Asia Television (ATV).

Its full name is "Asia Television Limited," initially founded by a British company.

In recent years, due to poor program quality and declining competitiveness, it has repeatedly changed hands in terms of equity, leading to operational difficulties. It still hasn't gone public.

Since Su Yehao took over, while injecting capital to revitalize it, he also made a significant adjustment to ATV's management, cut several money-losing old programs, and handed the film and television production department over to Tianyu Entertainment.

Since then.

ATV no longer has an artist department, and the history of self-production and self-sales has become a thing of the past.

In addition to some news and variety shows, other programs will be outsourced and purchased under the new model.

The popular outdoor variety show "Super Challenge" this year was launched in cooperation with Tianyu Entertainment. The latter enjoys 40% of the advertising revenue, and both parties share the copyright of the variety show equally.

Ever since Su Yehao took over this TV station.

In addition to launching variety shows hosted by Chan Pak-cheung and others, he also purchased the "One Piece" anime, which began airing in October last year, obtaining exclusive agency rights for the Greater China region.

Not only did he introduce Japanese anime and excellent TV dramas with re-dubbing, but he also began to try to move mainland programs to Hong Kong City for broadcasting. He has already obtained the broadcasting rights for "Prime Minister Liu Luoguo," "The Little Monk," "Yongzheng Dynasty," and others.

This has made ATV no longer limited to its own production, embarking on a production-broadcast separation model.

In fact, since ATV introduced "Princess Pearl," and tasted the sweetness of turning losses into profits, there has been a trend in this regard before Su Yehao acquired it. However, after Su Yehao became the boss, he accelerated this process and directly completed the reform in a major way.

Considering the market size of Hong Kong City, it is easy to lose money by spending money to purchase broadcasting rights.

Therefore, he is also trying to contact the Radio and Television Bureau in Sijiucheng, trying to move ATV to the mainland and become the first overseas free TV station in the mainland.

Unfortunately, there is no precedent for this kind of thing for the time being. Even if Su Yehao's identity is relatively special, the higher-ups still need to study it first, and have not yet given him a reply...

Sitting in a two-tone bulletproof Rolls-Royce, he arrived at the gate of ATV headquarters.

When Su Yehao walked leisurely into the elevator, the staff of other TV stations greeted him one after another, very tactfully remaining still, intending to take other elevators.

The young girl at the front desk chased after him at this moment and said:

"Prince... no, Mr. Su! Your office was renovated last week, but the walls have just been painted, and the smell inside is a bit strong. Director Fei told me to remind you not to use it for the time being. We bought green plants to purify the air."

Su Yehao smiled and said, "Okay, thank you. I don't plan to stay here for long. Remember to help me open the windows for ventilation."

Discovering that he was so approachable.

The girl in charge of reception at the front desk instantly looked shy and nodded repeatedly.

She was about to say something else, but the elevator door had already closed.

This made the pretty front desk girl hate that she was not competitive enough, fantasizing that if she took the initiative, maybe there would be a story.

However, it was just a thought after all.

There is a lot of news in the TV station, and the employees especially like to gossip.

The information about Su Yehao's extremely high standards and his unclear relationship with several beautiful girls is no longer a secret.

Including Jiang Yu and Nangong Tian, ​​their photos often appear in gossip magazines, allowing outsiders to slander that the best-looking girls have indeed entered the houses of the wealthy.

Some busybodies once commented that even if you doubt Su Yehao's ability to make money, don't doubt his aesthetic sense.

As soon as this statement came out, everyone deeply agreed.

After all, in addition to the unique Xiao Nizi and Jiang Yu, even Zhao Yimeng, Nong Qingying, and others who often have scandals with Su Yehao are all proper top-quality beauties.

Even his personal secretary, Linda Yun, is often watched by paparazzi, using the method of looking at pictures and making up stories to create hot news.

As a result, the girls who actively flirt with Su Yehao have decreased.

After all, many ambitious girls do not have a face that can bring down cities and countries.

Look at Zhao Yimeng.

She is beautiful, has a good figure, and has a good family background. Even with these conditions, she is still in line, unable to marry into the Su family in an official manner.

Of course, others are discouraged, so as not to humiliate themselves...

Half a year has passed since the acquisition of ATV at the end of last year. Su Yehao has only been here three times.

Today is the third time he has come to the company.

He doesn't really value this TV station, which is difficult to profit from and is in a state of loss for a long time.

If ATV's influence cannot radiate to other regions in Asia, it will be too difficult to turn over with Hong Kong City's small market alone. Therefore, he usually doesn't bother to pay too much attention to it, only taking it as a springboard to enter the entertainment industry and expand his influence.

A springboard is naturally gratifying if used well.

But if it cannot enter other markets, it is obviously a money-losing product.

Hong Kong City has a total population of only six or seven million, and not everyone watches TV every day. It is already a small volume, and it is divided up by TVB and many satellite TVs. It would be strange if it could make a big name.

The "Director Fei" mentioned by the front desk just now refers to Fei Yanming, the current president of ATV.

This Mr. Fei worked for 20th Century Fox in the United States for many years, and then jumped to Columbia Broadcasting Company. He just returned to Hong Kong City last year to join ATV as vice president, and was subsequently appointed as president by Su Yehao.

Taking the elevator to the top floor, Su Yehao first visited his office, then found President Fei Yanming and asked him: "Have the people from Guangdong TV contacted you? When are they coming over?"

"The meeting is scheduled for 2:30 this afternoon. They should be here soon. Young Master, please sit down. Would you like some whiskey or tea?"

"Tea, green tea is best."

Su Yehao then asked: "How are the ratings for the 'One Piece' anime now? I've been busy this year, so I need Director Fei to worry more about the TV station. Several TV series produced by Tianyu Entertainment will be released next, and the performance should be better then."

Fei Yanming knew that the "One Piece" anime was personally selected by Su Yehao, and praised it at this moment:

"I have to admire your sharp eye, Young Master. Even if my son doesn't eat, he has to watch this anime. The plot is indeed very unique and different from ordinary anime. The ratings during the same period have steadily exceeded 20%, which shows that it already has a group of loyal viewers."

"...We have the authorization for the Chinese-speaking region in our hands, so can we start considering making a profit from it?"

As soon as Su Yehao asked, President Fei Yanming immediately replied:

"That's right, I reached a cooperation agreement with TVBs last month, and it will be broadcast in Taiwan next. The work of dubbing in Mandarin has already begun. The price of selling the broadcast rights is higher than the price we bought the broadcast rights for, but negotiations with the mainland have not yet begun."

"The situation in the north is special, and the animation piece is strictly controlled, so don't worry for the time being."

Sitting on the reception sofa in the office, Su Yehao continued:

"The price of the rebroadcast doesn't matter. What's important is the advertising revenue. I have a feeling that this anime will become more and more popular in the future, so don't sell it cheaply. Also, I'm also watching the 'Super Challenge' variety show. While the influence of Hong Kong's film and entertainment industry is still there, sell the authorization to Japan, South Korea, Southeast Asia, and other places as soon as possible. Even if you charge less for the authorization fee, you should try to get more advertising revenue..."