Tao Liangchen
Chapter 253 Promotion
Currently, the main products of tAt Network Company are only tAt instant messaging program and tAt email.
After Su Yehao tried to integrate one-on-one, group chat, and personal space functions, it has begun to show results. Many users who originally used ICQ and AOL chat rooms have begun to fall in love with the free and easy-to-use program.
More than ten million dollars were invested, returning more than eight thousand users in Hong Kong, and three or four thousand in surrounding areas, including Casino, 1997, Baodao, Singapore, and other regions. The total number of users has exceeded ten thousand.
As for the mainland, due to the lack of competitors, the development speed is faster. The program that has been active at least once a week has about four thousand users in the mainland.
During the promotion in the mainland, Yinhai, which is controlled by Su Yehao, helped a lot. Otherwise, the promotion would not have been so fast. The most difficult stage was the initial accumulation of word-of-mouth. It took more than two months to lay the foundation in Hong Kong before ushering in a small outbreak period.
The company is gradually on the right track.
R&D centers are located in Hong Kong, Pengcheng, and Silicon Valley, with the number of employees officially exceeding one hundred and fifty, plus more than one hundred "outsourced" temporary employees, who are responsible for promoting the tAt instant messaging program in major forums. They even came up with a unique idea: a group of employees left messages criticizing each other, constantly bumping posts, attracting the attention of passers-by, and arousing their curiosity.
A large number of internet water armies are active in major forums in Hong Kong, and the same is true in the mainland.
A Qiang, a glasses-wearing employee of the marketing team, started working on January 4th this year and received the task of leading people to build a "network water army." The headquarters is located in Pengcheng, where a formal advertising company has been opened. No one is checking these things at the moment. As long as they don't cross the line, they can play as they like.
Seeing that advertising through forums is so effective in attracting new users, Su Yehao naturally won't miss the opportunity to promote his products.
As the number of company employees increases, the total amount of monthly salaries paid quickly exceeds two million Hong Kong dollars.
In other words, although Su Yehao personally didn't spend much money, the company is constantly bleeding money. At present, it is still losing money to gain popularity, without any profit channels.
No wonder that after developing to a certain bottleneck, the founders of Internet companies are always anxious and running around, looking for investment. This industry is different from other businesses. Before finding a stable profit point, it is too expensive...
Just arrived at the office.
After Su Yehao briefly understood the situation, he asked Assistant Zhuang Wei to help call John Zhou.
After he came over, Su Yehao went straight to the point and told him, "New year, new atmosphere. I want you to move a bit. Let someone else take over the position of product director."
Hearing this, the smile on John Zhou's face suddenly froze. He was shocked and quickly thought about what he had done wrong recently... After thinking about it, could it be that he didn't make a phone call to greet him during the New Year's Day and suddenly fell out of favor?
Seeing his ugly face, Su Yehao quickly added:
"Don't get me wrong, it's not a demotion, it's a promotion. I plan to hand over each project to a dedicated person to be responsible for, and divide the research and development team in detail. You are not young anymore, and there are some things you have never been exposed to, but I found that you handle interpersonal relationships quite well, so I want you to be the chief operating officer of the entire company, specializing in coordinating and handling troubles between various departments, including the current R&D department."
According to the habits of Silicon Valley, under the board of directors, the chief executive officer (CEO) and chief operating officer (COO) take the lead.
The chief executive officer is fully responsible for the company's management and is the company's top manager, while the chief operating officer is fully responsible for the company's market operation and management, and is the second-in-command.
At tAt, the titles of shareholder, founder, CEO, etc., have been taken away by Su Yehao, and the most important position left is the COO.
In just one minute, John Zhou's mood was like riding a thrilling roller coaster, and he was overjoyed at this moment.
Originally, with the gradual improvement of the company's system and the recruitment of a group of very capable managers, John Zhou was worried that he didn't know when his importance would be replaced by others.
Now it seems that Su Yehao still cherishes old relationships and did not kill the donkey after it has done its job.
How could John Zhou be unhappy? His face was full of smiles, and he thanked him repeatedly.
Su Yehao interrupted him and said happily: "Don't be happy too early, there is a six-month probation period, and the salary will be adjusted at that time. Last time I went to Silicon Valley, I just gave you a raise. Currently, your salary is the highest in the entire company except for a few American technical experts, but please rest assured that once the company achieves results, you will get your fair share."
Sitting at his desk, Su Yehao enjoyed the feeling of being a boss, having great power, and feeling very comfortable.
The money he usually earns is enough to spend, and John Zhou is already quite satisfied. Compared with when he was working at Microsoft headquarters in Seattle, the salary has increased instead of decreased. Moreover, the cost of living in Hong Kong, except for housing, is not as high as in Seattle. After figuring out how to reasonably avoid taxes, he gets to keep more.
The most important thing is that he was just a low-level manager at Microsoft, but now he has become the company's second-in-command. Although it means being the head of a chicken rather than the tail of a phoenix, it is still quite good.
Microsoft's market value is nearly two hundred billion US dollars, while tAt Network Company's current valuation is at most about fifty million Hong Kong dollars. The gap is obvious, but John Zhou, who is in his forties, does feel that he has taken a step forward and once again stood on a new peak in his life.
The two things facing tAt Network Company are nothing more than continuing to improve products and further seize market share.
What should be done is already being done. After chatting with John Zhou for a while, Su Yehao asked him to get someone to draft an announcement about the chief operating officer.
And he plans to implement a job-level division system, directly linking contributions and years of service to salary and benefits. He will spread the news first to stabilize people's hearts.
In addition, job adjustment is also a key point.
With the subdivision of projects, there will be many more middle-level management positions. How to select them specifically still needs to be discussed and considered.
Internal competition is prone to causing conflicts, and hiring talents from outside will make old employees feel cold. It is a critical moment to shape the corporate culture and office atmosphere, and Su Yehao doesn't want to go astray.
After seeing John Zhou off.
Nong Qingying put her legs on his desk, lay down in a comfortable position, and smiled: "Looking at you ordering people around, you are becoming more and more comfortable. You have changed a lot in the past few months, and the company has become more formal."
"Domineering president falls in love with you, is it a bit handsome?" Su Yehao boasted.
Nong Qingying smiled and spat lightly, then asked: "Where is the website you developed? Let me see it. What's it called?"
"Portal website, this belongs to product positioning, not the name of my product. The internal code name is tvt. It's nothing more than collecting some commonly used website addresses and hanging them up. It's not troublesome."
Hearing this name from Su Yehao, Nong Qingying was speechless for a while.
She asked: "The names you come up with are all very unique. You don't plan to change them, do you? tAt, tot, tvt, it sounds a bit messy, they are all similar."
Su Yehao thought about it seriously and told her:
"It doesn't matter, tAt chat, tot search, adding two words later makes it easy to distinguish. Anyone with eyes can tell at a glance that it is the family of products developed by my company. While promoting one product, other products can also gain attention. I will strive to create a complete product ecosystem, and then I can lie down and count money all day long..."