Qing Shan Qu Zui
Chapter 1348 Optimistic, Therefore No Promotion Plan
Reading these comments made Gao Ming feel even colder inside.
Because this situation was fundamentally different from the previous public opinion crisis!
The previous video of Young Master Tian being hotly discussed, fully debated, and repeatedly forwarded could be considered a theoretical battle.
It exposed the chronic diseases of the current intermediary companies, clarified the fundamental reasons why no matter how the intermediary companies reformed, they would only be changing the soup but not the ingredients, and even predicted the future development and changes of the intermediary companies.
In other words, it made the renters understand that these intermediary companies, while claiming to serve the renters, were actually trying to earn more profits in every possible way.
Of course, it is a matter of course for companies to make profits; without profits, companies cannot develop.
But a company also has its values.
Are there any limits to the pursuit of profit? If profit and responsibility are placed on opposite sides of a scale, which is more important?
The vast majority of domestic intermediary companies currently see profit as far more important than responsibility.
That's why there are various incidents that endanger the health and lives of renters, and that's why there are "renting" schemes that are actually financial scams.
Even emphasizing responsibility is just a superficial effort to better expand the market and form a monopoly, ultimately for more profit.
Before netizens truly formed this consensus, they might have been fooled by Zhujia Group's rectification measures.
After all, it's like picking a general from dwarfs; other companies are doing even worse than Zhujia Group.
But after this theory was widely spread and recognized, netizens realized that Zhujia Group's rectification measures were far from enough.
But if that was all, Zhujia Group would just be scolded a few more times.
After all, having theory without practice is like having strength but nowhere to use it. People know what is good in their hearts, but when they really want to take out real money to support it, they can't find a place to do so.
But the situation is different now, because a new model has emerged!
Chi Xing Studio's "Reality Service Department" has created *Real Estate Agency Simulator* as a platform completely different from Zhujia Group, which is equivalent to breaking away from the traditional intermediary company's business model and evaluation system, giving everyone a new choice.
And the content that was hotly discussed on the internet before has naturally all become a boost to this new platform!
Of course, after a new platform emerges, it is not enough to have popularity and attention; it must also have enough resources on hand.
After all, the commercial laws of the real world are very harsh. Without resources, it is destined to be difficult to move an inch, and it is impossible to escape the layers of encirclement and suppression by vested interests.
But Chi Xing Studio's "Reality Service Department" has resources; it has integrated the resources of Shenhua Real Estate and Sloth Apartment!
There is no shortage of funds, no shortage of reputation, and no shortage of popularity.
The only thing lacking may be time.
Shenhua Real Estate's projects are all over the country. As long as they take out a small portion to do rentals, they can form a good advertising effect. It's nothing compared to their massive annual marketing budget, and it may even promote the sales of houses.
And once Sloth Apartment starts the rent-to-own model, its expansion speed will inevitably accelerate sharply.
Just like Moyu Internet Cafe, Moyu Delivery, Trustee Gym, and Nifeng Logistics, and other Tengda's physical industries, the process of establishing a foothold in Jingzhou and cultivating a reputation is very long. During this period, it did not show any aggressiveness at all, but once the reputation is formed and the model is mature, expanding outwards is like a prairie fire!
And this time, the blow to Zhujia Group will be even more severe.
Because the previous plunge in stock price was only due to the public opinion crisis.
But now, a powerful competitor is directly declaring war on them, and behind this competitor are two giants and countless ordinary renters with long-standing grievances!
Of course, in terms of volume and the share of the entire rental market, Zhujia Group has nothing to fear, but the problem is that after this public opinion war environment is shaped, Zhujia Group is naturally a head shorter.
And for a long time to come, this will be a shortcoming that Zhujia Group can never make up for.
As everyone knows, President Pei is best at hitting the weaknesses of his competitors hard. The competition between GOG and IOI was a vivid example.
Gao Ming slumped in his chair, his mind blank.
Just then, the phone on the desk rang.
Emergency meeting!
One wave has not subsided, and another wave has risen. He thought that after this announcement was issued, at least this public opinion storm could be brought to an end, but he didn't expect that this was just the calm before the storm, and a bigger crisis was brewing.
Gao Ming silently stood up and headed to the meeting room.
At this moment, he suddenly felt that he was a bit like the epitome of Zhujia Group: clearly helpless, but still pretending to be trying to change something...
...
...
December 4th, Tuesday.
In the reception room of the Thriller Hostel office area, Meng Chang was chatting with Chen Kangtu while drinking tea.
Yesterday all day and this morning, Meng Chang had inspected the Thriller Hostel's roller coaster project.
This roller coaster, codenamed "Project Skylark", has been completely built and has been running for a while for testing, after all, it's a roller coaster, and its safety must be ensured.
Next is to wait until the end of this month to officially open it to tourists.
Chen Kangtu had a confident smile on his face: "How about it, this project is great, right? Is it enough to become the Thriller Hostel's next flagship project?"
Meng Chang nodded: "Indeed."
The smile on Chen Kangtu's face became stronger: "Then...about the promotion resources..."
Of course, he knew what Meng Chang was here for.
To determine the promotion plan after the inspection!
Currently, Meng Chang is in charge of the marketing and promotion of most projects within Tengda Group, and even many companies that are not directly affiliated with Tengda Group, such as Chi Xing Studio, are also responsible for the promotion of new products by Meng Chang.
It must be said that this authority is still very important.
The promotion budget determines the project's initial popularity and awareness, and also affects the success or failure of the project to a certain extent.
For Chen Kangtu, this "Project Skylark" roller coaster embodies a lot of his hard work. Whether it was the initial burst of inspiration or the long construction period of one year, he has put a lot of emotion into this project.
Therefore, he certainly hopes that this project can receive support in terms of promotion, the more resources the better!
Now looking at Meng Chang's appearance, he seems to be quite optimistic about this roller coaster.
Since this is the case, shouldn't he give more promotion funds?
This logic should be no problem, right?
However, Meng Chang took a sip of tea: "I don't plan to make a promotion plan for the 'Project Skylark' project."
The smile on Chen Kangtu's face froze: "Huh?"
"Didn't you just say that you were quite optimistic about this project?"
Meng Chang nodded: "Yes, it's precisely because I'm very optimistic that I'm not making a promotion plan."
Chen Kangtu scratched his head, his eyes full of confusion.
Meng Chang explained: "Although Tengda is a big family, the promotion resources it has are also limited and must be used in the places where they are most needed."
Chen Kangtu nodded: "Yes, 'Project Skylark' has invested more than 100 million yuan. This is considered a key project within Tengda, and the Thriller Hostel is operating well and hasn't received marketing help for a long time. Shouldn't it be taken care of even more?"
Meng Chang said calmly: "Don't worry, let me finish."
"According to President Pei's thinking on marketing, he has always spent little money to do big things, and achieved the best promotion effect with the least marketing budget. Although Tengda's marketing budget is now larger, it can't be wasted."
"You need to know that Tengda's project classification does not look at investment, but at the deeper nature."
"Some projects will naturally become popular without any intervention; while some projects may not be accepted at the beginning, but after a certain amount of operation, everyone's perception of them will be completely reversed, thereby ushering in greater success."
"Marketing funds should naturally not be given to the former, but should be concentrated on the latter."
"Now the 'Project Skylark' project is obviously the former. It will naturally become popular, and there is no need for me to come up with a marketing plan, which would be superfluous."
"Of course, there will be marketing funds for conventional promotion, but this has nothing to do with my plan."
"Moreover, the Thriller Hostel has other investors behind it, so there will be no shortage of promotion funds."
"In my opinion, *The Successor* needs me more."
What Meng Chang said was indeed one of the reasons, but not all of them.
Another very important reason is that he feels that the "Project Skylark" project cannot be promoted using the Pei-style promotion method at all, it simply can't be "suppressed"!
A roller coaster, apart from safety issues, is either fun or not fun, and it is difficult to have an intermediate ambiguous state.
And in Meng Chang's view, "Project Skylark" obviously belongs to the very fun category, and there is no need to promote it using the Pei-style promotion method.
Because the Pei-style promotion method is the skill of slaying dragons, in other words, it is definitely not effective to use it to kill chickens and ducks.
What's more, Meng Chang still wants to get a commission.
Chen Kangtu was instinctively a little unwilling, after all, who wouldn't want to get more promotion resources for their project?
But after thinking about it, he felt that what Meng Chang said made sense.
As the head of the advertising and marketing department, Meng Chang must take overall consideration. Now *The Successor* obviously needs promotion funds more than "Project Skylark".
Moreover, Chen Kangtu himself can also think of ways to promote it, whether it is to use the original reputation of the Thriller Hostel, or to talk to Director Li and others about cooperation, or to find a way to link it with Tengda Games and use the popularity of *Sea Fortress* DLC and *Mission and Choice*, these are all good ways.
As a Tengda employee, he must take the overall situation into consideration and cannot have departmentalism, which is what President Pei has always emphasized.
Thinking of this, Chen Kangtu nodded: "What you said also makes sense, then okay, you can be busy with *The Successor* first, and I'll think of a way for 'Project Skylark' myself."