"Don't just sit there silently. Everyone, share your thoughts on the new product promotion. Speak freely."
Feng Kunlin, seated at the head of the table, took a sip of tea and said with a smile.
The online doubts from earlier hadn't affected him at all.
The head of the marketing department, sitting to his left, spoke first. "In my opinion, the promotional activity should be the same as before. A certain percentage discount based on spending."
"Your old method is used by the entire mall. Without any new ideas, how can we attract customers?"
"Then tell me, what new method is there for promotions? And are you even in a position to speak, as a stand-in factory director?"
The marketing department head was very displeased and retorted, simultaneously mocking the other person's identity.
However, the puppet factory director, Liao Mingxu, did not get angry. He smiled gently and said, "The new method is very simple. We distribute coupons to customers outside the mall. As long as customers spend with the coupon, they can get a certain amount of Longguo currency deducted. This method not only publicizes our new product but also serves as a promotional activity for the new product, a win-win situation!"
Hearing his proposal, everyone present couldn't help but nod. They were surprised that this puppet factory director wasn't incompetent and actually had some ability. The marketing department head, who was previously unconvinced, also leaned towards Liao Mingxu's method but still maintained a stern demeanor to assert authority.
Even Feng Kunlin was quite surprised. He looked at his substitute factory director and said, "Little Liao, your method is quite effective. Did you learn it in school? Or did you see someone else use it somewhere?"
"This is the method Gao Fei used when he opened his milk tea shop. He used flyers, and we'll use consumption vouchers. The method is the same, and the effect is the same."
Liao Mingxu didn't hide anything and directly stated the promotional method used by Gao Fei's milk tea shop during its opening.
Upon learning it was an imitation of Gao Fei, Feng Kunlin said with a fake smile, "That kid has a lot of strange and novel ideas, but I must admit, they are indeed effective. Since Gao Fei came up with it, it's only fitting that we utilize it."
Although the Feng surname was treacherous, he was decisive in his actions. Once the method was proposed, he immediately arranged the work to implement the promotional activity.
...
One PM, Kyoto Liping Shopping Plaza.
Over a dozen young men and women, only nineteen or twenty years old, were standing in the plaza, constantly handing out palm-sized coupons to passersby. The coupons featured the product logo of Boli Cosmetics, a brief introduction to the new product, Lotus Perfume, and its price. Below the coupon was a line of large characters: [Purchase perfume with this coupon and receive a 30 yuan discount.] At the very bottom, a line of small text indicated the store where the perfume was located and the start date of its sale.
Some male passersby, not having much interest in cosmetics, merely glanced at the coupons before throwing them into the trash. However, a majority of male passersby accepted the coupons, intending to buy a bottle for a girl they fancied once sales began. Some male passersby accepted the coupons to give to their girlfriends, mothers-in-law, aunts...
As for the female passersby in the shopping plaza, upon seeing that it was a new product, and furthermore, a Lotus Perfume that was not yet on the market, about two-thirds of them accepted the coupons. They would definitely use the coupons to make a purchase once sales started. Whether it was about the money or not was secondary; they all wanted to try the new perfume.
However, a small portion of female passersby, upon seeing that it was perfume produced by Boli Cosmetics Factory, tore up the coupons on the spot and threw them away. In their eyes, no matter how new the perfume was, as long as it was from Gao Fei's opposing faction, they would absolutely not patronize it. Moreover, Comrade Xiao Gao also had a cosmetics factory. Although it was burned down last night, it would definitely launch products once it recovered. As fans, they only needed to wait and prepare their money to spend.
In other shopping malls and department stores, in places with high foot traffic, young men and women holding coupons could be seen. And the attitude of passersby receiving coupons was the same as those at Liping Shopping Plaza. Some accepted, some gave them away, some discarded them... In just one afternoon, all ten thousand coupons were distributed.
Six PM, New Boli Cosmetics Factory.
Knowing that all ten thousand coupons had been distributed and nearly two-thirds of the recipients kept them, Feng Kunlin's old face beamed with joy. The reason for his great laughter was the different cooperation model between Boli Cosmetics Factory and five distributors this time. He ceded two percent of his profits and used the distributors' store counters for sales. The price of one bottle of perfume was 150 yuan. After deducting the 30 yuan from the coupon, the 20 yuan deducted by the distributor, and the production cost of one bottle of perfume, Feng Kunlin could still make a net profit of 97 yuan per bottle. If all ten thousand bottles of perfume were sold, that would be a net profit of 9.7 million yuan. The new factory had just begun production, and the new product could bring in a net profit of 9.7 million yuan. He would then directly propose to Kong Liwei to increase his dividend, and Mr. Kong would surely agree.
"Wahahaha, relying on a big tree, not only do you not have to worry about risks, but you can also stably seek profit. This is truly comfortable!" Feng Kunlin, standing by the office window, said with satisfaction. Looking at the long line of trucks below, beginning to load and depart, he could already see bags and bags of money filling his pockets.
At the same time, the old cosmetics factory. After last night's fire, the factory had been shut down. Since it was a newly purchased factory, the fire department did not impose severe penalties, but rather issued a verbal warning and a fine of 20,000 yuan. Only after the warehouse's fire-fighting facilities were installed and inspected to be in order was the factory allowed to reopen. Currently, most of the factory's employees had gone home on vacation, with only important department heads staying on duty. The factory, already short-handed, was now even more desolate.
In the factory director's office. Gao Fei was watching the computer while eating pan-fried dumplings from a bowl on the table.
*Knock! Knock! Knock!*
A gentle knock came from outside.
"Enter!"
As the voice fell, Ding Yao, wearing a black lace slip dress, mature and charming, walked in with a small bag. She approached the desk, glanced at the pan-fried dumplings in the bowl, and said, "Boss, your life is quite simple. Why don't you come back to my place for dinner from now on?"
"As long as I don't go hungry, a quick meal is fine. I'm not that particular!"
Ding Yao shook her head, smiled, and took out a red consumption voucher from her bag, handing it over. "This is a consumption voucher I received when I went to the shopping plaza today. It was distributed by Feng Kunlin's factory. I took a look at the perfume introduction on it, and it's exactly the same as our new product perfume that we developed. There's no difference in scent longevity. Moreover, when I came just now, I saw nearly twenty trucks leaving Feng Kunlin's factory. The number of perfumes might have reached a hundred thousand bottles."
"Alright, put it there!" Gao Fei replied casually, his eyes fixed on the computer.
"Is that it?" Ding Yao looked at his calm demeanor and said anxiously, "Boss, Feng Kunlin's new product directly copied... no, it should be said that he directly took the perfume developed by our factory into production and is selling it. Not only does it involve internal information, but it also indicates that there are serious internal problems in our factory. Aren't you shocked at all?"
Seeing her agitated state, Gao Fei blinked, feigned surprise, and exclaimed, "Ah, what? Old Feng stole our internal information, then developed it and is preparing to launch it for sale? Impossible, absolutely impossible!" He sat in his chair and pretended to shout loudly. However, the smile he was trying to suppress was almost visible.
"Boss, your acting is a bit over the top!" Ding Yao rolled her eyes. Has the boss's acting skills declined? He should at least pretend to be more shocked...
Gao Fei stopped joking with her and calmly said, "If I hadn't approved it, do you think Old Feng would have the extraordinary ability to obtain our factory's development materials?"
"What do you mean?"
"I gave him those development materials! To be precise, I had him arrange for the mole in the factory to give them to him."