Chapter 183 Losing-Money Masterstroke

After explaining everything, Pei Qian asked, "Got it all?"

Ma Yang nodded. "Don't worry, Brother Qian, I've got it!"

Pei Qian was very satisfied, thinking that Old Ma was indeed reliable, and didn't raise any objections to these requirements.

The requirements Pei Qian made were obviously very detrimental to Tail-Wagging Live's ability to compete with other live-streaming platforms.

The streamers were free to come and go without any time restrictions, which would objectively turn Tail-Wagging Live into an excellent stepping stone.

In the live-streaming world, streamers jumping ship was common, partly because streamers' income inflated too quickly and their legal awareness was weak; on the other hand, it was also because major live-streaming platforms were sparing no effort to poach each other's talents.

Now, most live-streaming platforms would use large contracts to lock down those big streamers, and although there were sky-high breach of contract penalties, the fixed salaries were also sky-high.

Tail-Wagging Live was a new live-streaming platform, and the official platform didn't offer fixed salaries. There were few viewers, so there wouldn't be much income from gifts. Even if a small streamer became popular on Tail-Wagging Live, they would quickly be poached by a larger platform with a high salary.

As long as Tail-Wagging Live continued to lack influential big streamers, its appeal to viewers would be very limited, and it would be difficult to become popular.

Data fraud on live-streaming platforms was already an open secret.

In fact, it wasn't just live-streaming; data fraud was widespread in the internet industry and had become a de facto case of bad money driving out good.

If there were two similar Apps, one with 1,000 real users and the other with 10,000 fake users, investors would definitely choose the latter.

Because they would think that among those 10,000 fake users, there would always be one or two thousand real ones, right? And who could prove that all 1,000 users of the former were real?

So, when data fraud became an unspoken rule, even companies that didn't commit fraud would be suspected of doing so, and real data became meaningless.

Many platforms casually claimed hundreds of millions or even billions of views, and although everyone knew it was fake, looking at those numbers was much more lively than a live-streaming room with a few hundred or a few thousand real viewers.

And guilds, agreement gifts, rankings, robot comments, and so on were all ways to fake popularity. If these live-streaming platforms were going to do it, they would definitely go all the way.

Pei Qian was going against the grain, wanting to be the good money driven out by the bad.

When people took a look and saw that the live-streaming rooms on Tail-Wagging Live's homepage only had a few thousand or tens of thousands of viewers, they would think it was too unpopular to even bother watching.

Strictly and severely dealing with borderline content and poorly-guided live streams was also a way to reduce popularity, but of course, there was also a bit of social responsibility involved.

Most current live streams were very wary of actions explicitly prohibited by law, but they turned a blind eye to many borderline and hype-generating behaviors.

For example, a rich second-generation driving a luxury car to pick up girls on the street, the girls deliberately wearing low-cut outfits for the ride, tightening their seatbelts a bit more during the car ride, and the girls shouting a few times because of the sports car's acceleration... this could quickly attract a lot of popularity and attention.

Strictly speaking, this was definitely not illegal, but it would create a very bad value orientation.

Pei Qian couldn't control what other live-streaming platforms did, but he would definitely explicitly prohibit this on his own platform.

In other words, Tail-Wagging Live was much stricter in its standards than other live-streaming platforms.

If these principles were implemented, Tail-Wagging Live would definitely be submerged among the many live-streaming platforms.

Pei Qian's goal was to keep Tail-Wagging Live existing in this half-dead state, so that he could keep paying high bandwidth fees and burning money.

Currently, the mainstream live-streaming platforms' expenditure structure was roughly: 30% bandwidth costs, 30% streamer revenue sharing and streamer signing fees, and 40% other operating costs (such as regular office operating costs, marketing costs, copyright costs, etc.).

Pei Qian cut off most of the streamer signing costs, marketing costs, and copyright costs, which reduced expenses, but also eliminated the possibility of the platform becoming a hit.

This way, as long as he steadily paid the bandwidth costs, he could achieve pure money loss.

Bandwidth costs were usually settled monthly based on peak bandwidth usage. If the number of simultaneous online users exceeded 2 million in a month, the amount of data to be transmitted per second would be as high as nearly 300gB, and the monthly cost would be close to 40 million.

Of course, Tail-Wagging Live definitely couldn't have such a high number of simultaneous online users in the early stages of operation, but no matter what, even if the bandwidth purchase was smaller, it would still burn a lot of money each month, which would obviously alleviate Pei Qian's current burden.

Pei Qian had already investigated this information in advance.

If someone who understood the live-streaming industry would definitely question Pei Qian's ideas, or at least ask a question.

However, Old Ma accepted everything without even asking, which showed that Old Ma either knew nothing about the live-streaming industry, or he completely obeyed his orders without any other ideas.

No matter how you looked at it, Old Ma was very reliable!

Pei Qian was very satisfied with Old Ma's reaction. "Okay, remember the points I told you and prepare carefully. Let He Desheng and Chen Yufeng help with the company's preparation. You can poach a middle-level manager from other live-streaming platforms. In short, I'll solve the money problem, so you can let go and do it!"

Ma Yang immediately stood up excitedly. "No problem, Brother Qian, leave it to me!"

...

As soon as Ma Yang left, someone knocked on the office door again.

Pei Qian looked up and saw Assistant Xin.

"President Pei, Meng Chang has arrived."

Pei Qian frowned slightly. "Perfect, let him in, I was just about to look for him."

After a while, Meng Chang knocked gently on the door and then pushed it open.

However, the moment he saw President Pei, Meng Chang's heart couldn't help but sink, and he felt a little guilty.

Because President Pei's expression wasn't very good, and he seemed a little unhappy!

Meng Chang always felt an indescribable awe towards President Pei, as if his every move couldn't escape President Pei's eyes, and he wanted to play tricks but didn't dare to.

But then Meng Chang thought, this is my first day at work, even if President Pei is angry, it should be at someone else, it has nothing to do with me, right?

However, before Meng Chang could speak, Pei Qian had already handed over a report. "Read it yourself."

Meng Chang took it somewhat blankly, and his expression changed as soon as he saw the first page.

"This... this is the propagation effect analysis of the promotional plan I made before?"

"How is this possible?"

"The promotional effect is actually so good?!"

Meng Chang was completely stunned. The usually eloquent he was silent for five minutes, unable to say a word.

This report was the propagation effect analysis report of Tengda's physical industry promotion plan during the Spring Festival!

Pei Qian had originally wanted Meng Chang to start working formally after the Spring Festival, but it happened to be a time when he needed to spend money quickly to advertise for Fish-Touching Takeaway, Fish-Touching Internet Cafe, Upwind Logistics, Sloth Apartments, and other physical industries.

Pei Qian thought about it, since he had already decided to let Meng Chang be responsible for advertising and marketing, why not take this opportunity to let him practice?

So Pei Qian assigned Meng Chang a task, asking him to come up with a set of promotional posters for the relevant physical industries.

After receiving this promotion task, Meng Chang immediately set about designing it.

The worse the promotional effect, the more commission he would get, so wasn't this simple?

Meng Chang designed a set of posters very perfunctorily. All the promotional posters were in a uniform minimalist style, with a solid color background plus a logo or a picture of the store. All other information was omitted, so that even ordinary people who didn't know these industries couldn't tell what industry the advertisement was for.

After finishing and handing it in, Meng Chang stopped paying attention to the matter.

Because in his opinion, the promotional effect of this advertisement was definitely very poor. There was no key information, so what effect could it have?

However, after carefully reading this propagation effect analysis report, Meng Chang realized that he was wrong.

The effect of this promotional plan was surprisingly good!

Meng Chang understood marketing very well, so he reflected on his strategy the moment he saw this report and immediately understood what was going on.

"Damn it, I ignored a very crucial detail!"

"President Pei only told me to come up with a set of promotional posters for Tengda's physical industries, but he didn't say anything about the scale of this promotion!"

"I thought it was just a small-scale promotion in Jingzhou or other individual cities, so I settled on this promotional plan."

"If it was just a small-scale promotion, these extremely simple promotional posters would be very inconspicuous among the many colorful billboards. Those who could recognize them as Tengda industries wouldn't need to see the advertisement; and those who didn't pay attention to Tengda industries would feel confused after seeing the advertisement."

"But I didn't expect President Pei to launch it on such a large scale!"

"Not only Jingzhou and Handong Province, but even several big cities such as the Imperial Capital and the Magic Capital have been plastered with advertisements, and even in some prosperous districts these advertisements have all been piled up together, forming a cluster effect!"

"If it's just one minimalist advertisement, it will soon be buried in various colorful advertisements; but if the entire street is filled with this minimalist advertisement, it will immediately bring a strong visual impact to passers-by, leaving a deep impression and highlighting a strong confidence in the brand value..."

"But... as far as I know, many cities don't even have so many physical industries? There aren't even any stores, yet they're insisting on advertising?"

"This..."

Meng Chang was dizzy.

Not grasping a small detail directly led to a earth-shattering change in the promotional effect.

Meng Chang was originally full of confidence, thinking that the effect of this promotional plan would definitely be extremely poor, but he found that it was not the case at all!

According to the agreement he signed with President Pei before, the commission would be paid once a month, and the amount of the commission would be determined by comprehensively considering the effects of all marketing and promotional activities in the near future.

Now that the Tengda physical industry promotional plan was so successful, it would definitely greatly lower the overall evaluation, and the commission for this month was likely to be seriously affected!

Meng Chang was greatly shocked and didn't know what to say for a while.

He looked up at President Pei and then looked down at the analysis report in his hand.

Strange, why does it feel like President Pei is more angry than I am?

Logically speaking, since this promotional plan has achieved such a good promotional effect, President Pei has earned back the promotion expenses and doesn't need to give me more commission, shouldn't he be overjoyed and carried away?