Chapter 1483 The Courier War Is About to Break Out

Wednesday, February 20th.

Shanghai, headquarters of Shengyun Express Group.

Several senior executives of Shengyun Group were in a meeting.

Chairman Nie Yunsheng slammed the table and said firmly, "Then it's settled, we must immediately start cutting ties with Nifeng Logistics!"

"A clean break is essential; indecision breeds chaos. Shengyun Express and Nifeng Logistics are highly interdependent in their businesses. If we continue like this, our interdependence will only increase, and it will become more difficult as time goes on!"

"Nifeng Logistics has been running its air transport business for more than half a year, and its business volume is growing rapidly every day. If we don't do something, it's only a matter of time before they use the terminals controlled by Nifeng驿站 (Nifeng Stations) to surpass us!"

"Moreover, after nine months of planning, our express delivery cabinets and community stations, which we have spread out in second- and third-tier cities where Nifeng Logistics has not yet fully occupied, have finally surpassed Nifeng Logistics in scale. The conditions are basically mature."

"After the meeting today, we will formally issue a notice to prohibit all express delivery brands of all subsidiaries under the group from cooperating with Nifeng Logistics, except for the surrounding areas of Jingzhou, Dijing, Shanghai, and Yangcheng. All express deliveries will be uniformly sent to our own express delivery cabinets and community stations!"

"As for these four strong areas of Nifeng Logistics... our ultimate goal is definitely to completely replace Nifeng驿站 (Nifeng Stations), but we can't rush it in the short term. We need to wait and see."

"If the customers' protests are not too intense, then we can start cutting ties with Nifeng驿站 (Nifeng Stations) in these four key areas as well."

The other vice presidents did not object to this, after all, this decision had been brewing in Shengyun Group for a long time, and now it was just a natural outcome.

In May of last year, Shengyun Group already knew that Nifeng Logistics was planning its own air transport business and was highly vigilant.

However, at that time, the business interdependence between Shengyun Group and Nifeng Logistics was too high. In many important cities, Nifeng Logistics had become the last link in Shengyun Group's express delivery.

For Shengyun Group, throwing all the express deliveries into Nifeng驿站 (Nifeng Stations) and leaving was undoubtedly greatly reducing labor costs, so they had laid off some of the couriers in many places.

But after Nifeng Logistics began planning its own express delivery business, Shengyun Group also realized the danger and prepared to cut ties with Nifeng Logistics.

In the past few months, Shengyun Group has invested a lot of money in terminal layout through various means, including financing, and has established a network that is even larger than Nifeng Logistics.

In fact, Nifeng Logistics is still constantly investing money to open Nifeng驿站 (Nifeng Stations), but it is not as fast as Shengyun Group.

This is because the express delivery stations run by the two companies are not exactly the same thing.

Nifeng Logistics' Nifeng驿站 (Nifeng Stations) must deliver goods to the door, so the stations themselves need to be equipped with couriers and sorters. They are all formal, tenured employees. The process from recruitment to onboarding to starting business cannot be too fast.

Each branch from establishment to formal operation, each link is relatively strict.

But Shengyun Group is different. They use two methods: express delivery cabinets and community stations.

Express delivery cabinets are very simple, just negotiate cooperation with various communities and set up an express delivery cabinet in the community. The courier directly throws the express delivery into the express delivery cabinet and leaves, and the customer scans the code to pick up the package.

And Shengyun Group's community stations are not the same as Nifeng驿站 (Nifeng Stations). Community stations are franchise relationships. Anyone can open one as long as they take over a storefront in a small commercial area.

Community stations are not responsible for delivering goods to the door, and some stations are not even responsible for helping customers find their packages. After the customer comes to the store, they are purely on their own, finding the package at the counter, checking it out, and taking it home. Sometimes there are too many express deliveries, so they have to tape them together or borrow a trolley from the entrance of the station to push them home.

Nifeng驿站 (Nifeng Stations) is a loss-making business, but Shengyun Group's community stations are not loss-making. On the contrary, they are very profitable.

Because people who open community stations only need to sit in the station, the courier pulls the things over, puts them in the warehouse and puts them on the shelves according to the number. When the customer comes to pick them up, they find the package and check it out according to the number. It is simply a fully automated operation.

When the boss of the community station is in a good mood, they will help find the package. When they are in a bad mood, they will say that they have something to do and let the customer do it themselves.

Then, for each express delivery, the boss of the station can get a share of the money. With such a large volume of goods, plus some odds and ends of side businesses, even in a relatively small community, the boss of the station can earn several thousand or tens of thousands of yuan a month.

Of course, this income is not stable. The specific amount of money depends on the location and traffic of the station. The more express deliveries, the more money they will naturally earn. Some stations may not be able to continue operating and close down, and some stations may earn 20,000 yuan a month. It's hard to say.

But in general, it is obviously profitable to open this kind of station, so Shengyun Group does not need to painstakingly spread these express delivery points themselves. They only need to open up franchising, and naturally many people who want to make money will come to cooperate.

Shengyun Group only needs to build a community station at a very low cost.

In addition to the fully deployed express delivery cabinets, Shengyun Group has finally established a complete express delivery terminal network of its own after this period of rapid expansion.

At least, now that they are completely cut off from Nifeng Logistics, they don't have to worry about express deliveries not being delivered in some second- and third-tier cities.

And in the process of building this network, Shengyun Group has been piloting and observing.

These pilot programs and observations are mainly in some second- and third-tier cities and counties.

Because Nifeng驿站 (Nifeng Stations)'s advantageous areas are in Handong Province and some more developed first-tier cities, the coverage rate of Nifeng驿站 (Nifeng Stations) in these places is high, and most consumers have already formed a habit. Rashly cutting off all cooperation with Nifeng驿站 (Nifeng Stations) is likely to trigger intense backlash.

In contrast, second- and third-tier cities and counties are much more suitable.

Although there are also Nifeng驿站 (Nifeng Stations) in these places, Nifeng驿站 (Nifeng Stations) has not yet achieved full coverage, and many customers have not yet become completely dependent on Nifeng驛站 (Nifeng Stations).

And the results of the pilot program are that although there were indeed some complaints, the express delivery cabinets and community stations were promoted quite well.

Therefore, Shengyun Group felt that the time was almost ripe and that they must cut ties with Nifeng驿站 (Nifeng Stations) as soon as possible, otherwise it would only become more difficult to cut ties in the future.

Seeing that all the senior executives had no objections, Nie Yunsheng immediately made a decision: "Okay, then issue the notice immediately. This matter involves the life and death of the entire Shengyun Group, so we must not take it lightly. We must be quick!"

...

In the afternoon, headquarters of Nifeng驿站 (Nifeng Stations).

"General Manager Lu, Shengyun Group has made a move! According to reliable sources, Shengyun Group's head office has issued an internal notice, instructing all express deliveries in second- and third-tier cities and counties to no longer cooperate with Nifeng驛站 (Nifeng Stations), but to be sent to express delivery cabinets and Shengyun Group's own community stations."

An employee came to Lu Mingliang's office and briefly explained the situation.

However, his tone was not panicked or nervous, but rather had a very expectant and excited feeling.

Lu Mingliang immediately slammed the table: "It's finally here. Damn it, I've been putting up with these people for a long time!"

"How can I say that I am also the second generation of Tengda Games. I have been suffocating in Nifeng Logistics for so long and have not found a breakthrough. I have been waiting for these people to take action, but they are all too slow. It took them more than eight months to build this express delivery network. The efficiency is simply too slow."

"Follow the previously set plan and let them know why the flowers are so red!"

With Lu Mingliang's order, the entire Nifeng Logistics headquarters immediately became busy, and the employees began to implement the already established plan in an orderly manner.

Shengyun Group was prepared, but so was Nifeng Logistics.

In fact, as early as when Shengyun Group began to lay out these terminals such as express delivery cabinets and community stations, Lu Mingliang understood that Nifeng Logistics would sooner or later part ways with these express delivery companies, including Shengyun Group.

And this is exactly what Lu Mingliang wanted.

Why should Nifeng Logistics only eat the leftovers of the last mile? What's more, this business itself is a loss-making business. Nifeng Logistics is burning money like crazy, spreading these express delivery points all over the country. As a result, the larger the scale, the more money it burns.

Although Lu Mingliang has also thought of many ways to expand the business scope of Nifeng驿站 (Nifeng Stations), and with the expansion of scale and the reduction of costs, he has reduced the amount of money burned to a relatively low level, but it is still losing money!

If you want to make money, you have to snatch the business from these express delivery companies such as Shengyun Group.

But this is not so easy, because the structure of other express delivery companies is from top to bottom, and they can quickly expand through the franchise system, but the structure of Nifeng Logistics is from bottom to top. First, build the stations, ensure the experience of receiving and sending packages in the entire area, and then establish a complete logistics system.

This difference leads to Nifeng Logistics taking every step very steadily, but it is very slow.

Being unable to deliver to certain places is the biggest disadvantage and shortcoming of Nifeng Logistics.

After more than half a year of rapid development, Nifeng Logistics' air transport business has already gained a firm foothold. The four major areas centered on the four cities of Jingzhou, Dijing, Shanghai, and Yangcheng have achieved full logistics coverage, and the speed and efficiency of logistics are significantly better than those of express delivery companies such as Shengyun Group.

Nifeng驛站 (Nifeng Stations) in other regions are also spreading rapidly.

In fact, Lu Mingliang has always been holding his breath. In terms of qualifications, he is the second Tengda Games main designer after Huang Sibo. Although the Nifeng Logistics he is in charge of is also one of the most important departments of the entire Tengda Group, it has not been able to turn a profit and has only been silently laying express delivery networks. This makes Lu Mingliang very concerned.

Seeing the heads of other departments showing their skills, Lu Mingliang is really a little uncomfortable.

But he can't leave Nifeng Logistics. If he leaves now, doesn't that mean admitting his failure?

Therefore, after preparing his work, Lu Mingliang was waiting.

Waiting for the other party to make the first move.

Because in this kind of thing, whoever makes the first move is at a disadvantage.

Now that the other party can't help but make a move, then it's not too much to do some legitimate defense!