Chapter 1347 Chi Xing Studio's "Reality Service Department"

Seeing the new announcement, Gao Ming finally breathed a sigh of relief.

He could finally take a temporary breather.

In the immediate aftermath of the public opinion crisis, Zhujia Group also issued a statement, but it didn't contain anything of substance. It was just a delaying tactic, first admitting mistakes to calm the public's emotions, and then promising a solution.

Now that this announcement had been released, it provided a solution that was at least passable. Although some people would still scold them, the overall public opinion should gradually subside.

Of course, this wasn't just a matter for the public relations department; Gao Ming's marketing department also had to coordinate.

They would have to hire some internet trolls to steer the discussion and control the comments, right?

Gao Ming knew very well that the online public's momentum seemed powerful, but it was actually often very fragile.

Because everyone's power was insignificant, especially online.

Trolls and controlled comments might not completely reverse public opinion, but they could at least muddy the waters and shift the focus of different netizens.

Some netizens, after seeing the trolls' comments, felt that Zhujia Group had made concessions and that progress had been made in the struggle, so they were satisfied. As for those who continued to hold on, they would soon feel bored and give up because they no longer had as much support.

From the moment the video was released in the morning, Gao Ming had been monitoring online public opinion. As he had expected, the incident was starting to die down.

Although some people were still scolding them, it was clear that many people had lost interest. Perhaps everyone had given up hope of completely changing the situation, so they reluctantly accepted Zhujia Group's current level of concession.

This was a good sign.

Gao Ming breathed a slight sigh of relief. Although he couldn't completely let his guard down, at least there shouldn't be any more problems in the short term, right?

...

In the afternoon, Gao Ming temporarily finished his other work and checked the online public opinion about the incident again.

The public opinion crisis of the past two days had kept Gao Ming busy and exhausted, and had also delayed the normal workflow of the marketing department.

Gao Ming would have to continue working at high intensity for the next few days to complete the original work.

Gao Ming sighed. There was nothing he could do about it.

Outsiders thought that the executives of a listed company held power and had far more social resources and energy than ordinary people. This was true, but Gao Ming knew very well that he was just a high-level wage slave. He hadn't escaped the scope of a corporate drone, and was still mostly out of control.

He subconsciously opened various social media platforms and forums to check the netizens' reactions to Zhujia Group's new announcement.

Logically speaking, after a series of operations in the morning, the situation had been largely controlled, and the current situation should be more stable.

However, to Gao Ming's surprise, the previous voices of abuse had indeed decreased a lot, but the voices of sarcasm and cynicism had increased!

Not only had the overall public opinion environment not improved, but it had actually worsened compared to the morning!

"What's going on?"

Gao Ming was very puzzled. These netizens were acting strange. Why weren't they following the script?

Just then, there was a rapid knock on the door outside the director's office.

"Director Gao! You must see the joint statement from Shenhua Real Estate, Chi Xing Studio, and Sloth Apartment!"

Gao Ming's heart couldn't help but skip a beat.

Although he didn't know the specific content of the statement, the mere fact that these three names were together was enough to make him feel that the situation was very bad!

He quickly searched online and found that these three companies had indeed issued a joint statement, and it was just a short while ago!

The content of the statement was relatively official, but it could be roughly summarized as follows.

For Chi Xing Studio, they would expand and upgrade the existing functions of *Property Agent Simulator*, for example:

Allowing the viewing function to be realized simply with VR glasses, without being restricted by PCs, which was equivalent to splitting the game into a trial version and a complete version, and upgrading its nature from a pure game to a game with practical software functions;

Players could freely upload real properties, and also filter different types of apartments in different cities, establishing a virtual platform for landlords and tenants to view properties online, no longer subject to interference from "third parties";

Jointly funding a new department with Shenhua Real Estate and Sloth Apartment to be responsible for the operation and maintenance of the platform, ensuring that the platform information was true and effective.

Of course, the platform's recommendation resources would definitely favor the houses of Shenhua Real Estate and Sloth Apartment, which was normal, after all, these were high-quality properties.

The tasks of Shenhua Group and Sloth Apartment were relatively simple, mainly providing money, resources, and joint brand endorsement.

In addition, Sloth Apartment also announced its next phase of plans, which would change its previous model of buying buildings and renting them out, to a combination of renting and buying, in order to expand to other cities more quickly.

In other words, Sloth Apartment had actually started the business of "subletting" as well.

Although Sloth Apartment did not emphasize its difference from other rental companies, netizens spontaneously recognized that Sloth Apartment was definitely different from traditional rental companies like Zhujia Group.

Because Sloth Apartment had always had an excellent reputation and was deeply trusted by tenants.

The most interesting thing was the name of this new department jointly established by the three companies: "Reality Service Department"!

This department was actually still under the jurisdiction of Chi Xing Studio, because Chi Xing Studio's equity structure originally included parts of Tenda Group and Shenhua Group. The new business was still jointly funded by the three companies, so it was reasonable to place it under Chi Xing Studio.

But anyone with eyes could see that the business of this department was completely incompatible with Chi Xing Studio's main business!

Chi Xing Studio developed VR games, while the new department was building a platform. This was too much of a crossover!

But the name magically clarified the relationship between the new department and Chi Xing Studio.

Reality Service Department meant that this department mainly used Chi Xing Studio's games to better serve reality!

In an instant, it felt like the dimensional wall had been broken.

This announcement had not been released for long, but it had already caused a heated reaction online!

Gao Ming and the employees of the marketing department were even a little late to the party.

This couldn't be blamed on them. On the one hand, they had been working too much overtime recently, and they were almost dizzy. They were so busy with various things. On the other hand, they simply hadn't focused on these three companies.

Because in their minds, these three companies had no motivation to directly enter the market, because their business models were too different and didn't directly constitute a competitive relationship!

Shenhua Real Estate made shopping malls, office buildings, and residential buildings;

Chi Xing Studio made games;

Although Sloth Apartment also rented houses, their rental model was to buy buildings, renovate them completely, and then rent them out. Their income came from rent, as well as cooperation with real estate developers for model rooms and cooperation with some furniture manufacturers. It was fundamentally different from Zhujia Group's model of "earning the price difference as a second landlord."

Of the three, only Sloth Apartment had a reasonable reason to get involved, but Sloth Apartment had always been in a rather Buddhist state. Since its inception, it had only had some impact on Zhujia Group in the area near Jingzhou.

At first, Zhujia Group was quite vigilant, but after discovering that Sloth Apartment had always strictly followed the model of buying a building and then renting it out, they believed that there was a fundamental difference between the two business models, and it was not a major concern.

But who would have thought that these three would directly reveal their true colors and do something ruthless!

This was like an aging tiger who was used to being the king of the forest. When it saw other carnivores, it felt that it could beat any of them in a one-on-one fight, and everyone ate their own food, so it had never been too vigilant.

But one day, the other carnivores suddenly joined forces and surrounded the aging tiger. Only then did the tiger realize that it was going to die!

Gao Ming himself was in a daze, and even doubted the truth of the matter.

The netizens were obviously also in a daze, but compared to Gao Ming, it was a different kind of daze.

Gao Ming was in a panic because of an impending disaster, while the netizens were ecstatic because of a pie falling from the sky.

"Oh my god, a dreamlike crossover collaboration!"

"The name of this department is actually the Reality Service Department, it's outrageous! In my opinion, it would be more domineering to call it the 'Reality Interference Department'. Games interfering with reality, the machine crisis is coming!"

"A game company doing rental business with a real estate developer? Boss Pei is calling you an expert, you are even better at breaking the dimensional wall than me!"

"In case you don't know, Chi Xing Studio is funded by Tenda, and the core staff are former employees of Shang Yang Games. It is said that the game idea came from Boss Pei, and with the cooperation of Sloth Apartment, would you believe me if I said that Boss Pei wasn't behind this?"

"Great! I've been wondering when Sloth Apartment will open near me? Now I finally see hope!"

"Among all the real estate developers, Shenhua Real Estate is considered the best of a bad bunch. Its reputation is relatively good. At least it hasn't had any serious quality problems, and the service level of its property management is also relatively high-end."

"To be honest, I don't particularly trust Shenhua Real Estate, but I trust Boss Pei and Sloth Apartment. As long as Boss Pei is involved in this new platform, it must be reliable!"

"In Tian Gongzi's video, he said, don't despair, look forward to the emergence and growth of companies that will break the status quo of renting. Isn't this it? This time it's no longer a small fight, but another innovation in business models!"

"In comparison, Zhujia Group's statement is simply insignificant. Alas, we really shouldn't have too much expectation for this kind of company."

"In fact, Tian Gongzi's video has already analyzed it clearly. Who still has any expectations for Zhujia Group? It's just some trolls spending money to whitewash it. Zhujia Group's stock price is plummeting, they can't sit still."

"For this, I only want to say four words: increase the intensity! I can't wait for all these intermediary companies in China to die!"