Chapter 1 Looking at Meng Chang's Confused Expression, Pei Qian Felt a Little Helpless

Oh well, it was his first time after all, so he shouldn't be too harsh.

Although Meng Chang understood marketing, all his previous marketing plans had been positive and had achieved good publicity results.

This time, Meng Chang might not have adapted yet. He failed to hit the brakes and accidentally succeeded in marketing again.

Hopefully, the lost commission would make Meng Chang more careful and come up with a worse marketing plan next time.

Pei Qian couldn't be too obvious. It would be too abnormal to be furious when the publicity effect was so good. It would make Meng Chang suspicious.

Thinking of this, he calmed down and said, "Forget it, let's just let it go. Let's talk about your next task."

Meng Chang quickly nodded, listening attentively.

Pei Qian said, "I have two projects here that need some publicity and marketing."

"The first is the daily marketing and promotion of GoG and GPL."

"The second is that Tengda is about to launch a new live streaming platform called Tuwei Live, which also needs some simple publicity in the early stages."

"Choose one yourself. Think carefully about your commission before choosing."

Meng Chang quickly considered.

He had done a simple investigation and understanding of Tengda's various industries, so he had some basic knowledge.

Obviously, choosing the first project would be suicide!

GoG was so popular in the country, and GPL's league was so hot. It would be too easy to promote GoG!

Even just printing the three letters "GoG" could achieve good publicity results, as long as enough advertising space was bought.

As for the second one, it was obviously much less difficult.

A newly launched live streaming platform had very low visibility. Many people might not even know what the advertisement was about when it was launched, so the publicity effect would definitely be poor.

Meng Chang quickly made his decision: "I choose the second one."

Pei Qian nodded, also feeling that it was a better choice.

"Do you have any general ideas about the form of advertising?" Pei Qian asked.

Meng Chang thought for a moment and said, "Let's make a promotional video."

He was afraid of repeating the same mistake if he made a promotional poster again.

After all, a promotional poster was just a picture. If it was made in a minimalist style, many promotional posters stacked together would form a strong visual impact, which would still produce a good promotional effect.

And if he didn't do a minimalist style, even if he just put some basic information on it, it would become a regular advertisement, and the publicity effect would still not be bad.

A promotional video was a video, so it could express richer content. As long as he made some small changes to the content, it should be able to have the opposite effect.

Pei Qian nodded slightly again, sincerely affirming Meng Chang's new attempt.

Not being stubborn was a traditional virtue of mankind.

After hitting a wall with minimalist posters, he immediately changed his thinking and made a promotional video. This showed that Meng Chang was constantly trying and racking his brains to reduce the publicity effect of the advertisement.

Sure enough, the incentive of high commissions was infinite.

However, President Pei's smile had another meaning in Meng Chang's eyes.

"Why is President Pei smiling at me?"

"It makes me feel a little uneasy."

"Could it be that President Pei has foreseen that my attempt will inevitably fail? Will the publicity effect still exceed my expectations?"

"That's impossible. I haven't even said my promotional video plan yet. How could President Pei be prescient?"

Meng Chang really couldn't figure out what President Pei's elusive smile meant, and inexplicably felt a sense of guilt.

Pei Qian said, "I've asked the Human Resources Department to transfer a few people with relevant work experience to assist you in setting up a dedicated advertising and marketing department. The company will be responsible for their salaries and benefits. You don't have to worry about it. Just be responsible for coordinating their work and report anything directly to me."

"Remember, don't be passive or slack off, and don't reveal the contents of our agreement to anyone, understand?"

Meng Chang nodded: "Understood!"

He was still counting on the commission that President Pei gave him to pay off his millions of debts, so naturally he didn't dare to say anything more.

Anyway, Meng Chang's current goal was to reduce the publicity effect of the advertisement as much as possible within the framework set by President Pei. He didn't care about anything else.

...

After leaving President Pei's office, Meng Chang saw the Tengda employees who were assigned to assist him in the advertising and marketing department.

"Hello, Brother Meng." Several young men greeted Meng Chang.

Of course, they knew about Meng Chang's glorious deeds, but since they were already colleagues and would see each other often, they definitely had to maintain a good relationship.

Meng Chang looked at these young men.

They were all energetic, had good complexions, and wore expensive clothes, watches, and mobile phones. They seemed to be in good financial condition.

Tengda's high salaries and benefits were not a secret, so these young men would naturally not be poor.

Looking at these Tengda employees who were not short of money, and then thinking about himself who owed millions of debts, Meng Chang inexplicably felt a sense of sourness.

The young men led Meng Chang to the office area of the advertising and marketing department, which was not on the same floor as other departments of Tengda, but was a separate area rented in the building.

Because Tengda's number of employees had expanded several times, the original floor was already overcrowded. Before building its own office building, it could only expand to other floors of this office building.

Meng Chang couldn't help but raise his eyebrows.

He originally thought that he would be working in Tengda's headquarters, under the eyes of President Pei and other employees, but he didn't expect it to be such a remote place.

Then, as long as I turn a blind eye and let these employees slack off, wouldn't it greatly affect the effectiveness of the promotional plan?

And this doesn't violate the regulations. If my subordinates don't work hard and the plan they come up with isn't perfect, what can I do?

Seeing that these colleagues were relatively young and lively, Meng Chang felt that as long as he relaxed his control a little, they would definitely become lazy and slack over time.

Thinking of this, Meng Chang felt that his chances of success were even higher.

After sitting down at his workstation, Meng Chang quickly entered a brainstorming state.

His brain was very good, so he had already thought about the content of the promotional video he wanted to shoot in just a few minutes.

Then he stood up and prepared to tell everyone his thoughts.

"Let me briefly tell you about the general content of the promotional video we are going to shoot this time."

"The theme of this short film is: How Watching Live Streams Wastes Your Life."

"There will be four characters in the promotional video, two college students and two office workers, one watching live streams and one not watching live streams."

"The college students and office workers who watch live streams spend a lot of time watching live streams and giving gifts to the streamers. Then the college students can't find a job after graduation, and the office workers are fired by the company for work mistakes."

"The college students and office workers who don't watch live streams use this time to study and enrich themselves. The college students graduate with excellent grades, and the office workers are successfully promoted and get a raise."

"At the end of the promotional video, put the logo of Tuwei Live, and then add a tagline: Everyone has the same amount of time. The difference is how you use it."

"That's roughly it. You guys refine it and then prepare to find a location and shoot."

Meng Chang was full of confidence and impressed by his own intelligence.

This promotional video will definitely have the opposite effect!

Live streaming is, after all, a kind of entertainment, a kind of pastime. And any entertainment and pastime must have limits. If it's excessive, it's wasting your time.

Live streaming platforms will never emphasize this. They will only emphasize that watching live streams can broaden your horizons and relax your mind.

Meng Chang's promotional video for Tuwei Live will obviously make the audience who watch live streams feel uncomfortable, but the content of the entire promotional video is flawless and impeccable.

It's like a Coke advertisement promoting the harm of Coke to teeth. Although it's very nonsensical, although it's blackening itself, the content is 100% correct, and it even has a certain scientific and educational significance, of course, at the cost of reducing its own sales.

Meng Chang originally thought that these colleagues would definitely raise some questions. He had already thought about how to prevaricate them, but these guys looked at each other and didn't raise any questions.

"Okay, Brother Meng, we'll refine the plan and then find actors and shoot."

Everyone quickly took on their respective roles and started to get busy.

Meng Chang stood alone, unable to say a word of the arguments he had prepared, almost choking, and sat down again after a while.

"Weird."

"Is this how Tengda works? Such strong execution, not even asking?"

Meng Chang scratched the back of his head in confusion. At this time, he felt like an undercover agent who had strayed into the enemy's base camp and was full of flaws, but the enemy was ignoring his abnormality as if their IQ had been reset, and even greeted him with a smile. This feeling was very strange.

Meng Chang struggled for a long time and still couldn't figure out the situation, so he had to silently do his own thing.

When he turned on the office computer, he was greeted by a dazzling array of games, which directly covered the desktop of the office computer.

"This..."

Meng Chang was a little confused and silently created a new folder and put all the game shortcut icons into it.

"This should be a newly configured computer, right? A newly configured computer comes with so many games? Outrageous..."

"Isn't President Pei afraid that employees will secretly play games and slack off?"

Meng Chang felt that everything in Tengda was weird, completely subverting his many years of workplace common sense.

Meng Chang was not in the mood to work. After all, he only had one thought in his mind now, which was to quickly make a few promotional plans and get a commission so that he could pay off his debts as soon as possible.

Like a tool person, he kept slacking off and watching his other colleagues work busily, finally surviving until it was time to get off work in the afternoon.

"It's time to get off work. I'll sit here symbolically for a while and then be the first to leave."

"After all, I'm the person in charge. As long as I take the lead in slacking off, others will definitely follow suit."

"In this way, under the subtle influence, all the employees in the advertising and marketing department will go home as soon as it's time to get off work, slowly eroding their fighting spirit..."

However, Meng Chang was still fantasizing in his mind when he saw the others hurriedly packing their things and then standing up.

"Brother Meng, hurry up, it's time to get off work."

"Brother Meng, you can't stay in the office after get off work, hurry up and go, I'm locking the door."

The crowd surrounded Meng Chang and left, then went back to their respective homes.

"Goodbye, Brother Meng."

"Brother Meng, I've almost finished the plan, I'll show it to you tomorrow."

"Bye, see you tomorrow."

The crowd dispersed, and the whole process was like flowing clouds and flowing water.

Meng Chang blankly looked at the backs of the people leaving, and then looked at the tightly locked door behind him, his whole person filled with confusion.

These people... are running faster than me?