Chapter 107 Advertising Effect

A week later, the sweet and spicy, along with the Orleans flavored Xiang Piaopiao stinky tofu, successively entered the local market.

However, the results were not as ideal as imagined.

Judging by the sales figures, it was clearly inferior to Xiang Piaopiao's revenue in several other prefectures within the province.

At this moment, Lin Jing stood respectfully beside Song Qiao, holding the financial report. Seeing that her boss had been silent for a long time, she couldn't help but cautiously advise:

"Boss, you shouldn't be too anxious. After all, our product has only been on the market for a week. Moreover, although the sales are not ideal, we can still barely break even."

Song Qiao looked up at Lin Jing and smiled lightly, "I'm not worried about this matter. It's not our main base of operations over there, so it's normal for this situation to occur."

"The main reason for the current situation is our insufficient publicity."

"This is also my biggest concern. Although Xiang Piaopiao is selling well locally, its reputation outside the province is still too small. If the publicity is not done well in the future, I'm afraid we will never be able to promote our brand."

Seeing that her boss was not angry about this matter, Lin Jing breathed a sigh of relief.

Her boss's decisions had never been wrong. Now that the situation had not developed as he predicted for the first time, Lin Jing was afraid that her boss would lose his temper.

Judging by Song Qiao's current demeanor, Lin Jing had clearly worried too much. Song Qiao seemed unaffected by the matter and his mind was even clearer.

She hesitated for a moment and said softly, "Boss, you have already done a great job. I believe Xiang Piaopiao will become popular nationwide one day."

Song Qiao nodded emotionally, gently patted Lin Jing's shoulder, and said confidently:

"With all of us working together, I believe that day will not be too far away."

"You can go back to the shop first. The company's accounting matters still require your diligent attention."

"Don't worry, boss. I definitely won't make any mistakes."

Lin Jing agreed, then turned and left the office.

Leaving Song Qiao alone to ponder.

Xiang Piaopiao, after a period of rapid development, had clearly entered a new bottleneck period. If a solution couldn't be found to break through soon, the company might remain confined to this single prefecture.

As a boss, he actually bore immense pressure. After all, nearly thousands of employees in the factory depended on him for their livelihood. Any mistake could potentially lead to a disastrous outcome.

"Qin Ya, come here for a moment."

After a long period of thought, Song Qiao sat on his chair, let out a long sigh, and called Qin Ya, who was organizing documents nearby.

"Give the order to keep the newly opened production line. Then, have Lin Jing allocate a sum of money to increase our publicity efforts for Xiang Piaopiao in that city."

"We can continue to cooperate with the local bus company. This matter will be handled by Ah Wei."

After speaking, Song Qiao closed his eyes and remained silent.

"Okay boss, I'll go arrange it now."

Qin Ya agreed, quickly recorded Song Qiao's instructions in her notebook, and then turned to leave to convey them.

Although Song Qiao was not entirely satisfied with the sales figures, after arranging all matters, he didn't dwell on them too much.

His daughter, Xixi, was starting kindergarten tomorrow. Since there was nothing much happening at the factory today, he might as well go home early and spend more time with his daughter.

It just so happened that his wife was also on holiday at home today, so the family of three could relax together.

With this thought, Song Qiao didn't hesitate and drove straight home.

...

"Why are you back so early today?"

Xia Yuqing was sitting on the sofa watching television. Seeing Song Qiao return home at two or three in the afternoon, she couldn't help but feel a little strange.

Except for weekends or special circumstances, Song Qiao usually returned home late at night, past ten o'clock.

Sometimes there were even social engagements. Several times, Xia Yuqing had already fallen asleep when Song Qiao returned.

"There's nothing much going on at the company today, so I thought I'd come back to spend more time with you and our daughter."

Song Qiao chuckled and sat down on the sofa.

Only at home could he truly relax completely and enjoy the tranquil life.

"Is the company encountering any trouble?"

Although Song Qiao tried his best to hide his worries, the meticulous Xia Yuqing still noticed something.

"Alas, sales in L city in the neighboring province have been poor. I don't know how to promote it."

Song Qiao held his wife's hand and said with some concern.

After patiently listening to Song Qiao explain the situation, Xia Yuqing remained silent for a long moment.

She gently massaged Song Qiao's shoulders.

She had always rarely interfered in her husband's company affairs. Since she didn't understand these things, she could only do her best to be a good listener.

"Um, I do have an idea, I don't know if it's useful."

The television drama had just ended. Xia Yuqing looked at the celebrity advertisement on the screen and said hesitantly.

"Oh? What idea? Tell me, wife." Song Qiao looked at Xia Yuqing in surprise and instinctively sat up straighter on the sofa.

"Hire celebrity endorsements."

Seeing her husband's interest, Xia Yuqing continued.

"Many young people in our factory are now into chasing stars. Many of them don't look at quality when they buy things; they only look at whether the brand is endorsed by their idol. If it is, they will support it even if the quality is average."

Song Qiao, who had not held much hope, suddenly his eyes lit up upon hearing his wife's suggestion.

"Yes, how could I have forgotten about this?"

Song Qiao slapped his forehead. How could he have forgotten this matter?

Recalling the terrifying influence of internet celebrities and stars in his past life, Song Qiao's heart began to stir with excitement.

Now that he had also established a media company, it seemed it was time for it to be useful.

With his foresight as a transmigration, it would be very easy to become popular.

Moreover, he could cooperate with some popular celebrities, and the publicity would definitely be twice as effective with half the effort.

"By the way, wife, do you want to try working at my company? I remember you used to love singing very much. You even won first prize in a singing competition at the factory, didn't you?"

Song Qiao glanced at his wife and said with some hope.

'Xia Yuqing is not lacking in talent. If she were to be packaged, she might really be able to make a name for herself.'

"Me?"

"Don't joke. How do I look like a singer in this state?"

Xia Yuqing chuckled at her husband's suggestion and waved her hand, about to refuse.