Chapter 1564 Exercise the Brain Before the Body

Many of the coaches at the entrusted gym are handsome men and beautiful women with excellent image and temperament.

Of course, for most people, as long as they exercise regularly and keep their bodies in good shape, it's hard to look too bad.

In particular, the confidence and calm temperament cultivated through fitness can greatly enhance a person's image.

The selection method for coaches at the entrusted gym is different from other gyms.

These coaches are carefully selected by Guo Licheng, and each of them has real skills. Those coaches who only know how to sell cards but are terrible at exercising are not wanted by the entrusted gym.

After all, the entrusted gym doesn't need coaches to sell cards, it only needs them to keep themselves in good shape and be able to provide guidance to the students.

Li Yaling selected the best from the coaches, regardless of gender, as long as they were well-trained and had good eloquence, she pulled them all out to introduce.

The professional staff responsible for filming also arrived quickly. Tenda Group has no shortage of people in this regard. It is very easy to find a photographer from either the advertising and marketing department or the Fei Huang Studio.

Yao Bo watched from the side, listening to the fitness coaches introduce the joint-branded fitness equipment.

This time, Jinding Group and the entrusted gym released several joint-branded fitness equipment, such as fitness gloves, fitness clothing, and fitness drinks, etc.

Fitness equipment is useful and useless, depending on how you use it.

If you are a complete novice with no fitness experience, neither perseverance nor willpower, then wearing the best fitness equipment will not help your fitness in any way.

But if you are someone who already has a fitness habit and exercises regularly, then good fitness equipment can make your training more effective. For example, fitness gloves can effectively prevent wear and tear on the palms and damage to the wrist joint, making them an essential choice for fitness enthusiasts.

This fitness equipment was made after joint discussions between Jinding Group and several fitness coaches at the entrusted gym, so it can be said that the materials used and the professionalism are very good.

After all, it is based on the opinions of professionals, so it can't be too bad.

Compared with other fitness products on the market, these fitness products from the entrusted gym will be more in line with the training habits of the entrusted gym's students and are matched with the training mode of the entrusted gym. At the same time, the fitness method of the fully automatic intelligent fitness clothes drying rack for home use is also considered.

Take these fitness gloves as an example. They are standard half-finger gloves. The main body is made of silicone and high-quality polyester fiber fabric, with mesh fabric for good breathability and heat dissipation.

The gloves have wristbands, which can protect your wrist joint from injury when you are lifting weights. Compared with other fitness gloves on the market, it is a very good and affordable choice.

Of course, a single pair of gloves is difficult to differentiate itself from other fitness gloves in terms of practicality, but these fitness gloves and fitness clothing have a certain fashion design, are more good-looking, and are more in line with the style and temperament of the entrusted gym.

In short, it can be regarded as a relatively excellent product.

Several gym coaches are all professionals and have personally participated in the design of these products, so they can introduce them like a treasure, and explain the various advantages and disadvantages very clearly.

The video recording went very smoothly. After the filming was completed, Yao Bo asked someone to edit the video slightly and then prepared to put it directly on the official website as a product promotion video.

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Wednesday, April 17th.

Yao Bo sat in the rest area of the entrusted gym, feeling a little bored.

He brushed up on a few more promotional videos for Hao Xiang Fitness, and he was furious.

"Hao Xiang Fitness is making more and more noise. How much money did they get from the anti-Tenda alliance?"

"These investment companies have really gone all out. Are they afraid that their financial path will be cut off by Tenda's Round Dream Venture Capital in the future, so they are working so hard?"

Through the two tricks of price reduction and finding internet celebrities, coupled with an increasingly fierce publicity offensive, Hao Xiang Fitness has actually gradually gained a firm foothold with the support of other companies in the anti-Tenda alliance, and has not been directly defeated by Guo Licheng's "The Person in Charge Speaks" program!

This is also normal, after all, not everyone has seen Guo Licheng's episode that deconstructed the routines.

Moreover, Hao Xiang Fitness has indeed reduced prices, after all, they also have the blood transfusion and support of other companies in the anti-Tenda alliance.

Under the double routine of real money price reductions and internet celebrity promotion, many ordinary people have no way to distinguish the specific good from the bad.

Yao Bo really wants to record an episode of "The Person in Charge Speaks" himself right now, to expose the backgrounds of these internet celebrities.

But there is no way, President Pei already has strict requirements, he can't do this.

The video introducing the co-branded product that was recorded yesterday has also been released, and the response is not bad, but it is only concentrated within a small circle and has not formed a circle-breaking effect.

For the members of the entrusted gym, the old members can directly get a set as a gift, or they can buy it at a discount, which is a very good benefit.

However, for the uninformed netizens outside, this is just an ordinary co-branded product that wants to make money, and it is difficult to make essential distinctions between fitness gloves and fitness clothing, and it is impossible to be so much ahead of other brands.

So this video did not break the circle, there was a response, but it was not big.

It can't have a big impact on Hao Xiang Fitness at all.

Yao Bo has a lot of trump cards but nowhere to pour them, so he can only brush videos to pass the time in boredom.

Suddenly, he brushed a video and his eyes lit up.

"Hmm, what is this? It's actually a video exposing Hao Xiang Fitness!"

Yao Bo instantly came to his senses. He found that this was a more famous fitness up master on the Aili Island website!

This fitness up master posted a video with the title: "This is the 5,000 yuan a class internet celebrity coach that Hao Xiang Fitness invited? I can't bear it anymore!"

Yao Bo couldn't help but his eyes lit up.

Because seeing this title, he knew that this was an astonishingly consistent with what he was going to talk about on "The Person in Charge Speaks"!

Previously, in order to eliminate the adverse effects brought about by the public opinion war in the entrusted gym, Hao Xiang Fitness made two decisions.

The first was to reduce the price of fitness cards, and the second was to vigorously publicize that they had found some internet celebrity coaches on the Internet, and provided them to Hao Xiang Fitness's gold members at a discounted price, and the difference was subsidized and made up by Hao Xiang Gym.

This did have a very good effect, because the coaches that Hao Xiang Fitness's several large gyms invited were all internet celebrity coaches with hundreds of thousands of fans on various video platforms. These internet celebrity coaches originally had a large number of fans and popularity, so Hao Xiang Fitness cooperated with the promotion, and to a certain extent, it dispelled ordinary people's doubts about them.

When selling the desperate bet card before, Guo Licheng had already dismantled their routines, mainly attacking the professionalism of Hao Xiang Fitness.

Once netizens feel that they can't get professional training even if they buy the desperate bet card, and can't achieve the desired effect, and can't compare with the entrusted gym, then this desperate bet card will naturally be difficult to sell.

Hao Xiang Fitness invited these internet celebrity coaches to stand for them, which is equivalent to restoring their credibility to a certain extent and restoring the members' trust in the gym.

However, although these so-called internet celebrity coaches seem to have a lot of fans, none of the things they teach are reliable in Yao Bo's opinion. That's why he wanted to personally go on "The Person in Charge Speaks" to criticize them.

But now he doesn't have to play, because someone else is criticizing him!

Yao Bo quickly clicked on the video to view it.

In the video, the well-known fitness up master on the Aili Island website was filled with righteous indignation. First, he played several fitness videos of these internet celebrity coaches, and then began to disassemble the fitness routines of these so-called internet celebrity coaches for all the audience.

These videos were not secretly taken, but were openly placed on their accounts by these internet celebrity coaches. Although they were all short videos, they were all recorded when they were teaching students.

These videos actually have many likes and comments. Many viewers are saying that this kind of fitness effect looks very good and is very novel. They hope to personally take a class to experience it!

And these so-called very novel movements are simply shocking.

One of the movements is to sit on the bus and keep patting the ground with the soles of your feet, with the title "Do only one movement every day, easily slim your calves".

And this coach actually moved this movement to the private class, letting the members stand upright, and then keep raising their right feet, and patting the ground with the soles of their feet, and must pat very loudly.

In the process of patting, the internet celebrity coach is also constantly correcting the member's movements, saying that he is not patting loudly enough because there are certain defects in the muscles of his calf, and he needs to strengthen his exercise and must maintain this habit.

Another movement is to let the students lie on their sides, spread their legs, and the coach leans on one thigh and applies downward pressure to create a sense of muscle tension. At the same time, the students keep patting their thighs with the backs of their hands and palms.

According to this internet celebrity coach, this can exercise the hips, and the effect is better than squats and deadlifts.

There is also a movement that claims that sticking to it for three minutes a day can improve valgus, flat feet, x-shaped legs, and also thin the legs. And this movement is nothing more than standing on the ground, and then grabbing the ground with your toes and constantly moving forward.

There are also those who let members lie on the ground to do rowing movements, let members bend their bodies, arch their waists and collapse their backs to squat down and stand up, and call it a freehand zombie squat...

In short, the video shows you many incredible movements that subvert people's three views.

And the price of these movements is 5,000 yuan per hour!

What's even more interesting is that 5,000 yuan per hour is only the fee for ordinary students. If a coach comes to study, then the price will increase to 7,000 yuan per hour.

As for why it is more expensive for coaches to take classes? It is difficult to understand with normal people's brains.

After playing these videos, the well-known fitness up master on the Aili Island website finally couldn't bear it anymore.

"A private class for 5,000 yuan actually teaches these things? I think I saw a magical realism drama. This world really makes me more and more incomprehensible."

"You know, the fees for many foreign professional athletes or physical trainers are only a few hundred dollars an hour. What virtue and ability does this internet celebrity coach have to charge 5,000 yuan a class?"

"In fact, the threshold for the domestic fitness industry is very low now. Most of the coaches in commercial gyms don't even have too many fitness traces. I'm not saying all of them, but most of them are like this. These coaches may not even have practiced the very basic projects such as bench press, deadlift, and squatting, so how can they teach other students?"

"So we see that the fitness routines of many coaches in domestic commercial gyms are completely consistent."

"If you want to lose fat and belly, they will take you to jump around, plank, and do jumping jacks; if you want to gain muscle, they will take you to do fixed equipment training. You switch from one gym to another, spend hundreds of yuan to learn a private class, and the things you learn may be similar. Of course, the tricks are different, but their common point is that they basically have no great effect."

"People who really understand know that it is better to find a few fitness enthusiasts to practice together than to hire a general private coach. After all, the fitness bosses are generally more kind, and they will be very enthusiastic to guide beginners."

"A so-called internet celebrity coach charges ten times more than ordinary private coaches, and the things they teach are even more outrageous. This is really an incredible strange phenomenon."

"The key is that there are still many coaches in China who are really being deceived and going to learn his so-called courses? I can't help but ask, how low must the threshold for the domestic fitness industry be?"

"Exercise the brain before the body, it is really a golden saying!"