"Everyone always scolds us women for being spendthrifts, but aren't you men the same, a bunch of wasteful fellows!"
"360,000 to buy what good thing, must buy a watch, is their brain short-circuited?"
Actually, although the watches sold astonishingly well this time, thirty percent were bought by women.
Women love bags, men buy bags.
A thirty percent female customer base is considered relatively high for a watch.
Many celebrities and artists couldn't understand why, despite the high price tags, the watches sold out within minutes. Were all of Jiang Ling's fans super-rich?
There is a vast wealth gap in this society, with over 80% of the wealth held by less than 20% of the population.
It wasn't that Jiang Ling's fans were particularly wealthy; wealthy fans made up only a small fraction.
But her massive fan base was undeniable.
The power of the masses was terrifying.
If 1.4 billion Chinese people each gave you ten cents, you'd be a billionaire.
The same logic applied: out of Jiang Ling's fifty to sixty million genuine fans, even if only one in a thousand were wealthy, that would still be fifty to sixty thousand affluent individuals.
399 luxury watches were nothing for fifty to sixty thousand rich heirs to snap up.
Cartier and Montblanc, who had signed endorsement deals with Jiang Ling, saw the strong sales of Jaeger-LeCoultre watches and seized the opportunity to launch their own flagship products.
Cartier offered the 'Fleeting Dream' new Chinese-style jewelry set, while Montblanc released pens and exclusive custom perfumes.
The prices of these products were not low, especially the 'Fleeting Dream' jewelry set, which cost a staggering 1.2 million and was limited to 199 sets.
Upon their release, they also sold out rapidly within a short period.
The anti-fans who had previously mocked Jiang Ling were thoroughly shamed.
Surprisingly, for the limited 199 sets of Cartier jewelry, the proportion of male consumers exceeded sixty percent.
Many wealthy ladies, seeing their husbands spend so much money on another woman, felt a pang of jealousy.
However, when their husbands handed them the jewelry they bought, their complaints ceased.
Well, given the jewelry, this matriarch was magnanimous and wouldn't bother with the wasteful man!
Subsequently, the three companies continued to build on this success, using Jiang Ling as their brand ambassador for new product launches, which also met with overwhelming sales.
The sky-high endorsement fee of hundreds of millions was easily recouped, and sales continued to climb.
Major first-tier luxury brands, especially those targeting the male consumer market.
Witnessing the explosive sales figures of the three companies, they all became eager and flocked to Liuyun Media with contracts, pleading for Jiang Ling's endorsement.
The endorsement fees they offered were increasingly extravagant.
Apart from Hermès, which sat at the pinnacle of the hierarchy, all other renowned luxury brands were vying for her.
The first to make a move was Louis Vuitton.
As the leading brand in the soft luxury sector and the eldest son of the LVMH Group, they were known for their deep pockets.
Without further ado, they opened the bidding at one hundred million.
The suffix – USD!
One hundred million US dollars directly broke the record for the highest endorsement fee in the Dragon Country consumer market.
Such a colossal sum was extremely rare, even on a global scale.
Faced with Louis Vuitton's aggressive financial offer, Jiang Ling initially refused. After much deliberation, she tearfully accepted.
There was simply no other choice; the offer was too immense.
After securing the Louis Vuitton endorsement, Jiang Ling also selected several other first-tier brands whose image and temperament matched hers for endorsement deals.