Li Lili quickly took out paper and pen from her briefcase, looking at Song Qiao with anticipation.
Song Qiao paused and began to arrange: "Starting from tomorrow, all our shops, stalls, and sales points in major shopping malls will publicly announce that our Xiang Piaopiao stinky tofu is about to close down."
This statement exploded like a time bomb, and everyone's faces showed deep confusion.
Old Zhang even doubted if his ears had malfunctioned, mishearing the boss's instructions.
"Boss, what do you mean by that?" Li Lili's voice was laced with panic. Just moments ago, the boss had been confidently assigning tasks.
How could the tofu shop be declared bankrupt and closed down in the blink of an eye?
"You heard correctly, we are going to promote it this way."
Song Qiao glanced at everyone calmly and continued.
"Of course, we are not actually closing down. This is just a new marketing strategy that can significantly increase our sales volume in a short period."
Seeing their confusion, Song Qiao offered his explanation.
"Boss, is this really going to work?" Lin Jing asked timidly from the side.
Growing up, she had never seen any shop use such a sales method that leveraged the gimmick of closing down.
Song Qiao nodded gently and said confidently, "There will be no problem with this method. Additionally, we need to temporarily lower our prices to create the appearance of a clearance sale."
His confidence in this sales method stemmed from a real-life company in his previous life that had created a marketing legend through this approach.
That slogan was even later turned into a song, sung in the streets and alleys of China.
This tactic was later repeatedly and successfully employed by countless companies, becoming one of the most classic cases in marketing history.
Currently, this marketing method had not yet been invented by the once-famous Boss Huang, and consumers were not familiar with such tactics.
Song Qiao, naturally, did not hesitate to borrow it.
"Boss, will this negatively impact our brand's reputation?" Li Lili pondered for a moment, still skeptical about the matter.
"Not at all. As long as we don't engage in illegal activities, it's just a marketing tactic and won't have a significant impact on our brand." Song Qiao had already considered this issue and naturally had an answer prepared.
"Don't worry, I have this under control. If you really don't believe me, you can just try it."
Song Qiao continued.
Seeing the boss's firm stance, Li Lili and Lin Jing had nothing more to say and could only agree reluctantly.
As for Old Zhang and the several team leaders, they were completely clueless about business and had been listening in a fog, so they had no objections.
After the meeting, Song Qiao specifically went to the hospital to visit A Wei, instructing him to rest and recover while also explaining the work arrangements from the meeting.
Although A Wei didn't fully understand this proposed marketing strategy, he was already deeply impressed by Song Qiao.
Whatever Song Qiao arranged, he just needed to implement it resolutely.
...
The next day, the entire city's Xiang Piaopiao began to undergo a dramatic shift, with the news of the store's impending closure being publicized.
The discounted prices immediately triggered a frenzy of purchases from countless customers.
Regular customers who were deeply fond of Xiang Piaopiao's taste went on a massive hoarding spree, fearing they would never be able to taste it again.
In just one week, according to Lin Jing's inventory, the total sales of packaged stinky tofu and freshly fried stinky tofu had surpassed the 100,000 yuan mark.
Witnessing these terrifying sales figures, the doubts in Lin Jing and Li Lili's hearts completely vanished, and their admiration for Song Qiao now bordered on worship.
"Boss, you are truly a genius. I have no idea how you came up with this method," Li Lili couldn't suppress her excitement during the weekly summary meeting and said to Song Qiao with great admiration.
Song Qiao smiled slightly and said, "This is not solely my credit. Everyone has been working overtime day and night during this period, and you are the true heroes of Xiang Piaopiao."
A Wei also attended this meeting. His injuries had mostly healed, though his complexion was still a bit pale.
"Since our performance has been so outstanding, it's time for rewards," Song Qiao said mysteriously, looking around at everyone.
Upon hearing this, everyone's faces lit up with surprise, and they subconsciously sat up straighter.
The boss had always been generous with his employees, and their material rewards were always substantial after the store made money.
Now that Xiang Piaopiao's business was booming, their salaries were bound to increase significantly.
Seeing their expectant gazes, Song Qiao smiled knowingly and gave Lin Jing a look.
She immediately understood and took out the bonuses she had prepared from her briefcase.
"A Wei, you nearly lost your life a while ago due to store matters."
"This first reward must go to you."
Song Qiao finished speaking, picked up the thickest stack of bonuses on the table, a hefty 15,000 yuan, and handed it to A Wei.
A Wei was so stunned by the boss's actions that he was almost flustered. He hadn't participated in the store's sales during this week, and he had assumed that today's reward ceremony had nothing to do with him.
But he never expected that Song Qiao would attribute the greatest credit to him and give him such a generous bonus.
A Wei, who had never experienced such treatment before, had his eyes welling up, almost to tears.
He quickly stood up to decline, but Song Qiao pressed him down.
"Everyone unanimously believes you deserve this. You must not let down everyone's good intentions."
After saying that, he took out another 10,000 yuan and looked at Li Lili.
"Lili, despite the shortage of staff this week, you still managed to withstand the pressure and exceed the sales target."
"This 10,000 yuan is my gratitude to you."
Li Lili trembled as she took the 10,000 yuan from Song Qiao, so excited she was speechless.
"Old Zhang, Lin Jing."
"You two have been diligent and conscientious, and there have been no mistakes under this week's high-intensity work. Naturally, your bonuses will not be lacking."
As Song Qiao spoke, he took out another 20,000 yuan and handed it to each of them separately.
As for the remaining several workshop team leaders, they each received a bonus of 2,000 yuan.
Song Qiao's generosity at this moment had completely conquered everyone.
After all, just working hard for a week and receiving several thousand or even ten thousand yuan in bonuses was something that would be hard to find anywhere else.
This made everyone present harbor a thought.
"A true friend is worth dying for. I will follow Song Qiao for the rest of my life."