Chapter 1508 Tengda is Going Too Far!

March 6th, Wednesday.

Shanghai, Sheng Yun Group headquarters.

Nie Yunsheng hasn't been having a good time lately.

Because the offensive of Nifeng Logistics is too aggressive, a bit overwhelming!

That live debate with Lu Mingliang gave Nifeng Logistics a huge advantage in online public opinion. It also exposed the problems Sheng Yun Express had accumulated, creating a "everyone pushes a falling wall, everyone beats a broken drum" situation.

Many delivery guys currently working at Sheng Yun Express, or who had worked there before, stood up to accuse Sheng Yun Express's system of being unreasonable and exploitative towards its employees.

Some customers who had experienced lost or damaged packages, or unsatisfactory after-sales service, also stood up to denounce Sheng Yun Express's poor service and terrible attitude, saying the company didn't care about customers at all.

Even some internal Sheng Yun Express employees revealed online that the company's internal management was chaotic, overtime was rampant, and formalism was very serious. Even Nie Yunsheng's previous attempt to shift the conflict by blaming Apple was exposed, with convincing details.

Although there was no evidence, netizens compared the posts with the real situation and immediately believed it to be 80% true.

The anonymous posts were mostly from current employees, while those who posted openly, without anonymity, were mostly employees who had already left Sheng Yun Group.

Obviously, these current employees were also brewing their departure, waiting to find a suitable new employer. The employees who had already left were completely indifferent, not considering the possibility of "returning to Sheng Yun Express" in the future.

In the past month, the negative news exposed online was more than in the entire past year!

Nie Yunsheng felt very wronged, thinking that Nifeng Logistics must have hired online trolls to create momentum and deliberately smear them!

He wanted to get the public relations department to find evidence that Nifeng Logistics had hired trolls to slander Sheng Yun Express, so as to turn the tables or at least reverse their huge disadvantage in public opinion, but… without a doubt, they all failed.

Because Nifeng Logistics had never even considered this approach.

As for why Sheng Yun Express had so much negative news, and why there hadn't been so much negative news before?

The reason was simple: because there hadn't been enough social attention before!

In fact, both the delivery guys and the customers had grievances against Sheng Yun Express before, but what could they do?

One person's post or a few complaints online had no influence at all and were quickly drowned in the massive amount of information on the internet.

Even if these people wanted to reveal some of Sheng Yun Express's inside stories, they couldn't do it at all. Most posts couldn't attract the attention of netizens, and those that managed to gather some popularity would be quickly dealt with by Sheng Yun Express's public relations team.

But the situation was different now!

After the live debate between Lu Mingliang and Nie Yunsheng, an online frenzy had formed, with netizens closely following the progress of the situation.

In this environment, the voices of Sheng Yun Express's delivery guys and customers were more likely to be heard.

So, of course, they wouldn't miss this excellent opportunity to speak out for themselves by any means possible!

The accumulated dissatisfaction all erupted in a short period of time, which naturally gave Nie Yunsheng the illusion that "someone is targeting us."

But in reality, there was no targeting at all. It was entirely because there was too much accumulated dissatisfaction in the past, and once such an outlet was found, the situation naturally collapsed.

Faced with such huge negative public opinion, the public affairs department couldn't suppress it.

Because if there was only one negative item, they could use methods such as deleting posts, lowering the heat, or shifting attention to deal with it. But now there were too many negative items, and they simply couldn't handle them all. Even if they spent a lot of resources to deal with one or two, more negative items would quickly emerge.

Moreover, this kind of public relations behavior would create new negative material, which was simply like carrying firewood to put out a fire; as long as the firewood wasn't exhausted, the fire wouldn't be extinguished.

Even though the public relations department was already working overtime continuously, the situation still hadn't improved.

What worried Nie Yunsheng even more was that this public opinion crisis had already substantially affected Sheng Yun Group's business.

At the same time this public opinion war began, Lu Mingliang had already made arrangements. Under President Pei's guiding ideology of "expanding losses," Lu Mingliang had contacted the main shopping platform stores and established cooperative relationships. These stores certainly wouldn't directly cancel their cooperative relationship with Sheng Yun Express, but once they offered two choices, many customers would choose Nifeng Logistics.

Small express companies weren't affected, and even benefited from it, because the Nifeng驿站 (Nifeng驿站: Nifeng Post Stations) were still open to these small express companies. They were happy to see Sheng Yun Express's express cabinets and post stations piling up like mountains. Customers who couldn't bear it anymore would choose Nifeng Logistics and these small express companies. They were so happy that they wouldn't possibly stand on Sheng Yun Express's side.

In addition, Nifeng Logistics was still spending money, both improving service quality and subsidizing delivery fees, and had poached many of Sheng Yun Express's customers.

Even if Sheng Yun Express gritted its teeth and bled, paying delivery guys extra overtime wages and hiring temporary workers, whether encouraging customers to pick up their packages or forcibly having post stations deliver to their doors, digesting all these accumulated packages, the losses caused by this event had already been formed.

Many customers no longer trusted Sheng Yun Express's logistics capabilities and were more inclined to choose Nifeng Logistics or other small express companies.

Sheng Yun Express certainly wouldn't collapse because of this one incident, but its business volume would definitely shrink significantly.

This directly led to a sharp drop in Sheng Yun Express's stock price, just like the Zhujia Group before.

Not only that, but many grassroots delivery guys were resigning, which was also a very bad sign.

Obviously, they were being poached by Nifeng Logistics!

The treatment of delivery guys at Nifeng Logistics was naturally higher. Although the difference might not be significant based on salary alone, the problem was that Nifeng Logistics also paid for five social insurances and one housing fund and various welfare benefits, and strictly implemented rotating shifts. Comparing the two, a natural gap emerged!

Nifeng Logistics was still maintaining a state of rapid expansion. In addition to first-tier cities, there was still a lot of room for expansion in second- and third-tier cities and county towns. The demand for people was very high. Poaching from Sheng Yun Express often meant one person taking away half of the delivery guys at a station, which was incredibly efficient.

Moreover, the people Nifeng Logistics poached were all skilled workers from Sheng Yun Express.

Sheng Yun Express had no choice but to continue to recruit inexperienced delivery guys to fill the gap.

But this led to two new problems. First, these delivery guys weren't skilled enough, which further degraded the already poor service quality. Second, once these delivery guys became skilled workers, they might be poached by Nifeng Logistics again…

Sheng Yun Express had become Nifeng Logistics's delivery guy training base. How could that be allowed?

Nie Yunsheng was very helpless. Now that Nifeng Logistics was pressing closer step by step, Sheng Yun Express was really caught in a bind, not knowing how to fight back at all!

This set of combination punches directly stunned everyone.

Nie Yunsheng slumped in his office, frowning. The current predicament was a bit beyond his comprehension.

As an entrepreneur who had built his business from scratch, Nie Yunsheng had certainly encountered many difficulties in the process of Sheng Yun Group's development, but most of them had been properly resolved.

This time was different from the past.

Because in every previous predicament, Nie Yunsheng could find the crux of the problem, and as long as he prescribed the right medicine, he could solve it easily.

But this time, he only felt a deep sense of powerlessness.

Just then, there was a knock on the office door.

Nie Yunsheng looked up and saw Li Meng, the director of the human resources department of Sheng Yun Group.

"President Nie, something bad has happened! Something big!" Li Meng's expression looked very flustered.

Nie Yunsheng frowned, "What's the panic?"

Nie Yunsheng knew the situation of Sheng Yun Group very well now. But the director of the human resources department ran over and said that something bad was happening. What was going on?

What problems could there be in the human resources department?

Li Meng said, "President Nie, five key employees from the public relations department have submitted their resignations. In addition, key employees from the marketing department, comprehensive management department, data center, customer department, employee affairs department, and other departments have also submitted their resignations!"

"There are more than forty employees resigning this time, and they are all middle-level key employees of the company!"

Nie Yunsheng was also stunned, "What? More than forty!"

No wonder the human resources department thought something big had happened. This was indeed too abnormal!

Because now was not a peak recruitment season, even if there was staff turnover, it shouldn't be such a large-scale, frequent situation.

If a large number of interns left, that didn't matter, because interns were dispensable anyway.

But for key employees, they occupied some key positions, had a certain amount of accumulation in the industry, and at the same time meant that their requirements for salary and development platform were relatively high. Generally speaking, they would only change jobs if they found a very suitable new employer.

And such a large-scale resignation only had one possibility.

They were being poached in batches!

As for who poached them, did that even need to be said?

Nie Yunsheng gritted his teeth and said, "It's Nifeng Logistics again?"

Li Meng nodded, "Yes, it must be Nifeng Logistics!"

"Tengda held a special recruitment exam before, and many people should have gone to participate in this exam."

"Not only that, but Tengda also wants to directly poach people from our company in a targeted manner!"

"I found that these people tend to have better private relationships. For example, five people in the public relations department have submitted their resignations this time. They all have good private relationships, and they seem to have a close relationship with the previous deputy director, Lao Wei…"

Nie Yunsheng was so angry that he was shaking, "Good Nifeng Logistics, good Lu Mingliang, do you have to be so ruthless?!"