薛哲斌 also nodded in agreement: "Judging by this, hiring Lin Jiaqiang as an endorser was a huge profit!"

"The promotional video at the press conference was very well done. This slightly nonsensical and humorous style allowed Lin Jiaqiang's acting skills to be fully displayed, immediately leaving a deep impression on people."

"And Lin Jiaqiang's personal experience after the product release also dispelled the doubts of many people."

"Most importantly, Lin Jiaqiang's commercial cooperation fee is very low, but his popularity is not low. It can be said that every penny was spent wisely, which is great value!"

"I was still complacent about the marketing activities I did before. Compared with President Pei, I'm far behind!"

Li Shi smiled: "This is normal. Anyone who has dealt with President Pei will have similar thoughts."

"President Pei is like this, one link connects to another. Every choice that you think is ordinary may be linked to a series of follow-up moves!"

"If we hired Lu Zhiyao or Zhang Zuting, we could definitely hire them, but their figures are too good, and endorsing this product would not be convincing at all. Everyone would think that their figures were originally built in the gym and have nothing to do with the smart fitness clothes rack."

"And Lin Jiaqiang himself has fitness needs, and President Pei is particularly confident in his product, so he can achieve significant weight loss results!"

"I have to say, this product, which sounds very bizarre and outrageous, has once again subverted my understanding."

"Sometimes I also sigh, why is President Pei so young, but various ideas and wisdom emerge endlessly? I can only say that there are still geniuses in this world..."

The crowd reviewed a series of operations from the promotion to the sale of the smart fitness clothes rack, while marveling at President Pei's foresight.

While chatting, Yao Bo suddenly remembered something.

"By the way, is there news, President Li, have you heard about it?"

"Tengda's first experience store is located in Jinsheng Plaza."

Li Shi was stunned for a moment: "Jinsheng Plaza? Isn't that the shopping mall you have shares in?"

Jinsheng Plaza and Jindin Group have similar names, and they are actually related. Jindin Group has some investments in Jingzhou, and Jinsheng Plaza happens to be one of them.

However, Jindin Group is only one of the shareholders behind Jinsheng Plaza. Although it has a certain say, it does not have absolute control, and it basically does not interfere with the daily operation of the shopping mall.

So Yao Bo didn't know about this right away.

Yao Bo said: "I only learned about this not long ago, because Tengda's actions this time seem to be relatively secretive, and the shopping mall has also carried out some confidentiality work. It may be promoted vigorously after a while."

Li Shi's spirits lifted: "Thank you! This news is too important to me!"

"I'm going to buy a few more shops and stores nearby!"

"By the way, did the shopping mall give Tengda any discounts?"

Yao Bo replied: "Of course there are discounts! I heard that the rent is 60% off, and the rent is waived for half a year. In addition, a total of 7,000 square meters of space was squeezed out and rented to Tengda."

Li Shi nodded approvingly: "Well, the discount is not that much, but it's okay."

"Remember, when dealing with President Pei, you must have enough sincerity! The greater the sincerity, the greater the return from President Pei!"

"Tell the person in charge of the shopping mall to give as many preferential conditions as possible in the future. Don't be stingy, President Pei will definitely repay you with ten times or a hundred times the profit."

Yao Bo quickly said: "Okay, I will call the shopping mall when I get back and remind them!"

...

After the dinner, Li Shi saw Yao Bo and Xue Zhebined off, and took a car for about half an hour to a shopping mall.

This is an inconspicuous small shopping mall, which is not even ranked in Jingzhou.

After arriving at the mall, Li Shi went directly to the underground floor, which is the flagship store of Xingniao Fitness chain.

After saying a word to the front desk, it wasn't long before a middle-aged man in his forties walked out quickly.

"President Li! Please come in."

This middle-aged man is called Che Rong, and he is the owner of Xingniao Fitness chain.

Che Rong led the way diligently, led Li Shi to the VIP room in the gym, and personally made tea to entertain him.

"President Li, what brings you here today? Let your brother know next time you come, so I can entertain you in advance."

Li Shi smiled: "President Che, you don't have to be so polite. I just had a sudden whim today and remembered something, so I came to have a look."

"Regarding the investment you wanted before... I've considered it and decided to invest."

A look of surprise appeared on Che Rong's face instantly: "Really? President Li, thank you so much!"

Li Shi raised his hand: "Don't thank me yet, I have conditions."

Che Rong nodded quickly: "Tell me."

Li Shi took a sip of tea and considered where to start.

Xingniao Fitness is a local chain gym in Jingzhou. Although it has more than a dozen stores, whether it is the scale, market share, or reputation, it is difficult to be in the top ten in Handong Province, let alone in the country.

In the past two years, the fitness industry has been quite difficult.

The domestic fitness industry began to develop rapidly around 2000. The successful bid for the Olympic Games in 2001 made the topic of national fitness begin to be valued. Many gym membership cards were hyped up, even to several thousand yuan each.

This upsurge naturally spawned a large number of gyms. Around 2004, there were more than 500 gyms in the capital alone, which can be said to be a rapid development.

However, as the number of gyms increased, the competition became fierce, and the homogenization of the fitness industry was very serious. If you want to attract more customers, you can only rely on price reductions, so you gradually fall into a vicious circle.

The annual card for large gyms has dropped from the original 10,000 to about 3,000 yuan, and the price of small clubs has even dropped to 700 or 800 yuan. There is only lower, no lowest.

Although this allows customers to exercise at a more favorable price, a series of chaos has occurred due to low profits, such as trying to sell private lessons and gym running away with money.

The gross profit margin of many gyms has dropped from 40% to less than 3%, so a crazy wave of closures has begun in the past two years. Last year alone, that is, 2011, more than 40 gyms in the capital closed down.

As a second-tier city, Jingzhou has fewer young people than first-tier cities, and has worse fitness habits, so the situation is naturally even more pessimistic.

To make matters worse, after the large-scale opening of trustee gyms, a new fitness model was provided, which quickly snatched a large number of customers belonging to traditional gyms.

This makes it more difficult for small gyms like Xingniao Fitness in Jingzhou.

Therefore, Che Rong, the owner of Xingniao Fitness, had to pull investment everywhere, hoping to survive this difficult time.

Li Shi's Fuhui Capital is very famous in Jingzhou, and Che Rong has of course approached him, but Li Shi has not given him a clear answer.

Because Li Shi is an investor, and investment is about returns.

Xingniao Fitness has nothing special, and it may not make money if you invest in it, so why invest?

Originally, Li Shi already wanted to reject Che Rong, but today he suddenly changed his mind again.

"Investment is possible, but I have a condition: all the money I invest must be used to purchase smart fitness clothes racks and install them in various stores of Xingniao Fitness."

Che Rong was stunned for a moment: "Ah? President Li, what do you mean?"

"I've also seen that clothes rack. Although it's very popular now, it seems to be a home fitness device, right?"

"We have professional fitness equipment in our gym, which is better than this clothes rack. Why should we replace it?"

Li Shi shook his head: "I can tell you haven't experienced this thing yourself."

"The smart fitness clothes rack is indeed a home fitness device. In certain movements, it is not as good as professional fitness equipment."

"But it also has its own advantages, which traditional fitness equipment cannot match! Combining games and equipment makes fitness no longer boring, but full of fun, making it easier for people to persevere. This is something traditional fitness equipment cannot do!"

"And currently, most gyms are still oblivious and have not noticed this. This is a very good opportunity for us!"

"Although the basic model of trustee gyms cannot be learned, this new form of fitness, the smart fitness clothes rack, can still be learned!"