Chapter 874 Newborn

Soon, the video's views, bullet comments, and comments began to grow rapidly!

Feihuang Studio's official account on Aili Island website already had a large number of fans, thanks to the accumulation of short videos, documentaries, and movies. Chen Lei, as the current top folk singer, also has a very high level of attention.

The combination of the two made this video of "Newborn" spread like wildfire from the very beginning!

Feihuang Studio did not deliberately interpret the meaning of this video.

When there are more viewers, someone will naturally analyze it.

"Is this Chen Lei's new song? Ahhh, that's great! But what's up with the Aili Island premiere? And it's using Feihuang Studio's account?"

"Chen Lei x Feihuang Studio? My favorite annual up and monthly up have collaborated, awsl!"

"How should this video be specifically positioned? Should this be considered Chen Lei's new song MV, or should it be considered a promotional video? I saw the words 'Sloth Apartment' appear in the back?"

"Of course it's a collaboration! Have you forgotten that Chen Lei initially wrote a song called 'Waiting' to promote Touching Fish Internet Cafe? Now it's very normal and reasonable to write a new song to promote Sloth Apartment, isn't it?"

"This singing skill is really amazing. I have always felt that Chen Lei is currently the best folk singer in China. There is no showing off, but he can sing this kind of flavor, which is very resonant!"

"Has anyone understood this MV? What does it mean to connect the beginning and the end? The broken building and Chen Lei's living room where he plays the guitar seem to be the same place?"

Everyone was talking about it, and soon, a class representative spoke.

"Let me explain! I have watched the video several times and noticed some details that Feihuang Studio might want to express:"

"First of all, this should be a promotional video for Sloth Apartment, because it was also released on the Tengda Life App, and the last sentence, 'If you are tired, you might as well slow down and be a sloth,' also proves this."

"Secondly, there are a few details in this video that everyone can pay attention to."

"The timeline of the short film is actually staggered. There are two protagonists in the MV, Chen Lei and the designer. The scenes are: Chen Lei singing in the house, Chen Lei wandering in Jingzhou, the designer selecting the house and starting to design and transform it, Chen Lei coming to live in the house, and Chen Lei starting to sing."

"Everyone found that the ending and the beginning form a cycle, and the scenes can just connect. This shows that the narrative of the entire video is actually a flashback."

"If we follow the normal chronological order, it should be like this: Chen Lei wanders in Jingzhou, or rather drifts, the designer selects the house and starts to transform it, Chen Lei lives in the house, Chen Lei starts to sing, representing that the wandering wanderer finally comes to Sloth Apartment and settles down."

"However, Feihuang Studio used a small trick when shooting: they deliberately disrupted the order and used a flashback to form a closed loop in the entire story, and then used special transition methods to deceive the audience. Each aerial shot actually implies that the timeline is changing."

"Until the end, the mystery is revealed, and there are two strong hints in the two places: one is that the angle at which the designer and Chen Lei enter the building is exactly the same, and the other is that the unique 180-degree floor-to-ceiling window is revealed only after the house is renovated. This shows that the house is the same house, but the time when the designer and Chen Lei enter is different."

"And I think this special narrative method mainly highlights the transformation part! Most people may be paying attention to Chen Lei's lyrics and some deeply touching fragments in the film, but they have ignored the house transformation part."

"In fact, the dilapidated house at the beginning and the renovated house at the end can be said to be worlds apart! And the use of flashbacks is equivalent to telling the audience about the 'dilapidated house' and the 'renovated good house' as two separate lines. At first, everyone thought they were unrelated, but in the end, the mystery was revealed and found that this was actually the same house. The impact brought by this unexpectedness will be stronger!"

"And the most brilliant thing is that Chen Lei's song and this video are perfectly integrated in structure! I don't know who cooperated with whom or who had this idea first, but the result is that the last part of Chen Lei's song and the first part are the same melody, but different lyrics."

"This approach, on the one hand, cooperates with the timeline of the video, making the timeline form a perfect cycle;"

"On the other hand, it also has a suggestive meaning: it is not a simple cycle and repetition. The lyrics at the beginning of the video are very 'depressed', very sad, and very lonely, but the lyrics at the end of the video become positive and give people a feeling full of hope, which is also hinting at the theme of 'newborn' in the entire video."

"So the name of this video, "Newborn", should have two meanings: one is that the old house is rejuvenated under the renovation of the Sloth Apartment project, turning from ruins into a livable residence; the other is that the wanderer who has felt too much warmth and coldness of human relationships settles down in this house and starts a new life."

"In short, this promotional video is really great! I feel that it is not only a promotional video for Sloth Apartment, but also a promotional video for the urban scenery of Jingzhou!"

This long comment analyzing the connotation of the video was quickly praised and became a hot comment, and even received official praise and top placement from Feihuang Studio.

This was indeed the expression method that Feihuang Studio had already thought about in advance when making this video. In order to complete this video, Feihuang Studio also helped Chen Lei and Liang Qingfan reshoot a lot of scenes.

In fact, in the end, only two minutes of the original three-hour-plus footage recorded by the videographer was used, and the other three-plus minutes were all reshoots.

But these two minutes are also very important, because it shows the entire process of the house changing, which is an indispensable part of the video's theme.

So far, the promotional video "Newborn" produced by Feihuang Studio for Sloth Apartment has been successfully completed!

It successfully conveyed the concept of Sloth Apartment and resonated with many wanderers in the city.

In every bustling city in the world, there are people who are thirsting for a place that can be exclusively their own, a place to empty everything and rest.

And Sloth Apartment is providing such a place for everyone, allowing you to wash away the suffering of wandering, slow down like a sloth, and no longer just work hard in the steel jungle for the sake of life, but also forget everything and have a good rest in this space that belongs to you.

So, at the end of the video, among the bullet comments such as "moved to tears", "nice to hear", and "see you at the beginning", there is also a bullet comment that is being repeatedly replayed:

"So, where should I rent such an apartment?"

……

……

August 24th, Wednesday.

At 10:00 AM, Pei Qian woke up naturally.

He didn't know that Feihuang Studio had updated the video last night, and he didn't know that a storm of discussion had already been set off on the Internet last night and this morning.

He got up and washed as usual, ready to go to Touching Fish Internet Cafe for dinner.

However, when he went downstairs, Pei Qian walked out of the elevator and suddenly felt something was wrong.

There were people looking at the house on the first floor?

Butler Song Kai's voice came from the butler's room on the first floor. It seemed that he was introducing the rules that potential customers need to abide by when renting Sloth Apartment, as well as the specific rental price.

Pei Qian instantly felt like he was facing a formidable enemy.

What's going on?

In order to avoid being discovered, Pei Qian hurriedly hid in the fire escape, waiting for the people who were looking at the house to leave, while taking out his mobile phone to check the truth behind this.

He had lived here for more than three months, and no one had ever visited. Why did so many people suddenly come to see the house today?

Something must be wrong!

Sure enough, Pei Qian opened the Tengda Life App and saw the Sloth Apartment promotional video that had just been uploaded last night, as well as the comments that fully interpreted the promotional video below.

"Upload the video after get off work at night?!"

"I think these people haven't had enough vacation, and they dare to openly violate the company's regulations!"

"Uh... it doesn't seem to be necessarily the case. It takes time for the review to pass. Judging from the release time, it seems that the review was submitted before get off work, and it just happened to pass the review after get off work?"

Pei Qian, who originally wanted to question them, carefully studied the release time and realized that Feihuang Studio seemed to be very smart and did not leave any handle for him.

"Huang Sibo has already gone on vacation, but the progress of this video has not been delayed at all? Unreasonable!"

Pei Qian was very helpless. Although he knew that what should come would always come, he was caught off guard by how quickly it came.

At this time, footsteps came from outside, and it seemed that the people who were looking at the house were leaving.

Pei Qian pushed open the door of the fire escape and happened to meet Butler Song Kai, who had just sent the customers away.

Song Kai was stunned.

President Pei is... exercising by climbing the stairs early in the morning?

Otherwise, why wouldn't he take the elevator and walk out of the fire escape?

Looking at President Pei's appearance without panting, his physical fitness is good?

After analyzing for a long time, he felt that something was wrong.

Pei Qian didn't know Song Kai's mental activities and asked, "Were those people just now here to see the house?"

Song Kai nodded: "Yes, President Pei. Several groups of people suddenly came to see the house this morning. It should be thanks to the promotional video updated on the Tengda Life App yesterday."

Pei Qian felt like he was facing a formidable enemy: "So, is anyone going to rent it yet?"

"Uh..." Song Kai hesitated for a moment, "Not yet. After I introduced the specific rules and rent of Sloth Apartment, everyone said that they would go back and consider it."

Pei Qian was overjoyed. Sure enough, my strategy is still useful!

He hurriedly continued to ask: "When you were introducing the house, you didn't use any marketing tactics, did you?"

Song Kai nodded: "Of course not, President Pei. You told me before. I haven't revealed to anyone that you live here either."

Pei Qian was very satisfied, with a smile on his face: "Very good, keep it up!"