Chapter 1296 Meng Chang's Meeting with Tian Mo

November 7th, Wednesday.

Meng Chang sat at his workstation, racking his brains over the publicity plan.

He had roughly found a direction before, but after more than a day of sorting out the specific details, he still hadn't figured it out.

The key was that he didn't know much about this industry.

Meng Chang had a relatively smooth run since graduation, with a very high starting salary, so he always looked for high-end residential areas with high prices when renting a house, and he had basically never been scammed by an agency.

After all, encountering an unreliable agency is a matter of probability, and people with more money are less likely to encounter it.

Moreover, even people who have been scammed by agencies may not be able to meet Meng Chang's current requirements.

The so-called scam is nothing more than being tricked by the agency's eloquent tongue into renting a house that they are not satisfied with, or the agency going back on all the promises made before signing the contract, or problems arising halfway through the lease and causing mutual wrangling, and so on.

These alone are not enough to support Meng Chang in making this promotional video.

The effect Meng Chang wanted was that, on the surface, this promotional video looked normal, but the taste was not right when you took a closer look.

But if you said the taste was wrong, when you looked back at it after a while, you would feel that there was no problem with the video.

Only in this way could he fulfill the requirements of the Pei family's publicity method, but obviously, this was still difficult.

Without a deep understanding, it is difficult to grasp the degree of this.

Meng Chang certainly couldn't do it himself, and he also asked a few colleagues in the advertising and marketing department, but basically didn't get the answers he wanted.

Because Tengda's employee benefits were too good, new employees who had just joined the company had the Tree Sloth Apartment employee dormitory to live in, and those who had been with the company for a while had improved their financial conditions, and most of them chose to buy their own houses.

At most, before joining Tengda, they may have been scammed once or twice by other unreliable small agencies, but this was obviously far from enough.

Meng Chang needed such a person: he must have a relatively in-depth understanding of this industry, be able to deeply dig out the essence of why this industry is hated, and be very familiar with some details.

Only in this way could the promotional video achieve the effect Meng Chang wanted.

After failing to find someone in his own department, Meng Chang turned his attention to the heads of departments group.

At Tengda, if you encounter a problem that your own department cannot solve, then seek help from other departments, and you can often get the full cooperation and strong support of other departments.

As long as the departments work together, there are few problems that cannot be solved.

Meng Chang also knew this well, and immediately sent a message in the department heads group.

"Everyone, the advertising and marketing department is having some difficulties with the new plan and needs everyone's help."

"Please help me find out if there is anyone in your department who knows a lot about the occupation of real estate agent, or has personally worked as a real estate agent?"

"If there is, I hope to have an in-depth chat, this is very important, thank you for your help!"

It has to be said that Tengda's department heads group was still very active, and everyone was very enthusiastic.

Not long after Meng Chang sent this message, he received many replies.

Zhang Yuan: "Asked, there is no one in our department."

Ma Yiqun: "Most of the people here are directly recruited from schools, no."

Yu Fei: "We do have people who have been scammed when renting a house, but to say that they have an in-depth understanding, or have even worked in the agency industry... no."

Liang Qingfan: "Tree Sloth Apartment does have similar positions, but it should not match your needs at all."

The heads replied one after another, all giving negative answers.

If you simply said that you had been scammed when renting a house, there might be more, but to have an in-depth understanding, that would be too difficult.

Because Tengda's company as a whole has developed relatively smoothly, not to mention the old employees who came in the early stage, most of the people who came in the later stage have passed the examination and layers of selection, and their abilities are very strong, and there is no intersection with the type of people Meng Chang needs.

Tree Sloth Apartment is related to renting houses, but everyone knows that the Tree Sloth Apartment model is completely different from traditional real estate agencies.

Some department heads didn't speak, and the department's deputy head replied.

After all, these department heads were still suffering in Shennongjia and couldn't reply.

Meng Chang was a little sad, he didn't expect to be stuck at this step.

Could it be that he should go outside the company to find a real estate agent to understand the situation?

But people outside the company may not be trustworthy, the cooperation may not be tacit, and confidentiality may also be a problem.

It is best to find this candidate from within the company.

Just as he was struggling, someone replied.

Tian Mo: "I did work as a real estate agent for a while, but... I don't think I can be considered a competent agent, I don't know if it meets your needs."

Meng Chang's eyes lit up.

Tian Mo?

This seems to be the head of the sales department!

The advertising and marketing department and the sales department are somewhat similar in nature, so they can be closer to each other, so that they can cooperate better in the future.

Tian Mo had worked in a real estate agency before? That's great!

How could someone who can be the head of the sales department at Tengda be an incompetent agent?

This is definitely suitable!

Meng Chang immediately replied: "No problem, where are you now? I'll come find you!"

Someone in the group asked: "Tian Mo seems to be in Modu, right?"

Tian Mo: "I just returned to Jingzhou the day before yesterday, I have something to deal with here, and I am in the experience store now."

Meng Chang was very happy: "That's great, wait a moment, I'll be right there!"

...

More than half an hour later, Meng Chang came to Tengda's experience store and found Tian Mo.

Tian Mo had previously received an order from President Pei to open experience stores in the top-tier cities across the country: Beijing, Modu, and Yangcheng.

The requirements were very loose; he just had to open one store before February next year.

In fact, Tian Mo could have chosen to prepare two stores together, but he felt that it was more risky, so he chose Modu first.

After all, Modu is an economic center with a developed economy, and there are early foundations for physical industries such as Touch Fish Cafes, Against the Wind Logistics, and Trusteeship Gyms. Building this experience store can get some support from other departments.

Tian Mo's attitude was to actively prepare, leaving enough lead time, not seeking to open the store quickly, but seeking stability.

Although the experience store in Jingzhou was handed over to Zhuang Dong to manage, Tian Mo was still a little worried about his good brother, and returned to Jingzhou every now and then to ensure that there were no problems with the experience store in Jingzhou, and also to go home to see his parents.

After all, the experience store in Jingzhou is the main base, and all future sales staff will have to be transferred from here.

This time he returned to Jingzhou, he happened to run into Meng Chang's matter.

Meng Chang and Tian Mo did not go to the experience store, but chose a coffee shop in the Wanda Tiandi shopping mall across the street, and chose a window seat to chat over coffee.

Because there were too many people in the experience store, it was difficult to chat quietly.

Meng Chang couldn't help but sigh: "The experience store has been open for so long, and it's still so popular?"

Logically speaking, the experience store cannot be popular all the time, at most it will be popular when new products are released.

The usual traffic should gradually tend to be stable.

But recently, Tengda has not launched any new products. Various departments are in a state of holding back big moves, and the experience store is still full, which is a bit outrageous.

How popular is it?

Tian Mo smiled: "This is mainly due to the location."

"Because the experience store is opposite the GPL competition venue, the audience who come to watch the competition from all over the country will take a turn in the experience store during the competition, so the traffic has been maintained at a relatively high level."

Meng Chang asked: "But there shouldn't be any GPL competitions recently, right? The Global Invitational Tournament seems to be about to start."

Tian Mo nodded: "There are indeed no GPL competitions, but there are offline viewing events."

"This time, the e-sports division gave advance notice and arranged offline viewing events in many places, so that the audience who can't go to Europe can also feel the atmosphere of live viewing."

"The GPL venue, the big screen outside the experience store, and some theaters, including Shenhua Films, have all organized offline viewing events."

"This screen is the largest, and the square outside can accommodate many people, of course it is an important location for offline viewing."

Meng Chang nodded, once again realizing the power of the linkage between Tengda's departments.

Even if GoG is going abroad to hold a Global Invitational Tournament, its popularity in China will not be reduced at all, which is all thanks to the profound foundation laid by President Pei.

After a few simple greetings, the two entered the topic.

Meng Chang briefly introduced his needs, roughly meaning that he needed to understand what the most annoying thing about real estate agencies is, and he had to find a way to integrate these contents into the promotional video.

He had to shoot an effect that was superficially praising but secretly criticizing, and leave another interpretation angle for future reversal.

This requirement is actually very complicated. It can be said that it is full of twists and turns. Any problem with any detail will lead to a complete deviation of the entire publicity plan.

If it deviates, the publicity plan will naturally fail.

After listening to Meng Chang's request, Tian Mo couldn't help frowning, his expression solemn.

"The requirements are so high?"

"I could only be considered the most clumsy real estate agent before. I only closed two deals in total. One deal was due to good luck, and the other deal was given to me by someone else..."

Meng Chang was a little surprised: "Ah?"

That can't be right, aren't you the head of Tengda's sales department?

The dignified head of the sales department only closed two deals when he was a real estate agent before?

"You didn't just do it for half a day and then leave, right?" Meng Chang asked.

Tian Mo shook his head with some shame: "No, I actually did it for more than a month."

"I am very introverted. At that time, I couldn't even speak smoothly, of course I couldn't close any deals. The reason why I can be in this position now is all thanks to President Pei's discovery and training."

"If it weren't for President Pei, I would probably still be handing out flyers on the street."

"Well... it is also possible that I would be fired because I couldn't hand out the flyers."

Meng Chang listened in a daze.

Good heavens, you can be fired for handing out flyers?

How outrageous is that!

His first reaction was that Tian Mo was being modest, but looking at Tian Mo's expression, it didn't seem like it? He spoke sincerely.

What's more, is there any need to be modest about this kind of thing?

If this is true, then it's terrible.

According to Tian Mo, he used to hand out flyers on the street, and he worked as an agent for a month, signing two deals in total, one was luck, and the other was with someone else's help.

President Pei was actually able to discover this kind of person and train him into the head of the sales department?

Either President Pei has a discerning eye and saw his potential at a glance, or President Pei is good at teaching and turned a stone into a jade.

Whichever possibility it is, it's scary enough!

The second chapter is here, tomorrow's two chapters should be released on time at 10 o'clock