People often say that there are many benefits to reading.

Watching too many TV series allows one to experience the myriad aspects of life and perhaps glean some philosophical insights.

The first half of 2011.

Su Yehao was busy writing his autobiography. In April, as spring warmed and flowers bloomed, he gazed at the late-blooming cherry blossoms outside the window and suddenly said to Nong Qingying, who was playing a mobile game:

"People seem to be overly obsessed with endings. If someone suffers hardships their whole life, but suddenly finds happiness in old age, people will feel that their life is complete, and all the suffering is redeemed. But if someone is rich and powerful their entire life, and then falls on hard times in old age, people will feel that they are miserable and pathetic. The process seems to become unimportant, and only the ending matters."

Nong Qingying found this idea interesting.

She paused her game, looked up, and said thoughtfully:

"Indeed, if a TV series is particularly good, but has even a slight problem at the end, people will immediately feel that it's a tragedy, and all the previous enjoyment becomes unimportant. How did you come to think of such a profound question? Have you almost finished writing the first chapter of your autobiography after being stuck for almost two months?"

"No, I'm still writing the first chapter, and I'm completely clueless. I really should find someone to ghostwrite it for me. I have absolutely no talent in this area."

Su Yehao replied:

"I'm just thinking about how to promote consumption. If we only focus on spending money itself, but ignore the enjoyment that goods can bring, it will be difficult to unleash consumer potential. Spending money to enjoy life when you're young, and holding onto money when you're old, seem to be two different things. Instead of always thinking about how things will get better in the future, it's better to live comfortably every day while you're young. If we try to change the concept of desperately saving money, we can release trillions in consumption."

Nong Qingying's lips twitched, and she said speechlessly:

"Mainlanders have only had a few years of good times, so don't惦记 (*diàn jì* - be concerned about) the little bit of money left in their wallets. When income increases, the scale of consumption will naturally increase. But this is the same as the principle of buying a house with a loan. Living itself can also bring enjoyment. People always like to pay too much attention to its investment properties, but the experience during the residential process is often unconsciously ignored."

Snapping his fingers, Su Yehao smiled:

"Good example, that's roughly what I mean. There are quite a few people in Europe and America who overspend. The small consumer loans that Credit Treasure just launched are just not taking off. I should change the way I promote them. The real estate industry is the same; it needs to let the consumption power sink to third- and fourth-tier cities. Home appliances, consumer electronics, automobiles, and the like can also do some promotions."

Nong Qingying rolled her eyes at him and continued playing her little game.

This was Crab Island.

She had no intention of moving into Su Yehao's new manor. Instead, she built a Japanese-style courtyard on the island. The landscaping in the courtyard was quite exquisite, and a group of ranchu goldfish were raised in the pond.

Ranchu goldfish are a type of goldfish with large bodies and short tails, making them look very cute.

When she had nothing to do, Nong Qingying also raised a ragdoll cat. The little fellow looked ethereal and stuck to people all day long. At this moment, it was sleeping in her arms.

Since he couldn't come up with any new content, Su Yehao simply ran to Casino's soccer team, which he had just invested in at the beginning of the year, to watch the coaches select reserve talent.

Just like building Imperial Dragon Island in Pengcheng Bay to solve the problem of scarce housing in Hong Kong from the outside, Su Yehao wanted to get domestic teams into the World Cup, so he could only think of ways to do it through the Casino and Hong Kong soccer teams.

Although he wasn't obsessed with soccer to the point of fanaticism, Su Yehao found this matter very challenging, and nowadays it was difficult for him to encounter interesting things that he felt were worth challenging.

From a population of over a billion, it must be possible to select some talented athletes. The key is how to get them to cooperate with each other to play a good game.

A few small crumbs leaked from between Su Yehao's fingers, not even enough to be called pocket money, and it made the fans cheer that a savior had arrived, and they finally saw hope.

Others saw hope, but Su Yehao himself hadn't seen it yet.

However, the advertising orders had already poured in as soon as the clubs in Casino and Hong Kong were established. Not only didn't he have to pay, but he could even earn some money in the early stages.

In order to give the players more opportunities to train in the future, he also planned to look for a European soccer club. NBA teams could also be considered, just to find something to do for himself and enrich his life after retirement.

……

Nong Qingying accompanied him to the selection site. Looking at a group of kids who were only a few years old, she asked:

"How many will be left in the end after the winnowing process? Don't let them not play soccer well and also not keep up with their studies. That would be a坑人 (*kēng rén* - screwing people over)."

Su Yehao shrugged and said:

"Sports are inherently cruel. There's usually only one winner on the field. At worst, I'll arrange another job for them. I've provided jobs for tens of millions of people. How could I be short of so little? I heard that ball sense needs to be cultivated from an early age. There have already been several rounds of selection, and those sent over these days have some talent."

Nong Qingying laughed and said, "It should be stricter. I'm just afraid that the children don't understand anything, and their parents unilaterally think that their children have talent."

"...You have the nerve to say that. How many extracurricular classes have we signed our son up for since he was a child? Don't you have any idea?"

"That's why I have the right to speak."

Su Yehao was speechless and didn't dare to mention the issue of children's education any further.

Talking about it would only lead the problem back to him, the irresponsible father who rarely personally supervised his children, and he would ultimately suffer.

He continued to focus his attention on the field.

Some kids who were seven or eight years old were already able to dribble the ball skillfully.

There were also some South Asian faces in the crowd, as well as white people. Some Portuguese residents chose to stay back then, and the residents of this country were inherently enthusiastic about soccer.

It's easier to recruit talent from other countries by opening soccer clubs in Casino and Hong Kong. Cooperating with the La Masia youth training camp and the Sporting Portugal youth training camp will give them a very high starting point.

With the material conditions in place, all that's left is a little bit of luck. Su Yehao is full of confidence in doing business, but he has no confidence in this regard, so he can only take it one step at a time.

Nong Qingying took the time to call her parents. The old couple was currently in the Zhoushan Islands.

Her parents had been fishing for so many years, and they were bored in their old age, so they went to take charge of the family foundation's marine ranch project.

The plan is to invest a total of 60 billion Hong Kong dollars in marine ranches over the next ten years, and they are currently busy with seedling cultivation.

The new year's summer season is coming.

Jiang Yu made the decision to release the Stephen Chow movie that had been积压 (*jī yā* - backlogged) for many years.

From the publicity stage, it has attracted widespread attention, which makes a group of film and television companies quite无奈 (*wú nài* - helpless). There is no doubt that it is likely to create a new box office record.

After all, this is Su Yehao's "collection," which is already full of gimmicks. The external explanation is that the filming costs were too high back then, and the market size could not recover the costs, but now the time is finally ripe.

Times have changed.

The movie is still the same movie.

Tian Yu Entertainment has become a behemoth, spanning multiple fields and firmly occupying the market share. It no longer cares about the little income from movie box office...