Chapter 1042 Mobile Game Collision!

Other movie costs include a large portion for promotion and distribution, which also affects the final income of the film's producers.

Some movie producers and distributors like to sign betting agreements. For example, the producer authorizes the distributor to distribute the film with a guaranteed box office of 1 billion, so the producer can directly obtain a guaranteed income of more than 300 million.

The advantage of doing this is that the producer can take less risk. Even if the movie flops and loses all its money, these losses will be borne by the distributor, and the producer can still steadily get more than 300 million from the distributor.

But if the movie becomes a hit and exceeds 1 billion, only a small portion of the extra money will go to the producer, and the distributor will take the lion's share.

Of course, not everyone is qualified to sign this kind of agreement. It is usually only the famous director's golden brand series of movies that can receive such treatment.

But this also reflects a fact, that is, in the film industry, distribution companies have a lot of say. If a movie wants to be popular, it must spend a lot of resources on promotion, so the distributor certainly cannot take less when it comes to dividing the money.

If the distributor prepays the film's promotion and distribution costs, then the distributor will charge a distribution fee of 12-20% of the box office revenue. If the distributor promises a guaranteed, buyout distribution, prepayment of production costs, etc., this distribution fee will be even higher.

In order to reduce risks, many producers do not bear the promotion and distribution costs themselves, so a large portion of the final box office revenue must be paid to the distributor as a distribution fee.

Many movies seem to have a good box office, but the producer still loses money, and this is the reason.

But "Mission and Choice" is an exception. Although the box office exploded, it did not spend much money on promotion!

When the distributor does not bear the promotion costs, it can only charge 5-15% of the box office revenue belonging to the producer and distributor as a distribution fee, which is only 2%-6% when converted into the proportion of distributable box office revenue.

The specific proportion will be adjusted according to the weight of the two parties' say.

And Feihuang Studio, which has the successful experience of "A Better Tomorrow" and has close ties with Shenhua Film and Television, obviously has more say.

That is to say, all in all, "Mission and Choice" can get at least 10% more than other movies when dividing up this 1.5 billion box office!

And with this level of box office, every one or two percentage points more can make a difference in the tens of millions.

What's more, these calculations are based on the current 1.5 billion box office.

The movie is going to be extended for another 2 months!

Of course, according to conventional experience, even if it is extended for 2 months, the box office will not fluctuate much. The extended box office can reach half a percent of the total box office, which is 5% at best.

With a box office of 1.5 billion, the extended box office will be at most sixty or seventy million.

Because a movie goes from release to popularity very quickly. Within a month of its release, those who want to see it have already seen it, and those who don't want to see it will not go to see it again. The box office supported by some "fish that slip through the net" will not be much, and the theaters will not be stupid enough to give so many screenings.

But the problem is that "Mission and Choice" did not have any promotion in the early stage, so it has a relatively strong staying power. The box office performance on the 30th day is significantly higher than the average level, and the proportion of the extended box office is mostly better than other movies.

With a little hype, that's another tens of millions of box office!

What's more, the extended release will continue the popularity of the movie, and every bit more at the box office will further increase the box office record of domestic movies. Many domestic video websites want to buy the copyright of the film and release it on their own websites, and the asking price will be more generous...

Pei Qian slumped in his boss's chair, feeling a little hopeless in an instant.

He originally thought that the movie "Mission and Choice" was off the screens and he should be completely dead, so Pei Qian was prepared to take a look at the box office and accept the cruel reality.

But after taking a look, he realized that he wasn't completely dead yet, he had to be cremated again, and the incinerator had just started to warm up!

"Damn it, the benefits of this 515 Game Festival are still too few..."

Pei Qian was a little hopeless.

The saddest thing in the world is that you think you have successfully completed the task and spent a lot of money, but then you find that there is another large sum of unexpected money to be credited!

What to do?

Pei Qian could only open the detailed document of the 515 Game Festival again, considering how to remedy it a little bit.

A sad mood filled the president's office of Tengda Group.



At the same time, Longyu Group was in a completely different scene.

Zhao Xuming came to the meeting room excitedly and met Eric.

"Good news!"

"The development team of 'Eternal Hunter' just announced that due to technical reasons, they have decided to postpone the official launch time of the game to next month!"

Eric put down his work and looked up: "Oh?"

His eyes were also full of surprise.

It is normal for game manufacturers to postpone the release of their games. Some postpone for one or two months, and some postpone for half a year. There are only more, not the most.

Postponing for only two weeks is not big news.

But for Eric and Zhao Xuming, this is a huge benefit.

Eric smiled and said, "Saying it's a technical reason is probably an excuse. After all, 'Eternal Hunter' has already undergone two rounds of testing, and there are no serious bugs, and the game is running fairly well."

Zhao Xuming nodded: "That's right, they probably want to avoid us!"

"That's good, we didn't want to run into them in the first place."

"Eternal Hunter" is an action mobile game developed with huge investment. It has been promoted as early as a few months ago, and the battle is not small.

Before that, this game had undergone two rounds of testing, and the overall reputation was good and very popular.

The only problem is that the official launch time of this game was set for this Saturday, which coincided with the launch time of the mobile version of ioi.

This made Zhao Xuming worried for a while.

Although he has absolute confidence in the ioi mobile game and can completely hold his own against any opponent, it is always a little unpleasant to run into each other.

Because there are only so many channel providers in China, and there are only so many recommendation slots.

For example, various mobile application stores will definitely negotiate cooperation with these game companies in advance and distribute their best recommendation slots to the games launched this month.

Although the ioi mobile game can get the best recommendation slots, "Eternal Hunter" will definitely get other good recommendations, so players will inevitably be diverted, and the various data of the ioi mobile game will definitely be affected.

But now, "Eternal Hunter" has retreated in the face of difficulties!

Obviously, the people on the "Eternal Hunter" side also felt the pressure and felt that the launch time they chose was not appropriate, so they decided to postpone it by two weeks to avoid the limelight and ensure that the game can enjoy the highest popularity after its launch.

Eric asked, "In this way, no other games in the same period can be compared with the ioi mobile game, right?"

Zhao Xuming nodded: "Yes! I just flipped through a few application stores a few days ago. The new games launched in the same period are all small productions, and they are not in the same class as our mobile game at all. They will not pose any threat."

"I have also seen the old games on the charts. Tengda has several evergreen mobile games, such as gog, "Hot-Blooded Battle Song", and "Sea Fortress Mobile Version", etc., but these games are played by fixed groups, and they should not constitute a direct competition with the ioi mobile game."

Eric was very happy: "Okay, then hurry up and arrange the launch of the mobile game! The players are probably a little impatient."

Longyu Group is promoting the ioi mobile game as a key project. They have been hyping it up, and they have talked a lot about it at the previous press conference. The players' expectations have already reached a peak.

If they continue to delay it, the players' enthusiasm will gradually fade, and that will be too late.

What's more, now is the critical period of Tengda's "515 Game Festival". If the ioi mobile game is launched earlier, it can also transfer the attention of the entire network to the ioi mobile game to some extent.

Zhao Xuming immediately went to arrange it happily.

After Zhao Xuming left, Eric took out his mobile phone, opened the Shenhua App Store, and checked the more popular new mobile games.

He did not doubt what Zhao Xuming said, but he habitually took a look, so that he could feel a little more at ease.

Eric himself uses a Pineapple mobile phone, but he also has a Shenhua mobile phone for work needs. After all, he is the person in charge of ioi in Greater China, and Shenhua mobile phones occupy a large market share in the entire mainland market. The situation seen through the Shenhua mobile phone application store can also reflect some problems.

Suddenly, Eric's eyes stopped on the recommendation slot at the top of the game page of the Shenhua App Store.

There was a game called "Fitness Frenzy"!

Eric was a little puzzled: "This kind of game can also get the best recommendation slot?"

He flipped through the game charts of the app store, including the free chart and the best-selling chart, and did not find this game in the top 20 shown this month.

He opened two other app stores and searched, and found that there were indeed games called "Fitness Frenzy", but they did not have such good recommendation slots as the Shenhua app store, and their rankings on the best-selling chart were very far behind.

"This game seems to have just been launched today, so it hasn't had time to rush to the front of the chart."

"It's hard to tell whether it makes money or not."

"It seems to have a certain relationship with Shenhua. It's not something that ordinary game companies can do to give such a recommendation slot directly to a new game."

"Judging from the current ranking, it doesn't seem to pose a threat to the ioi mobile game."

"I don't know if Zhao Xuming saw this game before? Maybe he didn't see it at all, or maybe he saw it but didn't care..."

Eric didn't think much about it. After all, the development of mobile games is in full swing now, and there are almost a few new mobile games launched every day, so there is nothing to be surprised about.

But he casually clicked on the details page of "Fitness Frenzy" and glanced at the name of the developer, and immediately became vigilant.

This was made by Shang Yang Games!

It is the critical period of the price war with Tengda Group. Eric is very vigilant. When he saw the four words "Shang Yang Games", he immediately put away his contempt for this game.

"No wonder the Shenhua App Store directly gave such a good recommendation slot! They and President Pei are wearing the same pants!"

"With the user base of the Shenhua App Store and the appeal of Tengda, this game will probably rush to the top of the best-selling chart soon..."

Eric is not a fool, he instantly understood the danger of this matter.

Maybe the "Eternal Hunter" postponed the launch of the game not only to avoid the ioi mobile game, but also to avoid "Fitness Frenzy"!

But, what to do next?

Also like "Eternal Hunter", postpone it?

Eric quickly dismissed the idea.

On the one hand, the postponement will definitely run into "Eternal Hunter", which is also difficult to chew on. Instead, it will hand over the entire market in the second half of the month to "Fitness Frenzy". In this way, his side will lose a lot.

On the other hand, now is the key node of the "515 Game Festival". If the game is postponed, how will players interpret it?

Either Head Company is admitting defeat, or Head Company is not keeping its word and has problems with project management. It said it could be launched, but it ended up postponing it.

No matter which statement is very unfavorable to Eric!

After thinking twice, Eric decided to not postpone it, as in the previous arrangement!

If it is a collision between the gog mobile game and the ioi mobile game, then Eric will definitely have no confidence.

But "Fitness Frenzy" looks like a casual game related to fitness. The one responsible for the development is not the ace Tengda Game Department, but Shang Yang Games.

It would be too embarrassing for a MOBA game to not even dare to touch a casual game!

Moreover, although launching in the same period is risky, the benefits are also great.

If the ioi mobile game can become a hit after its launch and seize a lot of public opinion heat, forming a comprehensive crushing trend on "Fitness Frenzy", then it will definitely be great news for the money-burning war that the two sides are currently conducting!

Thinking of this, Eric did not notify Zhao Xuming of the postponement, but still followed the original plan and let the ioi mobile game be launched within this week.