Chapter 167 Core Business District

Compared to established shopping malls like Global Center and Yuanda Paradise, Jin Sheng Plaza was relatively new, having just opened last year, in 2011.

Pei Qian remembered when he first came to Yuanda Paradise, Jin Sheng Plaza across the street was still in the final stages of renovation.

But a year had passed since its opening, and Jin Sheng Plaza still wasn't particularly well-known throughout Jingzhou, and its turnover was difficult to compare with Yuanda Paradise.

Despite being only across the street, the traffic flow to Yuanda Paradise was significantly greater than that of Jin Sheng Plaza.

The reasons for this were complex.

One reason was that one of Jingzhou's few subway lines ran directly to the basement of Yuanda Paradise, while customers who wanted to take the subway to Jin Sheng Plaza had to walk out of Yuanda Paradise or get off at another station and walk for ten minutes.

In addition, Yuanda Paradise had been open for a long time, and had more major brands, so many nearby customers had formed a habit and subconsciously thought that Yuanda Paradise was better than Jin Sheng Plaza, so even though they were only across the street, they were too lazy to go there.

Most people had trouble shopping at one mall, let alone two.

In addition, the selection of Yuanda Paradise as the venue for the GPL league further overwhelmed Jin Sheng Plaza in terms of customer traffic.

Of course, after the start of the GPL, Yuanda Paradise could not fully accommodate so many tourists because it had to receive visitors from all over the country. Its restaurants were often full, so a group of people came to Jin Sheng Plaza, which increased the traffic here.

But overall, it was still a case of one eating meat and the other drinking soup.

Jin Sheng Plaza was a shopping center that tended to create a "young, fashionable, and creative" image, which was also reflected in its architectural style.

The structure of the building was like a square with a corner recessed, the recessed position facing the intersection, echoing Yuanda Paradise across the street.

In this recessed area, below was the entrance to the plaza, and above was a huge semi-circular area, giving the entire building a style that combined edges and corners with roundness, very modern.

The outside of this circular platform was entirely made of huge glass curtain walls, which extended to the other two outer walls of the building, looking like a whole huge window, extremely impressive.

Pei Qian couldn't help but frown slightly, because he remembered that when he came last time, this place was completely blocked off and didn't seem to be open to the public.

This was the first time he had seen the true face of this place.

Liang Qingfan explained, "I asked, and this place was originally planned to use a large-scale glass curtain wall design to be as eye-catching as possible. But because it was the most difficult part of the entire building to construct, and the boss of Jin Sheng Plaza was not very satisfied with the previous effect, this place has been continuously renovated for a year after the opening of Jin Sheng Plaza, and the entire area has been closed off and not receiving customers."

"But now it's all finished!"

"I saw this place and liked it very much, so I talked to the boss of Jin Sheng Plaza."

"When he heard that Tengda was going to open its first large-scale experience store here, he was very welcome and fully supported it! Not only did he sign a long-term contract at 60% of the original rent, but he also promised that we could be exempted from half a year's rent."

"Of course, this area alone is not enough. The area of this semi-circular area is only more than 2,000 square meters. Even if you add the area that could not be occupied by shops due to the construction partition, several floors together are only about 5,000 square meters, which is obviously not in line with your previous requirements."

"So, I asked the shopping mall if it could spare the shops around this area as much as possible, as much as possible."

"So the shopping mall tried every means to give us about 2,000 square meters more. These areas are available from the first floor to the top floor, but they are basically near the escalators close to this area."

"A total of 7,000 square meters, although there is still a big gap from your previous target of 10,000 square meters, but I think that this is a core business district after all, and it is difficult to squeeze out such a large place. Moreover, 7,000 square meters is actually enough for a long time, so I accepted it."

"Because this area was under construction before, there are not many shops. After friendly negotiation, the shops that have already settled in have also been moved to slightly more remote vacant locations. Of course, the shopping mall finally came forward to give some compensation, the location became larger, but the rent did not increase."

Pei Qian was dizzy.

"Wait a minute, you just said 60% off the rent, half a year's rent exemption, and you also drove away the surrounding shops?"

"Tell me the truth, is this shopping mall an industry of Shenhua Real Estate? Or does President Li have shares in it?"

Such favorable treatment made Pei Qian involuntarily think of those unbearable past experiences he had experienced in Shenhua Haoting.

Liang Qingfan was stunned for a moment, then shook his head: "No, President Pei, why would you think that?"

Tian Mo was also puzzled: "These conditions are too favorable! 60% off the rent, if calculated on the basis of five or ten years, how much money would that be?"

Liang Qingfan smiled: "Is 60% off a lot?"

"To be honest, if I didn't like this place very much, especially this glass curtain wall, I would definitely have fished him for two more days and bargained hard!"

"Jin Sheng Plaza is very clear that what Tengda brings to it is not just rent, but also a huge flow of people!"

"Yuanda Paradise across the street hosted the GPL league, and GOG players from all over the country came to watch the games and spend money there. How huge is that flow of people?"

"However, the subway entrance is on the Yuanda Paradise side, and the overall quality of the catering and shops in Yuanda Paradise is higher than that of Jin Sheng Plaza, so the vast majority of the traffic is intercepted by Yuanda Paradise, and very few people actually come to Jin Sheng Plaza."

"For Jin Sheng Plaza, it invested heavily in building this building, but it couldn't attract customers. What a loss?"

"But if our Tengda experience store opens here, the situation will be completely different!"

"Through the glass curtain wall, on the roadside, and even in the shops on the outer side of Yuanda Paradise, you can clearly see the entire view of the Tengda experience store!"

"And will those people who come to watch the GPL league come over to take a look?"

"Without the Tengda experience store, the distance across the street is like a chasm, but with the Tengda experience store, the distance across the street is only a two-minute walk. The difference is huge!"

"Just like the retail stores of Pineapple Mobile, they can get extremely favorable rents in shopping malls in any city, and no shopping mall dares to raise the rent casually, because the retail stores of Pineapple Mobile can attract a large number of shoppers and increase the sales of shopping centers by an average of 10%."

"Is a higher rent important, or an extra 10% of sales important? This is a multiple-choice question that even an elementary school student wouldn't get wrong."

"Although Tengda may not be able to reach this level in other cities, in Jingzhou, especially next to the GPL venue in Yuanda Paradise, and as the first large-scale experience store, it still has this bargaining power."

"Moreover, the reason why other shops are so cooperative is because they also know that Tengda's entry will also bring them good traffic. If we eventually choose another location because of their refusal, they will lose more than they gain."

"That's why these shops are willing to vacate the space for us, so that even if the new location is worse, with the traffic brought by us and the compensation given by the shopping mall, they will make a profit instead!"

"In addition, the owner of the shopping mall also decided to invest money to build an overpass here, directly from the entrance of Yuanda Paradise to the entrance of Jin Sheng Plaza! This overpass will be a transparent aerial passage with escalators, so that customers from the opposite side can come here smoothly regardless of wind or rain!"

After listening to Liang Qingfan's explanation, Tian Mo was shocked.

He knew before that Tengda had a great influence in Jingzhou, but he didn't expect it to be so great.

Not only did the shopping mall welcome them with open arms, give the green light, and be busy before and after, but even the shops inside were willing to cooperate!

They squeezed out a 7,000-square-meter space in a shopping mall located in the city center!

This kind of thing can't be done with money alone.

Tian Mo couldn't help but look at President Pei with extremely admiration and even worship.

President Pei's personality was very approachable, so after a long time of getting along, there was always a natural sense of intimacy. But one outrageous deed after another was constantly reminding Tian Mo that President Pei only looked easy-going, but was actually a true big shot.

Take the current situation as an example, Tian Mo was already shocked, but President Pei was expressionless and couldn't see any surprise at all.

It was said that President Pei was here for the first time, wasn't he? He shouldn't have known anything about these things before, right?

But he was still calm.

Obviously, similar situations had happened many times, and President Pei was used to it.

Tian Mo couldn't help but sigh secretly, he still hadn't seen enough of the world!

He had to learn from President Pei and remain calm even if Mount Tai collapsed in front of him.

As for Zhuang Dong, he obviously didn't fully understand what Liang Qingfan was saying, but he felt that it was very awesome.

If there were bullet comments at this time, he should be following Tian Mo and mindlessly swiping 666. (Internet slang for "awesome").

However, Pei Qian was shocked by Liang Qingfan's words at this time and was temporarily in a daze.

The rent was 60% off, half a year's rent was exempted, and the entire shopping mall, including the shops, voluntarily vacated the space. Together with the previously unopened area, a large number of stores with a total area of more than 7,000 square meters and spanning several floors were hard to put together!

Not only that, but the boss of the shopping mall also had to pay out of his own pocket to build a transparent overpass!

This was undoubtedly a multiple bad news for Pei Qian!

Not only did he spend a lot less rent, but because of the location, this huge glass curtain wall and the overpass that would be repaired in the future would continuously attract customers from Yuanda Paradise across the street!

Thinking about it this way, this experience store might as well be in Yuanda Paradise!

The traffic flow was still so much, but in Yuanda Paradise, the rent would definitely be much higher, and it would definitely not be possible to put together 7,000 square meters. At most, it would only be possible to put together an area of 1,000 or 2,000 square meters.

How could it be like it was now, with traffic, area, and money, none of which could be avoided, and all of which were occupied!

Wasn't this creating difficulties for the salesmen to dissuade customers?!

Pei Qian looked at Tian Mo meaningfully, meaning that Liang Qingfan's location selection had tricked him a lot, and he could only rely on him.

Tian Mo immediately nodded understandingly: "President Pei, don't worry, I will definitely do a good job in the experience store and will never live up to such a good location!"

Pei Qian: "..."

After brewing for a long time, he finally had nothing to say, so he could only look at Liang Qingfan and say, "Okay, let's go inside and take a look."