The first product from Xiaomi MP3 is in the final stages of testing and is about to be launched. The entire Xiaomi factory is in a state of tension.
From top to bottom, all workers and senior management have been working overtime, determined to strictly control product quality.
More than twenty million yuan has been invested in this product. If it doesn't achieve a breakthrough performance, all the money will be wasted.
The consequences will be dire.
Remember, twenty million yuan in 1999 is equivalent to two hundred million yuan in later years. If such a huge investment fails, Qin Chuan and Fang Rumei, the two largest shareholders, might truly go bankrupt and even jump off a building.
In the spacious and bright conference room of the Xiaomi factory's office building, Fang Rumei is conducting a meeting.
The main topic of today's meeting is to discuss various marketing strategies for the upcoming Xiaomi MP3.
One of the most crucial aspects is to find a celebrity endorser for their product. However, who this celebrity should be and the associated costs are widely debated.
Some boldly suggest finding the currently very popular star Qi, while others propose Huai, Long Ge, Fu Cheng, Yan Fang, Qing Xia, Hui Min, and so on, all of whom are Hong Kong stars.
The Four Heavenly Kings also emerged around this time.
Indeed, from the early to late 1990s, Hong Kong stars dominated the domestic entertainment scene. During that era, Hong Kong's entertainment and film industries produced many classic works, truly a battle of gods where everyone showcased their unique talents.
Even decades later, looking back, it remains unforgettable.
"Dang dang dang!!"
Fang Rumei's beautiful face was icy cold, exuding a chilling aura.
"Have you all lost your minds? You dare to suggest so many big-name celebrities at the drop of a hat?"
"Do you think this is a fan meeting?"
"Don't you have any idea what the situation is like within our factory right now!"
Following Fang Rumei's sudden reprimand, the previously lively conference room fell silent. Everyone lowered their heads, not daring to breathe.
Many present were aware of the current state of the Xiaomi factory. For this product, the two bosses had gone all out, investing almost all their funds into production.
The finance department was extremely strained, and even last month's salaries were delayed, with everything hinging on the upcoming launch of the first product. kuAiδugg
"Let me tell you, the total budget for hiring a celebrity this time is only one million yuan. This includes endorsement fees, advertising costs, and various miscellaneous expenses!"
"If you exceed this budget, you'll have to cover the difference yourself, as our factory truly has no more money!"
Fang Rumei declared with a resounding voice.
As Fang Rumei finished speaking, the large conference room was plunged into silence. Everyone's brows were furrowed, deep in thought.
The choice of an endorser for a product is extremely important. They almost determine the image of a product. You can't find someone old and ugly to be the spokesperson, can you?
A significant portion of purchasing power initially comes from the celebrities' fans, leading to word-of-mouth and gradual popularity.
Of course, product quality is the decisive factor.
Therefore, the choice of celebrity is particularly crucial.
The meeting lasted for over an hour without a resolution, but it wasn't entirely in vain. After much deliberation, someone suggested choosing a celebrity from the cast of "My Fair Princess" as the endorser.
This proposal was met with widespread approval because the second season of "My Fair Princess" was currently airing.
This drama was a legendary television phenomenon in Chinese history. Since its premiere last year, it had set numerous records and achieved mythical status.
The second season, aired this year, continued the previous year's success. From eighty-year-old elders to five-year-old children, everyone would exclaim "Little Swallow" or "Princess Ziwei," and some would even sing "Little Swallow, wearing a flowery shirt..."
During the evening broadcast of the series, televisions were almost always surrounded by people.
Therefore, choosing a celebrity from "My Fair Princess" as an endorser would be highly appropriate.
Qin Chuan did not attend this meeting as he was out of town, busy inspecting various partners and ensuring the final product quality.
Upon receiving a call from Fang Rumei, her first question was: "Qin Chuan, your Shield storage cabinet product, you hired an endorser from the cast of 'My Fair Princess' back then, right?"
"Yes, I directly hired Lin Xinru, a popular young actress, to endorse it!"
Qin Chuan was very pleased when he mentioned this. The success of the Shield storage cabinet was largely due to the endorsement by this popular young actress.
With the second season of "My Fair Princess" airing this year, its immense popularity continued from the previous season, spreading across the country.
This also led to a massive fan base, with fans of the drama in every region. The Shield storage cabinet, endorsed by three young actresses, also benefited greatly.
Currently, the Shield storage cabinet product has indeed covered the entire country, generating immense profits. It is believed that the Xinhua Electronics Factory will have a very prosperous year-end.
"You fellow, I don't know whether to say you have keen insight or just got lucky!"
Fang Rumei said enviously, "Those three young actresses have now become big stars, incredibly popular, and your product has benefited immensely from it."
"I held a meeting today regarding the endorser for our MP3 product, and everyone agreed to find a celebrity from the cast of 'My Fair Princess'."
Fang Rumei continued.
"I wanted to ask you, do you still have contact information for any of those celebrities? Or do you have any connections who can reach them?"
Qin Chuan pondered for a moment and said, "Yes, I'll call you right away to ask."
"That's wonderful, I'll be waiting for your call!"
Fang Rumei was very excited and quickly hung up.
Qin Chuan held his phone, stood still, skillfully found a number, and dialed it.
Unexpectedly, no one answered. Qin Chuan didn't mind, sent a message to Fang Rumei, and returned to his work.
About half an hour later, his phone rang. Seeing the caller ID, Qin Chuan went outside to answer the call.
"My big star, finally done with your busy schedule?"
"Brother Qin Chuan, you always tease me!"
From the other end of the line came a sweet voice, with a hint of a childish whine in her tone.
Qin Chuan smiled and asked, "What were you busy with just now?"
"What else could I be busy with? Cooperating with the company, traveling all over the country for fan meetings, and such. You don't know, I'm almost exhausted! My legs don't even feel like they're mine anymore..."
The woman on the phone complained, her tone very familiar and natural.
Qin Chuan teased, "It seems being a big star isn't easy. Which city are you in now?"
"We're in Chang'an. Brother Qin Chuan, I have some good news for you: in three days, our crew will be coming to Longcheng for a fan meeting, and then I can see you!" "Really? That's great. It's been a while since we last saw each other, it'll be good to catch up!"
Qin Chuan said.
"Yes, that's what I was thinking too!"
"Brother Qin Chuan, did you call for something specific?"
"It's a small matter, but since you're coming to Longcheng, we can talk about it face-to-face when you arrive."
"Okay, okay!"
Qin Chuan hung up the phone, a smile on his face.
Their contact had never been broken. Although they rarely met, they would text each other every few days to inquire about each other's well-being.
Over time, their relationship had become very close.
For this endorsement issue, Qin Chuan immediately thought of asking her to be the endorser!
As the saying goes, "keep the profits within the family."
With such a good opportunity, it's natural to think of one's own people first.