Chapter 1522 Mou Yu Takeaway's Unique Business Model

Rui Yuchen continued, "Right now, everyone might think Zhai Ju Takeaway is pretty good. Every meal has subsidies, so you can eat decent takeout for just a little money, and therefore you have a good impression of it."

"But everyone should think carefully. A long time ago, when express delivery and other similar platform companies launched burning money wars, didn't everyone also get a taste of the sweetness? But what happened later?"

"The platform companies, through burning money, obtained a market monopoly. Next came all sorts of dirty tricks: big data price discrimination, finding excuses to raise prices, launching new services with higher prices while secretly reducing the quality of the original services... In short, without realizing it, the prices went back up."

"Customers thought they were getting a bargain, but in reality, they had to pay it back honestly in the future."

"The current business model of Zhai Ju Takeaway is also like this: first, obtain a large amount of money through financing, and then use this money to subsidize merchants, riders, and customers to seize market share. As the market position expands, constantly merge with other takeaway platforms, integrate resources, and attract more investment."

"In the end, achieve a market monopoly, start happily harvesting leeks (cutting prices), and become a business with no risk and that will never lose money."

"In the near future, the following scenarios are all foreseeable."

"For merchants, Zhai Ju Takeaway will continue to increase the amount of commission, constantly testing the bottom line of merchants' profits, and finally only retain a very small portion of the profit for the merchants, taking away the vast majority of the profit."

"If it's just a decline in merchant profits, that's nothing, the key is that even more terrible things will happen."

"Because profits are getting lower and lower, those restaurants that provide high-quality food will become increasingly unsustainable. And those who can survive under such high commissions will only be those takeaway shops with very high profits."

"There are two ways to have high profits: one is excellent brand value and strong bargaining power, such as some well-known foreign fast-food brands, but this is ultimately a very small minority; the second is to rely on compressing costs, pushing some takeaways to prices that ordinary people can hardly imagine."

"For example, using cheap takeaway containers to make some seemingly decent rice bowls, although labeled with a very low price, there are still huge profits."

"But such takeaways cannot even guarantee basic health. Over time, there will be more and more similar merchants on the platform, which will inevitably lead to a situation of the bad driving out the good."

"For riders, Zhai Ju Takeaway will continue to test the limits of riders' deliveries through big data algorithms. First, assign you five orders. If most people can complete them smoothly, then continue to add more, six orders, eight orders, ten orders... Riders are forced to run red lights and violate traffic regulations, and this part of the profit is also happily pocketed by Zhai Ju Takeaway."

"For customers, gradually increase fees, but not by directly increasing the takeaway fee, but starting from tightening subsidies, and then gradually reducing coupons and discount amounts. After that, it will be big data price discrimination, secretly increasing delivery fees, and even openly crying poor and selling miserably, saying that the delivery guys are too hardworking and the delivery fee needs to be increased."

"But in reality, they will definitely not provide any guarantees to the delivery guys, and even if they do, it must be deducted from the delivery guys' labor income."

"In the end, the interests of all three parties will be damaged, and the platform will develop into a behemoth, further deeply binding the entire industry and truly realizing the dream of making money while lying down."

Speaking of this, Rui Yuchen paused slightly.

Then, he changed the subject and continued, "Some people may ask, isn't Mou Yu Takeaway also a platform? What's the difference between it and Zhai Ju Takeaway?"

"Here I can say very responsibly that the model of Mou Yu Takeaway is completely different from that of Zhai Ju Takeaway."

"As early as when President Pei created the Mou Yu Takeaway brand, he had already planned the business model of Mou Yu Takeaway, and this business model is fundamentally different from platforms like Zhai Ju Takeaway."

"Mou Yu Takeaway is not a purely platform; it has a large number of offline stores and will provide customers with real food."

"Zhai Ju Takeaway will never audit or screen whether the shops on the platform are safe and hygienic, but Mou Yu Takeaway can guarantee that the ingredients we provide to customers are healthy and delicious."

"Mou Yu Takeaway, Leng Mian Gu Niang snack shop, and the latest Kuai Mai Milk Tea, which is about to be launched, are all committed to providing everyone with healthy and delicious food, and cover the tastes of most people. The key is to eat with peace of mind and drink with confidence."

"All our delivery guys, like Ni Feng Logistics, are formally employed and have five insurances and one housing fund, as well as various formal benefits. We will not use system algorithms to squeeze the limits of each rider, but use performance wages to encourage them, so that they can also obtain a stable income while complying with traffic rules."

"Do we make a profit? Of course, we also make a profit, but the way we make it is different from platform companies like Zhai Ju Takeaway."

"Our source of profit mainly comes from the profits of Mou Yu Takeaway, Leng Mian Gu Niang snack shop, and Kuai Mai Milk Tea itself, followed by a small amount of platform profit."

"And this is precisely the business model that President Pei planned for Mou Yu Takeaway: delicious Chinese food is the foundation, so we first had the Mou Yu Takeaway stores, and then we had the Mou Yu Takeaway App platform. In President Pei's eyes, the platform is ultimately for serving entities and cannot kidnap entities in reverse."

"In addition, Mou Yu Takeaway is not like platform companies like Zhai Ju Takeaway, which have extremely high demands on profit margins. In some big cities, the deductions from merchants by Zhai Ju Takeaway have reached 20%, and this number may continue to increase in the future, because Zhai Ju Takeaway pursues profit margin as its primary goal."

"But Mou Yu Takeaway is different. For President Pei, profit margin is never the primary goal. What we pursue is: the improvement of dish tastes, the expansion of coverage, and truly providing convenience to customers and delivery guys."

"In the future, we will also open up the franchise of merchants to the Mou Yu Takeaway platform, which can share the distribution resources of Mou Yu Takeaway stores all over the country. Here, I represent Mou Yu Takeaway and promise you two things."

"First, as a platform, Mou Yu Takeaway's merchant deduction will never be higher than 5%!"

"Second, we will carefully inspect and audit the merchants joining the platform and conduct random inspections from time to time to ensure that the takeaways on the platform allow everyone to eat with peace of mind!"

Next, Rui Yuchen came to the back kitchen and food laboratory of Mou Yu Takeaway and introduced the internal situation.

The clean and tidy back kitchen and environmentally friendly kitchen waste processor were all previously filmed by the TV station, but now there have been some subtle changes, giving people a better feeling.

This is not only showing the audience the health and hygiene of Mou Yu Takeaway, but also a kind of hint.

The audience will naturally think, what are the back kitchens of those merchants on Zhai Ju Takeaway like?

With this thought, many terrible scenes naturally appeared in my mind.

Not only that, but in the future, when customers see cheap takeaways on Zhai Ju Takeaway again, they will not only see the cheap price, but also associate it with the meaning behind it.

Will this subsidy disappear in the future and return to the original price?

Are such cheap takeaways made by cutting corners or even made with takeaway containers?

Even in the same store, it is quite common for the takeaway and dine-in meals to be different, right? This kind of suspicion is completely reasonable.

Moreover, Mou Yu Takeaway has a final killer weapon, which is to open up the franchise to other merchants!

Under the low commission model, there will only be two results.

The first is that similar food is cheaper on Mou Yu Takeaway and more expensive on Zhai Ju Takeaway.

Needless to say, you will definitely choose Mou Yu Takeaway.

The second is that similar food is more expensive on Mou Yu Takeaway and cheaper on Zhai Ju Takeaway.

At this time, customers will instead suspect, why is Zhai Ju Takeaway cheaper than Mou Yu Takeaway? Has it reduced commissions? That shouldn't be possible.

Perhaps, the same merchant is selling different food on Mou Yu Takeaway and Zhai Ju Takeaway? Even if they look the same, you can't tell the ingredients and materials used.

You still have to choose Mou Yu Takeaway!

Mou Yu Takeaway has physical stores and unique meals as support, and also has a strong reputation, making it impossible for Zhai Ju Takeaway to squeeze it out in the short term through a price war.

And Mou Yu Takeaway's low profit margin will always give Zhai Ju Takeaway an anchor point, making it impossible for it to let go and arbitrarily squeeze the interests of all three parties and pursue high profits.

Once the trend of public opinion is formed, Mou Yu Takeaway will naturally be in an invincible position like Ni Feng Logistics, trustee fitness, and Sloth Apartment!

Of course, doing so also has side effects, that is, Mou Yu Takeaway will no longer be able to dream of making money like a monopoly platform like Zhai Ju Takeaway.

But this doesn't matter, whether it is the person in charge of Mou Yu Takeaway or President Pei, they have never considered this path at all.

It is precisely because of this that Tengda can be in an invincible position!

Finally, the recording is over.

Rui Yuchen took off the microphone and let out a sigh of relief: "Phew, did I perform well?"

Meng Chang nodded: "Very good. Go back and edit this video a little bit, and it will be almost in place."

"However, this video is not good to release immediately. The popularity of the trustee fitness video has not reached its peak. Releasing the second episode now will slightly affect the spread. Let's wait until the trustee fitness video starts to decline, and then we'll find a suitable time to release the second episode."

"This will have the best effect and hit Zhai Ju Takeaway's soft spot!"

Rui Yuchen agreed: "You can coordinate and arrange these things. No one is better at this than you."

The two chatted casually for a few more words. Now the people in charge of various departments of Tengda have already regarded Meng Chang as one of their own and trust him very much.

Before, everyone thought that Meng Chang was too unruly and incompatible with Tengda's values, and no one thought that President Pei could turn him around.

But President Pei is so awesome that he turned Meng Chang around!

It's pretty outrageous.

Rui Yuchen took out his mobile phone, originally wanting to check the situation in the person in charge group, but suddenly found a notification.

"Person in charge... go to the grassroots???"