Chapter 1389 Teaching Pei’s Publicity Method!

Meng Chang nodded with some reluctance, "Alright, then I'll try the normal driving mode."

Thankfully, this was just a demo, not the official version of the game.

Otherwise, the medical bills and car repair costs from that crash might have made Meng Chang feel a sharp pain.

Meng Chang entered the regular driving mode to experience it.

Having learned a bitter lesson from before, Meng Chang drove much more carefully this time, completely following the feeling of real-world driving.

Well, after switching the gameplay, this game looked much more normal!

Carefully maintaining a safe distance from the car in front, braking when necessary, stopping at red lights, and being careful not to speed when there were no other cars on the road...

Meng Chang drove for a few minutes and experienced the fun of this set of equipment.

The sense of realism was indeed very strong!

Not to mention the steering wheel, it could not only simulate different road sensations, but also had strong force feedback, which could be used to judge the grip state of the wheels; the pedals under his feet vibrated slightly, and the feeling of stepping on them was very close to that of a real car; the most exciting thing was the G-force seat, which could feel the force coming from the corresponding direction when accelerating, braking, and turning. Coupled with the screen, the sense of immersion was simply soaring.

It was quite magical to be able to feel the push in the back while sitting still.

But the more Meng Chang drove, the more he felt that something was wrong.

Having such awesome direct drive steering wheel and G-force seat, but only being able to drive boringly in the city, wasn't this a waste of resources?

Although the game scene seemed to be set in Jingzhou City, Meng Chang saw many of Jingzhou City's landmark buildings, and the whole game's graphics were quite beautiful, but...

No matter what, the things on the screen were hard to compare with reality!

If you want to drive, you can just drive in reality; many domestic cars are not expensive.

Now the popularity rate of private cars in China is already very high. Who doesn't have a car at home if they are willing to spend several thousand dollars to buy a whole set of simulators?

Buying such a set of equipment but not being able to race, only being able to drive like in reality, what kind of person would do such a thing...

Of course, accurately speaking, this set of equipment was not unable to race, but the consequences of a failed race were very serious.

Car damage and personal injury were one thing, but being laughed at by the onlookers was really unbearable.

Meng Chang felt a little aggrieved while playing, but he wasn't angry.

Because he always kept in mind what he was here for.

He was here to make a publicity plan, not to play games!

The more aggrieved he felt now, didn't that mean the publicity plan would be easier to make?

It still met the requirements of Pei's publicity method!

Meng Chang regretted it a little. When he first heard that it was a Shang Yang Games and Tengda Games project, he subconsciously felt that the attention would be too high and Pei's publicity method would be difficult to succeed, so he didn't want to take it on.

But now it seemed that although this game was made by Shang Yang Games, it seemed that there was still room for operation within the framework of Pei's publicity method!

Obviously, the task arranged by President Pei, no matter how difficult it looked, definitely had a way to be completed, but the difficulty was only high or low.

He thought the difficulty was very high as soon as he heard it was a game project, and then refused. He was obviously rash.

Next time, he still had to have the right to speak after a full investigation.

Of course, it wasn't a matter of regret.

Because this game was released in the middle of the month, how to ensure that the popularity was suppressed until next month? This was actually very difficult.

In comparison, going against *The Successor* was still more appealing.

Now Meng Chang was sure that this game was actually very suitable for Pei's publicity method. As long as the popularity was not suppressed until next month, and the issue of commission was not considered, it would be easy to handle.

Seeing Meng Chang stand up, Ye Zhizhou asked expectantly, "How is it? When can the publicity plan be released?"

Meng Chang cleared his throat lightly, "Ahem, this month I am only responsible for the publicity plan of *The Successor*. I don't have time for the publicity plans of other projects, so you have to solve it yourselves."

Ye Zhizhou was stunned for a moment, "Huh?"

He was a little confused.

Why did you come over if you weren't going to give me a publicity plan? Did you come here specifically to amuse me?

Could it be that he lost face because of the car accident just now, so he held a grudge against me?

Ye Zhizhou looked at Meng Chang, his face full of suspicion.

Meng Chang quickly explained, "Listen to me first."

"The publicity funds will be given as usual, so you can rest assured."

"As for the publicity plan, it's actually very simple. I can briefly explain President Pei's personally taught publicity method to you. You can come up with a general direction according to this idea, and then hand the plan over to the people in the advertising and marketing department to do it."

"Because the publicity difficulty of the game department is much lower than that of *The Successor*, I won't personally take action and have to focus my main energy there."

Ye Zhizhou nodded, so that was the case. He had misunderstood Meng Chang. As long as the publicity resources were given as usual, that was fine.

But he thought about it again and felt something was wrong, "Wait, I'll make the publicity plan? I don't understand this at all!"

Meng Chang smiled slightly, "It doesn't matter, this is actually very simple."

"This set of publicity methods that President Pei personally taught me, I call it 'Pei's Publicity Method'. Its basic principle is to stimulate everyone's attention and discussion by rendering the places in the entire project that seem unreasonable and unnatural at first glance, so as to achieve better publicity results..."

Meng Chang briefly explained the essence of Pei's publicity method.

Of course, he didn't explain the various details specifically, but focused on explaining the core and essence of this publicity method.

Because Meng Chang felt that for these people in charge, as long as they mastered the core, with their deep understanding of President Pei, Tengda Group, and the projects at hand, it would be easy to find specific measures.

Explaining too many details would mislead them.

Ye Zhizhou's expression changed from astonishment to contemplation to agreement, and finally to appreciation.

"This is the publicity method that President Pei personally taught you?"

"Indeed, if you compare it with the publicity plans of previous projects, it is indeed very consistent."

"But you directly told me such a precious thing, is that okay?"

When Ye Zhizhou first heard about "Pei's Publicity Method," he thought it was quite ridiculous, thinking that Meng Chang had made up something in his mind, created a term himself, and was trying to trick him here, right?

He was too lazy to make a publicity plan, and then asked me to make the publicity plan myself, pushing the work that originally belonged to him to me, and then pretending to teach me something?

If that were the case, it would be too bad!

But as Meng Chang revealed more and more, Ye Zhizhou completely dismissed this idea, and even felt more and more reasonable as he listened!

The name "Pei's Publicity Method" may have been created by Meng Chang, and it sounded a bit corny, which was very inconsistent with President Pei's temperament, but it had to be admitted that most of the publicity plans of Tengda Group's projects from the past to the present were really based on this idea!

President Pei did it this way, and Meng Chang also did it this way.

And Meng Chang succeeded in doing it this way, which was enough to show that Pei's publicity method had been tested.

So, Meng Chang sharing Pei's publicity method with himself or other people in charge was not only not lazy, but also a very generous act!

But such a precious publicity method must not be spread outside. Once it was spread outside, the consequences would be very serious.

Meng Chang nodded, "So the matter of Pei's publicity method must only be known to the people in charge, and must be kept highly confidential!"

"If it is an outsider, I will never reveal a single word."

"But since President Pei is willing to teach me Pei's publicity method, he definitely hopes that Pei's publicity method can be carried forward within Tengda. As long as it spreads among the people in charge within Tengda and can bring popularity to Tengda's various projects, then there is no problem."

Ye Zhizhou nodded, "You can rest assured about this. The people in charge of Tengda are definitely trustworthy in terms of confidentiality!"

It wasn't just this one thing that needed to be kept confidential. Like the previous Tengda Spirit Manual, it was actually kept confidential by all the people in charge together, and the confidentiality effect was very good.

This time, of course, would be no exception.

"Okay, then I'll briefly talk about my thoughts on the publicity of this game."

After the preconditions were told, it was the specific guidance of Pei's publicity method.

Although Meng Chang had already finished talking about the core and principles of Pei's publicity method, considering that Ye Zhizhou really didn't have any experience in publicity and marketing work, it was obviously unrealistic to let him start researching calculus directly after just teaching 1+1=2.

Therefore, Meng Chang specifically came to experience the game in order to deeply understand the project, roughly come up with a publicity plan, and then guide Ye Zhizhou in a more ingenious way to give him a start, so as to help Ye Zhizhou better get started with the publicity work.

"The essence of Pei's publicity method is to start with the point of a project that is most unacceptable on the surface."

"I just briefly experienced this game. For me, the point that is unacceptable at first reaction should be the best point to start with for publicity."

"You are a game designer, you should be clearer about this than me."

Ye Zhizhou considered it, "If that's the case... I think there should be three points that make *Safe and Civilized Driving* unacceptable. We had already discussed them when we were developing the project."

"First, many players play games in the hope of venting their emotions and doing things that are different from reality. Therefore, some games that allow you to crash and smash cars in the game have emerged."

"Even if you can't rob and smash cars, most racing games will try to reduce or turn off car damage as much as possible to reduce the cost that players need to pay after a collision."

"And *Safe and Civilized Driving* is just like its name. Everyone must abide by traffic rules in this game. Collisions and car accidents require car repairs and hospitalization. Players in the game also receive similar restrictions as in reality, which will obviously be difficult for some players to accept."

"Second, many racing games will make certain adjustments to the driving feel in order to allow players to drift better, so that keyboard and gamepad players can also drift easily. This greatly lowers the barrier to entry for players."

"And *Safe and Civilized Driving* has the same difficulty in this regard as some realistic racing simulation games. Not only that, but its threshold is even higher, because you must complete strict training levels, and vehicle failures must be repaired."

"Third, peripherals are very expensive for the average player."

"For players who know the market, our equipment is considered cheaper compared to foreign direct drive steering wheels, handbrakes, and G-force seats, but for players who have never been exposed to the prices of these equipment, the cost is high."

Meng Chang nodded. As the person in charge of the project, Ye Zhizhou obviously had a very deep and clear understanding of the project.

"Then the publicity plan can be carried out around these points."