"I know what you're all thinking, but regrettably, I had no part in these two products from start to finish."
Seeing the expressions in the conference room, Dr. Lu understood what everyone was thinking.
However, the reality was the opposite, so Dr. Lu's tone was filled with disappointment and regret.
"That's impossible. If Dr. Lu wasn't involved, who else in our company could create such incredible products?"
"Exactly, Dr. Lu, please don't be modest. After watching the video, I apologize for my earlier words. These beauty products must be promoted vigorously. I wholeheartedly agree with the chairman's suggestion to use the company's full resources for promotion!"
"Ah, speaking of which, we were truly looking at the sky from a well. I never expected to have beauty products with such miraculous efficacy. Dr. Lu, you're not playing a joke on us, are you?"
"After watching the video, I have only one thought: our company doesn't need to do anything else today. If we focus all our efforts on producing these two, we'll be rich!"
After viewing the efficacy videos of the two beauty products, everyone in the conference room had completely shed their previous dismissiveness and was extremely excited.
It was no wonder they were so excited, for they knew very well that as soon as the two beauty products in the video hit the market, they would immediately sweep away all existing beauty products. There was no doubt about this.
When faced with both fame and fortune, how could they not be excited?
However, they simply did not believe Dr. Lu when he said he had no involvement in these two products.
Dr. Lu pointed at Gong Chengbin and said, "Actually, these two beauty products were provided by the chairman's friend."
Gong Chengbin then nodded, "Yes, the formulas for these two beauty products were indeed provided by my friend. However, Dr. Lu's research department also did a lot of follow-up work. In short, everyone is working hard for the company's prosperity."
Following this, Gong Chengbin began to discuss with other company executives in the conference room how to fully promote these two products and what methods to use for promotion.
"I think we should hire a popular top-tier female celebrity as a spokesperson. With her fame and popularity driving sales, the products will definitely sell better."
Someone immediately suggested.
However, it was quickly rejected by everyone, as using celebrities as spokespersons was already commonplace. Moreover, any scandal or negative news involving the spokesperson could impact the product.
Many present were aware of the nature of the entertainment industry, so no one dared to guarantee that the hired spokesperson would have no black history.
"Then how about using the currently most popular live streaming sales? Let's find more big streamers to promote our products. Young people today love to buy things through live streams. I think this method will definitely work."
Among the company executives, there were some younger ones who immediately thought of combining the hottest shopping method of the moment.
This time, there were both supporters and opponents, each holding their own views, and arguments ensued.
"Cough, cough."
At this moment, Gong Chengbin, who had been silent, coughed twice.
Everyone immediately stopped arguing and turned their gaze to him.
Seeing that everyone had stopped arguing and was looking at him, Gong Chengbin slowly said, "Zhu Yong, you are an expert in marketing. I would like to hear your opinion."
Right.
Everyone finally realized that they had a marketing master sitting beside them, someone who had designed many classic marketing cases. Yet, they were arguing endlessly. Wasn't this like demonstrating skill before an expert?
"Chairman, I believe we don't need any marketing. Or, if we must, we should just invest a little in television and newspapers/magazines. It doesn't need to be a big fanfare."
As soon as Zhu Yong spoke, he surprised everyone present.
They were quite puzzled. Zhu Yong was clearly a marketing master, yet he uttered such ordinary marketing advice, which barely qualified as a marketing plan. What did he mean by this?
Even Gong Chengbin looked at him with confusion.
"I'm sure everyone has been annoyed by the endless stream of advertisements over the years. I've also recently studied the marketing strategies of many major advertising companies and found that they are all moving towards a minimalist approach."
"Coupled with my absolute confidence in these two beauty products, I believe that even without any promotion, relying solely on word-of-mouth publicity from consumers will lead to massive sales. It will just take a little time."
Zhu Yong then proceeded to educate everyone on how consumers today like to complain or praise purchased items on various social media platforms.
The efficacy of the beauty products that Tiankun Group was about to launch was so miraculous that consumers who purchased them would naturally become their best advertisement.
With a solid foundation of good reputation, it didn't matter if they didn't do any advertising at all.
After listening to Zhu Yong's well-reasoned words, everyone, including Gong Chengbin, was genuinely convinced.
As expected of a marketing master, he truly understood consumer psychology perfectly.
Seeing that the discussion was nearly concluded, Gong Chengbin directly announced the end of the meeting.
This was because his father had arranged a family dinner for him today and had instructed him to attend without fail.
If it were in the past, Gong Chengbin, living under the suppression of his elder brother Gong Chengjun, would have been very depressed and unwilling to sit at the same table.
But now, with the impending launch of two new products poised to explode the market, Gong Chengbin, who was about to hold his head high, naturally had to go back.
Upon returning to his office, Gong Chengbin signed some urgent documents and instructed his secretary to postpone all his less important tasks to the next day.
Then, he took the elevator to the underground parking lot.
The driver was already waiting in the car. Upon seeing Gong Chengbin appear, he immediately opened the car door in advance and waited by the side.
Once Gong Chengbin got into the car, the driver immediately closed the door and started the engine.
Since he had been informed by Gong Chengbin beforehand that he was returning to the Gong family villa, the driver headed directly to the destination.
Sitting in the spacious and comfortable first-class seat, Gong Chengbin gazed out the car window.
As he looked, Gong Chengbin suddenly thought of Du Fei.
Speaking of which, if it hadn't been for Du Fei's intervention, Du Fei might have died a long time ago.
The other party had saved his life twice. The Tiankun Group project was also secured with Du Fei's help.
As for the two beauty products that Tiankun Group was about to launch, their formulas even came from Du Fei.
With repeated rescues and help, Gong Chengbin felt that he owed Du Fei a debt of gratitude that he could never repay in this lifetime.
However, Du Fei never mentioned it. Gong Chengbin felt deeply honored to have such a friend.
Even though in everyone's eyes, Gong Chengbin was the son of one of Rongcheng's top ten billionaires with a limitless future, in his heart, without Du Fei, Gong Chengbin would not be where he is today.
He must find an opportunity to invite Du Fei out and thank him properly sometime soon.
This thought flashed through Gong Chengbin's mind.