Chapter 1355 The Added Value of Suffering Tours

After hanging up the phone, Bao Xu fell into deep thought.

He had to admit, Min Jingchao made a very valid point. The current business model of Suffering Tours was indeed not very mature, a bit caught between two stools.

Perhaps the first two sessions were mainly focused on Tenda's internal employees, with at most a few free places won in prize draws, which had dulled Bao Xu's sensitivity in this regard.

Moreover, since the launch of Suffering Tours, Bao Xu's main energy had been focused on the daily training and the various details of the trips, constantly thinking about how to bring a better suffering experience to everyone, so he had been a little inconsiderate about the business model.

A price of 35,000 per person was already as low as Bao Xu could possibly make it, but it wasn't a good price point.

For ordinary people, they basically wouldn't have a need for a Suffering Tour. Whether they booked a tour group or traveled independently, they could have a great time with that money, and there was no need to come and suffer.

For rich people, time was even more valuable. Faced with a trip lasting two months, the difference between 30,000 and 50,000 wasn't actually that big.

The key was whether Suffering Tours could provide them with a unique experience.

This was like the pricing of the Otto mobile phone back then. The cost of a phone packed with materials was there. If it was priced normally, poor people couldn't afford it and rich people looked down on it, which was awkward.

But Chang You, under Boss Pei's guidance at the time, added a lot of added value to the Otto mobile phone, which successfully revitalized it.

If Suffering Tours wanted to succeed, it had to replicate this model.

Although Bao Xu's primary goal wasn't to make money, he didn't want to deliberately lose money either.

If Suffering Tours was a complete failure, fewer and fewer people would come to participate. If the flow of people stopped, wouldn't the source of happiness be gone?

Conversely, if Suffering Tours became popular, he could buy more training bases and continue to expand the scale. In the future, he wouldn't just be receiving 20 people, but maybe 100, 200, or even more, and the business could spread all over the country and the world.

Wouldn't that be multiple times the happiness?

Of course, it was too early to think about that now. Anyway, as long as Suffering Tours could become popular and gain enough attention and fame, there would be no need to worry about making money at all.

So for Bao Xu, this business model still had to be carefully considered.

The key now was to figure out one question: what was the irreplaceable nature of Suffering Tours?

Apart from the "suffering" label, could he dig out something more valuable from it?

Bao Xu initially proposed creating Suffering Tours with a simple purpose, which was to arrange for the heads of various departments of Tenda.

However, Boss Pei strongly supported and praised it.

Then Boss Pei's purpose was obviously not as simple as Bao Xu's.

In other words, since Boss Pei had nodded, it meant that the idea of Suffering Tours had the possibility of success in business, but Bao Xu was blinded by hatred and had not yet seen this possibility.

"If we follow the experience of the Otto mobile phone, we should add more added value to Suffering Tours."

"What added value should we add?"

"Hmm... past experience tells me that when in doubt, rely on collaboration."

Bao Xu quickly found his direction.

Otto mobile phones were also poor and white at the beginning, with no resources, but as long as they collaborated with other Tenda industries, they could obtain a lot of added value and show a clear difference from other mobile phone brands.

Suffering Tours should obviously take this route as well.

Increase the price from 35,000 per person to 50,000, and then through collaboration with other industries, allow Suffering Tours to obtain extra added content different from other tours, thereby creating irreplaceability among consumers with better economic conditions.

Establishing a brand with a high price first, and then gradually lowering the price to expand the user base, was a method used by many brands and was very effective.

Of course, not everyone could play this game. After all, wanting to enter the high-end market right away required abundant funds, strong marketing and publicity capabilities, and unique resources.

These were exactly what Tenda Group had!

With such good resources backed by the big tree of Tenda Group, it would be stupid to not know how to use them and only think about relying on his own department to fight alone.

Bao Xu carefully went through the many industries of Tenda Group.

"Suffering Tours should be a very honorable thing. People who can complete Suffering Tours are people with firm will, able to endure hardships, and able to fight."

"Just like society should have many preferential policies for soldiers, people who complete Suffering Tours should also receive a special treatment within Tenda's various industries."

"Moreover, this benefit should be staggered from the benefits on the Otto mobile phone side, and cannot be repeated, otherwise it will not show the value of Suffering Tours."

"Otto mobile phone's special treatment is mainly various benefits, discounts on internet cafes and takeaways, and free movie tickets, etc."

"Then the benefits of Suffering Tours should give a kind of status advantage. Let others see at a glance that this person has participated in Suffering Tours!"

Bao Xu quickly had a general idea.

First of all, in places where you log in with a Tenda account, such as Tenda Games, TPDB website, and Useful App, people who have participated in Suffering Tours will receive a special title, "Ascetic."

This title was very precious and could only be obtained by people who had participated in Suffering Tours, and there was also detailed information, which would indicate which session of Suffering Tours they participated in and how well they did in the end.

Secondly, after the end of the Suffering Tour, everyone could receive a customized limited edition commemorative medal, which would be made very large and beautiful, with a certificate, which was very collectible.

Thirdly, "Ascetics" would also receive some special treatment in Tenda's other peripheral industries.

For example, Ascetics would by default get early access to all of Tenda's new games;

Get priority access in entertainment venues such as Thriller Hostel, which was similar to a fast pass;

Customers with the "Ascetic" status would be specially taken care of in related industries such as Mo Yu Internet Cafe, Mo Yu Takeaway, and Trustee Fitness, and would receive true VVIP treatment;

Some restrictions could be bypassed in some places, such as when using Rabbit Tail Live, you would not be subject to the one-hour learning mode restriction, and so on.

After all, people who have survived the hell difficulty of Suffering Tours deserve some preferential treatment.

If you're not convinced, you can also participate in Suffering Tours! As long as you participate, you will have these benefits too.

The difference from the benefits of Otto mobile phones was that the benefits of Otto mobile phones were mainly discounts, which were economic, while the benefits of Suffering Tours were a special status that could not be bought with money.

Finally, Bao Xu felt that he should strengthen the recognition of each other in the "Ascetic" group.

Whether it was building a group, leaving contact information, or official regular gatherings, he wanted the Ascetics of the same period to generate feelings similar to those of comrades-in-arms, so that Ascetics of different periods could also narrow the relationship.

If one day, two members of Suffering Tours meet, they might have the following conversation.

"Hey, you're an Ascetic too? Which session of Suffering Tours did you participate in?"

"I'm in the 19th session, how about you?"

"I'm in the 27th session, senior! Nice to meet you!"

"Don't dare, don't dare, hey, you can only get this medal if you're an outstanding member, then you're still better."

If this could be achieved, then Suffering Tours would have unique value.

Moreover, after the price increase, the various treatments of Suffering Tours could also be improved, including food, accommodation, training, event site selection, purchased equipment, and souvenirs issued after the event, etc., all could be fully updated and improved.

At least after customers participate in Suffering Tours, they don't feel that the price has dropped at all, and even have a high-end feeling, that's the only way.

The more Bao Xu thought about it, the more reasonable it became, and a set of plans quickly took shape in his mind.

Of course, if he wanted to win these benefits, he still needed to communicate with the heads of various departments to get their support and cooperation.

Bao Xu was full of confidence in this.

Who would dare not cooperate? He would immediately pull them to experience Suffering Tours on the spot!

Ahem, it's not appropriate to say that, it makes Suffering Tours seem like a special agency.

But no matter what, Suffering Tours now had considerable say within Tenda Group, and ordinary heads didn't dare to refuse Bao Xu's request.

Otherwise, if they were given a hard time and Bao Xu arranged for a Suffering Tour for all the members of the department, that would be terrible?

What's more, the better Suffering Tours developed, the more tourists it attracted from the outside, then the people inside Tenda would be relatively safer.

What if Suffering Tours can't recruit people from outside, wouldn't it only be able to increase the efforts to arrange for people inside Tenda?

This was something that all department heads were unwilling to see.

Therefore, this plan should get the full cooperation of other departments.

Of course, Bao Xu didn't forget Min Jingchao and the contributions of his colleagues at Tianhuo Studio.

He had put forward such constructive suggestions and comprehensively improved the business model of Suffering Tours, wouldn't this be recorded as a great achievement?

How should he repay them?

Well, since Min Jingchao said that some of his colleagues at Tianhuo Studio were interested in Suffering Tours, he would contact Zhou Muyan another day and tell him that he could give Tianhuo Studio an internal discount.

It would definitely be inappropriate to have too few discounts, it would seem too narrow-minded, just give a 50% discount, the price would change from 50,000 to 25,000, which was just right.

Thinking of this, Bao Xu immediately got up with great interest and went to the rest room next door to take his laptop to revise the plan.

The external registration price for Suffering Tours was originally scheduled to be announced soon, and the announcement had already been written, but now it had to be changed urgently.

But it wasn't a big problem, after all, there was still more than a month before the next session started. He could change the announcement first, send it out next week, let everyone sign up first, and arrange the joint activities with other departments within more than a month!

There's a bit of a writer's block, so here's a chapter first, and there will be more later.