Chapter 1376 Meng Chang's Formula Doesn't Work

Thursday, December 20th, morning.

Advertising and Marketing Department.

Meng Chang went to the water bar to get a cup of coffee, sat at his workstation, and sipped his coffee while pondering the second round of publicity for "The Successor."

The first three episodes of "The Successor" aired last weekend, and two more episodes would air this weekend.

From the current perspective, "The Successor" had a rather ideal start. The first round of publicity didn't have much of an effect, and the rating and viewership of the drama were relatively low. If this trend continued, getting a commission would definitely be no problem.

So, Meng Chang felt that he should continue his efforts.

According to the guiding ideology of Pei's Publicity Law, now was the time to continue increasing publicity investment!

From a commission perspective, if the project was already determined to be impossible to turn around in the early stages, then increasing publicity investment at this time would inevitably result in more commission.

From the perspective of Pei's Publicity Law, although it didn't seem like anything at the moment and the invested publicity funds seemed to have sunk to the bottom, as long as the final publicity plan was successful and the evaluation was reversed, the heat that had previously sunk to the bottom would naturally resurface, and the effect would be amplified, making the entire plan even more explosive.

In short, no matter which perspective, this was a great opportunity to increase publicity investment.

The subsequent publicity plan that Meng Chang was currently planning was still similar to the first round, mainly focusing on direct publicity.

In his vision, the final reversal might still require Tian Gongzi to come forward and carefully interpret the deep meaning of the drama, clearly explain the anti-superhero core of "The Successor," and specifically explain the large number of details left in the drama.

It didn't matter that the audience's first impression of the drama wasn't good. After all, the first three episodes were originally intended to lay the groundwork and weren't particularly appealing.

But Meng Chang was still very confident in the subsequent plot.

As the next few episodes aired, the reputation of "The Successor" should gradually rebound. And after all the episodes had been broadcast, all viewers would have an overall and comprehensive impression of it. That would be the time for Tian Gongzi to appear.

Meng Chang was happily thinking about his plan when Huang Sibo arrived.

"There's a situation with 'The Successor.' I couldn't think of a good solution, so I had to ask for help."

Huang Sibo found the film review written by Qian Mou on his phone and handed it to Meng Chang.

Meng Chang was stunned. "This is..."

"Ah?"

Seeing this film review, Meng Chang was stunned.

Then, he frowned and looked confused, obviously this matter was completely beyond his expectations.

Zhu Xiaoce explained, "This film review directly attacks the story core of 'The Successor' and is very misleading, so it's difficult to handle."

"I went to ask Cui Geng yesterday, and he couldn't think of a good solution either. Now, the only one who can solve this problem is probably you."

"If this problem isn't solved and the views in this film review influence more and more viewers, then the overall evaluation of 'The Successor' will definitely get worse and worse."

"In the worst case, many people may start criticizing 'The Successor' without even watching it, and viewers who have already watched the first few episodes will become impatient. Once a stereotype is formed, the subsequent results will be disastrous."

Meng Chang didn't speak, but his expression became even more serious.

He understood what Huang Sibo meant.

The entire story of "The Successor" was a satirical story about the anti-superhero genre. If you want to fully understand the connotation of the whole story, you must fully understand the cause and effect of the whole story and pay attention to some details in the story.

Only watching a part of it can easily lead to misunderstandings.

Originally, if following the normal process, in the early stage of the broadcast of "The Successor," although everyone was dissatisfied and the ratings were not high, this kind of poor reputation was completely acceptable, because the audience's dissatisfaction was mostly a pure emotional release, and it was difficult to form a unified opinion that was unbreakable.

After all the episodes had been broadcast, as long as the correct interpretation of "The Successor" was released, the audience's dissatisfaction could be easily resolved.

But now, Qian Mou's film review completely disrupted this process!

Unlike the general audience's purely uncomfortable first impression, Qian Mou's film review directly pointed to the story core of "The Successor" and showed a trend of unified opinion.

Those viewers who were dissatisfied with "The Successor" originally just felt emotionally unacceptable or subjectively felt that it wasn't good. They were scattered and couldn't form any momentum.

But after seeing Qian Mou's film review, they might agree with it very much, thinking that this was the reason why they didn't like "The Successor," thus forming a unified tone.

And as this view continued to spread, it would affect more and more viewers, forming an impression.

Viewers who have watched a few episodes, or those who have never watched it at all and just heard it from others, are easily influenced. And once most people form a stereotype, they won't actively watch the series and form their own ideas. Instead, they will continue to spread this stereotype.

At that time, Qian Mou's film review would greatly influence the audience's perception of "The Successor," making it difficult for the reputation of "The Successor" to recover.

Meng Chang knew the seriousness of this matter better than Huang Sibo, and he was more panicked than Huang Sibo.

Because this film review would directly disrupt his publicity plan and make his Pei's Publicity Law fall short!

Meng Chang originally thought that the audience's dissatisfaction with "The Successor" actually stemmed from some minor details, such as Phil's character design or individual plot segments. But these were actually highly related to the core of the story.

As long as the correct interpretation was released, the audience's dissatisfaction could be eliminated.

But now Qian Mou was attacking the entire spiritual core of the series, which was very confusing, and he released it so early!

According to Meng Chang's original plan, he wouldn't release the video in the identity of Tian Gongzi to reverse public opinion until the middle of next month, after all the episodes were released.

But that was still a month away!

During this month, Qian Mou's black material was enough to make the audience form a stereotype. Even if Tian Gongzi's video was released at that time, the effect would definitely be greatly reduced, or even completely ineffective.

Because Qian Mou's views and Tian Gongzi's views both had some truth, neither could convince the other, and neither could completely prove themselves.

Therefore, whichever view came out first and could gain the support of a large number of people earlier would gain an absolute advantage.

If that scene really happened, it would be a disaster.

For Tian Gongzi's account, if a video didn't go viral, it would seriously damage his persona. Just like a victorious general once suffered a defeat, the myth would be broken, and many things would become difficult.

Some people might even suspect that Tian Gongzi was being paid to shamelessly promote "The Successor," raising the attack to the level of personal character.

And the consequences for "The Successor" were equally serious. Once Tian Gongzi's video failed to reverse its reputation, then the series might never be able to recover, and the stereotype would directly suppress it forever.

In short, the situation was critical!

Huang Sibo and Cui Geng also realized the seriousness of the problem, but their understanding was obviously not as deep as Meng Chang's.

Moreover, the two of them still pinned their hopes on Meng Chang, believing that Meng Chang's publicity plan might not have had any effect in the early stage, but there must still be a backup plan.

But what they didn't know was that Meng Chang's so-called backup plan had actually been blocked by Qian Mou's film review!

Meng Chang frowned and fell into deep thought.

At this time, he was in a somewhat awkward situation.

It was like someone who only knew how to memorize chess scores playing chess with a real person for the first time. As a result, the opponent didn't follow the chess scores at all, and he was immediately stunned and didn't know how to play.

It could also be said that it was like a player in a game who always practiced output combos on a training dummy. He was very skilled at hitting the dummy, but when he played with other players, they just showed off a little trick, and he would be completely messed up and didn't know how to play.

When using Pei's Publicity Law before, Meng Chang would always plug in formulas, and the correct answer would come out after plugging them in.

But this time, the known conditions changed in the process of plugging in the formula!

Meng Chang thought about it for a long time, tangled for a long time, but couldn't think of any solution.

The appearance of this Qian Mou had disrupted his entire plan and blocked the path he wanted to use Tian Gongzi to release a video interpretation, leaving him helpless!

Seeing that Meng Chang had been racking his brains for a long time without any results, Huang Sibo panicked even more.

But after all, he was an old Tengda employee who had seen all kinds of storms, so he could still remain calm.

He could even comfort Meng Chang.

"Don't worry, it doesn't matter if you can't think of a countermeasure for the time being. We still have time."

"In my experience, when you encounter this kind of difficult problem, don't get stuck in a rut. You should think more about what President Pei would do."

"If you can re-examine the overall situation from President Pei's perspective, you might gain something."

Meng Chang was stunned, then nodded.

What Huang Sibo said made sense!

It seemed that although he didn't understand Pei's Publicity Law, he understood President Pei very well.

What would President Pei do in this situation?

He definitely wouldn't be like me, where the emergence of a variable would cause the entire plan to get stuck.

President Pei would either adapt to the situation and adjust the plan, or he would plan ahead and have already thought of this situation and left a backup plan.

Obviously, the latter was more brilliant.

Because no matter how much you adapt to the situation, there will always be unexpected things happening. Only by considering all possibilities in advance and making timely preparations can you not panic when you encounter any problems and be methodical.

President Pei was a genius, so it must be the latter.

Didn't that mean...

President Pei might have already anticipated the emergence of this situation? Maybe he had even left a secret plan without us knowing?

Meng Chang quickly asked, "Think carefully, did President Pei say anything special to you about 'The Successor'? Or any special requirements?"