Chapter 1333 Resident Home Group's Considerate Butler Service

Unlike Ding Xiyao and Cai Jiadong, who were a bit impatient, Meng Chang was now sitting tight, not panicking at all.

Because he had already arranged his backup plans, including the videos recorded under the name of "Young Master Tian," all of which were completed.

The reason he hadn't made a move yet wasn't out of pity for Resident Home Group—Meng Chang basically didn't have that kind of emotion, especially not for a large corporation like Resident Home Group.

Meng Chang was eager for such large companies to die quickly, and to get a big bite of meat before they did.

He was waiting these past two days mainly because he hadn't received his commission yet.

Meng Chang looked at the date. Today was the 28th. He would endure until Friday, the 30th, and after settling the commission with Director Pei in the afternoon, he could almost make his move.

By the weekend, he could happily count his money at home while watching Resident Home Group struggle to deal with the negative publicity.

Of course, Meng Chang wasn't just waiting passively. He was also constantly monitoring online news and public opinion, both regarding the *Property Agent Simulator* game and Resident Home Group.

He deeply understood that the key to the "Pei-style publicity method" lay in precisely grasping the heat and public opinion, a technique of "using four ounces to move a thousand pounds." How to detonate this heat, when to detonate it, and how to do so skillfully and discreetly was a science.

Too early or too late, or a clumsy move, would greatly diminish the effectiveness of the publicity.

Meng Chang was a perfectionist, striving to do his best in everything he did. Such a subtle trick as the "Pei-style publicity method" should, of course, be executed perfectly.

"The situation with *Property Agent Simulator* is normal."

"As expected, the game has quite a bit of content. Although some things are buried, it's unlikely that players will dig them all out in two or three days."

"It's best to let players realize there's a problem, but not be able to pinpoint what it is. This state is the most conducive for 'Young Master Tian' to shine."

"Let's take a look at Resident Home Group. They shouldn't have any major moves recently, right…"

"Huh? What's this?!"

Meng Chang briefly searched online for news about Resident Home Group, originally assuming they would mostly continue to rehash the same old topics.

However, he was surprised to find that Resident Home Group had released new official announcements and promotional videos that very morning!

Meng Chang immediately sensed a problem and quickly clicked to view them.

"Considerate Butler Service?"

"Resident Home Group actually launched a new business at this critical juncture?"

After watching Resident Home Group's official announcement and promotional video, Meng Chang couldn't help but frown slightly. This was unexpected.

This so-called Considerate Butler Service was clearly Resident Home Group's publicity focus for the near future, a new business launched to further consolidate its market position and suppress other intermediary companies.

In Resident Home Group's own words, this Considerate Butler Service was intended to "further strengthen mutual trust between intermediaries and tenants," "establish long-term stable cooperative relationships," "tailor considerate services to meet the needs of tenants," "enhance team professionalism," and "implement responsible service," among other things.

Putting aside the official jargon, in simpler terms, Resident Home Group hoped to start with the promotion of its intermediary teams to open up new breakthroughs for its business.

According to Resident Home Group's promotion, the "Considerate Butler Service" was a transformation and upgrade of the traditional intermediary model.

First, existing intermediary teams would be screened, eliminated, and trained to enhance their business capabilities and qualities.

Second, with enhanced business capabilities, intermediary teams could carefully select more suitable housing options for tenants, comprehensively analyze their needs, and find the best rental choices.

Finally, intermediary teams would provide one-on-one service to customers, with responsibilities assigned to specific individuals. Before and after a tenant signed a contract, this intermediary (now called a butler) would be responsible, which would, to some extent, prevent intermediaries from trying every means to secure a deal and then neglecting their responsibilities.

Meng Chang suddenly understood.

Why was Resident Home Group so eager to capitalize on the popularity of *Property Agent Simulator*? Why were they even willing to spend money to produce their own promotional videos and create momentum online?

Clearly, it was all for a purpose!

If Resident Home Group didn't have related businesses to promote, they wouldn't be capitalizing on the heat so urgently, even if they were trying to ride the wave.

Clearly, Resident Home Group's "Considerate Butler Service" had been planned for a long time. The heated discussion generated online by the *Property Agent Simulator* promotional video could be said to have hit the bullseye, fully meeting Resident Home Group's needs.

They were taking advantage of this wave of popularity to promote their new business!

Meng Chang speculated that Resident Home Group launched such a new business for two main purposes.

The first was to recover the losses from the "Safe Housing" period and improve the company's image and reputation.

The second was to explore new models and further enhance Resident Home Group's competitiveness in the intermediary market.

In fact, the "Safe Housing" business was originally launched with the same goal in mind.

Resident Home Group saw that most of the houses currently rented on the market were old, dilapidated, and poorly maintained, and that young people didn't like living in them. So, they used the "Safe Housing" model to engage in long-term rentals, simply renovating the houses themselves and renting them to tenants, both improving the living conditions of the houses and earning profits from them. It was a good business model.

Originally, the reputation of "Safe Housing" was also good, but Resident Home Group, in pursuit of profit, turned "Safe Housing" into "formaldehyde housing," which led to the collapse of its reputation.

But regardless, if the "Safe Housing" business model hadn't deteriorated, it could have been considered a commercial innovation and breakthrough in the rental field, and it could have been successful.

Now, the name of "Safe Housing" stank, and Resident Home Group was brewing a name change internally, so it definitely couldn't be promoted as a key point.

That's why Resident Home Group came up with the new promotional point of "Considerate Butler."

If they couldn't make a fuss about the house, then they could only make a fuss about the people!

Resident Home Group's calculations were very clever. Houses could indeed contain formaldehyde, and if it was exposed, they could only admit their bad luck. But people wouldn't have formaldehyde, right?

Moreover, this "Considerate Butler" business model also solved a major pain point in the current rental market.

Due to the existence of many small and unscrupulous intermediaries, the identity of a real estate agent was indeed not so glorious. If Resident Home Group could reverse people's perception of this, and make tenants feel that Resident Home Group's intermediaries were not intermediaries, but butlers with extremely strong business capabilities and a sense of responsibility, then it would definitely be a huge advantage for Resident Home Group.

That's why Resident Home Group had been portraying the hard work and lack of understanding faced by intermediaries in the promotional videos, to create momentum for this new business.

Of course, just because slogans are loud doesn't mean they can actually be achieved.

Meng Chang understood this familiar marketing flavor all too well.

Meng Chang knew very well that Resident Home Group couldn't fundamentally change the working state of the intermediary profession at all. At most, they would only do some superficial work.

Maybe they would change the uniforms, maybe they would emphasize polite language, maybe they would adjust the personnel structure.

The best result would be to implement a superficial responsibility system.

What is a "superficial responsibility system"?

It means that if something really goes wrong with the house, you can indeed find the intermediary, and the intermediary will try to help solve it, but this solution can only be superficial and can't touch the substance of the matter.

For example, after signing a lease contract, a tenant discovers that the window is leaking air, so they find their butler.

The butler will definitely sincerely apologize and promise to solve the problem, but the best way is to find someone to come to your door and simply seal the window with some materials.

Replace the window? Or even change the house or refund the rent?

That's definitely impossible.

Because the root of the matter is not with the intermediary, but with Resident Home Group.

As a listed company, Resident Home Group pursues profits. No matter what method the intermediaries use to sign a contract with the tenant, the money has already been obtained, so don't expect Resident Home Group to spit it out again.

Resident Home Group will inevitably try to shift the conflict to the tenant and the intermediary, for example, by raising the rent and selling "responsible service" to the tenant, telling the tenant that you have great rights, and if you are not satisfied with the butler, complain, and we will definitely deal with it seriously.

When a real problem occurs and the tenant complains, Resident Home Group will deduct money from the intermediary (butler). But the intermediary can't fully meet the tenant's requirements, so they can only solve the problem for the tenant themselves, or beg bitterly.

Although the problem with the house has not been fundamentally solved, for example, most of the leaky area is blocked, but there is still a small range of air leakage, but the tenant sees that the intermediary is so miserable, and considering that it is difficult to have a better result if they continue to make trouble, they can only compromise and live with it.

Once this compromise is reached, Resident Home Group's goal is achieved.

It not only demonstrates its impartiality and customer-centricity in front of tenants, but also preserves the reputation of "Considerate Butler Service," and finally earns a profit.

Meng Chang knew these routines very well. Even as soon as this business was launched, he had already thought of the possible developments.

But Meng Chang also knew very well that not everyone was as cunning as him.

Resident Home Group's "Considerate Butler Service" was indeed very deceptive, especially compared to other rental companies, and it was very competitive.

What's more, Resident Home Group had already laid the groundwork and promoted it, and many people's impressions of intermediaries had indeed changed somewhat.

If nothing unexpected happened, Resident Home Group's stock would soar as soon as this news was announced.

Meng Chang couldn't sit still.

Two days seemed like a short time, but the Pei-style publicity method had its most suitable timing. Too early or too late, it might not achieve the best results.

If Meng Chang didn't strike until Resident Home Group's event had been out for a long time, would he be bitten back by Resident Home Group, who would say that this was an organized smear campaign against the "Considerate Butler Service"?

Would it turn the original one-sided massacre into a mudslinging match where both sides were covered in dirt?

Meng Chang stood up and quickly paced around the room.

"I can't delay any longer, delay breeds change."