When it comes to playing the investment game, being low-key is fine.

But if you want to push your product, you need visibility and a marketing strategy.

Simply choosing hard-sell advertising is not only expensive, but the results aren't guaranteed. The more Su Yehao thought about it, the more he felt he might as well "offer himself up" and create some buzz to attract attention, which might have miraculous effects.

The others in the company couldn't shoulder the responsibility of propping up the image. Only Su Yehao himself could draw attention to the matter.

Creating talking points and building a public persona was undoubtedly a complex art.

If the positioning was right, everyone would be happy. If it was wrong, he might be universally condemned. So Su Yehao made a temporary decision to set up a public relations team, headhunting talent from the entertainment and official circles to brainstorm...

Pei Xinyao and her husband arrived in Hong Kong that evening and invited Su Yehao to dinner at the golf club.

Regarding the villa land, Su Yehao wanted to buy it, and the couple wanted to sell it. They agreed on a price of HK$255.5 million in just four or five minutes during the meal. This was more than HK$20 million lower than their previous offer, and combined with the trend of falling land prices, it could be considered a win-win situation.

The little girl accompanied him to dinner and noticed that Hao Ge was exceptionally calm when discussing a deal worth more than two hundred million. She thought to herself that he was indeed different from before, more mature and stable, and super charming.

It was just a simple transaction; there was no need to haggle over disagreements.

Before leaving, the couple specifically gave Su Yehao two bottles of whisky. It was old wine produced by the Springbank distillery in 1919, seventy-nine years ago, bottled in 1970, and packaged in a leather gift box. Each bottle was currently worth around £20,000 on the market.

Su Yehao never acquired a taste for whisky, but this stuff was already a collectible. After thanking them, he took the gift home and contacted the bank again to pay for it.

If nothing unexpected happened, he would be able to take over the large open space next door within two or three days.

As for how to plan and design it, he would have to ask a professional designer for help. With construction costs included, the total value of the garden would be as high as three or four hundred million Hong Kong dollars, so messing it up would be a disaster.

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The Dai-Ichi Kangyo Bank was as reliable as ever.

As long as Su Yehao's needs were reasonable, they were willing to provide loans, and the approval speed was extremely fast. The money could be released at any time.

While the land transfer contract was still being drafted, Su Yehao took the time to have a meal with Uncle Qiu's son, Qiu Yaohe, at the Tai Ping Koon Cafe. They drank and chatted, but the atmosphere was a bit cold.

The two were a few years apart in age, and they didn't click.

When Su Yehao returned home after eight o'clock, Nangong Tian prepared a glass of yogurt for him and asked curiously:

"You're back so early. How was your chat with him? Did that guy give up?"

"So-so. I wanted to persuade him to play the investment game, but that guy was thinking about my tAt communications company. He even said he would acquire my project for eighty million. It looks like he's determined to enter this industry."

Su Yehao was nervous for a while when he first heard about it during the New Year, but after a few days, he was quite calm now.

He had funds and talent, and he also had long-term plans. By the time Qiu Yaohe had developed his product, the mainland and surrounding Hong Kong markets might have been completely taken over by tAt. There was no need to compete with a second-generation heir who had repeatedly suffered defeats.

After Nangong Tian heard this, she exclaimed, "Eighty million? Hao Ge, your company is so valuable!"

"Hong Kong dollars, that is. The business has only just started. Eighty million is nothing. I wouldn't sell it for eight hundred million."

Su Yehao took off his coat and continued, "Don't act like you've never seen the world. My company is aiming for giants like Microsoft and Oracle. When I make a fortune, I'll buy an island in Hawaii for you to play on."

"Okay, you be the island owner, I'll be the mistress of the manor, and Jiang Yu can be the maid."

As soon as the little girl finished speaking, Jiang Yu, who had been innocently dragged into it, looked blank, then rolled her eyes, too lazy to respond.

Su Yehao had only drunk half a glass of red wine, so he wasn't drunk at all. Sitting on the sofa, he went on to say:

"When I saw Uncle Qiu's son just now, he was so eager to show off his talent that he immediately offered to buy my company. He interrupted everything I wanted to say, and I lost my appetite. There's no reasoning with someone like him, so it'll probably be difficult to get him to give up. However, there are so many failed startups that he won't necessarily block my path. Maybe he'll run out of money before he even gets off the ground."

Hearing this, Jiang Yu turned her head and asked, "I remember you said before that you wanted to make money in the European and American markets. How's that going recently?"

"It doesn't feel very good. It's a Hong Kong company, and I'm running it all by myself. If others can't make money, they certainly won't bring me along. I don't have any exposure, and I lack support in all aspects. It's very difficult to stand out."

Su Yehao drank his yogurt, thought for a moment, and said:

"tAt's personal space is too closed off. It's only for interacting with friends. We like this model, but it might not work in the European and American markets. They're outgoing and like to socialize. I should probably consider developing a new product, specifically for the needs of the European and American markets, with a new positioning and a new design. The speed of network transmission is constantly increasing, and the 3G standard will be out in a few years, which will create a new market."

Before.

Su Yehao felt that it was enough to take a portion of the mainland's Internet market share. The profits were so large that they could choke him, but the number of mainland netizens was currently less than a million, the development speed was too slow, and the ceiling was too low.

In the short term, Su Yehao's entrepreneurial enthusiasm was limited by the small market space.

In this situation, shifting his focus to overseas markets was a logical thing to do.

However, he had always been worried that bringing out his ideas too early would attract unnecessary competition. He always felt constrained by the level of technological development, and the opportunity for wild growth hadn't yet arrived.

For example, in the case of the tAt instant messaging program, similar projects with obvious traces of imitation had already appeared in the mainland and nearby markets recently. Although there were no more advanced products yet, the risk did exist.

If Su Yehao didn't find a way to expand rapidly, he would be giving others room to develop. Even if he developed a product, it would still be easy to do the work for others.

People were imitating him even in the mainland, let alone in the American market, where there were many experts.

Maybe others would be inspired by Su Yehao's industry and quickly develop a more popular product. Wouldn't that be tragic?

Based on this consideration.

Su Yehao had never brought out ideas similar to Facebook, wanting to wait until the market gradually matured.

The so-called maturity probably referred to the point when the network transmission speed was sufficient to support the rapid loading of images, and the number of netizens would inevitably be greater at that time.

However, when he realized that Qiu Yaohe seemed to be planning to step on his shoulders and open up the American market, he felt that he had to speed up.

He was considering modifying tAt to meet the needs of the European and American markets, such as adding a "People Nearby" function, or a similar alumni function like Renren.com, to strengthen social interaction.

If he separated out an international version of tAt and ran it separately from the current tAt, it would be easier to enter the European and American markets, obtain funding and technical support, and prevent others from taking advantage of him and profiting from the future mainland market.

As soon as this idea came up, Su Yehao immediately felt that he could do it. That night, he was rarely immersed in work and spent half an hour putting together a plan.

The next day, he gave the plan to John Zhou to continue improving it within the framework, and found an agent to help him register a new company...