Saturday, the official sales day for Gao Lan Cosmetics.
In all first to third-tier cities where Vanke Commercial Plaza is located, 135 Gao Lan Cosmetics direct stores are ready, waiting for the auspicious hour.
At 8:30 AM, only half an hour remains before the official opening.
Beijing Vanke Commercial Plaza, prime location on the first floor, Gao Lan Vip.
The cosmetic store has not yet opened, but a dense crowd has already gathered outside.
At a glance, two-thirds of the waiting crowd are male customers, with only a small proportion of females.
The female customers, clustered in small groups, look at the countless men around them with surprise and envy.
"This is my first time seeing so many men turn up for the opening of a cosmetic store, what a rare sight!"
"I've counted roughly, there are about a hundred men."
"If this bizarre scene today were posted online, it would probably become a trending news story again."
"It's not really that strange. Gao Fei's fan base is predominantly female. His cosmetic store is opening, and this group of men here to show support are either buying for their wives or girlfriends."
"That makes sense!"
The female customers gather and discuss the men around them.
Among the men, some are happy, some are worried, and some hold discount coupons, their excitement tinged with a hint of anticipation.
While waiting for the store to open, the men also gather and whisper amongst themselves.
"Buddy, are you here to buy cosmetics for your wife too?"
"Don't even mention it. My wife heard that Gao Lan Cosmetics was officially opening today and had me sent to Vanke Plaza at six in the morning to wait. I'm so sleepy just standing here."
"You married men are still better off. My girlfriend said that if I don't buy her the Blue and White Porcelain series from Gao Lan Cosmetics today, she'll immediately report me to my mother, saying I cheated during our engagement. Isn't that ridiculous?"
"You guys already have wives and girlfriends. I'm still in the pursuit stage. If I don't get the Black and White series from Gao Lan Cosmetics, I'll probably have no chance at all!"
"I thought Gao Fei, after promoting the cosmetics in his interview video, would need some time to prepare. But I never expected this cunning fellow to open for business the day after the advertisement. He's really fast."
"Who would have thought? The first time I saw a Gao Lan Cosmetics discount coupon, I specifically checked malls and online, and there was no such brand. I only breathed a sigh of relief for less than half a month, and this kid hit me over the head yesterday."
"It's the same with me. As soon as I saw the Gao Lan Cosmetics discount coupon, I specifically checked. Seeing that there was no such brand, I thought it was a beauty salon trying to trick people. I didn't expect it to be one of Gao Fei's schemes."
"Wait, were the discount coupons your significant others have given by Qiao Ling Beauty Salon?"
"Yes, that's right!"
"Mine too!"
"Mine as well!"
The men gathered together were suddenly stunned.
They had been wondering how their other halves got the discount coupons.
Now that they learned that all their partners' discount coupons were given by Qiao Ling Beauty, they finally understood why Gao Lan Cosmetics could cause such a frenzy among women as soon as it was advertised.
It turned out that Gao Fei had already started laying the groundwork for the cosmetics privately, promoting them to women.
"The case is finally solved. No wonder Gao Fei's promotion caused such a big reaction. This guy had already started planning for the cosmetics more than half a month ago."
"The marketing and promotion in the entire cosmetics industry follow the same pattern. Either hire celebrity endorsements, offer various discounts, or get collaborators to help with promotion.
But Gao Fei played by his own rules. Before the product even hit the market, he used beauty salons to introduce, preheat, and promote the product to women in advance.
This tactic is truly brilliant."
"I have to say, Gao Fei's business acumen and marketing strategy can truly be called genius."
"With this kind of mind for planning, it's no wonder Gao Fei can make so much money."
"He's definitely making money, but our wallets are going to be empty!"
"Damn it, I consider Gao Fei a brother, but he treats brothers like cannon fodder!"
Just as the men were praising Gao Fei's business acumen.
The thought of having to fork out money to Gao Fei made them feel utterly suffocated.
...
Ten minutes left until Gao Lan Vip opens.
In front of the Beijing store.
More and more men gathered, gradually submerging the women in their ranks.
8:55 AM.
*Swish!*
The lights of the Gao Lan Vip store suddenly flickered on.
Looking from outside in, the store was filled with rows of cosmetics from various series.
The Black and White series of cosmetics were displayed on a separate counter. Bathed in cool lighting, the entire series exuded a high-end, aloof aura.
The Noble Gold series of cosmetics, under the spotlights, shone brilliantly like a mountain of gold.
The Blue and White Porcelain series, with its classical and elegant charm, stood out like a clear stream compared to the other series.
In addition to the ten cosmetic series Gao Fei had mentioned earlier, the direct stores also had five more series.
Fifteen different elements of cosmetics, each with its own style and characteristics.
Looking at the colorful cosmetics in the store, even frequent shoppers were dazzled, their urge to shop uncontrollably growing.
The men who came to buy products for their partners and pursuers couldn't help but feel a stir in their hearts as they gazed at the different cosmetic series.
Every man in his heart couldn't help but utter the same sentence.
Gao Fei, you understand women's hearts so well!
9:00 AM, the auspicious hour arrived.
135 Gao Lan Cosmetics direct stores struck the hour precisely, simultaneously firing celebratory cannons.
Gao Lan Vip officially opened for business.
Kyoto store.
The army of men was the first to step up, quickly heading to the counters.
"I'll take a set of the Blue and White Porcelain series. I have a discount coupon."
"I want a set of Black and White and Noble Gold. I have two discount coupons. Can both sets be discounted?"
"One set of Blue and White Porcelain, one set of Dragon Country Red, one set of Dark Radiance Purple, one set of Maiden Pink. I don't need a discount, I'll pay in full!"
Some male customers, holding discount coupons, only wanted to buy one set.
Others held stacks of discount coupons, buying different series for their partners, mothers, bosses, and others.
The most extravagant male customers wanted a set of all fifteen different cosmetic series, no discounts, full payment.
The female customers behind them watched the men frantically snatching up various cosmetic series, their hearts filled with surprise.
They hadn't expected men to become so crazy about buying cosmetics one day.
It wasn't just the Kyoto store being swarmed by men.
In the other 134 direct stores, the first wave of male customers was also frantically making purchases.
Less than half an hour after opening.
The scene of men rushing to buy Gao Lan Cosmetics quickly became a trending news topic online, reaching the hot search list.
The headline read: 'Gao Fei also makes male fans go crazy'.
As soon as this explosive headline appeared, it was immediately viewed by tens of thousands of netizens.
Clicking into the hot search, one could see photos of men from various cities scrambling to buy cosmetics at the direct stores.
Not long after, the hot search rose rapidly to the top twenty, like a rocket.
Because Gao Lan Vip's direct stores had not yet expanded to third-tier and below cities.
Therefore, netizens from other cities, although unable to participate in the rush, were constantly following the hot search updates.
In the hot search comment section.
【My goodness, I never expected Gao Fei to make men so crazy one day!】
【It's not Gao Fei making men crazy, but Gao Fei making the significant others of his female fans crazy.】
【A friend of mine in Magic City said that if he doesn't get the Blue and White Porcelain series from Gao Lan Cosmetics, his girlfriend will break up with him immediately. Gao Fei has really captured women's hearts!】
【This time, Gao Fei has emptied the wallets of male fans, male passersby, and even male haters!】
【Although Gao Fei is targeting the wallets of us male compatriots, I have to admit that the cosmetic series currently being sold by Gao Lan Vip are absolutely unique on the market.】
【Let's set aside the hot search topic and just talk about Gao Lan's cosmetic series. In the entire national industry, those in the cosmetics business either copy from abroad or imitate each other. Why is Gao Lan Cosmetics so popular? Because of innovation, it can capture half of the domestic market in one day.】
【Judging by the current sales trend of Gao Lan Cosmetics, Gao Fei has made a fortune. Damn it, I'm envious!】
Why were there no negative comments about Gao Fei in the hot search comment section?
Instead, many neutral netizens were making objective evaluations?
This was because Gao Fei's haters were mostly male. Currently, they were either rushing to buy, or looking for channels to buy cosmetics, etc...
So they had no time to pay attention to the online hot search.
....
3 PM, Beijing.
The former old cosmetics factory was completely renamed Gao Lan Cosmetics Factory yesterday, after Gao Fei's nationwide promotion.
At the factory gate, six gilded characters shimmered brilliantly in the sunlight.
In the conference room of the factory office building.
Gao Fei, Wang He, Qiao Sisi, Jin Qiqi, and Ding Yao, who now served as the factory director, sat together casually, chatting and laughing without any formal hierarchy.
"Xiao Fei, I'm curious about one thing. In your interview video on TV yesterday, you didn't seem to intend to promote Gao Lan Cosmetics, but the reporter suddenly brought up the topic and helped you promote it. Is there some secret behind this?"
Wang He asked, crossing his legs and taking a puff of his cigarette.
As he spoke, Jin Qiqi, Qiao Sisi, and Ding Yao also looked over curiously.
Noticing their gazes, Gao Fei did not hide anything and directly revealed the inside story: "During the TV interview, I really didn't plan to promote it. After all, it was a recorded broadcast to the whole country, so it should be more serious.
But at the end, besides the reporter bringing up the topic, a staff member also reminded me that I could place an advertisement, so I went with the flow and advertised.
Later, I asked about it. It was the leader from the research and development team who specifically made the arrangement as compensation for me.
As you know, I was grounded for nearly two months before."
After hearing his explanation, Wang He and Qiao Sisi couldn't help but show envious looks.
To be able to place an advertisement in an interview recording for Gao Fei, and broadcast nationwide.
One could imagine how influential the leader who made the arrangement must have been.
Shortly after Gao Fei finished speaking, Ding Yao, who was on the phone, suddenly hung up and said with some excitement, "Boss, guess what the sales of Gao Lan Vip were in half a day?"