Chapter 1473 Buy the Game, Win a Discount

After the live test of the battery and autonomous driving ended, the barrage in the entire live broadcast room had undergone earth-shattering changes.

I'm convinced!

Of course, saying "convinced" didn't mean they were completely convinced.

After all, autonomous driving technology is a brand-new technology, and its specific safety still needs a long time and a lot of data to verify.

It is definitely impossible to get all drivers and ordinary people to accept this new technology with just one live broadcast.

But no matter what, this live broadcast of the Jifeng K1, in a very confident posture, announced this technological breakthrough to everyone!

Lin Yu returned to the big screen again, looking confident as well.

"Before the pricing session, there's one last appetizer: the crash test results!"

"But I want to explain to everyone here that this is not the IIHS crash test result, but a crash test we did ourselves."

"As for why it wasn't done by IIHS, it's because IIHS doesn't accept vehicles sent by manufacturers for testing, but only randomly purchases vehicles on the market for testing after the vehicles are officially released."

"The IIHS crash results will not be available until the Jifeng K1 is officially launched. However, we have full confidence in this!"

"Next, please take a look at the crash test results we did ourselves. Although the test environment is not completely the same, we believe that there will not be much difference from the future IIHS crash results."

The big screen began to play the crash video of the Jifeng K1, and there was nothing to say about the results. Most of the results were naturally all excellent!

The reason why it is said to be mostly excellent is because there is indeed one item that is not all excellent: the economy of repairs after a collision.

The reason is very simple: as an autonomous driving model, the Jifeng K1 is equipped with many cameras, sensors, and radar. The hardware of this autonomous driving system is also relatively expensive. After a collision, these devices must also be replaced, and the economy of maintenance will naturally deteriorate.

There is no way to avoid this problem as long as it is an autonomous driving model.

If you want to save money on autonomous driving hardware, you can only reduce the number of sensors and LiDAR, and try to use the pure vision solution of cameras to complete autonomous driving.

However, the safety of the pure vision autonomous driving solution is really difficult to guarantee. Cameras are prone to misjudgment, and every misjudgment may cause irreparable results. Weighing the pros and cons, in the end, the economy of maintenance can only be sacrificed.

Of course, with the mass production of models and the continuous reduction of costs, these supporting equipment such as sensors and LiDAR should gradually decrease in price.

As for other aspects, of course, there is nothing to say, all excellent.

Because Strafer Automobile has always done a good job in safety, coupled with the new Blade Battery and more advanced active braking technology in the autonomous driving system, this car has become the safest model in Strafer Automobile, without exception!

Counting other new energy brands, it is mostly the first.

Finally, the pricing session. This time, the price is divided into four different levels: the basic version of Jifeng K1 is about 270,000, and the high-end version is about 350,000; while the basic version with autonomous driving technology is about 390,000, and the high-end version is about 450,000!

As for the difference between the basic version and the high-end version, it is mainly in the optional equipment and battery life.

And the pricing of this highest-end version is indeed consistent with the pricing in "Safe and Civilized Driving."

There was an immediate burst of cheers at the scene.

Expensive?

Expensive!

But this price is completely in line with everyone's psychological expectations!

The basic version without autonomous driving technology is about 270,000, which is basically the same as Strafer's previous-generation flagship model, slightly more expensive. Considering the Blade Battery and the improvement of various hardware levels, this price is completely acceptable.

The version with autonomous driving technology has increased by 100,000, which is mainly expensive in the sensors and LiDAR of the whole car. As for whether this 100,000 is worth it, it depends on the individual consumer's choice.

Some people think that autonomous driving technology is flashy and unwilling to spend this 100,000. That's okay. The basic Jifeng K1 also has a Blade Battery and conventional hardware upgrades, and the vehicle system also has intelligent voice and other functions, but it cannot drive autonomously; if some people think that they just want to experience the strongest autonomous driving on the market and don't care about this 100,000 yuan, then it may not be a good choice to directly fill up the top version.

A low EQ way of saying it is: The knife skills are exquisite.

A high EQ way of saying it is: The price range can perfectly cover the needs of different people.

Lin Yu smiled slightly: "I know that many people here may be players of 'Safe and Civilized Driving,' right?"

"This time, we are also cooperating with the game 'Safe and Civilized Driving,' so we will launch an exclusive discount for players."

"With the account that purchased the Jifeng K1 in 'Safe and Civilized Driving,' the two basic models can be discounted by 5,000 yuan, and the two high-end models can be discounted by 10,000 yuan! The first batch of car owners who order can also get a discount of 10,000 yuan!"

"That is to say, if you place an order now, the 270,000 yuan model without autonomous driving can be discounted to 255,000; the 450,000 yuan high-end version of autonomous driving can be discounted to 430,000!"

As soon as the words fell, there was another burst of cheers at the scene.

"A 10,000 yuan discount for players to buy a car? Good家伙, a bloody profit!"

"Buy a car in the game, and get a discount in reality? Awesome!"

"President Pei: Yes, yes, you have made a profit again, and I have lost so much that I have to eat Moyu takeout!"

"It's pretty good, this price is very sincere. Don't always stare at those fuel vehicles. New energy vehicles are not on the same track as those cars! This price, this technology, compared to other new energy vehicles, isn't it a second kill?"

"When can I test drive? I want to see this autonomous driving technology with my own eyes!"

…

The press conference came to a successful conclusion.

Zhang Yan watched the entire press conference, and then simply searched the Internet. Sure enough, the discussion about Jifeng K1 had already made it to the hot search, and video clips of the press conference were also刷屏 on major video websites!

Although there are still disputes, this kind of dispute is no longer "whether Jifeng K1's technology is bragging" or "whether autonomous driving technology can reach the level boasted in the game," but has become "whether it is worthwhile to spend 100,000 more to buy an autonomous driving system."

Indeed, there are still many people who think that the pricing of the top version is too high.

"450,000 is still too high. At this price, you can buy a high-end version of a popular model from a famous car company! Isn't it more presentable to drive out than a Strafer? And the technology of electric cars is not yet mature. It is not as convenient to drive as a fuel car. How can you choose this?"

Seeing this kind of argument, Zhang Yan also expressed her speechless.

"Why are people still comparing new energy vehicles with fuel vehicles? This is not the same thing at all."

"Fuel cars are indeed more mature, but not every city has no restrictions on license plates. Many people in the Imperial Capital and the Magic City can't get fuel car license plates at all. What else can they do besides buying electric cars?"

"Besides, electric cars have their own advantages. If you have a charging pile at home, there is no range anxiety for daily commuting in the city, and the actual cost is far lower than that of fuel cars."

"The pricing of Jifeng K1 is obviously very particular. Many domestic new energy vehicle companies have already gained a firm foothold at the price of 250,000. Strafer is completely pricing according to the previous generation flagship model. The basic 270,000 yuan model is a more practical choice."

"As for the matter of adding 100,000 to get autonomous driving, it has actually been shown in the game: Even without autonomous driving, LiDAR can allow the driver to better see the blind spots in the driver's field of vision when driving, and the Aeeis's reminder can also provide some guidance to the driver to make driving safer."

"What's more, many car owners don't care about this 100,000 yuan. They just want to buy the most advanced and best new energy vehicle with the most advanced technology. They may already have a million-dollar fuel car at home. Buying this is purely as a toy."

"The direct competitors of Jifeng K1's high-end autonomous driving models are not fuel cars of the same price, but high-end new energy cars of foreign brands of the same price. Compared with those foreign high-end brands with general safety and not-so-good autonomous driving technology, Jifeng K1 is obviously very competitive!"

"There should be automotive review up hosts who will test drive and review it soon. I think everyone can wait and see, especially those who can't get a license plate can consider it. It's still very cost-effective. When I have money, I will also consider getting one to play with, and the original fuel car will be thrown to my dad to drive."

"The key is that after buying Jifeng K1 in 'Safe and Civilized Driving,' it can also be 10,000 yuan cheaper to buy a car in reality. This is outrageous!"

"Okay, this storm is over, continue to run my track!"

Zhang Yan was originally a little worried about "Safe and Civilized Driving," but now it seems that her worries were indeed superfluous.

Obviously, Tenda has a very clear understanding!

This marketing plan of Jifeng K1 can be said to have an excellent effect. First, the K1 model was released in the game, so that the discussion and popularity at night accumulated a certain degree of heat, and then a press conference was held in reality, directly setting the tone!

If there was no game foreshadowing, but a press conference was held at the beginning, although it could still achieve a good effect, it would definitely not be as sensational as it is now.

Because most people find it hard to imagine that autonomous driving can actually achieve this level. If it is released directly at the beginning, although they will be relatively shocked at the time, their concepts will soon be reversed, so they will naturally not be so impressed.

In the current situation, because there has been more than a week of intense debate before, in the case that most people think that this autonomous driving technology is completely impossible, Strafer Automobile and Shenhua Group proved it through live broadcast at the press conference, which is completely different!

Many people's previously strengthened concepts have been forcibly reversed, which will naturally leave a deeper impression on people.

Moreover, this press conference can also be seen as a powerful promotion for "Safe and Civilized Driving."

Not to mention those who really want to buy a car and are rushing for the discount, even those who do not plan to buy a car now will be impressed by "Safe and Civilized Driving" because of this press conference and go to learn more about it.

And after understanding this, knowing the fun of this game, maybe they will buy it!

The strong alliance of the three parties has achieved an absolute win-win-win effect!