Qing Shan Qu Zui
Chapter 1027 A Fitness Frenzy with a Pricing Model?
"President Pei, this way, please."
Chang You led President Pei and Meng Chang into the entertainment room of Outu Technology.
Meng Chang immediately spotted the special machine in the corner of the entertainment room.
Its design was unique, but it was still easy to tell that it was some kind of fitness equipment.
Chang You introduced, "This is a sample sent over by the OEM factory a few days ago. To be honest, it's a bit more troublesome to assemble than ordinary fitness equipment, after all, the structure is relatively complex, and the parts are very heavy. So, we definitely need to include on-site installation. It would be too difficult for customers to install it themselves."
Pei Qian nodded, "Of course, installation must be included. Isn't that a matter of course?"
Actually, including installation wasn't difficult. Many fitness equipment manufacturers use a similar model: finding some specialized dealers across the country to cooperate with, giving them a sum of money to train their workers on how to disassemble and assemble the equipment, and to perform simple troubleshooting and repairs. Once the goods are delivered, the local workers can go to the customer's home for installation.
Of course, if it was in a city with Upwind Logistics, it would be even simpler. These things could be completely handled by the Upwind Logistics delivery guys.
Pei Qian thought for a moment, then added, "We'll not only include installation, but also moving services. After purchasing the 'Smart Clothes-Drying Rack,' if the customer needs to move, they can have one free relocation opportunity per year: our after-sales staff will come to the home to re-disassemble the product, pack it, and move it to the new home in the same city."
"Of course, if the number of moves exceeds the limit, or if it's intercity transportation, that cost will have to be calculated separately."
Pei Qian's idea was that the more benefits he could give, the better. Once this commitment was made, wouldn't he lose more money with each move?
Chang You pondered for a moment, "Uh… that wouldn't be difficult to do, but it would further increase our post-maintenance costs."
"Our product itself may not make much money. If we add free relocation, these costs will add up and become terrifying!"
"However… this is great news for customers. After all, a large part of the people who buy fitness equipment are young people who don't own their own homes and often need to move when renting. They can't move such a large piece of equipment themselves, and if they hire movers, the movers won't disassemble it and may charge extra. If we can solve this problem, these renters should be very happy."
Pei Qian said, "That's good, then. Making customers happy is always our goal."
"As for costs, those are small problems. We can always find ways to make up for them elsewhere."
Chang You nodded, "Yes, President Pei is right."
Pei Qian was very happy to have spent another sum of money with a flash of inspiration.
He and Meng Chang continued to examine the "Smart Fitness Clothes-Drying Rack" up and down.
The actual product was very different from what Pei Qian had imagined. Obviously, the product manager at Outu Technology had repeatedly communicated with the OEM factory, taking into account factors such as safety, practicality, and the portability of the disassembled packaging, and had revised the design many times.
Chang You introduced, "This machine can perform a total of nine exercises: butterfly pec fly, reverse pec deck fly, reverse arm extension, lat pulldown, seated row, pull-up, cable curl, bench press, and weighted squat. It exercises the core muscle groups of the entire body, including the chest, back, waist, arms, and legs. You just need to adjust the machine when doing different movements…"
Chang You adjusted the shape of the machine while introducing it.
It is worth mentioning that although many of the functions of this machine are completely the same as some equipment in the gym, there are significant differences in appearance.
For example, when bench pressing or squatting in the gym, a power rack is used, with a barbell bar, hooks, and weight plates on top.
But there are two problems with doing squats this way. The first is that it's very uncomfortable to use your shoulders and neck to hard-top the metal barbell bar, unless your trapezius muscles are particularly developed. Many people will use a yoga mat to pad their necks when squatting, which is very inconvenient. The second is that it's still relatively troublesome to manually change the weight plates when you want to change the weight.
The smart fitness clothes-drying rack optimizes this problem. First, a protective soft pad is added to the middle position of the barbell bar. Second, in addition to adding basic weight modules on both sides of the barbell bar to maintain balance, it also shares weights with movements such as butterfly pec fly and lat pulldown, which eliminates the hassle of changing weight plates and directly changes the position of the weight.
Moreover, this further saves space.
The only problem is that this means that all the parts used in the smart fitness clothes-drying rack cannot be used in common with other fitness equipment.
But this was not a big problem in the first place, after all, in most usage scenarios, it is the customer's only fitness equipment.
After listening to Chang You's introduction, Pei Qian's expression was solemn.
It seemed… quite reliable?
But the more reliable it was, the more outrageous it was!
This "Smart Fitness Clothes-Drying Rack" was completely an idea that Pei Qian came up with on a whim. At the time, he felt that the result would definitely be a pile of steel garbage that no one would buy.
But after seeing the sample, Pei Qian suddenly felt that this thing might be a bit attractive to the average consumer?
Dangerous, very dangerous!
Chang You had finished introducing the basic usage of the equipment. He looked at Pei Qian, "President Pei, the game "Fitness Battle" that goes with the 'Smart Fitness Clothes-Drying Rack' is almost finished. The demo has been given to us. Would you like to experience it yourself?"
Pei Qian was silent for a moment, then looked at Meng Chang, "Go!"
Meng Chang was dumbfounded.
Chang You was talking about letting *you* go!
Seeing Meng Chang's blank expression, Pei Qian coughed lightly, "You're responsible for the publicity plan. How can you do it without experiencing it yourself? I'm giving you this opportunity to experience it first. Go."
Meng Chang cursed in his heart, but there was nothing he could do, so he sat down.
Chang You took a tablet computer from the side, and pulled down a retractable and foldable simple bracket from above the smart fitness clothes-drying rack, which was just right for placing the tablet computer on it.
Chang You explained, "We designed the size of this bracket according to the size of the tablet computer. Of course, mobile phones are also supported."
"If some particularly wealthy customers can also choose not to use this bracket and directly put a TV on the opposite side of the equipment."
"After 'Fitness Battle' is connected to the smart fitness clothes-drying rack via Bluetooth, it will sense the current state through the sensors inside the equipment. When the customer is about to do a certain action, it will guide the customer to make corresponding adjustments to the equipment."
Chang You introduced while Meng Chang experienced it.
He decided to do a more basic movement first, the butterfly pec fly.
For male beginners, the chest is obviously one of the most worthwhile parts to train more. Because compared to the back, abdomen and other parts, the chest muscles are larger, and training them is the fastest to see results, and you can train your arms by the way.
As long as the muscles of the arms and chest are trained, it will have a very obvious "supporting clothes" effect, and the temperament of the whole person will be significantly improved.
Moreover, as long as the chest muscles are big enough, the small belly will not be so obvious. On the contrary, desperately training abdominal muscles cannot reduce the fat on the small belly.
Because it was a demo, many of the previous guiding functions were temporarily missing. Meng Chang clicked on the screen, selected a character, and started exercising.
He chose a cute-type adorable girl. The adorable girl first guided him to adjust the state of the smart fitness clothes-drying rack, then began to explain the key points of the butterfly pec fly movement and the parts of the body that should be used, and finally did the movement with him.
This adorable girl's figure was slightly chubby.
For young women, body fat at 20% is considered a relatively good state, 25% basically does not see abdominal fat, 30% can not be seen when wearing clothes, but you can see a small belly if you expose your waist, and when it reaches 35%, you can clearly see the "swim ring" on the stomach.
The body fat percentage of this character has basically reached nearly 35%, and her training goal is to train the body fat percentage to below 20%.
During the exercise, the adorable girl on the screen will continue to cheer Meng Chang on.
Pei Qian suddenly thought of a question and asked, "The characters, costumes, props, scenes… these things should all be value-added services, right? Is it gacha, or direct purchase?"
Chang You replied, "We only determined the profit model of free game + value-added services before, but the specific method has not been determined yet."
"If it is a direct purchase, it may be a little more conscientious, and the reputation will be better; if it is gacha, it may make more money, but it may also be scolded."
"Of course, unless it's gacha like 'Ghost General'. But the investment in 'Fitness Battle' is much larger than 'Ghost General'. If it is as conscientious to that extent, to be honest, it is completely impossible to recover the cost."
"President Pei, you can decide what to do."
Pei Qian fell into deep thought.
His first reaction was to buy it directly. Whether it's costumes, props, or scenes, everything is clearly priced. If the price is set lower, such as spending one or two hundred yuan to buy a complete set, it should make less money than gacha.
But then he thought again, something was wrong.
Wasn't that what made "Ghost General" popular in the first place?
At that time, Pei Qian wanted to make a non-pay-to-win online game, but he didn't expect the players to call it conscientious and blindly throw money into it, earning a lot of money by relying on small profits but quick turnover.
"Fitness Battle" is the same. What if the pricing is too conscientious, and the players say they will buy it up?
Mistakes that have already been made should never be made again.
If gacha is done, the drop rate can be lowered, which will definitely be scolded. But the problem is that some people will be gacha while scolding, and the more they can't get it, the more excited those local tyrants will be.
In the end, it is both scolded and profitable, how uncomfortable is that?
Can you think of another in-app purchase consumption model?