was the delivery riders' active choice. Forcibly reducing their working hours was actually a very inhumane thing for them.

Second, food delivery, as an emerging industry, provides convenience for everyone. Delivery riders want to earn more money, and customers want faster and cheaper services. In order to meet the requirements of both delivery riders and customers at the same time, it is inevitable to make some seemingly unfeeling regulations, which is unavoidable.

And the title of Teacher Wang's paper was "Labor Order Under Digital Control."

It mainly analyzed how platform companies weaken riders' awareness of resistance through digital control, erode their space to exert autonomy, force them to unknowingly participate in their own management process, and criticized the platform's behavior.

This position was obviously on the same side as the Tengda Group, with a bit of the flavor of "Why don't they eat meat porridge?", which naturally aroused some people's doubts.

Teacher Wang seemed to be prepared for this and began to patiently answer the questions of the audience in the live broadcast room.

"I fully understand the doubts and questions raised by everyone."

"Many people think that I am just questioning the Zhai Ju Waimai model, and also analyzing the current contradictions between food delivery platforms, riders, merchants, and users. But everyone thinks that there is currently no solution to this contradiction, and the questions I raised are not constructive."

"Here I want to emphasize that this is not the case. In fact, Moyu Waimai has been exploring a correct solution."

"Although Zhai Ju Waimai's current model seems to be the best choice under the contradiction, it is essentially escaping the contradiction and ignoring the contradiction. In the future, these contradictions will still break out!"

"So I would like to ask everyone to consider a question."

"As the saying goes, 'A man who has no foresight will find trouble at hand.' Is it too early for us to discuss and consider the problems that may occur in the future of similar Internet innovation industries?"

"Can we completely ignore it just because these contradictions are still in their infancy and have not surfaced?"

"Of course not!"

"The mistake of Zhai Ju Waimai is that it unilaterally emphasizes its contribution to society and employment, but conceals the contradictions and describes these contradictions as unsolvable contradictions in order to guide public opinion."

"But I think this contradiction can actually be solved."

"The reason why it seems unsolvable is only because capital wants to seek appreciation and maximize profits, and does not put social responsibility first."

"Previously, Moyu Waimai's 'Responsible Person Says' has conducted an in-depth analysis of the chaos of the food delivery platform."

"And Zhai Ju Waimai also put forward different views and opinions."

"Today, I would like to raise the level of discussion on these two statements a little bit. Let everyone be able to analyze the problems brought about by the continuous development and growth of Internet platform companies from a higher perspective, and whether there is a reasonable solution to this problem?"