Chapter 18 July 18th, Wednesday

Advertising Department.

Meng Chang looked at his computer screen, lost in thought.

On it was his own summary of President Pei's entire advertising plan, and the effects of that plan.

As the saying goes, one is never too old to learn.

Meng Chang had originally thought that he was already a master at manipulating hype and advertising products, but after meeting President Pei, he realized that he was still far behind.

Now that he had the opportunity to observe President Pei's advertising operations up close, of course he had to watch carefully!

Just as he was pondering, his phone chimed.

Meng Chang picked it up and saw it was a bank notification: two thousand yuan!

This two thousand yuan was obviously his base commission for the month!

Because the advertising plan had been released for two weeks, even Meng Chang could see that the advertising effect was not good.

This time, President Pei's advertising plan was aimed at VR glasses, and so far the online reputation of these VR glasses was still very average.

Although those who bought it gave good reviews, the problem was, how could those players who hadn't bought it tell if these were real good reviews, or just shills hired by the manufacturer?

In addition, "Animal Island" hadn't been released yet, and these glasses didn't have any particularly impressive VR game masterpieces, so although there was a lot of advertising, the results were minimal.

Tengda's efficiency was so fast, as soon as two weeks had passed, the base commission had already been paid.

And considering that there was still a base salary of 4,000 yuan at the end of the month, this meant that Meng Chang's income for the month would definitely increase to 6,000!

Of course, 6,000 was not much, but for Meng Chang, this was already a historic breakthrough.

"I didn't expect President Pei to really do something that I found so difficult so easily."

"This VR glasses project looks like a dead project no matter how you look at it. I didn't expect that in such difficult circumstances, President Pei could still succeed in reverse advertising."

"I have to say, a genius is a genius, no matter what they do, they are a genius."

Meng Chang was completely convinced.

He had been watching President Pei's advertising plan the whole time, and he was worried that President Pei would do some behind-the-scenes operations to make the VR glasses project's advertising plan an "unreasonable" success.

If that was the case, then Meng Chang would definitely not agree.

But President Pei's series of methods completely opened Meng Chang's eyes, and it seemed that there was no behind-the-scenes operation at all, it was completely completed by hard power.

So, Meng Chang carefully summarized and learned, hoping to use these techniques displayed by President Pei in future advertising plans.

This feeling was like in many anime or movies, the master reluctantly said to the disciple who was stuck in a bottleneck: "I'll only do it once, watch carefully."

Such a demonstration was too valuable!

If he could learn President Pei's methods, what difficulty would there be in working hard to get a commission of 200,000 yuan every month?

Now Meng Chang had summarized all the methods used by President Pei and listed them in a table.

But he still had one question.

What are the benefits for Tengda Group in doing this?

For Meng Chang, he did reverse advertising plans entirely to get his commission, but for President Pei, wouldn't letting Meng Chang do reverse advertising and reduce the project's visibility reduce Tengda's income?

This question had been bothering Meng Chang all along.

Before, Meng Chang was focused on the commission, so he didn't investigate deeply.

But now, President Pei even personally demonstrated the method of reverse advertising in order to retain him, which intensified Meng Chang's suspicion.

Was it necessary for President Pei to go to this extent?

What kind of purpose and motivation was driving him?

This was extremely perplexing to Meng Chang.

However, after sorting out and listing all of President Pei's reverse advertising plans, Meng Chang suddenly felt that he seemed to have grasped a little bit of the direction.

It seemed that as long as he carefully studied the reverse advertising plan given by President Pei and carefully pondered the deep meaning, he could find out President Pei's true motivation!

Thinking of this, Meng Chang once again turned his gaze to the computer screen to check the "Pei-style Advertising Method" that he had summarized after careful observation.

...

Pei-style Advertising Method, first: carefully select projects, refine the segmentation.

Looking back on his previous failures, Meng Chang realized that an important reason was that he had not separated the different projects.

Although Meng Chang could choose his own advertising projects, he had never realized this, which greatly increased the difficulty of advertising.

In contrast, after being assigned by Meng Chang to do advertising for the VR glasses project, President Pei immediately separated the VR glasses project from the game "Animal Island."

Only advertise the glasses, absolutely not involving "Animal Island."

It was important to know that Tengda's projects were highly correlated, and there were natural linkages between many departments. If these related projects could not be separated, then the probability of failure of reverse advertising would naturally increase greatly.

Conversely, as long as the separation was completed, it would be easier to succeed in reverse advertising for a single product.

Of course, this kind of separation could not be completed casually, it had to be done with the second point.

Pei-style Advertising Method, second: in-depth understanding, comprehensive control.

Before, Meng Chang only managed to understand these projects, but he did not achieve control.

In order to promote the VR glasses project, President Pei forcibly delayed the launch time of "Animal Island," which obviously provided a guarantee for the first point of "segmentation."

This meant that if Meng Chang wanted to succeed, he could no longer just focus on advertising like before, he had to deeply participate in the project related to the plan, and even request to postpone the launch time of the project. Only in this way would the success rate be higher.

Pei-style Advertising Method, third: reputation segmentation, disassociate relations.

Tengda's reputation was too good, so that after a single project was put under the Tengda halo, netizens naturally had a good impression, and reverse advertising was naturally not easy to succeed.

Therefore, it was necessary to find a way to separate the reputation of this project from the reputation of the entire Tengda Group, so that netizens could objectively and fairly examine it, instead of subconsciously thinking that this must be a good product.

Pei-style Advertising Method, fourth: suppress first, then promote, raise expectations.

Raise netizens' expectations, so that when the real thing comes out, netizens will feel disappointed and feel that this thing is not worth the name. Even if it is a good product itself, the short-term response will be poor, and reverse advertising will naturally be completed.

Pei-style Advertising Method, fifth: limited purchase, guide reputation.

In order to allow this unfavorable reputation to continue, in the early stage, it must be limited purchase, and then guide public opinion through water armies.

Most netizens could not buy the product, because the limited purchase made them anxious, and they could not judge whether those who said good things on the Internet were shills or not, and this unfavorable reputation would naturally continue.

Pei-style Advertising Method, sixth: refine time, plan accurately.

No matter how concealed, it was impossible to conceal it forever, so it was necessary to accurately plan the time. Let this state last for two weeks, and then continue until the end of the month, accurately calculate the response at each time node to ensure the final success of the plan.

...

Meng Chang found that as long as he did these six points like President Pei, he could indeed stably complete reverse advertising.

Even if the last point was not done so perfectly and there were some problems in the control of time, it was not a big problem to insist on getting the base commission for two weeks, and he would not end up empty-handed like before.

In other words, President Pei's advertising plan really showed him an efficient and feasible reverse advertising method.

As long as he seriously followed it, practiced more, and constantly imitated, Meng Chang could also steadily get the commission, and even after being proficient, he could hope to hit a high commission.

Then the most critical question was, why did President Pei do this?

If Meng Chang learned it, and did reverse advertising for every plan in the future, and the project was not popular, and Tengda did not make money, what good would it do for President Pei himself?

This made Meng Chang very incomprehensible.

He vaguely felt something, but it still felt a little blurry and he couldn't be sure.

After these six points of the "Pei-style Advertising Method," there seemed to be other things that he had not summarized.

This thing was very important, and could even be said to be the core and essence of the entire "Pei-style Advertising Method," and it was also the ultimate answer that could answer all of Meng Chang's questions.

What exactly was it…

Meng Chang frowned and fell into deep thought.

...

At the same time, Pei Qian let out a sigh of relief in his office.

After confirming that the base commission had been paid to Meng Chang, he could rest assured!

After using all his skills, the reverse advertising was finally a great success!

Although it seemed easy and comfortable, Pei Qian himself was actually a little unsure, and he had worked hard to ensure that the reverse advertising plan could last for two weeks.

He even paid out of his own pocket to hire water armies, which could be said to be at any cost.

Fortunately, all the efforts were rewarded.

Two weeks had passed, and according to the previous agreement, Meng Chang would definitely not leave.

As for what Meng Chang would learn from this demonstration... that was not something that Pei Qian could predict or control.

In any case, a good brother, Eric, had already left, and he couldn't lose another good brother, Meng Chang.

With this matter settled, the big stone that had been hanging in Pei Qian's heart finally fell to the ground.

"Alright, the game can be released."

Pei Qian sent a message to Chi Xing Studio via internal chat software, telling them that "Animal Island" could be officially launched.

In order to ensure that the reverse advertising plan was foolproof, Pei Qian deliberately found many reasons, such as giving "Animal Island" more testing and fixing more bugs before launching it.

He had stubbornly delayed it for more than a week.

Now that the base commission promised to Meng Chang had been received, and there were less than two weeks left before settlement, it was almost time to release the game and cancel the limited purchase of VR glasses.

In just two weeks, he probably wouldn't be able to sell many copies, and it was absolutely impossible to recover the cost.

Of course, the pressure of profitability would continue to the next cycle.

But the next cycle was so long, he would talk about it then.