Qing Shan Qu Zui
Chapter 1098 Why Does It Look So Much Like a Money-Spraying Hedgehog?
Pei Qian sat in his office, a look of worry on his face.
The trial run of the experience store had been packed on its first day, the response was enthusiastic, and Yao Bo and Zhou Muyan even performed a crosstalk routine in front of him, one praising and the other teasing, piercing his heart with a thousand holes.
It was too much to bear!
Pei Qian had gone to the trouble of opening the experience store mainly to spend more money.
But now, the rent for the experience store itself had been greatly reduced, the location was so good, and even the sales staff's attempts to discourage customers had backfired...
It completely failed to achieve the effect Pei Qian had hoped for!
Pei Qian even felt like completely abandoning his plan to build a huge sales team to spend money.
But after reading the experience store's report, Pei Qian hesitated again.
Because the experience store's turnover wasn't as bad as he had imagined.
He had originally thought that this experience store would make a lot of money, but after roughly estimating based on the first day's turnover, it seemed... it didn't make that much?
The entire experience store was about 7,000 square meters. The sales volume had fluctuated slightly in the past two days. Although the sales volume on the first day exceeded one million, the average sales volume to date was about 800,000.
This was the pure sales volume. The actual profit had to be reduced by the cost of goods, mall rent, electricity bills, staff salaries, and other expenses.
Although the rent was waived for half a year, and the rent itself was given a 40% discount, because Tengda's experience store was renting the most perfect area of Jinsheng Plaza, the original rent was relatively high. Even after the discount, it was still about 8 yuan per square meter per day (rent varies between the core area and the ordinary area).
Calculated this way, the cost of rent alone was nearly 60,000 per day, plus the high salaries of dozens of sales staff, chefs in the catering area, and other staff, and other expenses, the daily cost was about 200,000.
On the other hand, the retail store for Pineapple phones had a daily sales volume of about 1,000 yuan per square meter.
This was a huge difference. The sales volume of Tengda's experience store was less than one-tenth of that of Pineapple phones.
What's more, although Tengda's experience store had products with relatively high profit margins such as the G1 phone, it also had products with very low profit margins such as collaborative furniture, smart fitness clothes racks, and fully automatic smart squabble machines.
Therefore, this sales volume was very inflated. It looked much higher than the cost, but it might not actually make much money.
Even compared to some domestic mobile phone brands, let alone a behemoth like Pineapple, this data was still not good enough.
Many domestic mobile phone brand stores have an area of only three to four hundred square meters, and their turnover can exceed one million, which is more than what Tengda's high-end experience store earns.
This data was so optimistic that Pei Qian couldn't believe it.
But after calming down and considering it carefully, he felt that the following were the main reasons for this situation.
First of all, most of the products in Tengda's experience store were first sold online. Coupled with the existence of Upwind Logistics, Tengda's customers still preferred to shop online.
Therefore, most of the old customers who came to Tengda's experience store were just browsing and not buying.
Secondly, although the discouragement service that Pei Qian arranged for Tian Mo and the others didn't really have a particularly obvious discouragement effect, it did have a positive effect on reducing turnover.
Many people came and wandered around for a while. Anyway, they couldn't see the salesperson, and they didn't think of buying anything. They wandered around casually without buying anything, and they didn't feel any guilt.
Moreover, the sales staff didn't get commissions, they were all paid a fixed salary, so they naturally strictly followed Pei Qian's requirements and provided "transparent service."
Finally, and most importantly, the entire experience store was really focused on the experience.
Pineapple phones and other domestic mobile phone brand stores are mainly retail stores. Customers go there to buy things, and these brands have a wide customer base, so their sales volume is naturally high.
But Tengda's store was not a retail store. Most areas were for experience use. Whether it was playing games or watching movies, there was no need to spend money at all.
Most people came with a playful attitude and didn't intend to buy anything.
In this way, although Tengda's experience store was large, it couldn't make much money.
Of course, Tengda's experience store was in the trial operation stage and hadn't officially launched any promotions, which was also one of the reasons for the relatively low turnover.
But even so, Pei Qian pondered for a while and found that the situation was still relatively optimistic.
If he hired more sales staff so that the sales staff could work in shifts, the overall salary level could be raised, or if he could think of some other spending projects for the experience store...
Wouldn't that allow him to spend more money?
Moreover, this was after all the first large-scale experience store, and it was opened in Tengda's base camp of Jingzhou, so it had such a huge flow of people.
If he opened more experience stores, the location wouldn't be so good, the decoration wouldn't be so cool, and the number of people paying attention wouldn't be so large, but the expenses would still remain at this level...
Wouldn't that mean there was still hope of losing money?
After thinking about it this way, Pei Qian felt that he should still open more of these experience stores.
He couldn't deny himself so quickly just because he encountered a temporary setback!
He could go to other cities and more expensive places to open a few more stores to verify it.
Not every mall would be like Jinsheng Plaza, offering discounts and waiving rent, right?
If he opened a store in a place with particularly expensive rent and high land prices, but the turnover didn't increase significantly, wouldn't he be able to lose money?
After much consideration, Pei Qian decided to wait and see and not give up so easily.
He wouldn't consider the experience store for now. Pei Qian opened the webpage and casually browsed the latest news.
"Huh? The FV team's champion skin is out?"
"And Longyu Group is also doing an event for this champion skin?"
"Great, President Ai, President Zhao, you've been silent for so long, you've finally made a move!"
Seeing the news released on the official website of Longyu Group, Pei Qian couldn't help but be overjoyed.
He had been waiting for Finger Company and Longyu Group to burn money ever since the 515 Game Festival, but he couldn't get it no matter how long he waited, which made him very anxious.
This time, the initial discount for the champion skin was not set at 20% off like other skins, but directly at 50% off!
And the official announcement stated that this discount would be the same as the skin discount during the Summer Sale, so players could buy with confidence.
Moreover, after the iCL League ended, the heroes used by the winning team would also receive an additional 15% discount on top of the Summer Sale discount.
But considering that there were still more than half a month before the iCL League Spring Split ended, players who couldn't wait could also directly purchase this champion skin.
After all, 15% off after 50% off wouldn't save much money, so it was better to buy early and enjoy it early.
Moreover, the winning team in the iCL League Spring Split might not use these five heroes with champion skins, so it was still up in the air whether this 15% off would exist at all.
In short, this time, the event that Finger Company and Longyu Group launched for the champion skin was very generous and sincere.
This was also forced by Tengda.
If it weren't for the insane competitor Gog, who crazily undersold skins every now and then, Finger Company and Longyu Group would never have discounted so heavily.
Pei Qian nodded in satisfaction.
Very good, having such an opponent made burning money more enjoyable!
Moreover... Longyu Group's promotion plan for the champion skin also revealed the discount for Finger Company's Summer Sale event.
If nothing unexpected happened, Finger Company should give 50% off most of the skins on sale during the Summer Sale event, and might even release some limited skins.
After forecasting Finger Company's Summer Sale event plan in advance, Pei Qian could cause trouble.
He planned to start the Summer Sale event four days earlier than Finger Company on June 22, and the discount would be higher than Finger Company's current planned discount!
Four days was enough for Finger Company to react.
At that time, they would only be forced to continue increasing the discount and happily burn money with Tengda!
Thinking of this, Pei Qian couldn't help but smile, as if he saw the wonderful scene of Tengda's money flowing out like water.
"After looking at so much, I still don't know what this champion skin looks like."
"In theory, the champion skin will be shared with the FV club, but fortunately, the majority is shared with the players, and the club only gets a small part, which will be used for the club's daily operations. Even if they make money, it shouldn't have a big impact on Tengda."
Now, the FV team's champion skin had not yet been officially sold, but the official websites of Finger Company and Longyu Group had released relevant promotional materials, including the champion skin's splash art and the in-game model.
The name of this champion skin was "Black Gold Technology", and the overall color scheme was also black and gold, which looked low-key, deep, and a little luxurious.
All heroes have two states when the ultimate is not ready and ready, and the armor coverage will be different.
When the ultimate is not ready, the armor coverage on the body is less, and the golden special effects are also less. When the ultimate is ready, the black high-tech material armor will wrap the whole body very tightly, and there will be flowing golden light effects all over the body, which is very bright.
In addition, this champion skin has many details, such as the green code special effects and the FV team logo when returning to the city, and a large number of golden light special effects when the range skill is activated.
It can be seen that Finger Company has put a lot of effort into this skin, and the final effect is also very good.
But after Pei Qian finished reading it, he always felt a strange sense of déjà vu.
"Why does it feel so familiar? Especially this golden light effect..."
"Why does it look so much like a Money-Sprinkling Hedgehog."
"And it's not just one or two, all five of them look alike..."
Pei Qian didn't feel it at first, but the more he looked at it, the more it looked like it.
Although Modest did not have black armor and green character special effects similar to program code and scientific formulas, the overall feeling, especially the effect when the golden light burst, was really similar.
Moreover, these models' movements and expressions also seemed to be similar. He wondered if it was just his imagination.
Even if Modest was thrown into these five heroes, people would suspect that this was not the same series of skins...
Pei Qian scratched his head.
"What's going on? Is it a coincidence or what?"