As the promotional trailer was released, "Cloud Sea Jade Bow," despite being smeared by trolls and marketing accounts, saw its popularity soar rather than diminish, becoming incredibly hot.
Major media outlets were also happy to capitalize on the buzz, eagerly reporting on related news.
[Director Guan's Midas Touch, It Must Be a Masterpiece, "Cloud Sea Jade Bow" Will Be Her Another Classic!]
[Recent Wuxia Dramas Have Been More Disappointing Than the Last, Can "Cloud Sea Jade Bow" Turn the Tide and Change the Fate of Declining Traditional Wuxia?]
[The Most Conscientious Production in History, Gorgeous Special Effects, Exciting Fight Scenes, Actors with Both Stunning Looks and Great Skill, "Cloud Sea Bow" is Worth Your While.]
[After Jiang Ling's Fall from Grace, She Stars as the Female Lead Again, Can She Re-write the Traffic Myth, It All Depends on This!]
...
Seeing these news reports, Jiang Ling secretly admired Guan Suyue's sharp insight.
Generally, when a film or television drama's pre-release promotion releases a trailer, it focuses on the male and female leads to garner greater attention and traffic.
After all, in today's traffic-driven era, young male idols and popular young female stars with massive fan bases are the guarantee of viewership.
Guan Suyue, however, went against the grain, emphasizing the filming locations, production quality, fight scenes, and special effects.
This was because she understood that traffic stars were a double-edged sword; while inviting them could generate extremely high popularity, it also brought another drawback: insufficient budget.
As everyone knows, traffic stars have one characteristic: they are "expensive."
Their exorbitant salaries, often tens of millions or even hundreds of millions, frequently set new industry highs, attracting audience attention.
If a drama with an investment of 100 million yuan hired traffic stars, eighty percent of the budget would be taken by them.
With the remaining twenty million, the production crew and stakeholders not only had to pay the salaries of other actors but also cover post-production special effects, editing, and promotion, which was simply not enough.
This created a vicious cycle: money for traffic stars, but no money for post-production.
Various "50-cent" special effects ran rampant, and when filming steamed buns, not even real buns were used, leaving the audience utterly speechless.
Guan Suyue, recognizing this, focused on post-production elements like special effects, fight choreography, and filming aesthetics to draw the audience's attention.
This unconventional strategy proved remarkably effective.
Previous dramas, boasting investments of several hundred million yuan, were plagued by uniformly terrible special effects that blinded viewers.
The audience had already developed PTSD, and now seeing such thrilling fight scenes in the promotional trailer, they couldn't help but anticipate this production.
After a night of fermentation, "Cloud Sea Jade Bow" became an internet sensation before its release, with its popularity topping the entertainment sections of major websites.
Furthermore, industry magnates, in order to curry favor with Guan Suyue's influential husband, who excelled in both politics and business, felt obligated to assist in her promotion.
The three major domestic video streaming platforms, Tao, E, and Ku, to attract even greater traffic, specially created direct access channels on their platforms for users to click and watch.
However, despite the significant buzz generated by this publicity campaign, "Cloud Sea Jade Bow" faced considerable pressure.
This was because it was set to premiere concurrently with three other grand finale dramas of the year.
The first was the historical epic "Son of the Red Emperor," a heavy investment from Liuyun Media, chronicling the rise of Liu Bang, the founder of the Han Dynasty.
The second was the urban romantic drama "Mother-in-Law is Also Mom," an investment from Miaofeng Film and Television, reportedly penned by a renowned screenwriter in the industry.
This acclaimed screenwriter was particularly adept at depicting family dynamics, social relationships, and the dramatic conflicts between mothers-in-law and daughters-in-law.