Everyone immediately became interested. "President Li, please tell us more!"

For these people, being able to hear President Li personally talk about investment strategies and business secrets was a rare opportunity they couldn't afford to miss, so of course they had to seize it!

Li Shi was also in a great mood, and he was happy to share his incredibly brilliant investment with these people.

He played with the chopsticks that came with the snack, which had the "Leng Mian Gu Niang" (Cold Noodles Girl) logo engraved on them.

When Leng Mian Gu Niang exploded in popularity, these chopsticks were also an important part of Meng Chang's hype, and at that time, they were cursed as much as the expensive and unpalatable grilled cold noodles.

But after so much time, holding these chopsticks and gently stroking them, you could feel that they were indeed well-made.

In other words, the Leng Mian Gu Niang brand actually did a good job with the details; the only problem was that it wasn't tasty enough.

"This snack set was ordered on the Moyu Takeout (Touch Fish Takeout) app, delivered from the Moyu Takeout store closest to here. The food inside is all made with recipes provided by Leng Mian Gu Niang."

"And Leng Mian Gu Niang is now also a property of Tengda. President Pei holds more than 70% of the shares, with absolute control."

"It's easy to deduce from this information that President Pei wants Moyu Takeout to revitalize the Leng Mian Gu Niang brand."

"By offering snack sets on Moyu Takeout, if everyone tries them and thinks they're delicious, it will reverse their preconceived notions about Leng Mian Gu Niang."

"But currently, Leng Mian Gu Niang only has one store, in the capital, and there are no stores in Jingzhou. Therefore, Moyu Takeout must be training its own chefs in its own stores using the recipes provided by Leng Mian Gu Niang so that they can make these snacks on the side."

"These things are not difficult to deduce."

Everyone nodded in agreement.

Li Shi changed the subject. "But you must remember that the right and wrong of some things are not absolute; they change with the situation."

"The same thing is wrong to do before you're fully prepared, but right to do after you're fully prepared!"

"The important thing isn't the idea of 'President Pei using Moyu Takeout to revitalize Leng Mian Gu Niang'; anyone can think of that. The key is to see how President Pei specifically laid the groundwork and prepared!"

"The reason I can now be sure that Leng Mian Gu Niang will be revived is because I see not just this one move by President Pei, but the momentum created by every previous move linked together!"

Everyone perked up their ears and listened, their expressions extremely serious.

Li Shi explained, "I'll walk you through President Pei's entire operation to revive Leng Mian Gu Niang from start to finish."

"When Leng Mian Gu Niang was at an absolute low point, and everyone, including Meng Chang, had completely given up, he aggressively bought more than 70% of Leng Mian Gu Niang's shares, ensuring his absolute control."

"Only by ensuring absolute control can the subsequent steps be fully implemented according to his plan."

"When he first took over, Leng Mian Gu Niang could be said to have nothing. In terms of recipes, its grilled cold noodles were not as good as some delicious street stalls; in terms of reputation, it had become a negative example of excessive marketing. The backlash from the previous hype caused it to be unable to raise its head online; it had no assets, only debts."

"But President Pei obviously saw that Leng Mian Gu Niang was not without its value; it still had value: the only value was that it once had extremely high popularity, and too many netizens had seen the logo!"

"In other words, assuming the reputation can be reversed through certain methods, then this negative popularity will instantly turn into positive popularity, and there will be no need to slowly promote it."

"But how easy is it to reverse the reputation?"

"So, President Pei came up with a 'whitewashing plan' that lasted more than half a year!"

"The first step is to cool it down and let the heat subside."

"Leng Mian Gu Niang was completely in the negative vortex of public opinion, and netizens' inertia was too strong. Doing anything at this time would not have a good effect, so he waited for the negative public opinion to subside first."

"Then, President Pei held the Street Food Competition."

"Now it seems that this food competition had at least three purposes: first, to criticize the taste of Leng Mian Gu Niang, indicating a break with the past Leng Mian Gu Niang; second, through the display of excellent snacks, to make netizens more interested in this kind of catering culture; third, to recruit and attract specialized snack talents through this competition."

"As far as I know, Zhang Yahui, the current head of the Snack Market, was absorbed during this stage."

"But this alone is obviously not enough. There is another crucial issue, which is the taste of Leng Mian Gu Niang."

"The previous failure of Leng Mian Gu Niang was because it paid too much attention to marketing and not enough attention to its own taste. And if you want to reverse people's impression of Leng Mian Gu Niang, it will obviously ultimately come down to taste."

"Moreover, the taste can't be simply improved; it must be excellent and outstanding, otherwise customers won't feel it significantly, so how can the reputation be reversed?"

"Therefore, President Pei decided to shoot the documentary 'Portraits of Street Stalls'. On the one hand, it was to continue to display excellent snacks, create topics, and make netizens pay more attention to and understand snack culture; on the other hand, it was to continue to recruit and attract more snack talents."

"Finally, more and more stall owners joined, specializing in various snacks that had been tested by the masses."

"Using their recipes to improve the dishes of Leng Mian Gu Niang, although it is impossible to achieve absolute authenticity, it can finally reach the standard of 'delicious'."

"Then, the most crucial step: how to cleverly link these together?"

"President Pei's answer is the Snack Market!"

"Bringing these stall owners together in the Snack Market created a cluster effect, allowing people who watched 'Portraits of Street Stalls' and liked these foods to come and taste them. Not only did it create a food area in the old industrial area, but it also allowed netizens to deeply associate 'Tengda' and 'snacks' for the first time."

"With the existence of the Snack Market, people will never doubt whether Tengda can make good snacks."

"After all this groundwork was laid, Moyu Takeout launched snack sets, allowing everyone to taste the flavors of Leng Mian Gu Niang's snacks. After everyone tasted them, they found that the taste had indeed improved a lot, and the price had also dropped. The original expensive and unpalatable Leng Mian Gu Niang had reformed and was completely the same style as Moyu Takeout, so the reputation naturally reversed!"

Everyone nodded in realization.

So that's how it is!

This last step is actually very easy, and most people can think of it.

But without the previous groundwork, even if Moyu Takeout were used to strongly promote Leng Mian Gu Niang's snacks, the effect would definitely not be good, and it might even drag Moyu Takeout down with it.

Therefore, whether an idea can work depends on how it is specifically implemented!

At this time, someone asked doubtfully, "But, President Li, isn't this a repetition?"

"According to President Pei's original positioning, Moyu Takeout sells daily work meals and healthy meals, while Leng Mian Gu Niang sells snacks and fast food. The two have different positioning and do not constitute a competitive relationship."

"But now Moyu Takeout also sells snacks, so isn't the positioning confused?"

Li Shi shook his head slightly. "Of course not!"

"If I'm not mistaken, Moyu Takeout will sell at most these two kinds of snack sets, that is, the current six relatively common snacks that suit the public's taste and are easy to make."

"And Leng Mian Gu Niang will offer a wide variety of snacks; the two are not on the same level at all."

"Specialization in a certain field, Moyu Takeout's chefs have to make normal work meals, and it's okay to spare some time to make a few kinds of snacks according to the recipe, but it's impossible to make all kinds of snacks well because there is not enough time and energy."

"Moreover, Moyu Takeout and Leng Mian Gu Niang have naturally different positioning. Most customers will only need one thing at a time. If they want to eat healthily, they won't order snacks."

"Therefore, it is very inappropriate to merge stores or merge apps. It is best to keep them separate."

"What if customers want to order both work meals and snacks to satisfy their cravings? This is actually very easy to solve. The Moyu Takeout store in the capital has already told us the answer."

"Open Moyu Takeout and Leng Mian Gu Niang next to each other. If you order food from both sides at the same time, it can be delivered together, which saves time and delivery fees for customers, which solves this simultaneous ordering situation very properly."

"The current stage of Moyu Takeout making snacks is just a stopgap measure. In the future, if every Moyu Takeout can be equipped with a Leng Mian Gu Niang, then the trial snacks ordered on Moyu Takeout can also be provided by Leng Mian Gu Niang!"

"Therefore, once Leng Mian Gu Niang's reputation is reversed and its taste is recognized by most people, President Pei will definitely continue to expand wildly, just like Moyu Takeout did in the beginning!"

"Open Leng Mian Gu Niang stores near the core Moyu Takeout stores to form a complementary relationship."

"Moyu Takeout only sells two snack sets. If customers find it delicious after eating it, they will naturally go to Leng Mian Gu Niang to try more snack flavors!"

"Tell me, if it really gets to this point, won't Leng Mian Gu Niang be completely revived?"

"And we still have more than 20% of the shares in our hands..."

Speaking of this, Li Shi showed a "you know" smile, deeply hiding his merits and fame.

There is no need to say anything about the things behind, saying it would be less impressive.

According to this script, Leng Mian Gu Niang will definitely continue to expand, and its stores will open all over the country like Moyu Takeout.

And the money earned from Leng Mian Gu Niang's profits can be distributed to Fuhui Capital!

In the past, drinking soup was not very satisfying, after all, it could only enter some other derivative industries related to Tengda's industries.

For example, seeing that the Snack Market was about to become popular, he went to buy shops in the surrounding area.

But this method is not direct enough after all, there is a layer in between.

This time, he directly obtained the shares of Leng Mian Gu Niang, which is equivalent to drinking the first sip of soup, and the significance is incomparable!

And his employees were listening with shining eyes.

Too awesome!

Although these shares belong to the company and have nothing to do with himself, a wage earner, listening to President Li talk about these business stories is also broadening his horizons and increasing his knowledge!

Maybe one day, this knowledge will come in handy?