Not being too familiar with the local area.

Taking a drive around in the car made Su Yehao dizzy, and he lost track of where he was. Only when he checked into the top-floor suite did he see the illuminated Egret Islet Park through the window.

Taking advantage of the shops not yet closing, he went out for a stroll to buy some skincare products for Nong Qingying, and grab some dinner along the way.

Next door was the Sihai International Shopping Center, which began construction at the beginning of 2001 and just opened on New Year's Day this year. They walked over from the hotel, planning to eat hot pot tonight.

After listening, Su Laodie reached out and rubbed his stomach, saying:

"I'm getting old, I can't handle anything oily or spicy. A split pot is about all I can manage, or maybe coconut chicken. I went to Sanya last time, and they served me coconut chicken, which is like a small hot pot. Sitting under the coconut trees, enjoying the sea breeze, it was quite interesting."

"You've already been to Sanya for inspection? I was thinking of going there by yacht for a vacation when the weather gets colder, and check it out while I'm there."

After asking, Su Yehao finally remembered something important and asked, "I remember the Xiamen Cultural Tourism City is on the island, where exactly is it, and how far is it from the hotel?"

"It's next to Coconut Wind Village Beach. The hotels and many residences will have direct sea views, which is a pretty good location. But I'm worried it's too close to Yinmen. What if a shell flies over and affects property prices?"

As soon as Su Laodie finished speaking, Su Yehao's face was filled with surprise, and he said with a smile:

"Is that such a good thing? Then it'll be convenient to develop the big island next door. I've always thought Kenting is a great place to live, and rich people from the mainland would probably love it."

"...A sudden realization."

……

Su Laodie went to find a restaurant first.

Accompanying Nong Qingying to buy skincare products, Su Yehao saw that she had chosen other brands and asked in confusion: "Aren't you the boss of SK-II? Why are you giving money to other brands?"

Nong Qingying looked around, covered her mouth, and whispered: "SK-II's facial treatment essence has a saliva smell. I've never really liked it."

Since acquiring SK-II, the company's place of registration has been moved to the Cayman Islands.

The management and operations team was also divided into two, arranged in Hong Kong and Tokyo respectively, and the production plant in Kobe has been expanded twice, only responsible for the production links.

Su Yehao still holds shares in it, and this cosmetics brand is currently developing very well.

Just accompanying her while she shops.

He was wearing a mask, but unfortunately Nong Qingying's figure and appearance were too eye-catching, and many passers-by still sized up Su Yehao.

The bodyguards were some distance away from him, and he looked almost like an ordinary handsome young man.

In this era, unless you deliberately pay attention to the news, the channels for obtaining information are nothing more than newspapers, television, and the Internet.

In this era without smartphones, the speed of information exchange and transmission is not so fast, and some people may never encounter a crazy person in their lives.

Unlike the future.

Even lying at home, without leaving the house, you can be angered to lung pain by some idiot thousands of miles away.

After spending a few years adapting to a slower pace of life, Su Yehao felt it was pretty good, at least people wouldn't be called to work overtime just because their boss sent a message, and they wouldn't be trapped in a garbage information cocoon all day long.

The media's consistent preference is to report bad news rather than good, and negative news is more likely to stir up people's emotions and attract attention.

Over time, this leads to changes in people's mentality. Although their horizons have broadened, they have become less happy, causing anxiety and fatigue.

While shopping, he received a call from his old man, saying that the hot pot restaurant was still cleaning up the tables, and it would probably take about fifteen minutes.

The two of them decided to browse around some more.

The pet store had Ragdoll cats with particularly expensive price tags, as well as hamsters and rabbits. Luckily, he didn't bring his son, otherwise he probably wouldn't be able to move and would cry and make a fuss about buying a rabbit.

They also visited the directly-operated store of Huangzuan Computers.

To this day, desktop computers are still divided into office series and gaming series, with only a few products in total, and peripheral accessories have been developed along the way.

As for laptops, even after acquiring two American brands, the products made still don't quite meet Su Yehao's aesthetic standards. The Huangzuan laptops currently on sale are thick and heavy, lacking in features.

This reminded Su Yehao that he might be able to try developing high-end gaming laptops first, which would probably attract a batch of college students, and also refer to future Apple laptops, putting more effort into the appearance.

The cost of laptops is already slightly higher, and the technology is more troublesome.

Under such circumstances, if you haggle over price factors, the products made will only be the same as now, with poor overall performance, which is not conducive to the reputation of the Huangzuan brand.

No wonder leaders like to conduct on-the-spot inspections.

Excluding other interference, seeing the actual situation on the ground does make it easier to discover problems.

When they went to the chain jewelry store operated by his second aunt, Nong Qingying took a fancy to a hairpin inlaid with white jade, and Su Yehao also picked out a small gourd-shaped pendant, decisively swiping his card to buy them.

When going upstairs, they passed by a Mitsubishi specialty store. The local weather was starting to get hot, and the air conditioners were on sale today. It was already almost eight o'clock in the evening, and the entrance was still full of people.

Su Yehao said with emotion:

"Japanese people support Japanese goods, Koreans support Korean goods, and local companies are doing well, making it difficult for foreign companies to break into their home base. It's different here. On the contrary, buying imported goods seems more upscale, giving money to others to complete technology research and development upgrades, and then continue to defeat domestic products."

"Of course, mainly because domestic brands didn't do well enough before, and the gap in technology and quality was a bit too big. But once this atmosphere is formed, it is obviously not a good thing for the local industry, and it may take one or two generations to reverse the mentality."

"Recently, I'm looking for someone to study it, maybe I should set up a high-quality selection company to select good goods from all over the country and strive to re-establish the brand image. By the way, I suggest increasing the penalties. The cost of cheating and playing tricks is not big enough to have a deterrent effect, and it will only happen repeatedly. Punitive damages are very necessary..."

After listening.

Nong Qingying replied:

"The confidence of Japanese and Korean consumers was not built up in a day or two. It seems that the mainland is not very good at marketing brands, and everyone is advertising in a conventional way. When I helped SK-II with promotion before, I originally wanted to find a local marketing company, but after asking, I found that there weren't any, and I ended up finding someone from France."

Su Yehao said with a smile: "The French are very good at those..."

Talking about this topic reminded him of the certain milk powder incident.

When it comes to how consumers lost confidence in domestic products, milk powder is definitely one of the landmark events, as well as various products of poor quality, which made people repeatedly fooled.

Over time, of course, imported products are considered more reliable.

This is a vicious cycle. Many domestic companies can't make money, so they don't have the strength to research and upgrade. Foreign companies that have made money further use more advanced products to suppress local brands.

Judging from the current situation of Midea Electric, in fact, many parts use the most advanced foreign technology.

But if you put it together with Japanese and German home appliances, even with the same performance, the same quality, and a lower price, customers still tend to buy imported brands.

Su Yehao felt that he could help some companies, but if he wanted to completely reverse this phenomenon, it might really take twenty or thirty years to change, and you have to be strong yourself.

He went to the fourth floor to eat hot pot.

Su Laodie had already ordered the dishes, a full table, probably too much to finish.

He invited Linda Yun to join them at the table. This girl seemed to have something on her mind recently, and her emotions were not as cheerful as usual.

Nong Qingying saw that something was wrong with her and jokingly asked if she was in love...