Tao Liangchen
Chapter 708 The Snipe and Clam Fight
The Shanghai Stock Exchange happened to be located in Shanghai. After the meeting, Su Yehao borrowed an office and used the internet to search for relevant information, keeping an eye on the latest developments of certain companies. He specifically targeted companies he remembered.
In this era, opportunities abounded in the mainland.
With minimal effort, Su Yehao set his sights on the Minsheng Bank, which was about to go public with a financing round. He also planned to actively entice Gree to provide a sum of money in exchange for some low-priced additional shares.
In addition to listed companies, he also selected a hot project from the private equity market – the chain appliance retail industry!
With Tao Bao's e-commerce business not yet reliable, physical stores were still the mainstream in the consumer sector.
Su Yehao sat in the office looking at the computer. While checking Gree-related news, he accidentally saw a report about "Guomei Electric Appliances," and he immediately remembered that he had paid attention to this industry for a while. However, there were too many places to invest, and he temporarily gave up due to the hassle.
Now the situation was different. He was starting to use investors' funds for financial management, which made it perfect to bet on this industry in advance.
After further understanding, he discovered that there were currently four major players in the mainland appliance industry: Guomei, Suning, Yongle, and Dazhong.
These four giants were competing fiercely, all wanting to unify the appliance market as soon as possible. Their expansion speed had been accelerating in recent years.
Unlike the internet and real estate industries, which required time to accumulate, with the improvement of mainland residents' consumption power, the chain appliance industry could easily achieve results, and it had not yet received much attention from the capital market.
For the sake of making 5s Asset Management Company a hit, Su Yehao was too lazy to do things on a small scale. He called back several senior executives and asked them:
"The chain appliance concept seems to be quite popular. An appliance costs several hundred or several thousand yuan. Many families are replacing their old appliances. It should be profitable to achieve results in this industry. Has anyone in the company studied related fields?"
The branch's senior executives looked at each other, feeling the tension of an exam where they didn't know the answer.
A fund manager surnamed He took the initiative to help his boss out of the predicament, answering:
"Chain appliances are like chain supermarkets, both belonging to the terminal consumption field. As long as the sales amount is large enough, making money is not a problem. I remember, Su Zong, your family is a major shareholder of Meidi Group. There should be cooperative relationships with these chain retailers. It's clear to get the relevant data to ask, I can write a market research report as soon as possible."
The decision-making power regarding investment business was all in Su Yehao's own hands.
The 5s Asset Management headquarters had a group of economists and consultants. Each branch focused on marketing services, so it was normal not to study new market trends.
Hearing this evasive answer, Su Yehao was not surprised. He then asked:
"Then can you contact the senior executives of Guomei and Suning? While I haven't returned yet, help me spread the word that our company plans to bet on the appliance chain retail field, providing 2 billion to 3 billion RMB in financing. If they want money, contact us as soon as possible."
"...Only spread the word to these two companies?"
After the fund manager asked, another vice president said, "Two or three billion RMB, isn't that enough to directly acquire them?"
Su Yehao nodded and smiled:
"What's the point of doing things on a small scale? I saw news online saying that Suning shouted the slogan of opening 1,500 stores in three years, which sounds even more difficult to achieve than my 60 billion RMB investment in three years. Since they're taking such big steps, they must be particularly short of money. I'm now pushing them along and helping a certain company complete capital operations, so everyone can make a fortune together."
There were a total of four senior executives present, and they all clearly heard the word "certain company."
Everyone was smart and immediately understood.
They guessed that Su Yehao wanted to release bait, causing a snipe-clam fight, and then enter the market at a low price to take the desired share.
The few looked at each other.
At this moment, they all thought in unison that the boss in front of them deserved to be in big business, playing open schemes so skillfully.
Once a chain appliance retailer successfully obtained a huge financing of 2 to 3 billion RMB, other competitors simply didn't need to play anymore and would probably never be able to compete.
This would cause the company's financing project to successfully stand out, seize the majority of the market share, and then land in the capital market, raising new funds again.
At that time, as long as they didn't do anything stupid, it wouldn't be easy for the stock price to fall.
Someone suddenly realized that even Baosteel, the A-share market's number one in value, seemed to only have a total market value of about 50 billion RMB, which was actually less than half of Su Yehao's total net worth.
Thinking about it this way.
Su Yehao personally arranging to bully a bunch of appliance sellers was as simple as a boxer beating up a kindergarten child. The vice president of the 5s Asset Management branch had already mourned for the other chain appliance bosses in advance.
The head of the branch, who graduated from the University of Pennsylvania, now thought he understood Su Yehao's strategy. He gave a thumbs up and said with a smile:
"Su Zong is still amazing. With the pressure brought by this money, even if they don't plan to release a large number of shares, they must bite the bullet and contact you. Otherwise, if they can't get a large amount of money from other places, they can only watch their peers soar into the sky. The business world is like a battlefield. After the market share is divided up, it will be difficult to grab it again."
"It's not hard to talk, I'm not interested in their management rights, I don't have time to participate in person. With my help, it can obviously achieve a win-win situation. Although they need to give me equity, they have made the cake bigger."
Su Yehao had already made a decision and waved his hand: "Go ahead and get busy, help me collect relevant information, revenue data, industry size, cooperative brands, etc., I need to know all of these."
"No problem, I'll arrange it right away..."
……
Su Yehao moved his lips in Shanghai, and a emerging industry came to a fork in the road.
Doing business, especially retail business without much technical content, the scale of funds can often directly determine the success or failure of a company.
The financing he released was undoubtedly significant.
Since he remembered the appliance chain industry in his previous life, which successfully created two super-rich people whose net worth ranked very high in the mainland, he now had the opportunity to arrange it in advance, so there was no reason to let it go in vain.
As long as it was operated successfully.
On the one hand, it could thoroughly establish the reputation of the 5s Asset Management Company, and on the other hand, it could help Meidi Group, which produces appliances, expand its market share. The benefits should not be underestimated.
If he looked further ahead, it could even benefit Tao Bao.
In the future, by combining online and offline models to provide customers with the most convenient and fastest service, it would also help the development of Yellow Diamond computers and Black Diamond mobile phones.
As for taking other people's paths and leaving them with no way to go... Look at the two Ma bosses, big and small, now that they have changed their life trajectories, aren't they also having a great time?
Manager Xiao Ma, who was in charge of the game business, was recently promoted and received a salary increase. On Su Yehao's birthday, he sent an email thanking him for his many help and directly calling him "Bole" (a legendary judge of horses).
He had the posture of staying with the company until the end and working hard for the company until he was old.