Chapter 121 A Plan Coming Together

Meng Chang opened his laptop and quickly tapped away at the keyboard, his thoughts flowing like a spring.

With his exceptional efficiency, a rough plan was quickly drafted.

However, after carefully reviewing the plan, Meng Chang felt that there were still two loopholes that needed to be plugged.

This plan required the cooperation of the ESRO official platform and Tenda Games to package these classic domestic games into a collection, and then sneakily insert *Mission and Choice* into it.

In addition, Meng Chang also had to get the demo of *Mission and Choice* from Tenda Games, at least play it a little to get a feel for it.

As the saying goes, know yourself and know your enemy, and you will never be defeated. An important reason for Meng Chang's previous failure was that he did not deeply understand the product he was promoting, but considered it according to the inertial thinking of ordinary people.

As a result, a tiny deviation led to a huge error.

Facts have proved that President Pei's way of thinking is completely opposite to that of ordinary people, and there are many hidden pitfalls in these projects, which one will fall into if you are not careful.

Therefore, although Meng Chang himself had not played many games and found it difficult to judge the quality of the games, he still had to patiently play the game to ensure that his plan was foolproof.

As for how to get the ERSO official platform and Tenda Games department to cooperate with his plan, that was easy.

After all, his current official identity was the head of the advertising and marketing department, and promoting *Mission and Choice* was a task personally assigned by President Pei.

As long as Meng Chang spoke, Tenda Games would definitely cooperate fully.

Now, Meng Chang felt that his plan was only a tiny bit of deception away from success.

And deception has always been his forte.

So, he finally improved this rough promotional plan, then got up and left, preparing to link up with Hu Xianbin, the head of Tenda Games, for a wave of cooperation.

...

The advertising and marketing department was also in Shenhua View, just a few floors away from Tenda Games, so he arrived quickly.

Meng Chang went straight to Hu Xianbin and explained his intentions.

Hu Xianbin attached great importance to it: "Promoting *Mission and Choice*? Of course, no problem! Since it's President Pei's intention, Brother Meng, feel free to make any requests, we will definitely cooperate fully."

Meng Chang couldn't help but smile slightly. It seemed that the plan was going smoothly, completely according to his expectations.

"First of all, please provide a demo of the game. Although I have already thought of a promotional plan, I still have to play the specific game before I can finalize some details."

"Secondly, we need to discuss with the ESRO official platform to hold an event called 'Relive Classic Domestic Games'. The official platform will come forward to package all the classic domestic games from more than ten years ago into a collection and sell them at a discount on the official platform."

"Of course, we have nothing to do with the money from the sales of other games, but we have already obtained the copyright for *Mission and Choice*, so we will still sell this game at the original price, which is 158 yuan."

"After our *Mission and Choice* is developed, we will replace the previous games."

Meng Chang had done his homework. *Mission and Choice* was released after *Command & Conquer*. At that time, the official domestic price of *Command & Conquer* was 160 yuan, while the official price of *Mission and Choice* was 158 yuan.

Of course, this was the original price. *Mission and Choice* had the intention of ripping off money, so various discount activities were carried out during the promotion process, and the lowest price could even be obtained for more than 80 yuan.

But whether it was 80 yuan or 158 yuan, it was undoubtedly a huge sum of money back in the nineties.

As for why a relatively high price was set at that time, it must be considered in conjunction with the background of the times.

At that time, the domestic game industry was in a period of drastic turmoil. Online games rose rapidly, piracy gradually became rampant, and genuine domestic stand-alone games were forced to fight a price war with piracy, but no matter how much the price was reduced, it was still useless.

Although the development team of *Mission and Choice* at that time made a terrible game, they knew marketing and understood the market very well.

They knew that the price of this game must not be set too low.

Because the development team knew the quality of this game in their hearts, the reputation would definitely collapse after the release. Since they wanted to make a quick buck and run away, the price must be set higher in order to earn more.

Moreover, since this game was selling nostalgia, a higher price could also imply to players that this game was a high-quality game and a big production of the same level as *Command & Conquer*. If the price was low, players would doubt it instead.

Therefore, the official game of *Command & Conquer* sold for 160 yuan in China, and *Mission and Choice* set the original price at 158 yuan, symbolically reducing it by 2 yuan.

Everyone knew the later results. A total of more than 40,000 copies of the game were sold, and more than 30,000 copies were requested to be refunded. The remaining nearly 10,000 copies were also angrily abandoned by players.

So Meng Chang also planned to sell *Mission and Choice* at the original price of 158 yuan, so as to be consistent with the historical price.

Of course, the specific pricing would depend on President Pei and Tenda Games. Meng Chang couldn't make the decision himself.

Hu Xianbin couldn't help but nod: "This idea is good!"

"The price of 158 yuan is relatively moderate. Because the early investment in *Mission and Choice* is very large, we are afraid that we will not be able to recover the cost if it is sold cheaply. But selling it for about 200 yuan would be a bit too expensive, 158 is a relatively suitable price."

"But... what's the point of bundling it with classic domestic games from more than ten years ago? And why replace the original old game after our game comes out?"

"It seems a bit redundant, right? And wouldn't this mislead the players?"

Meng Chang smiled slightly, not panicking at all. Now it was time for his silver tongue to come into play.

"The promotional technique I'm using is called suppress before you praise!"

"First, we'll do this 'Relive Classic Domestic Games' event, and then promote it vigorously, so that players can start to remember that era many years ago, and cause a certain degree of discussion."

"After a certain degree of discussion has been formed, we will also cooperate with the official platform to promote it, so that the popularity of these classic games will increase."

"At this time, many players will definitely scold *Mission and Choice*, the 'shame of domestic games', and recall the deception that this game had at the time. At the same time, everyone will also regret the other excellent domestic games."

"Finally, we secretly replace it with the new *Mission and Choice*. Players definitely won't notice it at first, but when they do, they will definitely feel particularly surprised that the former 'shame of domestic games' has been washed away, and a garbage game has been remade into a real 'light of domestic games'..."

"This will definitely cause a craze!"

"Compared to directly announcing that we have remade *Mission and Choice*, this approach will definitely make players feel more surprised!"

"Of course, the only problem is that the entire promotional process may take a long time, but I don't think this problem is serious, good food is not afraid of being late."

Meng Chang's words were half true and half false. The false part was that he wanted the entire promotional process to drag on until after the game was released, so that he could at least get two months' commission.

As for what would happen after the game was released, he couldn't care less. At worst, he wouldn't want the commission for that month.

Meng Chang's words completely convinced Hu Xianbin.

"Sounds like a very good promotional plan!"

"Then I'll contact the official platform and tell them about this promotional plan and let them cooperate!"

Needless to say, the relationship between Tenda Games and the ESRO official platform was definitely the treatment of a beloved son.

This time, *Mission and Choice* was a super production, and the official platform attached great importance to it. The promotional requirements put forward by Tenda would be met by the official platform as long as they were not too excessive.

Meng Chang was very happy. As long as he convinced Hu Xianbin, his plan should be half successful.

"By the way, the game demo..."

Meng Chang didn't dare to forget about this.

Hu Xianbin said, "Okay, okay, I'll find a mobile hard drive to copy it to you, but this game is still in the development stage, so try not to spread it outside, and don't use the content inside for promotional materials."

"If you have any requirements for promotional materials, just tell me directly, and I'll cooperate with the preparation."

Meng Chang nodded: "Of course, I'm just going to experience the game play."

After getting the game demo, Meng Chang immediately returned to the advertising and marketing department without stopping, and then installed it on his computer.

In the next few days, he planned to work hard on this game.

In fact, the relationship between the content of this promotional plan and the game is not very big, but Meng Chang's previous failure was too painful, so he still wanted to be safe.