Chapter 92 Slogan

Tuesday, September 27th.

Pei Qian impulsively came to the office today and checked the recent results of the Tenda Spirit Compatibility Test on his computer.

Since Tenda's recruitment changed from departmental freedom to a unified exam, two large-scale recruitments have been conducted so far, in November and May, respectively.

The most recent batch of recruited employees has also joined the company and become official employees of Tenda Group.

Of course, related arrangements, such as expanding office space, arranging workstations, purchasing office supplies, paying salaries and various benefits, are the responsibility of the administration and human resources departments. Except for asking if he can add more money when spending, Pei Qian basically doesn't interfere.

Because he really doesn't have the energy to manage these things, and there's no need to.

But today, Pei Qian suddenly thought of a question.

Why hasn't the Tenda Spirit Compatibility Test eliminated any employees so far?

Does this test not work very well?

Pei Qian flipped through the records and found that only the earliest batch of employees got stuck on the Tenda Spirit Compatibility Test. The initial pass rate was very low, but they still managed to pass the test in the end, without being eliminated.

But the recent batch of new employees who took the exam in May and joined the company all passed the Tenda Spirit Compatibility Test on their first try!

This is outrageous!

Pei Qian had racked his brains to come up with these questions, burying countless traps.

As long as the test-taker has a bit of conventional workplace thinking, it would be difficult to pass the test.

Moreover, the question bank is constantly changing, and only Pei Qian has the standard answers. Each time the test-takers finish, even if they pass, they can't know which specific questions they got right and which they got wrong.

Under these circumstances, how did these newcomers manage to pass all at once?

Assuming there was no leak, Pei Qian thought there were only two possibilities:

First, the people recruited just happened to be slackers.

This is too optimistic, the possibility is almost zero, and Pei Qian won't deceive himself.

Second, these people were not originally slackers, but were influenced and cultivated into slackers by the various departments.

This possibility is more likely.

So the question arises, since the departments have all become slacking departments, and the new employees have also been cultivated into slackers, why is Tenda Group still developing vigorously and thriving?

Could it be that Tenda Group has become a magical company where everyone slacks off together and can still survive and develop with just a little work?

This idea is a bit outrageous, but it can't be said to be completely unreasonable.

After all, the "Matthew Effect" is about this.

He still needs to think about it in the long term.

Pei Qian spent two hours updating the entire question bank again, including some of the questions. By slightly changing a few keywords, the answers became completely different.

After making all the changes, Pei Qian resubmitted the question bank.

Although it seems that the hope of using the Tenda Spirit Compatibility Test to persuade employees to quit is not great, he can't give up hope.

"Knock, knock, knock."

A knock came from outside the office, and Assistant Xin pushed the door open and entered.

"President Pei, the CCTV's Financial Observation program wants to do a special episode about our company."

"The program team wants to use our Tenda Group's slogan as the title, so they asked me about it. But, our company doesn't seem to have a slogan."

"Would you like to think of one?"

Pei Qian, who had just uploaded the spirit test questions, turned his head to look at Assistant Xin, a question mark slowly floating above his head.

?

Financial Observation program?

Why is it a TV station again!

The Jingzhou TV station was one thing, but now even CCTV is here?

Are they eager for me to die?!

Pei Qian's face darkened: "Reject!"

"Uh..." Assistant Xin hesitated for a moment, "President Pei, you may not have understood. Financial Observation is an analytical program, not an interview, so you or any Tenda employees don't need to appear. Even if we don't provide this promotional slogan as the title, the program team will still decide on a title and broadcast it."

Pei Qian was dumbfounded.

They can do that?

This is acting first and reporting later?

In other words, whether I cooperate or not, this program will be broadcast as usual?

Pei Qian was silent for a moment, and asked, "Then... can we discuss with them not to broadcast this episode?"

Assistant Xin smiled slightly: "I'm afraid not."

Pei Qian leaned back in his boss chair, feeling very melancholy.

It seems that this is not a negotiation, but a notification.

Alright, they just want a slogan, right? I'll give them one.

I will represent Tenda Group and give a very outrageous slogan. If they dare to use it, then I'll respect the program team as a real man.

Pei Qian thought for a while and said, "Our Tenda Group's slogan is: Always believe that inexplicable things are about to happen."

Even the well-informed Assistant Xin subconsciously froze for a moment.

The so-called slogan can be translated as a motto or catchphrase, but the translated meaning cannot fully reflect the original meaning of the word.

Specifically, it is to convey the company's philosophy, emphasize the most prominent characteristics of the company and its products, and establish brand characteristics through concise and condensed words, in order to attract users.

If you use a social media account as an example, the brand logo is the avatar, the brand name is the nickname, and the slogan is the personal signature.

A good slogan must be closely related to the characteristics of the company or product, and it must also be simple, easy to read, easy to understand, and easy to remember, so that customers can see the core value of the brand at first glance.

It is not only a promotional slogan, but also a slogan that contains the core spirit of the entire company.

For example, "justdoit" is a very good slogan.

So far, Tenda Group has many industries, and different industries have their own characteristics, but the entire Tenda Group does not have a clear slogan.

But President Pei's slogan...

Always believe that inexplicable things are about to happen?

This sentence gives people the feeling of being as inexplicable as the content it describes.

"President Pei, are you sure you want to use this sentence?"

Because this slogan is a bit too outrageous, it triggered Assistant Xin's rarely used secondary confirmation mechanism.

Pei Qian nodded: "That's right, that's it!"

Assistant Xin didn't ask any more questions, but nodded and retreated.

She could foresee that the people on the Financial Observation program would be as shocked as she was when they heard this slogan.

...

Qidian Chinese Website.

Ma Yiqun welcomed Wu Bin, Cui Geng, and Lu Mingliang in, and then hurriedly closed his office door.

Then, he took out several books from a locked drawer and distributed them to everyone.

The cover of the book was written with large characters: *A Preliminary Exploration of the Tenda Spirit*!

The so-called preliminary exploration means a preliminary exploration, which is generally used as the title of a paper to express humility.

And the use of "preliminary exploration" here is obviously to emphasize that the Tenda spirit is broad and profound, and these are just preliminary explorations of the Tenda spirit. In addition to the content in the book, it can continue to be explored in depth.

Remind readers that they should only regard this book as an inspiration, not as a dogma.

Wu Bin reached out and took it, his face showing surprise: "It's already printed? That's so fast!"

He happily stroked the cover. This was the result of his hard work for several months! He finally saw the physical book!

Ma Yiqun nodded: "Yes, because it's not being distributed, it saved a lot of time. As agreed before, only 200 copies were printed in small quantities, and they will be distributed to internal core employees and President Li, who is a good friend of President Pei."

"If they can't be distributed, lock them up and keep them safe. Don't distribute them indiscriminately."

Although this book doesn't have much content and doesn't contain any illegal content, according to relevant regulations, if you want to print in batches, you must obtain a printing license, otherwise you will violate the management regulations.

Many people secretly print books without approval, even if it's just for their own reading, which is strictly speaking against the rules.

Therefore, Ma Yiqun discussed with Wu Bin and felt that instead of getting a printing license, it would be better to publish the book at their own expense through regular channels.

Self-funded publishing has three links: writing, publishing, and distribution. The so-called distribution is to enter the sales terminal market through distribution channels, face customers directly, and requires spending money on promotion and distribution.

But the book *A Preliminary Exploration of the Tenda Spirit* is not expected to make money, or even to spread widely. It is only for some core members to exchange and study, so it is only published and not distributed.

There are three things worth mentioning about this book:

On the first page of the book, it is clearly written that this is only a preliminary interpretation of the Tenda spirit, which can only serve as an inspiration. Don't fall into dogmatic thinking, but constantly experience, expand, and deeply explore it in your work.

President Pei's three "world famous paintings," namely "Back View Against the Current," "President Pei's Lunch," and "President Pei Thinking," are all printed in the book as illustrations.

On the last page of the book, President Pei's long list of titles is written in small print, which is easy to ignore if you don't pay attention.

Ma Yiqun said, "The printed books are basically in Lu Mingliang's warehouse. Everyone can take them according to their needs, but the whereabouts of each book must be recorded."

Wu Bin added: "Also, I want to emphasize one point."

"The reason why this book is limited is not to prevent leaks, but to cultivate everyone's independent thinking spirit."

"One of the Tenda spirits is 'independent thinking, not blind obedience.' If everyone stops thinking deeply about the Tenda spirit after getting this book, it is also another kind of blind obedience, which we must be vigilant about."

"The more valuable content of this book lies in President Pei's behavior and specific examples."

"Regarding the contents of these Tenda spirits, they themselves do not need to be deliberately kept secret."

Wu Bin's meaning is very simple. If "Tenda Spirit" is a secret manual, then the highly summarized sentences are at most the names of the moves.

It is meaningless to only know the names of the moves but not the specific mental techniques.

On the contrary, allowing these highly summarized contents to circulate privately in an unofficial way will be helpful and is an important part of the dissemination of Tenda's corporate culture.

Everyone nodded: "Understood!"