Chapter 1332 Such a Great Game, Why Isn't the Promotion More Effective?

The so-called simulation is definitely better the more realistic it is. The ultimate goal is to match reality and even surpass it.

In a sense, this game has obviously achieved this.

Finally, the characteristics of VR games add extra points to this game.

If the same subject matter were made into a PC game or a mobile game, the sense of immersion would be greatly reduced.

After all, on the PC side, players are facing a screen when playing games. Movement, dialogue, and interaction will have an unreal sense of separation.

But after getting to the VR platform, this game gives full play to the immersion and sense of substitution of VR. Players can walk back and forth in the virtual room, freely observe every corner of the room, and also communicate with NPCs face-to-face.

Compared with other simulation games, it will appear more real.

Many gameplays that might be very boring on the PC side become full of fun on the VR side, such as the action of wiping kitchen grease.

If it is on the PC side, players can only swing the mouse to complete the wiping action, while on the VR side, players can realistically perform the wiping action.

Other actions, including opening windows, opening doors, and moving furnishings in the room such as vases, must also be completed by the player personally. Only on the VR side can these actions be fun.

Even players like Ding Xiyao who don't often play games can appreciate its fun and are tirelessly playing it, which is enough to show the skill of the production team.

However, the more Ding Xiyao understood the fun of this game, the more confused she became about one question.

Such a good game, why is the promotion so poor?

Originally, Ding Xiyao didn't know the specific content of this game at all, so it was difficult to evaluate this set of promotional plans.

But now it seems that there are many other ways to promote this game!

For example, show a small clip of the video in the game to show the huge change from before to after the renovation of a certain house; or hold a press conference and let some well-known streamers try it out live.

At the very least, even make a beautiful promotional CG?

However, Meng Chang's promotional plan was to shoot a real-life promotional video, and the focus was not entirely on the content of the game, but used a lot of space to express the hard work of the intermediary work.

In the end, he didn't even mention the name of the game. Even now, many people think that this is a promotional video made by Zhujia Group.

The game is a good game, and the promotion budget was not small, but in the end, this is what it got?

Although Meng Chang made great contributions to Ding Xiyao's role as the heroine of this promotional video, this does not affect Ding Xiyao's feeling that Meng Chang's promotional plan was a failure.

"Forget it, this is not something I should worry about. The heads of various departments of Tengda are very professional, maybe there is some special plan."

Ding Xiyao didn't struggle with this matter too much. After all, what she said didn't count. Instead of worrying about these things, it would be better to push the game progress further after the VR glasses are fully charged.

I can only say that this game is really fun!

...

...

November 28, Wednesday.

*Real Estate Agent Simulator* has been on sale for more than a day, and the members of Chixin Studio have been paying attention to the game's situation.

Many game forums have discussions about *Real Estate Agent Simulator*.

"This game is so much fun! It's simply addictive! I bought it yesterday and played it for more than four hours in one go. The glasses ran out of power and I played it while charging. I couldn't stop at all!"

"Don't mention it, I'm going to buy liver protection tablets now."

"It's really quite addictive to play. I told myself over and over again that I would rest after finishing this deal, but after this deal was completed, I saw a new house type and unlocked new furniture, and the money I earned was enough for me to learn new knowledge... Before I knew it, several hours had passed!"

"After working hard for a whole day, I basically figured out the routine of this game. I think this game should be called 'Black-Hearted Intermediary Simulator'! If you want to make more money, the best way is to choose the right house type, choose the right customer, and then find a way to make the tenant ignore the house's flaws, and find the right sales pitch. That's the fastest way to make money!"

"You're embarrassed to call yourself a black-hearted intermediary? This is just the beginning! You should learn from me. In fact, the furniture in these house types can also be freely replaced. You can drag them into the warehouse for storage or use them for other house types. My method is to take out this furniture, leaving only the minimum amount of furniture in each house type, and slightly balance the furniture, so you don't have to buy new furniture yourself, which can save a lot of money!"

"I have selected some 'high-quality tenants' professions and identities. You can compare them with this list. These people have relatively high expected psychological prices. Even if they are cut down in price, they will still be profitable. Don't choose some 'troublesome' tenants. They are completely wasting your time!"

"I have summarized a form of house type problems, which contains some common problems of house types. Although the house types in the game are randomly drawn and automatically generated from the database, there are also certain commonalities. This form should be able to bring you some reference."

"Is there a boss who can develop a mod to automatically highlight the interactive options in the room? For example, leaky windows and dirty stoves that can be repaired, so I don't have to go around the whole house to find them. Obsessive-compulsive disorder can't afford it!"

"I have to say that the effect of this game is a bit unexpected, especially how so many different characters and voices are not repeated?"

"Some characters are reused. After all, the tenants in the same area are relatively fixed, and some old customers will come back. As for different customers, I guess the manufacturer asked many people to give different voiceovers for the same meaning. For example, there are at least ten or even dozens of different ways of saying that the window is leaking wind for different NPCs, which doesn't sound like it's automatically generated by the system. The only thing I wonder is, it's not difficult to find many people to do voiceovers, but how do you make them lip-sync in the game?"

"I really didn't expect that this theme game would be so fun! So it's not that there is a lack of beauty in life, but a lack of discovery! It's not that the game industry lacks themes, but a lack of designers who know how to use themes properly!"

From the current situation on the forum, most players have quite positive reviews of *Real Estate Agent Simulator*.

Because the first batch of players who bought it are basically either fans of Chixin Studio, VR game enthusiasts, or core players of simulation management games.

*Real Estate Agent Simulator* obviously suits their tastes very well.

However, Cai Jiadong looked at these praises for *Real Estate Agent Simulator*, but there was not much joy on his face, but some melancholy.

"This level of discussion is still not enough..."

"The first-day sales can only be said to be mediocre, not optimistic."

"Sure enough, there is still not enough exposure. Even with the Doubt VR glasses platform as a boost, it is still a bit lacking."

"It's enough for an ordinary game, but the investment in *Real Estate Agent Simulator* is too large. Unless it becomes popular to a certain extent, it will be difficult to recover the cost."

"What's more, this game uses President Pei's idea. If it's not a big hit, it's equivalent to failure..."

"President Pei's golden signboard can't be smashed in our hands, right? Otherwise, when others talk about it, we will be a team that can't even lead President Pei. That's too embarrassing!"

As the chief designer, he is of course very concerned about the current situation of this game.

It's just that from the time it was released until now, the situation is indeed not very optimistic.

The game's rating is very high. It has never fallen below 8.5 points since its release, but what Cai Jiadong is worried about is that this game is still just a self-entertaining existence in a small group of players so far.

The reason why the score is high is because those who bought the game are all fans of this kind of game.

But Cai Jiadong knows very well that as a VR game with a huge investment, if *Real Estate Agent Simulator* wants to succeed and become popular, it must break the circle and cannot just rely on these players who are enthusiastic about simulation management games.

Moreover, it is useless for game manufacturers to work hard on breaking the circle. They must rely on passers-by players who like to play and are willing to be "volunteers."

In terms of game mechanics, Cai Jiadong and the designers of Chixin Studio have left a pit, but players have not yet discovered it.

Many players now consider problems, still stay in the "how to earn more money" above, desperately deduct costs, fool tenants, although in the short term can get a lot of benefits, but there is a hidden setting in the game, called "trust."

The tenant system in the game is relatively fixed but also fluid, which is similar to the situation in reality.

That is to say, there are only so many tenants in this area. The tenants of the old house may continue to rent after that, and players may deal with the same tenant many times; of course, some new tenants will also appear.

If players always try to trick tenants, they can succeed in tricking them the first time, but the cost is a decrease in trust. The second time, the various conditions given by the tenant will change, and even the tenant himself will run away and will no longer appear in the player's store system.

In addition, players also have a hidden "reputation," which depends on the trust of all tenants who have cooperated with the player. Although the trust of a single tenant has little impact on the player's reputation, if it accumulates, it will also have a certain impact on the game content, which cannot be ignored.

This setting is, on the one hand, to enrich the gameplay of the game and not let the game have a unique "standard answer," and on the other hand, it is to conform to the Tengda spirit and advocate a correct value orientation.

It's just that this is a hidden setting, so players can't find it in the short term.

Cai Jiadong vaguely felt that if this hidden setting could be shown as a highlight, it might be able to promote the game's breaking the circle to a certain extent.

But how to do it specifically? He couldn't say for sure.

Like the previous projects, he can only place his hopes on Meng Chang and wait patiently.