Chapter 1500 Apparel Brand: Luxury!

Judging from Lin Wan's excited expression, it was clear that she had finally found her calling.

Lin Wan was a thorough idealist, sometimes having expectations of the world that were a bit unrealistic.

For her, games were something she loved, and if games could also change the world, that would be even more perfect!

Therefore, both "Property Agent Simulator" and "Safe and Civilized Driving," as well as the real-world service departments established by Zhi Xin Studio and Shang Yang Games, combined games with changing reality, making Lin Wan feel that she had found a career she could dedicate her life to.

And the industries that affect ordinary people in reality can be summarized as clothing, food, housing, and transportation.

Tengda was involved in the other three areas, but had not made much progress in the area of "clothing," so naturally, Lin Wan set the goal of the new game in this area.

Pei Qian couldn't help but look serious.

Sounds like the situation isn't very optimistic!

Because adding the VR game format to this area is really quite dangerous.

What kind of game can be made in this area? A dress-up game?

A dress-up game plus VR... sounds pretty reliable!

The main reason is that Doubt VR already has several popular VR games with high sales, and there are also places like Star Bird Fitness and Moyu Internet Cafe VR experience areas, which are similar to VR internet cafes and experience stores. As a VR device, its popularity is already quite high.

When the time comes, as long as this game is decent, won't all the players with Doubt VR glasses have to buy it?

Even if they buy it just to fill their game library, it's not bad.

Because the VR platform is a relatively special platform. If it were a PC or mobile platform, there would be too many games, and players wouldn't be able to buy them all. Except for those particularly excellent games, they would only buy others when they were on sale or free.

But there are fewer games on the VR platform, and Zhi Xin Studio has a good reputation for VR games, so as long as the game isn't too bad, the sales will definitely be high.

The situation is serious, but... it's okay, we can deal with it as it comes.

Pei Qian nodded slightly, "So, have you thought about how to do it?"

Cai Jiadong said with some shame, "Well... so far, we've only discussed a rough outline."

"What we're thinking is to make a VR dress-up game."

"For the characters, we'll use a more Q-style art style to create some cute anime girls. Because the resolution of VR glasses is relatively low, a realistic art style would still have a certain grainy feel. Making it Q-style can not only adapt to the tastes of players, but also improve the picture quality in terms of perception."

"As for the basic gameplay of the game, it will be dress-up and completing tasks. For the game's profit model, we can consider a free-to-play base with paid clothing draws."

"After that, we'll use the AI technology of the Nu Ma Artificial Intelligence Laboratory to make this girl as lively as the girls in "Fitness Battle," with a more distinct personality, and add some unique personality based on player interaction."

"For example, if the player wants to develop her into a mature and sophisticated style, she will become more intellectual; if they develop her into an overbearing female president, she will become more independent; there can also be gentle and virtuous maid outfits, tsundere cat girl outfits, and other different directions to try."

"In short, it's a gameplay of raising and equipping."

"Logically speaking, this should be a relatively mature gameplay, and the effect should not be bad. However... some people object, mainly because doing so doesn't seem to have that eye-catching feeling. Compared with the games designed by President Pei himself, it seems too conservative."

Pei Qian couldn't help but give these people a thumbs up. "Well said!"

"That's exactly what it is, this design is too conservative and not innovative enough!"

That's what he said, but in reality, Pei Qian was secretly wiping away a sweat.

Good heavens, if it were really designed like this, wouldn't otaku players go crazy with spending?

I don't need to say more about how attractive anime girls are, right?

Of course, after being made into a VR game, they are no longer paper people, but 3D paper people. But so what? There are already some 3D paper people on the market, and the response has been very enthusiastic.

The reason why "Fitness Battle" became popular in the first place was because the raiseable characters inside made players unable to stop.

If this game is made, Pei Qian has no doubt that some LSP (lewd/shameless person) players will be learning how to dress up in it 24 hours a day.

If the paper-person characters inside can learn to act cute through AI, learn to dance, learn to do exercises and yoga, then there will be even more things for the LSPs to learn. It is estimated that they can't wait to directly travel into it and become an anime character.

Definitely not!

When Pei Qian thought about the high probability of this approach making money, he felt uneasy and had to find a way to guide it off course!

He cleared his throat and said, "On the one hand, the design is not very innovative, and on the other hand, this game has no connection with the real world!"

"Like the games 'Property Agent Simulator' and 'Safe and Civilized Driving,' they both have excellent linkage effects with reality. This is the direction that Zhi Xin Studio should pursue."

"And this game doesn't seem to have this trend."

Cai Jiadong coughed lightly, "Ahem, President Pei, it still has a little bit. We considered linking up with some real-world apparel brands to display their latest fashion clothes in the game, or to release co-branded clothing."

Pei Qian immediately shook his head, "That's definitely not possible!"

When he heard about cooperating with real-world clothing manufacturers and doing co-branded items in the game, Pei Qian was no longer calm.

Do you know how much money that would make?

The game already makes a lot of money, and if you do that again, it will be super doubled, and you will probably make so much money that you vomit blood.

Pei Qian cleared his throat and said, "Isn't that equivalent to advertising for those clothing companies in the game? This kind of linkage with reality is too superficial, it's not good at all!"

Lin Wan also nodded in agreement, "Yes, this kind of linkage is the most superficial. It's actually equivalent to using the game to advertise. The real-world service department has no room to play, and it doesn't have any effect on influencing reality or improving people's living standards."

"President Pei, do you have any good ideas?"

Pei Qian smiled, "I do have some ideas."

Actually, he didn't have any ideas at first, but he was immediately inspired by the ideas of these designers from Zhi Xin Studio.

After thinking for a moment, he said, "I don't think we can cooperate with other clothing brands in the form of co-branded items."

"Because many foreign apparel brands have extremely high premiums, and if we do a co-branded item, the premium will be even higher. Wouldn't that be equivalent to fooling our players and fans into paying an IQ tax? It's definitely not appropriate!"

"I think we can create our own apparel brand, find a reliable OEM factory, and link it with the game."

Cai Jiadong was stunned, "Create our own apparel brand? That seems like a big step, and we don't have any existing brands to use."

"For an apparel brand, at least everyone has to have some impression of it before we can start."

Pei Qian thought to himself, that's exactly why it's hard to get started!

But Cai Jiadong is right, there must be a specific brand.

Even if Pei Qian doesn't specify it now, Zhi Xin Studio will definitely spend a lot of money to find someone to design it in the future, and maybe the brand they design will become popular?

So, Pei Qian's mind turned and he came up with a plan.

He thought of an existing brand that could be used.

This brand can not only shut Cai Jiadong up, but also cut off the possibility of Zhi Xin Studio finding excellent designers to design a popular apparel brand!

Pei Qian said, "Who said we don't have an existing apparel brand to use?"

"Isn't the luxury brand in the game 'Struggle' an existing one? The two capital L's as a logo are beautifully designed and very popular."

Cai Jiadong's mouth was slightly open, a little shocked.

That expression was saying, President Pei, are you kidding me?

Don't bully me, thinking I haven't played 'Struggle'!

The luxury in 'Struggle' is indeed a relatively well-known brand, because the game 'Struggle' is quite popular, there are a large number of players and cloud players, and there are a large number of fan-made videos. Moreover, there is only luxury in the game.

It can be said that all the slightly better-looking clothes, bags, belts, accessories, etc. in the game are all luxury.

This brand is also directly related to the rich and poor storylines, so how can its popularity not be high?

But the problem is that its positioning in the game is a standard IQ tax brand, representing consumerism and materialism. It is a sickle for the rich to harvest the wealth of the poor, and it is an object of satire in the game!

It's popular, but in reality, the impression it leaves on players is a mess!

When players see this brand, will they think of the rich man who jumped off the building? Will they think of the poor man who goes home late at night and has a sad conversation with his child?

This...

Something feels wrong, but I can't find a reason to refute it for a while.

Pei Qian continued, "The art style must be realistic, just use the model of 'Property Agent Simulator,' but the face shaping must be more detailed, and it can even allow you to completely create a face and body that are 90% similar to reality."

"It will definitely look rougher than the Q version in VR glasses, but it doesn't matter, it shouldn't be a big problem."

"As for raising and dressing up, I think these gameplays are relatively old-fashioned. The core gameplay must not be this, it's not new. Even if we want to do it, it will be after the game is released, and we can't focus on this in the first version."

"As for the core gameplay... why don't we design clothes!"

"Players can design clothes freely and try them on freely."

"Seeing cute girls dressed up isn't as exciting as dressing up yourself!"

Cai Jiadong nodded suddenly, "Oh! Then can we consider cooperating with some well-known designers, let them join our game as official designers, and design some excellent works for our brand..."

Pei Qian quickly signaled him to stop, "No, no, no, that's definitely not possible!"

"Then what's the difference between us and other brands?"

"We should open up this permission and let everyone design as they please!"

"In order to prevent excellent designers from interfering with ordinary people, we should also say 'no' to them, not give them any preferential treatment, throw them into the group of ordinary people, and let their works compete with the works of ordinary people."

"If they can stand out from the crowd, that's their ability. If they can't, then it means that these so-called 'excellent designers' are just superficial and have no real skills!"