Chapter 1560 Dissecting the Tactics of Live Streaming Platforms!

April 11th, Thursday.

Shanghai, Wolf Fang Live headquarters.

Zhu Yan sat in front of his computer, lightly tapping the table while reviewing the work reports submitted by his subordinates.

"Hmm, poached two promising new streamers from Rabbit Tail Live again, but unfortunately, Yiwa Live snatched another one."

"They claim to be fighting Rabbit Tail Live together, but Yiwa Live still stabs us in the back."

"Oh well, it's just legitimate business competition, it's inevitable."

Ever since Qiao Liang made that safety declaration at the Rabbit Tail Live competition, Wolf Fang Live and Yiwa Live intensified their poaching of Rabbit Tail Live streamers, even starting to gradually test Rabbit Tail Live's bottom line.

The frequency of poaching became higher and higher, and the people they poached progressed from some insignificant small streamers to some top streamers in key areas on Rabbit Tail Live.

However, in this process, Wolf Fang Live and Yiwa Live, who were also in the Anti-Tengda Alliance, still had some minor frictions.

For example, the streamers poached from Rabbit Tail Live this time were fiercely contested by the two companies, and they even raised the price against each other.

Another example is the head streamer defection event that just broke out a few days ago. This streamer was originally a streamer on the Yiwa platform, but was later poached by Wolf Fang Live.

Logically speaking, since both parties had already joined the Anti-Tengda Alliance and regarded Rabbit Tail Live as their common enemy, these minor frictions and disputes should be temporarily put aside.

However, this case had actually already been filed and was in the legal process, so it was not easy to put it aside temporarily.

The amount of money involved was also too large, and neither party was willing to easily back down. This big streamer also had a certain influence, so under the superposition of various factors, the heat of this matter could not be suppressed and it broke out.

Rabbit Tail Live and Wolf Fang Live didn't pay too much attention to this, their goal was still focused on Rabbit Tail Live.

Because Wolf Fang Live didn't really need to pay this money, in the final analysis, it was still the streamer who paid.

If the streamer couldn't afford it, then they would become a deadbeat. Wolf Fang Live had arranged everything clearly in the contract and wouldn't bail them out.

Since neither platform would suffer any losses, why fight to the death? It's better to happily earn the streamer's liquidated damages and let the streamer work for them for the rest of their lives for free, isn't it?

Wolf Fang Live and Yiwa Live were very clear that the struggle between them was just a minor ailment, while Tengda Group's Rabbit Tail Live was the real danger!

Because Rabbit Tail Live would really threaten the two companies' live streaming model!

Once Rabbit Tail Live's business model succeeded, the two platforms would have a hard time.

Just then, someone knocked on the door in a hurry.

Zhu Yan looked up and saw his assistant.

He said anxiously: "President Zhu, please take a look. Rabbit Tail Live has released a new episode of 'The Person in Charge Speaks.' They are really like Lü Mingliang of Upwind Logistics, overturning the table on us!"

"The video is being broadcasted 24 hours a day on Rabbit Tail Live's homepage, and the video on the Aili Island website has over a million views!"

Zhu Yan couldn't help but be surprised: "What did you say?!"

He could hardly believe what he had heard.

He quickly opened the official website of Rabbit Tail Live to check. He saw that this video was indeed hanging on the homepage of Rabbit Tail Live, and it was in a prominent position!

Not only that, but this episode of the video was also updated simultaneously under the account of the "The Person in Charge Speaks" series of videos!

Zhu Yan really didn't expect that Rabbit Tail Live would do things so absolutely!

"Something's not right?"

"Didn't Rabbit Tail Live just issue a safety statement to show weakness? This shows that their strategy is obviously not to have a direct conflict with us in the short term, so why did they suddenly do such a decisive thing?"

In Zhu Yan's view, Qiao Liang's previous statement was obviously a sign of weakness and concession. Since he said so, it meant that Tengda's recent fighting strategy might be in other directions, such as fitness, takeout, and games.

Otherwise, wouldn't it be better for Qiao Liang to say nothing and remain silent?

In Zhu Yan's view, Qiao Liang's words were a "peace declaration," which played a role in appeasing the other two live streaming platforms. And Zhu Yan was precisely targeting this point, so he and Yiwa Live poached Rabbit Tail Live's streamers to test Rabbit Tail Live's bottom line.

After all, there is a saying that you should strike while the iron is hot. Since Rabbit Tail Live doesn't plan to resist now, of course you have to bully them to death.

If they didn't take action now, and waited for Rabbit Tail Live to recover, and for President Pei to mobilize Tengda's resources, wouldn't the situation be even worse?

But Zhu Yan never expected that his judgment was wrong!

Rabbit Tail Live did not ban the other two platforms from live streaming Tengda games, but directly used the "The Person in Charge Speaks" column to overturn the table!

An ominous premonition instantly surged in Zhu Yan's heart.

Because the previous episodes of "The Person in Charge Speaks" were still vivid in his mind, and almost every time, they hit the lifeline of these industries!

Now Zhu Yan's only hope was that Qiao Liang didn't understand the live streaming industry very well, and many things were not to the point. In that case, the harm would not be too great.

This possibility was small, but it did exist.

After all, Qiao Liang was just an acting person in charge, and his understanding of the live streaming industry might not be so deep.

With a very uneasy mood, Zhu Yan clicked on the video to view it.

…

"Hello everyone, I am Qiao Liang, the acting person in charge of Rabbit Tail Live. Here, I would like to share two things with you."

"The first thing is that several more streamers from Rabbit Tail Live have been poached by other platforms."

"The second thing is the sky-high liquidated damages event for a certain streamer last week. This matter has been making a lot of noise. If you don't know about it, you can go online and search for relevant information first."

"Maybe the streamers didn't expect it, and the audience didn't expect it, but the sky-high liquidated damages really came."

"Today, I want to analyze the chaos hidden behind the rapid development of the live streaming industry from these two different perspectives."

"In the past few years, the live streaming industry has developed rapidly."

"Compared with other industries, the live streaming industry has very obvious advantages, such as: top streamers have a lot of income, relatively free time, work based on hobbies, and are deeply sought after by fans."

"At the same time, this is also a very inclusive industry. Whether you are a retired professional player, a eloquent beauty scholar, or a sharp passerby king, you can find your own position in the live streaming platform."

"But many streamers who have just entered the live streaming industry don't know that high worth is often accompanied by high price, and don't know that all the gifts given by fate have already been marked with prices."

"Take the big streamer who defected this time, for example. During the contract period, his income on the original platform was about more than 9 million yuan. In addition, the platform also spent nearly 10 million yuan to sign him up for two variety shows, and according to the contract, this money must also be counted as income. According to this statement, the streamer's income on the original platform multiplied by 5 times, at least needs to compensate 100 million yuan in losses. And the platform's claim for this lawsuit has also been supported by the court."

"Some people say that this is because the streamer has no contract spirit, and forcibly defected during the contract period, completely disregarding the old owner, and it is his own fault that he was fined liquidated damages."

"Some people also say that the platform cheated the streamer and signed an unfair labor contract, and that claiming sky-high compensation is not in line with the law."

"Of course, I don't want to evaluate who is right and who is wrong in this case. I believe the law will give a fair judgment."

"But in any case, the model of setting up streamers with liquidated damages and binding streamers tightly does exist widely in live streaming platforms. And the tricks of live streaming platforms are not just this one."

"Today, I'm here to dig deep for everyone!"

…

Seeing this, Zhu Yan panicked a little.

Qiao Liang spoke slowly, but this feeling was exactly the same as the feeling Lü Mingliang gave people at the time.

Obviously, they all put themselves in an objective and neutral perspective and were seriously analyzing this event.

And the identity of "industry insider" did not cause any constraints on them at all!

This was the most terrible thing.

Because people outside the industry, although objective and neutral enough, don't understand the inside story, and the things they say are full of loopholes, making it difficult to convince people.

People in the industry, although they know the inside story, often dare not speak, and the things they say only involve the superficial and dare not touch the core.

These two situations will not cause too serious impact.

But if industry insiders completely stand in an objective perspective and reveal all the content, then the problem is serious!

Zhu Yan silently wiped the cold sweat from his forehead and continued to look down.

…

"Trick number one of live streaming platforms: arrears of wages."

"Of course, the arrears of wages mentioned here are not really arrears, but delayed payments. This is legally justifiable, because the platform obviously needs to accept the streamer's labor results."

"A streamer contract must stipulate valid popularity, and the live streaming content must be manually reviewed, otherwise there will be some situations where the time is mixed up."

"So from a legal point of view, it is in line with the law for the platform to issue wages and make payments after reviewing and accepting the labor results. But it is precisely because this regulation has strong operability that the platform will tend to issue wages as late as possible, delaying it again and again."

"Trick number two of live streaming platforms: fake popularity."

"Except for Rabbit Tail Live, all other live streaming platforms have fake popularity."

"When these platforms first started making fake popularity, they were easily exposed, but after a period of time, when all the viewers have adapted to this feeling, the fake slowly becomes real."

"The key is that the platform can change the popularity as much as they want, and naturally they can also reduce the popularity."

"Many streamers have said when they defected that the platform deducted their wages. But the platform will often use the 'the number of viewers does not meet the standard, the platform has the right to deduct the streamer's income' written in the contract to get by."

"Combining this with the first trick of delayed payments, it is easy to give the streamer the illusion that 'my salary is in arrears, it is justified for me to defect.'"

"But in reality, once a dispute arises, it is almost impossible for the streamer to provide effective evidence, but the platform can use the popularity data to prove that its deduction of the streamer's payment is completely in compliance with the regulations. In litigation, the streamer is almost doomed to lose."

"For these platforms, if they want to restrict or suppress a streamer, they only need to lock down his popularity."

"Since the platform data can be manipulated at will and does not have the most basic authenticity, how can the task clauses in the streamer contract be truly completed?"

"Trick number three of live streaming platforms: coaxing and poaching."

"When the platform poaches people, it will definitely consider the efficiency of poaching. Different streamers have different understandings of their own popularity. Some streamers are good at bargaining, while others are relatively honest."

"When the platform poaches people, those who are good at bargaining can often get better chips, while honest streamers will be coaxed to get a relatively low price. This is an unsolvable problem. As long as the platform is still poaching people in an disorderly manner, this problem will never be solved."

"Because the platform is difficult to deceive the smart streamers, so they can only deceive the honest ones."

"Even many platforms verbally promise streamers that they can help solve contract disputes when poaching people, but they just say it verbally. Perhaps because of favor, or other small favors, they make the streamers who are not familiar with the world trust these platforms and defect in a fit of excitement."

"But soon they will find that the platform will not pay a penny when they go to court. There is only profit in front of businessmen, and things must be put in black and white to count."

"But many streamers actually do not have the ability to identify and distinguish, and they believe whatever the other party says, so it is not surprising that they are being coaxed."

"Through these three methods, major live streaming platforms have launched a melee. Because they are constantly breaking the bottom line with each other, no company with a bottom line can escape. In the end, only the most unscrupulous live streaming platform with the most abundant capital can truly survive in this competition."

"Furthermore, such unscrupulous behavior will naturally become a guide and affect the content of the entire live streaming platform."

"Live streaming platforms want popularity, and streamers also need popularity to prove their worth, so they have to fall into a vicious circle of fighting for popularity and ranking. Under this collective pressure of popularity, live streaming platforms will inevitably make more and more unscrupulous behaviors for popularity, condoning some live streaming content that has popularity but no bottom line."

"The poached streamers think they have arrived in paradise, but in reality, they have only entered a bottomless pit that they can never climb out of."

"But unfortunately, many streamers of Rabbit Tail Live still haven't seen through this, and were deceived by empty promises. Once they sign a contract, they will be burdened with huge liquidated damages, making it even more difficult to leave."

"At this time, someone may ask, is Rabbit Tail Live different from other platforms?"

"Of course! Rabbit Tail Live adopts a completely different model from other live streaming platforms."

"First of all, Rabbit Tail Live does not pursue popularity. When watching live streaming content, you must first study for an hour. This has caused Rabbit Tail Live to lose a lot of popularity, but on the one hand, it is to remind Rabbit Tail Live itself that it cannot lose its bottom line for the sake of popularity; on the other hand, it is also to remind users not to indulge in the false popularity of live streaming. Only focus and knowledge are true wealth."

"Secondly, Rabbit Tail Live has real data and never fakes any popularity. Therefore, the true value of a streamer can be accurately reflected through the real number of people in the live streaming room, so there is no need to worry about falsification."

"There will never be such unfair situations where popularity is increased if you obey the live streaming platform, and popularity is deducted if you do not obey the live streaming platform."

"And the most important point is that the streamers of Rabbit Tail Live are always free. We have no intention of restricting the freedom of these streamers, because only a free person can have endless creativity!"