Chapter 11 Leaving Peis Office

Leaving President Pei's office, Meng Chang returned to the advertising and publicity department.

Sitting back in his seat, he suddenly felt a great deal of pressure.

Before, he only felt that the promotion of "Mission and Choice" was important, and he had a little bit of compassion, but between conscience and commission, he still unhesitatingly chose the latter.

But after thinking about it carefully after coming back, it was actually quite difficult to make this promotional plan a flop.

Because the investment in "Mission and Choice" was too large, with both a game and a movie, and he heard that Lu Zhiyao was also involved. With such a large production, even a little bit of news would cause a great response.

It was really unlikely that it would go unnoticed.

Meng Chang considered it. Since the promotional plan couldn't be silent, he could only work hard to promote it in reverse and reduce its popularity.

Ideally, this promotional plan would make people feel instinctively uncomfortable and disgusted as soon as it came out, and he could still get a commission.

Meng Chang opened Qian Du and prepared to search for relevant information.

He didn't know much about games and movies, and could only be considered an amateur enthusiast, but that didn't matter. There were still two weeks before the promotional plan was due.

According to President Pei's requirements, the publicity and warm-up for "Mission and Choice" wouldn't start until next month. These two weeks were enough for Meng Chang to cram some relevant knowledge and come up with a promotional plan that would disgust the audience enough.

"First, let's see if there are any inside stories about 'Mission and Choice' leaking out online."

Meng Chang first searched for the keyword "Mission and Choice."

To formulate a promotional plan for a product, you must first know everyone's attitude towards it. If everyone has a good impression, then you have to strengthen that impression; if everyone has a bad impression, then you have to first consider reversing and changing that impression.

Of course, this is the normal promotional mode, and Meng Chang has to do the opposite.

"Oh? There are so many search results?"

"That's not right. I remember that Tengda's security work has always been done very well. How could so much news leak out? And, it doesn't seem to be trending..."

"No, what the hell is all this stuff!"

Meng Chang carefully looked at the search results, and he felt a little dizzy.

"Mission and Choice (Game Software) Qian Du Encyclopedia"

"Do you still remember 'Mission and Choice'? Is the development of domestic games really ruined in its hands?"

"The Most Pitiful Game in History, 'Mission and Choice'"

"'Mission and Choice' ranks first, a list of the nine worst money-grabbing games in game history!"

The search results were all content like this.

Meng Chang felt a little puzzled. He looked carefully and realized that "Mission and Choice" had the same name as a single-player game in the history of domestic games that was known as the "Shame of Domestic Games!"

That was a game from the nineties, more than ten years ago.

Meng Chang didn't usually play games, and he basically knew nothing about the history of domestic games. He only knew from inside the company that President Pei's new game was called "Mission and Choice," and he had no idea that there were so many secrets behind it.

He immediately perked up and read the introductions of "Mission and Choice" on these web pages from beginning to end.

"I didn't expect the origin of this name to be like this?"

"Then... does President Pei have any special intention in choosing this game name?"

"Could it be that President Pei means to avenge the 'Shame of Domestic Games'?"

"Hiss..."

Meng Chang sucked in a breath of cold air, feeling even more pressure.

It had to be said that the saying "avenge the shame of domestic games" was too easy to generate topics, and it was very easy to stimulate players' patriotic enthusiasm. Once this topic was thrown out, the attention would definitely not be low.

This undoubtedly increased the difficulty of Meng Chang's reverse promotion.

"From the subject matter, this is an RTS game, and it's a science fiction theme."

"This kind of game shouldn't have many players, right?"

"So, if you want the promotion to not have the desired effect, you have to make it as 'out of the loop' as possible."

"As long as it doesn't go out of the loop, and its popularity is limited to the domestic single-player game group and the RTS game player group, it will definitely not recover the huge investment, and the promotion will naturally fail."

"Then... we must work hard on the promotional materials!"

Meng Chang quickly determined the general promotional strategy, which was to make passers-by feel indifferent and make core player groups feel uncomfortable as much as possible.

If the situation allows, you can also play some tricks to achieve a kind of false propaganda effect.

Of course, the premise is that it doesn't violate the agreement or relevant laws and regulations. How to play this edge ball is a technical job.

"At present, it seems that Tengda's security work is done too well. The outside world basically doesn't know that the game Tengda is developing is a remake of 'Mission and Choice'."

"This is a major benefit for me! In this way, I can use the inertial thinking of netizens to mislead them..."

"That being said, the original promotional materials of 'Mission and Choice' are not bad. What if I just take them and use them... what will happen?"

Meng Chang searched online and quickly found a large number of promotional materials from "Mission and Choice" at that time.

As a typical representative of false propaganda, the promotional materials of "Mission and Choice" were also nailed to the pillar of shame like the game itself, and repeatedly whipped.

The Internet was not yet developed at that time, and the main promotion was on various magazines and physical posters. The sensational promotional slogan and the Huaxia soldiers wearing space combat uniforms left an extremely deep impression on people.

"Your hometown, Blue Star, has just suffered a devastating attack from the Zerg..."

"Work with your comrades to defeat the Zerg and save Blue Star!"

"Millions of dollars invested, carefully crafted, grand scenes, a model of domestic production!"

Promotional slogans like this made the players at that time boil with enthusiasm.

Of course, these promotional slogans seem very stiff now, and the picture on that promotional poster is also very rough. The style of the nineties can only be described as "horrendous" when viewed now.

Meng Chang fell into deep thought.

"If it's positive publicity, it's definitely to put the most exciting parts of the game and movie on it, and then desperately promote concepts such as 'wash away the shame of domestic games'."

"In this way, you can instigate the enthusiasm of players to support domestic games and generate extremely high attention."

"But then my commission will be hopeless, and I have to do the opposite."

"Then I shouldn't use any new materials from the 'Mission and Choice' game and movie, and I shouldn't involve concepts such as 'remastered version' or 'wash away the shame of domestic games' at all."

"Just take the promotional materials of the old game and use them, so that players can't see that this is a remastered version of 'Mission and Choice' at all! Even make them mistakenly think that this is just the old game from more than ten years ago!"

"Uh... no, there are still loopholes in this."

"As long as everyone sees that this game is released by Tengda Games, they will understand that it must be a remastered version."

"Can I deliberately not release it in the name of Tengda Games? Discuss it with the official and deliberately conceal the company that made this game?"

"Although it's a bit strange, it can also be prevaricated with 'a special marketing method' without violating the contract provisions."

"Or, bind it with many classic old games to make a collection and engage in an activity to 'relive classic domestic games' to confuse the public."

"Although it will be exposed sooner or later, as long as it lasts for a month, won't my commission be in hand?"

Meng Chang suddenly realized that his previous thinking was too rigid. There was actually more than one way to get a commission.

Before, Meng Chang thought about working hard to make this project unknown and never profitable through publicity.

But now he found that this was too difficult, because President Pei's projects often came with their own popularity, especially the "Mission and Choice" project, which simply could not be achieved.

Since this is the case, can I change my thinking?

Come up with a promotional plan this month and then be ignored; increase efforts next month and still be ignored. In this way, wouldn't the commissions for two months be successfully obtained?

As for the month of the official release, the effect of confusing the public has failed, and the project has exploded. At most, it's just that there is no commission that month, and the commissions for the first two months are still paid as usual.

Meng Chang was convinced by his own wit and immediately began to write a promotional plan.

This promotional plan is mainly based on the promotional materials of the old game from the nineties. It's still that poster, those promotional slogans, nothing changes.

No Tengda-related icons or logos are left on this promotional poster, so that everyone doesn't know who the manufacturer of this game is.

Just add a line: "Relive the classics and reminisce about domestic games from ten years ago!"

Package all the domestic single-player games from that era and make a collection, and then secretly stuff "Mission and Choice" in.

However, before Tengda's "Mission and Choice" is released, the old, lousy game will be stuffed in, and after Tengda's "Mission and Choice" is released, the old game will be replaced.

Then, all the resources on the official platform will be used to promote this collection, and the promotion in other places will be mainly based on the original promotional materials of "Mission and Choice".

This can achieve a kind of effect that is difficult to distinguish between true and false, so that everyone thinks that this is promoting a collection of old domestic games, and will not delve into what the games inside are.

In this way, it can be hidden for at least more than a month, right?

Meng Chang doesn't have high requirements, get the commissions for two months first.

After all, he had made so many plans before, and he hadn't received a single commission, and his mentality was about to collapse, so he didn't expect to get the full commission once and for all, at least get tens of thousands of yuan first.

Of course, this idea is just a prototype. How to operate it specifically still needs to be carefully considered and planned in the long term.

But this general direction should be fine.

The more Meng Chang thought about it, the more he felt that his plan was good, and he immediately started to make a promotional plan.