Chapter 1289 《Real Estate Agent Simulator》 Promotion Preparations

November 2nd, Friday.

Meng Chang arrived at Chixing Studio, preparing to investigate the current status of the game "Real Estate Agent Simulator" and prepare for the upcoming promotional work.

In fact, Chixing Studio has always been an independently operated company. Although Tenda Group and Shenhua Group have invested in it, they will not interfere with its operation in any way.

Of course, President Pei still comes up with ideas from time to time, but this is not considered interference. After all, Lin Wan has the freedom to use or not use them.

If she doesn't want to use President Pei's ideas, she can create her own.

As for the matter of promotional funding, the two sides had also haggled over it before.

Simply put, President Pei hoped that the promotional money would come from Tenda, but Lin Wan disagreed no matter what.

Now that Chixing Studio is already making money, with "Animal Island VR" and the Doubt VR glasses being a great success, it is even more impossible for President Pei to want to pay.

Not only that, Chixing Studio's profits will continue to distribute money to Tenda Group.

Given the popularity of Doubt VR and "Animal Island", and the series of chain reactions it has brought about, such as the additional profits of departments such as Moyu Internet Cafe and Xingniao Fitness, Tenda has already recovered most of the money it invested in Chixing Studio.

If they make one or two more hit games, then it will be pure profit.

Of course, if Chixing Studio encounters some games with particularly large investments and has difficulty in capital turnover, President Pei is also very willing to lend a helping hand.

Meng Chang is still the one to make the promotional plan this time, partly because President Pei trusts him very much, and partly because Lin Wan also trusts him more now.

Although the trust between these two people is not on the same wavelength, it is indeed trust.

Meng Chang is still a little unsure about whether he can make this promotion a success.

On the one hand, after hearing that the game's name was "Real Estate Agent Simulator," Meng Chang was naturally a little worried. Although President Pei's games have never failed, the subject matter of this game itself still made Meng Chang feel a little uncertain.

Without a good product, no matter how hard you try to promote it, it will become water without a source or a tree without roots. This is a core concept that Meng Chang learned from Pei's promotional method.

If this game is too niche and cannot attract enough attention, then the promotional plan will be difficult to implement.

On the other hand, Meng Chang was also afraid that the game would be too successful and attract too much attention, and his commission would fly away.

Since he is going to use Pei's promotional method for promotion, then even if it becomes popular in the end, it may not be considered a success. It must be a process of rising first, then falling, and then rising again. Only by achieving a perfect promotional effect through this complete operation can it be considered a success.

The criteria for success in many things cannot be simply based on the result, but must be combined with the process.

It is difficult for a poor person to earn one million from scratch, but it is as simple as eating and drinking for a rich person with 100 million assets to earn one million.

The results of these two things look the same, but the process is different, and the difficulty is also different.

If you want to compare, the rich must at least double their assets several times before the difficulty is comparable.

So on the one hand, Meng Chang was a little uneasy and nervous, but on the other hand, he felt that this was a difficult challenge that could well verify his understanding of Pei's promotional method.

After arriving at Chixing Studio, Meng Chang went straight to the main designer, Cai Jiadong.

He came this time mainly to learn about the details of the game. There was no need to bother Lin Wan with such a trivial matter.

"Brother Meng, how have you been? We're going to have to trouble you with the promotional work again this time."

Cai Jiadong's attitude towards Meng Chang was relatively warm.

Many old employees of Tenda had some prejudice against Meng Chang before, but after Meng Chang made so many excellent promotional plans, this prejudice had long been changed a lot.

What's more, Cai Jiadong is not an old employee, so he doesn't have this prejudice. Meng Chang shot the promotional video for the Doubt VR glasses last time, and the promotional effect was very good, which also made Cai Jiadong have a good impression of Meng Chang.

Meng Chang smiled and said, "The key is that your products are good. I'm just adding icing on the cake."

After a brief exchange of greetings, the two went straight to the topic.

Cai Jiadong took Meng Chang to a relatively open experience area and handed him a VR headset.

"The 'Real Estate Agent Simulator' still has some final touches left, but the main game content is all there, so it doesn't affect the game experience."

"You can take this VR headset back later and experience it slowly."

"You can ask me any questions at any time."

Meng Chang reached out and took it. "Okay, thank you."

One day is definitely not enough. The games designed by President Pei are relatively rich in content. If you don't play them deeply enough, it is easy to only understand a little bit of the surface, which is far from the actual core.

Meng Chang has to understand deeply in order to make a promotional plan, otherwise, it is easy to deviate.

The purpose of coming today is mainly to chat with the designer Cai Jiadong and solve the bigger doubts and problems.

Meng Chang put on the VR headset.

...

Like "Animal Island," "Real Estate Agent Simulator," as the official game of Chixing Studio, naturally also left an entrance on the initial login interface.

When Doubt VR glasses were first launched, there was an exclusive login scene, choose one of three. The default is the "Animal Island" scene. In addition, there are also the command ship space scene of "Mission and Choice" and the San Tuo River scene full of Manjusawa flowers in "Turn Back to Shore."

Of course, the development department has not been idle during this time, and has added two new scenes: one is the simulation scene of "Real Estate Agent Simulator," and the other is the cartoon gym scene of "Fitness Battle."

The styles are different, and players can choose their favorite scene.

All VR games developed by Chixing Studio have a special entrance in the initial scene of Doubt VR glasses, which is perfectly integrated with the game scene.

For example, in the simulation scene of the "Real Estate Agent Simulator" theme, the entire scene is a suite, and one of the doors is the entrance to the game.

In other scenes, the entrances are different. For example, in the "Mission and Choice" scene, it is replaced by a holographic projection device.

After the release of "Animal Island," many game companies began to make VR games and logged into Doubt VR glasses.

But these VR games did not have this kind of treatment. They were all thrown into the game market in one go, allowing players to download them by themselves.

The quality of these VR games is certainly not as good as that of Chixing Studio's games, but they can still serve to enrich the game library to some extent, which is very helpful for increasing the sales of VR glasses.

Meng Chang first looked around at this default login scene.

I have to say, the realism is still quite strong.

His default standing position is a spacious living room, with bright sunshine and birds singing and flowers fragrant outside.

The sofa, TV, and various furniture and appliances in the living room are all available.

The huge TV is an interactive interface, on which you can call up some basic setting functions of the VR glasses.

In addition, this interface can also be customized in various ways, changing the layout, furniture style, and so on.

Cai Jiadong explained: "The living room you see now has an initial image. Various custom contents need to be gradually unlocked in the game 'Real Estate Agent Simulator'."

"Players can move new sofas, new props, etc. that they have unlocked in the game into this login scene to create a login scene that is unique to them."

"Of course, the login scene also has to take care of other players who don't play this game, so its initial decoration level is relatively high, so it won't make people feel shabby."

In other words, the house upgrade gameplay in "Real Estate Agent Simulator" is also simply brought to the login interface.

But it is not 100% copied. The initial house in "Real Estate Agent Simulator" is very broken. The furniture is old, the appliances are old, the walls are not clean, the windows are leaking, and so on. Players need to upgrade step by step.

But the house in the initial scene is in a relatively high-end state from the beginning.

On the one hand, this is to take care of players who do not play the game "Real Estate Agent Simulator." On the other hand, it is also because the performance of the VR glasses themselves is limited, and there is no way to take out so much capacity to run the login scene.

Pushing open a door, you enter the game "Real Estate Agent Simulator."

The configuration requirements of this game are relatively high because all the characters are high-definition models, and the fineness of the picture is also very high, so the performance of the VR glasses alone cannot handle it.

Like "Animal Island," the solution of running the game on a computer and projecting it onto the VR glasses is adopted.

Meng Chang had played "Animal Island" before, so Meng Chang, who is playing VR games again, no longer has the shock he felt when he first came into contact with it.

But "Real Estate Agent Simulator" is, after all, a very realistic game, which is obviously different from the cute cartoon style of "Animal Island."