Other than buying paid online commentators and inciting fans to praise it.
After the trailer was released, the two companies also promoted the film "Nian Nian Bu Wang" everywhere offline in shopping malls, subways, bus stations, and other places.
The handsome Zhou Zhengyang stood with the sweet Ye Xianxian, a handsome man and a beautiful woman, exuding a romantic and ethereal aura, which was full of highlights.
Not only that, but the two companies also invested tens of millions of dollars to hold a fan appreciation event where members were drawn.
Anyone who participated in sharing and promoting this drama could enter a draw for video memberships ranging from one week to one month, and lucky winners could even get ten years. httpδ:/m.kuAisugg.nět
Such extravagant spending once again opened the eyes of netizens.
After this crazy marketing, "Nian Nian Bu Wang" generated even more terrifying buzz than before "The Prince Becomes a Frog" premiered.
Jiang Ling observed coldly, knowing that if such extensive marketing was done and the quality of the drama was poor, not only would all previous efforts be in vain, but they might also be cursed to death by fans.
Seven days later, "Nian Nian Bu Wang" premiered simultaneously online and offline during the prime time slot at 8 PM.
On the night of the premiere, the marketing reached an insane level, directly creating several trending topics.
Even more exaggeratedly, before 8 PM, a large number of positive reviews for the drama had already appeared online.
"Well, as expected of a top director, it's just beautiful when made by them!"
"The visuals are very aesthetic and romantic, and the male and female leads' looks and acting are both online. Highly recommended!"
"The chemistry between the male and female leads is absolutely amazing. No one would doubt it if they were told they were a real couple!"
"..."
At midnight the next day, the online premiere results were released.
"Nian Nian Bu Wang" had 330 million views, more than double the 160 million views of "The Prince Becomes a Frog."
Although this was only the online viewership, the offline ratings had not yet been compiled.
However, this data stunned countless onlookers.
In response, Huohua Media and Feixing Media issued press releases overnight, aggressively promoting on major social media platforms that "Nian Nian Bu Wang" had surpassed "The Prince Becomes a Frog" in viewership.
The paid online commentators went into overdrive with their biased praise.
"Nian Nian Bu Wang's viewership crushes 'The Prince Becomes a Frog'; the spring for domestic idol dramas has arrived!"
"The viewership of 'The Prince Becomes a Frog' mainly comes from Jiang Ling, a platinum artist, and her excessively large fanbase, which jointly supported the ratings. In terms of quality, 'Nian Nian Bu Wang' is naturally superior."
"'Nian Nian Bu Wang' will surely have an echo; this drama has strong momentum and unlimited potential, and it will definitely surpass 'The Prince Becomes a Frog' to become the new peak of idol dramas!"
"..."
Seeing how enthusiastically the internet was hyping things up these past few days, Jiang Ling also became curious about the drama "Nian Nian Bu Wang."
Like other viewers, she followed the premiere and gave it a try.
As a result, after watching it, she almost couldn't bear it.
As a heavyweight drama jointly produced with a large investment by the two major companies, and with a top director personally at the helm, the drama's picture quality and scenes were impeccable.
In terms of plot, although it was slightly inferior to "The Prince Becomes a Frog," it could still be considered above average.
No problem with the filming, no problem with the plot, so what was wrong?
The answer was the male and female leads; there was a huge problem.
The male lead, Zhou Zhengyang, when playing the alien leader, was particularly fond of striking poses, wishing the audience could see his handsomeness from all angles.