December 23rd!
This day marks the Small Year in the North, and from today onwards, the festive season officially begins.
Every household will be busy preparing for the upcoming Lunar New Year.
People have worked hard all year, and all this effort is for the sake of celebrating a good New Year, with their families reunited, healthy, and safe.
Thus, from early morning, cities everywhere are bustling. The festive atmosphere grows stronger, with the air filled with the scent of fireworks. The streets are dotted with jubilant men, women, and children, all busy buying gifts for their families.
New clothes, new shoes, new furniture, and delicious food…
To welcome this atmosphere, many shopping malls have launched aggressive promotional campaigns.
Today is the day when the Xiaomi factory begins its second round of sales.
Advertisements have already been widely disseminated. Early in the morning, Qin Chuan and Fang Rumei drove back to Dragon City because, starting today, all employees at the laboratory have been granted leave. Alisha and the others also mentioned that they would take this rare opportunity to travel and appreciate the magnificent landscapes of China.
Qin Chuan happily agreed. He was genuinely worried that Alisha would insist on staying with him after her leave, which would have been a disaster. With internal conflicts yet to be resolved, adding a foreign beauty with blonde hair and blue eyes would have made things too chaotic!
Hurrying back to Dragon City, Qin Chuan and Fang Rumei immediately plunged into work.
Just over a month had passed since the first sale. The Xiaomi factory's machines had been running at full capacity, twenty-four hours a day, in shifts, producing a total of 400,000 products.
The goal was to sell all 400,000 products by the New Year, thus ushering in a prosperous year.
The first round of sales had sold a similar number of products. If they could sell out this batch in just a few days, the revenue would be as substantial as the previous time.
The sales figures again broke 100 million, reaching over 114.56 million yuan, a number that would surely astound the public.
It is worth mentioning that this time, Qin Chuan, despite strong opposition, once again insisted on limited sales through major distributors.
This meant controlling the daily product quantity and stopping sales once they were depleted, regardless of how many customers were still waiting.
The Xiaomi factory's machines had been working non-stop for a month, barely managing to produce 400,000 products. Including Dragon City, there were eleven distributors in total, averaging only about 35,000 to 36,000 units per distributor.
With the current market demand, this limited supply was like a drop in the ocean, incapable of satisfying the demand.
Therefore, Qin Chuan once again adopted a strategy of scarcity marketing.
In this world, often, what is unattainable is the most desirable and precious.
According to the original plan, the current total production volume was insufficient for Qin Chuan's objective. His psychological expectation was to reach over a million units in total production before commencing the second round of sales.
However, due to the special festive occasion of the approaching Lunar New Year, which is a golden period for sales, not selling now would mean missing a significant opportunity. Waiting for such a moment again would require a full year.
After a meeting, everyone unanimously agreed to proceed with the sales.
With a total of 400,000 units, Qin Chuan allocated 20,000 units to Dragon City, and the remaining 380,000 units were evenly distributed among the distributors in ten major first-tier cities.
As soon as this decision was implemented, the products were immediately transported by the ten distributors, as if they were snatching them up, fearing that the Xiaomi factory might reconsider.
On the evening of December 23rd, reports of sales performance began to come in from the major distributors.
With only six days left until the Lunar New Year, 1999 did not have a Lunar New Year's Eve, only the twenty-ninth.
And on the twenty-ninth, most shopping malls would close early. Therefore, this sales period was strictly limited to five days.
Selling 38,000 units in five days meant an average of 7,600 units sold per day.
The distributors faced almost no pressure with this number; they had all sold their pre-ordered products well in advance.
Upon receiving this feedback, everyone at the Xiaomi factory breathed a collective sigh of relief.
The pressure of this second round of sales was no less than the first. Many had worried that the initial enthusiasm was merely a temporary passion and that customers would become rational once they calmed down.
However, the results were as outstanding as ever, finally putting everyone's minds at ease, and cheers erupted.
Qin Chuan and Fang Rumei exchanged glances, their faces breaking into bright smiles.
"Tomorrow is December 24th. The factory operations will be handled by the subordinates. We two should start making rounds, visiting various leaders and friends," Qin Chuan said to Fang Rumei as they left work.
"Yes, that's fine!" Fang Rumei nodded.
"Also, for our factory's year-end party, have the benefits for the employees and various prizes been prepared?"
"I plan to hold the year-end party on the morning of December 27th. In the afternoon, I'll head back to my hometown for their year-end party, as my presence is required there," Qin Chuan stated.
Fang Rumei couldn't help but tease, "You're truly busy. Beijing has a year-end party, Dragon City has one too, and then there's Yongnan County. With so many industries, I'm really worried you'll become overwhelmed one day."
Qin Chuan laughed heartily, "What else can I do? I'm just earning a bit of hard-earned money..."
Fang Rumei's eyes widened as if she had heard the funniest joke in the world.
"You call this earning 'hard-earned money'?"
"Then, what is your ideal aspiration? How much would you need to earn for it to not be considered 'hard-earned money'?"
What was initially a playful remark, Qin Chuan actually pondered seriously and replied, "Perhaps when my assets exceed ten billion yuan, I might then consider that I'm not earning 'hard-earned money'!"
Fang Rumei: "#￥%amp;..."
"Qin Chuan, you truly dare to dream! Ten billion yuan in assets, do you know what that concept represents? In our entire country, there are only a handful of private enterprises worth over ten billion!"
Qin Chuan smiled and said, "Then let's add another hand!"
Fang Rumei was completely speechless, utterly defeated. Ten billion yuan in assets was a thought she had never even dared to entertain. The ambition of the person beside her was so immense!
In the blink of an eye, the next day arrived, December 24th.
Qin Chuan and Fang Rumei drove around, visiting leaders in Dragon City and various business partners.
Compared to Beijing, the number of people to visit in Dragon City was greater, and they were more familiar.
After all, the Xiaomi factory was based here, their home base.
For two consecutive days, Qin Chuan and Fang Rumei were on the road, visiting one place after another. They often dared not stay for meals, only staying for a short while before leaving, as there were simply too many places to visit.
This was the reality of doing business in China, especially for entrepreneurs. No matter how big your business grew, you had to manage interpersonal relationships well.
However, what was surprising was that every time they returned from their visits, their car's trunk and back seats were packed with various gifts.
These were return gifts from the people they visited, even more than what they had brought with them. The reason for this was something everyone could understand.
On the evening of December 26th, Qin Chuan went to the Yang family alone.
With the Lunar New Year approaching, although Teacher Yang would return the following evening or the day after, missing each other, he still had to visit his future in-laws. They had officially met.
Even if a young couple were experiencing a disagreement, proper etiquette must still be observed.
At the Yang family villa, Yang Jingye opened the door upon hearing the knock.
Seeing Qin Chuan standing outside, he was first surprised, then immediately became extremely enthusiastic, inviting him into his home.
"Uncle, I came to bring you some New Year's goods..."
Qin Chuan carried gifts in both hands. He had only just begun to speak when he entered the house and was stunned. He saw his older brother-in-law, Yang Conglong, and Yang Zimo sitting on the sofa. Upon seeing him enter, the siblings' reactions were quite different.
His older brother-in-law, Yang Conglong, showed surprise, while Teacher Yang was very distant, merely gazing at the uninvited guest with her beautiful eyes.
Qin Chuan was also bewildered. It was understandable for Yang Conglong to be home, but when had Yang Zimo returned?
When they met in Beijing a few days ago, she had said she wouldn't get leave until December 27th and wouldn't return to Dragon City until the 28th. Today was only the 26th.
"Qin Chuan, please sit, don't be shy!" Yang Jingye warmly invited, then called out to the kitchen, "Wife, come out quickly, Qin Chuan is here!"
From the kitchen, Chu Xiuying, Yang Zimo's mother, emerged carrying a plate of freshly washed grapes.
"Auntie, hello!" Qin Chuan finally snapped out of his daze and quickly greeted her.
"Hmm, since you're here, sit down!" Chu Xiuying placed the grapes on the coffee table, maintaining her slightly haughty and distant demeanor.
At that moment, Qin Chuan finally understood who Yang Zimo took after; it was inherited!