That evening, the Changfeng Stadium on Changfeng Street was packed.
People crowded inside and outside the gates. Many fans who couldn't get tickets refused to leave, listening from outside. Some even climbed onto higher vantage points like trees and walls.
For them, simply seeing the colorful lights inside the stadium and hearing the melodious singing was a great satisfaction.
Fans are truly a formidable group. They are incredibly endearing when they are cute, and even more so when they are passionate.
And at this very moment, on the actual stage of the stadium, there was singing, dancing, and electrifying excitement.
The entire main cast of "My Fair Princess" was present, catering to almost all the fans' desires. This was the most crucial reason for the immense popularity.
As specially accommodated guests, Qin Chuan and his entourage were seated in the front rows, commonly known as "VIPs."
From their seats, they could clearly appreciate every move of the stars on stage, and even take photos to get autographs.
The leadership of the Xiaomi factory, who had come with Qin Chuan, were all extremely excited, believing that the night's performance would bring joy to everyone.
Thus, a wonderful evening concluded.
The next day, the cast of "My Fair Princess" departed from Longcheng, heading to other cities for sequential performances to solidify their fanbase.
However, Fan Bingbing stayed behind temporarily to cooperate with commercial filming.
Inside the Xiaomi factory, the final sprint phase officially began, with all personnel working with intense busyness and focus.
Endorsers had already been secured, and the next steps involved filming commercials, finding platforms, and devising various marketing strategies – a massive undertaking.
Because earlier that morning, the two bosses had officially decided to launch their product on New Year's Day, the first day of the Gregorian millennium.
With less than twenty days until the launch, time was extremely tight.
Due to funding constraints, the chosen platform for advertising was not CCTV, but Hunan Television, the same station that broadcast "My Fair Princess."
These were prime time slots, ensuring that anyone who enjoyed watching "My Fair Princess" would see advertisements for Xiaomi.
Some influential major distributors, through their connections, learned that the company named Xiaomi Electronics had not yet launched its product. Therefore, the Xiaomi MP3 could not be bought even with money.
"Damn it, they've got money to burn, advertising before the product is even out!"
Someone couldn't help but curse, "Aren't they afraid of offending everyone? What if people just don't buy their damn MP3s."
But the subsequent results stunned many. The next day, the third day, the fourth day...
As the advertisements continued to air, the number of people searching for the Xiaomi MP3 grew. Instead of giving up because they couldn't buy it, their desire intensified.
Ultimately, this led to distributors across the country becoming impatient, desperately trying to find contact information for the Xiaomi factory.
They saw immense business opportunities and wanted to secure distribution rights as soon as possible to start making money.
At the Xiaomi factory, the department responsible for business reception had its phone lines almost constantly busy with inquiries about when the product would be launched.
People from all over the country called, many of them with significant standing as major distributors in their respective regions.
In light of this situation, the senior management of the Xiaomi factory was both excited and nervous, while also being incredibly impressed by Qin Chuan's marketing strategy.
Because all these tactics were Qin Chuan's brainchild. Initially, many disagreed. Who advertises before a product launch or even a press conference? It seemed like a waste of money.
But in the end, everyone who had doubts was proven wrong. This counter-intuitive approach yielded unexpected results.
Even Fang Rumei suggested moving the press conference up by two days, fearing that the fans' enthusiasm might wane.
Upon hearing this, Qin Chuan remained calm and resolute, sticking to his plan: "The date of the press conference will not change. Everything will proceed as scheduled!"
Amidst such widespread anticipation, the press conference for Xiaomi Electronics finally arrived.
The conference was held in Beijing, with invitations extended to all major media outlets.
Qin Chuan did not take the stage; instead, he entrusted the entire task of the press conference to Fang Rumei.
On stage, Fang Rumei, with her exquisite makeup and elegant attire, confidently demonstrated their product and its various selling points to the cameras.
She highlighted features such as the first domestically developed chip, the best LCD screen from Samsung Electronics, the most advanced audio player of its time, memory capacity, charging speed, casing colors, and more.
Each selling point was filled with hype, making people eager to buy one immediately and experience it firsthand.
The press conference was undoubtedly a huge success. The next day, it was reported on the front pages of major newspapers and on television.
This was because the electronic product named Xiaomi MP3 held significant meaning, representing a substantial advancement in domestic chip technology.
The government had always encouraged and supported private enterprises capable of independent research and development.
At the press conference, Fang Rumei announced that sales would officially commence in three days.
However, as this was the product's initial launch, production volume was not very high, and sales would only begin in a few planned cities.
Cities not on the initial list would have to wait for the next batch.
This announcement immediately sparked considerable discussion.
Distributors and fans in the planned cities for the Xiaomi MP3's launch felt a euphoric sense of winning the lottery, becoming extremely excited.
Meanwhile, distributors and fans in cities not on the list were furious, loudly protesting the unfairness of their cities not being included.
Amidst this highly polarized debate, the Xiaomi MP3 officially went on sale.